TERAMOTO Takashi 寺本高

Researcher Number	60609915
Other IDs
Affiliation (Current)	2020: 横浜国立大学, 大学院国際社会科学研究院, 教授
Affiliation (based on the past Project Information) *help	2016 – 2020: 横浜国立大学, 大学院国際社会科学研究院, 准教授 2015: 明星大学, 経営学部, 准教授
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07090:Commerce-related Except Principal Investigator Basic Section 07080:Business administration-related / Basic Section 07090:Commerce-related
Keywords	Principal Investigator 投稿 / 売場情報 / 情報共有 / 小売業 / ソーシャルネットワーキングサービス / 売上 / 店内陳列 / 媒介効果 / 店内陳列要素 / 投稿行動 … More Except Principal Investigator ビッグデータ / サービス化 / 経営戦略 / 情報技術 / ゲーミング / IoTビッグデータ / 行動データ / 需要プロセス測定 / 戦略命題ゲーミング / マーケティング戦略 / 超柔軟組織 / IoT / オペレーション最適化 / 稼働時間販売 / ソーシャルメディア・マーケティング / 循環型マーケティング / ネットの国際比較 / 日本発のマーケティング / 情報循環 / ヘドニック / ユーティリタリアン / クチコミ / サンプリング / ソーシャルメディア / 新製品 / 情報感度 Less

超柔軟な組織構成のビジネスの戦略と組織Ongoing
- Principal Investigator
  
  佐藤亮
- Project Period (FY)
  2018 – 2020
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07080:Business administration-related
- Research Institution
  Yokohama National University
インターネット時代の新しい消費者意思決定プロセスの実証研究Ongoing
- Principal Investigator
  
  清水聰
- Project Period (FY)
  2018 – 2020
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Keio University
小売店舗・売場情報の消費者間共有と伝染購買の促進に関する研究Principal InvestigatorOngoing
- Principal Investigator
  
  寺本高
- Project Period (FY)
  2018 – 2020
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Yokohama National University
Facilitation of Information Sharing among Consumers about Topics of RetailersPrincipal Investigator
- Principal Investigator
  
  TERAMOTO Takashi
- Project Period (FY)
  2015 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Yokohama National University
  Meisei University

All 2019 2018 2017 2016

All Journal Article Presentation Book

[Book] スーパーマーケットのブランド論2019
- Author(s)
  寺本高
- Total Pages
  308
- Publisher
  千倉書房
- ISBN
  9784805111642
- Data Source
  KAKENHI-PROJECT-18H00882
[Book] スーパーマーケットのブランド論2019
- Author(s)
  寺本高
- Total Pages
  305
- Publisher
  千倉書房
- ISBN
  9784805111642
- Data Source
  KAKENHI-PROJECT-18K01873
[Journal Article] 「ネタ」になる売場は売れるのか？―売場情報のSNS投稿と反応・売上の関係―2017
- Author(s)
  寺本　高
- Journal Title
  
  流通情報
  
  Volume: 48 Pages: 63-72
- NAID
  40021130234
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-15K03744
[Journal Article] 「ネタ」になる売場とは？―売場情報のSNS投稿と反応の関係―2016
- Author(s)
  寺本　高
- Journal Title
  
