TERAMOTO Takashi 寺本高

Researcher Number	60609915
Other IDs
Affiliation (Current)	2025: 中央大学, 商学部, 教授
Affiliation (based on the past Project Information) *help	2021 – 2025: 中央大学, 商学部, 教授 2020 – 2021: 横浜国立大学, 大学院国際社会科学研究院, 教授 2016 – 2019: 横浜国立大学, 大学院国際社会科学研究院, 准教授 2015: 明星大学, 経営学部, 准教授
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / Commerce Except Principal Investigator Basic Section 07090:Commerce-related / Basic Section 07080:Business administration-related
Keywords	Principal Investigator 売場情報 / 投稿行動 / 投稿 / 代替と補完 / 二面性市場 / 連携型ロイヤルティ・プログラム / 商圏内需要 / 商圏内小売競争構造 / 移動行動 / 買回行動 … More / リピート / トライアル / ポイントプログラム / モバイルマーケティング / 非計画購買 / 計画購買 / 商圏内 / 買回り行動 / チェーン小売業 / インセンティブ効果 / 消費者間情報共有 / 購入意向 / 適度な不一致 / 返信 / 視認 / 店頭陳列 / 視線追跡 / 購買行動 / ソーシャルメディア / 知覚バラエティ / 視覚処理 / 品揃え / 価格イメージ / 消費者生成型コンテンツ / 伝染購買 / 二項ロジスティック回帰モデル / 媒介分析 / ポアソン回帰モデル / 反応 / 店内陳列要素 / 媒介効果 / 店内陳列 / 売上 / ソーシャルネットワーキングサービス / 小売業 / 情報共有 … More Except Principal Investigator 意思決定プロセス / 消費者行動 / アイカメラ / EEG / アイトラッキング / Webの回遊 / レシートデータ / ファッション / オフライン購買 / オンライン購買 / サステナブル / 脳波 / 消費者の意思決定プロセス / Web回遊 / 購買履歴 / 情報感度 / 新製品 / ソーシャルメディア / サンプリング / ユーティリタリアン / ヘドニック / 店頭 / クチコミ / 実験 / 日本発のマーケティング / ネットの国際比較 / 循環型マーケティング / 日本からのマーケティング / 新しい意思決定プロセス / 情報循環 / 効果測定 / SNS / インターネット / ソーシャルメディア・マーケティング / 稼働時間販売 / オペレーション最適化 / IoT / マーケティング戦略 / 戦略命題ゲーミング / 需要プロセス測定 / 行動データ / IoTビッグデータ / 超柔軟組織 / 情報技術 / 経営戦略 / ビッグデータ / バルクロジスティクス / UGC利用マーケティング / サプライチェーン / ゲーミング / サービス化 / ビッグデータ応用 / 需要プロセスの測定 Less

Understanding substitute and complementary relationships in the two-sided market of the partnership loyalty programsPrincipal Investigator
- Principal Investigator
  
  寺本高
- Project Period (FY)
  2025 – 2028
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
Elucidating consumer decision-making processes using new technologies
- Principal Investigator
  
  清水聰
- Project Period (FY)
  2024 – 2026
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Keio University
An Empirical Study of New Consumer Decision-Making Process in the Internet Age
- Principal Investigator
  
  清水聰
- Project Period (FY)
  2021 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Keio University
Research on understanding the dynamic structure of retail competition within a trade area based on consumer travel behaviorPrincipal Investigator
- Principal Investigator
  
  Teramoto Takashi
- Project Period (FY)
  2021 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
Research on the relationship between sharing of retail information among consumers and promotion of contagious purchasingPrincipal Investigator
- Principal Investigator
  
  Takashi TERAMOTO
- Project Period (FY)
  2018 – 2020
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Yokohama National University
Strategy and Organization of Business of Hyper-flexible and Configurable Facilities
- Principal Investigator
  
  Sato Ryo
- Project Period (FY)
  2018 – 2020
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07080:Business administration-related
- Research Institution
  Yokohama National University
An Empirical Study of New Consumer Decision-Making Process in the Internet Age
- Principal Investigator
  
  Shimizu Akira
- Project Period (FY)
  2018 – 2020
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Keio University
Facilitation of Information Sharing among Consumers about Topics of RetailersPrincipal Investigator
- Principal Investigator
  
  TERAMOTO Takashi
- Project Period (FY)
  2015 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Yokohama National University
  Meisei University