  流通情報
  
  Volume: 47 Pages: 56-67
- NAID
  40020753358
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-15K03744
[Presentation] 消費者生成型コンテンツにおける消費者の投稿・反応行動と購買行動の関係2019
- Author(s)
  寺本高，清水聰，斉藤嘉一
- Organizer
  横浜国立大学ビジネスシミュレーション研究拠点会議
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] 消費者生成型コンテンツにおける消費者の投稿・反応行動と購買行動の関係2019
- Author(s)
  寺本高，清水聰，斉藤嘉一
- Organizer
  横浜国立大学ビジネスシミュレーション研究拠点会議
- Data Source
  KAKENHI-PROJECT-18K01873
[Presentation] Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales2018
- Author(s)
  Takashi Teramoto, Akira Shimizu
- Organizer
  2018 Global Marketing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03744
[Presentation] Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales2018
- Author(s)
  Takashi Teramoto, Akira Shimizu
- Organizer
  2018 Global Marketing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01873
[Presentation] Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales2018
- Author(s)
  Takashi Teramoto, and Akira Shimizu
- Organizer
  2018 Global Marketing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] 消費者生成型コンテンツによる店頭ディスプレイの効果測定2018
- Author(s)
  寺本　高，清水　聰
- Organizer
  日本マーケティング・サイエンス学会　第103回全国研究大会
- Data Source
  KAKENHI-PROJECT-15K03744
[Presentation] Understanding Preference Changes due to Aging for Consumer Packaged Goods2018
- Author(s)
  Masakazu Ishihara, Akira Shimizu, and Takashi Teramoto
- Organizer
  40th ISMS Marketing Science Conference, INFORMS
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] 消費者生成型コンテンツによる店頭ディスプレイの効果測定2018
- Author(s)
  寺本　高，清水　聰
- Organizer
  日本マーケティング・サイエンス学会　第103回全国研究大会
- Data Source
  KAKENHI-PROJECT-18K01873
[Presentation] Understanding Preference Changes due to Aging for Consumer Packaged Goods2018
- Author(s)
  Masakazu Ishihara, Akira Shimizu, and Takashi Teramoto
- Organizer
  40th ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01873
[Presentation] 売場情報のSNS投稿と反応・売り上げの関係2017
- Author(s)
  寺本　高
- Organizer
  日本マーケティング・サイエンス学会　第101回全国研究大会
- Place of Presentation
  慶應義塾大学三田キャンパス
- Year and Date
  2017-06-17
- Data Source
  KAKENHI-PROJECT-15K03744
[Presentation] What Is a “Buzzed-about” Display? The Relationship between Posts on Social Network Services about In-store Display and Responses for Them2017
- Author(s)
  Takashi Teramoto, Akira Shimizu
- Organizer
  The Baker Retailing Center conference
- Place of Presentation
  The Baker Retailing Center at University of Pennsylvania
- Year and Date
  2017-06-22
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03744
[Presentation] 「ネタ」になる売場とは？―売場情報のSNS投稿と反応の関係―2016
- Author(s)
  寺本　高
- Organizer
  日本マーケティング・サイエンス学会　第99回全国研究大会
- Place of Presentation
  東北大学
- Year and Date
  2016-06-11
- Data Source
  KAKENHI-PROJECT-15K03744
[Presentation] What Is a “Buzzed-about ” Display? ; The Relationship between Posts on Social Network Services about In-store Display Information and Responses to Them2016
- Author(s)
  TERAMOTO Takashi
- Organizer
  2016 Global Marketing Conference
- Place of Presentation
  Conrad Hong Kong
- Year and Date
  2016-07-22
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03744

1. 清水聰 (40235643)

# of Collaborated Projects: 2 results

# of Collaborated Products: 3 results
2. 佐藤亮 (00178790)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. 田名部元成 (10313462)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. 本橋永至 (50707239)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
5. 鈴木香織 (60508571)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
6. 松井美樹 (70173789)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. 成島康史 (70453842)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
8. 鶴見裕之 (70581198)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
9. 赤松直樹 (40758801)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
10. 齊藤嘉一 (50328671)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
11. INMAN J.Jeffrey

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

TERAMOTO Takashi 寺本 高

Research Projects

Research Products

Co-Researchers

超柔軟な組織構成のビジネスの戦略と組織Ongoing

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

インターネット時代の新しい消費者意思決定プロセスの実証研究Ongoing

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

小売店舗・売場情報の消費者間共有と伝染購買の促進に関する研究Principal InvestigatorOngoing

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Facilitation of Information Sharing among Consumers about Topics of RetailersPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Book] スーパーマーケットのブランド論2019

Author(s)

Total Pages

Publisher

ISBN

Data Source

[Book] スーパーマーケットのブランド論2019

Author(s)

Total Pages

Publisher

ISBN

Data Source

[Journal Article] 「ネタ」になる売場は売れるのか？―売場情報のSNS投稿と反応・売上の関係―2017

Author(s)

Journal Title

NAID

Data Source

[Journal Article] 「ネタ」になる売場とは？―売場情報のSNS投稿と反応の関係―2016

Author(s)

Journal Title

NAID

Data Source

[Presentation] 消費者生成型コンテンツにおける消費者の投稿・反応行動と購買行動の関係2019

Author(s)

Organizer

Data Source

[Presentation] 消費者生成型コンテンツにおける消費者の投稿・反応行動と購買行動の関係2019

Author(s)

Organizer

Data Source

[Presentation] Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales2018

Author(s)

Organizer

Data Source

[Presentation] Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales2018

Author(s)

Organizer

Data Source

[Presentation] Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales2018

Author(s)

Organizer

Data Source

[Presentation] 消費者生成型コンテンツによる店頭ディスプレイの効果測定2018

Author(s)

Organizer

Data Source

[Presentation] Understanding Preference Changes due to Aging for Consumer Packaged Goods2018

Author(s)

Organizer

Data Source

[Presentation] 消費者生成型コンテンツによる店頭ディスプレイの効果測定2018

Author(s)

TERAMOTO Takashi 寺本高