All 2023 2022 2021 2020 2019 2018 2017 2016

All Journal Article Presentation Book

[Book] スーパーマーケットのブランド論2019
- Author(s)
  寺本高
- Total Pages
  305
- Publisher
  千倉書房
- ISBN
  9784805111642
- Data Source
  KAKENHI-PROJECT-18K01873
[Book] スーパーマーケットのブランド論2019
- Author(s)
  寺本高
- Total Pages
  308
- Publisher
  千倉書房
- ISBN
  9784805111642
- Data Source
  KAKENHI-PROJECT-18H00882
[Journal Article] 非金銭的給付の効果測定マイナポイントキャンペーンを利用した因果推論2023
- Author(s)
  松井暉, 寺本高, 本橋永至, 鶴見裕之
- Journal Title
  
  株式会社Zaim ニュースリリース
  
  Volume: －
- Data Source
  KAKENHI-PROJECT-21H00756
[Journal Article] "タイミング"が重要となるモバイル・マーケティング2023
- Author(s)
  寺本高
- Journal Title
  
  Chuo Online
  
  Volume: －
- Data Source
  KAKENHI-PROJECT-21H00756
[Journal Article] ECによって店舗販売はなくなるのか？2023
- Author(s)
  寺本高
- Journal Title
  
  中央評論
  
  Volume: 75 Pages: 41-48
- Data Source
  KAKENHI-PROJECT-21H00756
[Journal Article] Behavioral Traits of Trial Members Captured from Partnership Loyalty Program2022
- Author(s)
  TERAMOTO Takashi、WAKATSURU Masaru、TSURUMI Hiroyuki、MOTOHASHI Eiji、SATO Shin、NAKAGISHI Emiko
- Journal Title
  
  Kodo Keiryogaku (The Japanese Journal of Behaviormetrics)
  
  Volume: 49 Issue: 1 Pages: 15-27
- DOI
  10.2333/jbhmk.49.15
- ISSN
  0385-5481, 1880-4705
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-21H00756, KAKENHI-PROJECT-23K20164
[Journal Article] 海外におけるモバイル・マーケティングの効果測定事例と日本ならではのアプローチ2021
- Author(s)
  寺本高
- Journal Title
  
  流通情報
  
  Volume: 53 Pages: 4-12
- Data Source
  KAKENHI-PROJECT-21H00756
[Journal Article] スーパーマーケットに関する話題と来店2020
- Author(s)
  寺本　高
- Journal Title
  
  流通情報
  
  Volume: 542 Pages: 36-44
- Data Source
  KAKENHI-PROJECT-18H00882
[Journal Article] コスパの良い”は消費者の口コミと購買を促すのか？ ― 小売店舗の価格イメージが口コミ行動と購買行動に与える影響 ―2020
- Author(s)
  寺本高, 三坂昇司
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 40 Issue: 2 Pages: 18-28
- DOI
  10.7222/marketing.2020.045
- NAID
  130007911395
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-18H00882, KAKENHI-PROJECT-18H00906, KAKENHI-PROJECT-18K01873
[Journal Article] スーパーマーケットに関する話題と来店2020
- Author(s)
  寺本　高
- Journal Title
  
  流通情報
  
  Volume: 51 Pages: 36-44
- Data Source
  KAKENHI-PROJECT-18K01873
[Journal Article] 「ネタ」になる売場は売れるのか？―売場情報のSNS投稿と反応・売上の関係―2017
- Author(s)
  寺本　高
- Journal Title
  
  流通情報
  
  Volume: 48 Pages: 63-72
- NAID
  40021130234
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-15K03744
[Journal Article] 「ネタ」になる売場とは？―売場情報のSNS投稿と反応の関係―2016
- Author(s)
  寺本　高
- Journal Title
  
  流通情報
  
  Volume: 47 Pages: 56-67
- NAID
  40020753358
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-15K03744
[Presentation] 小売プロモーションが概略的および具体的計画購買に与える影響2023
- Author(s)
  寺本高, 佐藤伸
- Organizer
  日本商業学会関東部会 4月部会研究会
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] 家計簿データを利用したマイナポイントの効果測定2023
- Author(s)
  松井暉, 寺本高, 本橋永至, 鶴見裕之
- Organizer
  日本マーケティング・サイエンス学会第114回研究大会
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] 目標指向動機付けプロモーションと参加・目標達成の関係2023
- Author(s)
  寺本高, 鶴見裕之, 本橋永至, 渡邊隆史, 佐藤伸, 小林拓磨
- Organizer
  日本マーケティング・サイエンス学会第113回研究大会
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] 適時・適切な“タイミング”とモバイル・マーケティング2023
- Author(s)
  寺本高
- Organizer
  日本ダイレクト・マーケティング学会第22回全国研究発表大会
- Invited
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION2023
- Author(s)
  Takashi Teramoto, Hiroyuki Tsurumi, Eiji Motohashi, Takashi Watanabe, Shin Sato, Takuma Kobayashi
- Organizer
  2023 Global Marketing Conference at Seoul
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] オンライン無料プレゼントキャンペーンはオフライン購買を促進するか？2023
- Author(s)
  中野暁, 斉藤嘉一, 清水聰, 寺本高
- Organizer
  日本マーケティング・サイエンス学会第114回研究大会
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] Impact of Retailers’ Goal-directed Motivational Promotions on Customers’ Participation2023
- Author(s)
  Takashi Teramoto, Hiroyuki Tsurumi, Eiji Motohashi, Takashi Watanabe, Shin Sato, Takuma Kobayashi
- Organizer
  2023 Global Marketing Conference at Seou
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] モバイルによる目標指向動機付けプロモーションの特徴分析2022
- Author(s)
  渡邊隆史 , 佐藤伸 , 小林拓磨 , 寺本高 , 鶴見裕之 , 本橋永至
- Organizer
  日本マーケティング・サイエンス学会第112回研究大会
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] パートナーシップ・ロイヤルティ・プログラムのトライアル会員の行動分析2022
- Author(s)
  寺本高 , 若鶴優 , 鶴見裕之 , 本橋永至 , 佐藤伸 , 中岸恵実子
- Organizer
  日本行動計量学会第50回大会
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] スマホアプリのプッシュメッセージを活用したモバイルクーポン効果検証2020
- Author(s)
  中岸恵実子，三浦諒一，佐藤伸，寺本高，鶴見裕之，本橋永至
- Organizer
  日本マーケティング・サイエンス学会
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] UGCにおける小売業の話題と店舗選択の関係2019
- Author(s)
  寺本　高
- Organizer
  日本マーケティング・サイエンス学会
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] Effect of Consumers’ Behavior in Posts and Feedbacks on the Purchase of CPG Products: Influence of User-generated Content2019
- Author(s)
  Takashi Teramoto, Akira Shimizu, and Kaichi Saito
- Organizer
  41th ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] Understanding Changes in Purchase Behavior due to Aging for Consumer Goods: A Hierarchical Gaussian Process Approach2019
- Author(s)
  Masakazu Ishihara, Akira Shimizu, and Takashi Teramoto
- Organizer
  2019 Marketing Dynamics Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01873
[Presentation] UGCにおける小売業の話題と店舗選択の関係2019
- Author(s)
  寺本　高
- Organizer
  日本マーケティング・サイエンス学会　第106回全国研究大会
- Data Source
  KAKENHI-PROJECT-18K01873
[Presentation] 消費者生成型コンテンツにおける消費者の投稿・反応行動と購買行動の関係2019
- Author(s)
  寺本高，清水聰，斉藤嘉一
- Organizer
  横浜国立大学ビジネスシミュレーション研究拠点会議
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] How Post Attributes Affect Cognitive and Affective Feedback Responses?2019
- Author(s)
  Kaichi Saito, J. Jeffrey Inman, Akira Shimizu, Atsuko Inoue, and Takashi Teramoto
- Organizer
  41th ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] Effect of Consumers’ Behavior in Posts and Feedbacks on the Purchase of CPG Products: Influence of User-generated Content2019
- Author(s)
  Takashi Teramoto, Akira Shimizu, and Kaichi Saito
- Organizer
  41th ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01873
[Presentation] Effect of Consumers’ Behavior in Posts and Feedbacks on the Purchase of CPG Products: Influence of User-generated Content2019
- Author(s)
  Takashi Teramoto
- Organizer
  INFORMS 41st Annual INFORMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18H00906
[Presentation] How Post Attributes Affect Cognitive and Affective Feedback Responses?2019
- Author(s)
  Kaichi Saito, J. Jeffrey Inman, Akira Shimizu, Atsuko Inoue, and Takashi Teramoto
- Organizer
  41th ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01873
[Presentation] 消費者生成型コンテンツにおける消費者の投稿・反応行動と購買行動の関係2019
- Author(s)
  寺本高，清水聰，斉藤嘉一
- Organizer
  横浜国立大学ビジネスシミュレーション研究拠点会議
- Data Source
  KAKENHI-PROJECT-18K01873
[Presentation] Understanding Changes in Purchase Behavior due to Aging for Consumer Goods: A Hierarchical Gaussian Process Approach2019
- Author(s)
  Masakazu Ishihara, Akira Shimizu, and Takashi Teramoto
- Organizer
  2019 Marketing Dynamics Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales2018
- Author(s)
  Takashi Teramoto, Akira Shimizu
- Organizer
  2018 Global Marketing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01873
[Presentation] Understanding Preference Changes due to Aging for Consumer Packaged Goods2018
- Author(s)
  Masakazu Ishihara, Akira Shimizu, and Takashi Teramoto
- Organizer
  40th ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01873
[Presentation] Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales2018
- Author(s)
  Takashi Teramoto, and Akira Shimizu
- Organizer
  2018 Global Marketing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales2018
- Author(s)
  Takashi Teramoto, Akira Shimizu
- Organizer
  2018 Global Marketing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03744
[Presentation] 消費者生成型コンテンツによる店頭ディスプレイの効果測定2018
- Author(s)
  寺本　高，清水　聰
- Organizer
  日本マーケティング・サイエンス学会　第103回全国研究大会
- Data Source
  KAKENHI-PROJECT-15K03744
[Presentation] Understanding Preference Changes due to Aging for Consumer Packaged Goods2018
- Author(s)
  Masakazu Ishihara, Akira Shimizu, and Takashi Teramoto
- Organizer
  40th ISMS Marketing Science Conference, INFORMS
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] 消費者生成型コンテンツによる店頭ディスプレイの効果測定2018
- Author(s)
  寺本　高，清水　聰
- Organizer
  日本マーケティング・サイエンス学会　第103回全国研究大会
- Data Source
  KAKENHI-PROJECT-18K01873
[Presentation] What Is a “Buzzed-about” Display? The Relationship between Posts on Social Network Services about In-store Display and Responses for Them2017
- Author(s)
  Takashi Teramoto, Akira Shimizu
- Organizer
  The Baker Retailing Center conference
- Place of Presentation
  The Baker Retailing Center at University of Pennsylvania
- Year and Date
  2017-06-22
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03744
[Presentation] 売場情報のSNS投稿と反応・売り上げの関係2017
- Author(s)
  寺本　高
- Organizer
  日本マーケティング・サイエンス学会　第101回全国研究大会
- Place of Presentation
  慶應義塾大学三田キャンパス
- Year and Date
  2017-06-17
- Data Source
  KAKENHI-PROJECT-15K03744
[Presentation] 「ネタ」になる売場とは？―売場情報のSNS投稿と反応の関係―2016
- Author(s)
  寺本　高
- Organizer
  日本マーケティング・サイエンス学会　第99回全国研究大会
- Place of Presentation
  東北大学
- Year and Date
  2016-06-11
- Data Source
  KAKENHI-PROJECT-15K03744
[Presentation] What Is a “Buzzed-about ” Display? ; The Relationship between Posts on Social Network Services about In-store Display Information and Responses to Them2016
- Author(s)
  TERAMOTO Takashi
- Organizer
  2016 Global Marketing Conference
- Place of Presentation
  Conrad Hong Kong
- Year and Date
  2016-07-22
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03744

1. Shimizu Akira (40235643)

# of Collaborated Projects: 6 results

# of Collaborated Products: 4 results
2. 赤松直樹 (40758801)

# of Collaborated Projects: 5 results

# of Collaborated Products: 0 results
3. 齊藤嘉一 (50328671)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
4. 中野暁 (20963135)

# of Collaborated Projects: 4 results

# of Collaborated Products: 1 results
5. 本橋永至 (50707239)

# of Collaborated Projects: 3 results

# of Collaborated Products: 8 results
6. 鶴見裕之 (70581198)

# of Collaborated Projects: 3 results

# of Collaborated Products: 8 results
7. 松井暉 (60962884)

# of Collaborated Projects: 2 results

# of Collaborated Products: 2 results
8. Sato Ryo (00178790)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
9. 田名部元成 (10313462)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
10. 鈴木香織 (60508571)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
11. 松井美樹 (70173789)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
12. 成島康史 (70453842)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
13. INMAN J.Jeffrey

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

TERAMOTO Takashi 寺本 高

Research Projects

Research Products

Co-Researchers

Understanding substitute and complementary relationships in the two-sided market of the partnership loyalty programsPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Elucidating consumer decision-making processes using new technologies

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

An Empirical Study of New Consumer Decision-Making Process in the Internet Age

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Research on understanding the dynamic structure of retail competition within a trade area based on consumer travel behaviorPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Research on the relationship between sharing of retail information among consumers and promotion of contagious purchasingPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Strategy and Organization of Business of Hyper-flexible and Configurable Facilities

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

An Empirical Study of New Consumer Decision-Making Process in the Internet Age

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Facilitation of Information Sharing among Consumers about Topics of RetailersPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Book] スーパーマーケットのブランド論2019

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[Book] スーパーマーケットのブランド論2019

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TERAMOTO Takashi 寺本高

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