Choi Yonghoon 崔容熏

… Alternative Names

CHOI Yong-hoon 崔容熏

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Researcher Number	70315836
Other IDs	https://orcid.org/0000-0002-3316-0663
Affiliation (Current)	2026: 同志社大学, 商学部, 教授
Affiliation (based on the past Project Information) *help	2026: 同志社大学, 商学部, 教授 2010 – 2024: 同志社大学, 商学部, 教授 2008 – 2009: Doshisha University, 商学部, 准教授 2008: Doshisha University, 商学部商学科, 准教授 2007: Fukui Prefectural University, 経済学部, 准教授
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07090:Commerce-related Except Principal Investigator Basic Section 07090:Commerce-related / Business administration / Commerce
Keywords	Principal Investigator ガバナンス / 取引費用 / マーケティング / チャネル成果 / 価値創造 / 流通 / ケイパビリティ / チャネル構造 / マーケティング・チャネル / 産業財 … More / ブランド / チャネル拡張 / 正当性 / 同型化 / マルチ・チャネル / ARAモデル / カスタム・チャネル・サービス / 吸収能力 / 関係特殊的資産 / 取引関係 / 価値創出 / 取引費用アプローチ / 流通サービス / 取引特殊的資産 / 価値専有 / ポジショニング戦略 / チャネル構造選択 / 前方統合 / 資産特殊性 / 資源 / パワー / 協力 / 協調と対立 / 統合と分離 / マーケティングチャネル / 機会主義 / 部品・素材 / 産業財マーケティング / ブランド・エクイティ / 「顧客の顧客」戦略 / 素材・部品 / BtoB … More Except Principal Investigator 流通チャネル / 取引費用 / マーケティング・チャネル / 新制度派アプローチ / 卸売業者 / 質的比較分析 / ケイパビリティ / 所有権理論 / 環境適応 / デジタル時代 / モバイル・アプリ / ポジショニング / チャネル / 流通環境 / チャネル・ガバナンス / モバイル・チャネル / チャネル統合 / Vertical Integration / 企業間信頼 / マルチチャネル・システム / 商業統計 / パワーコンフリクト論 / イベントスタディ / 先行型市場志向 / 動的取引費用 / 卸売統合 / 垂直統合 / 製造業者 / 市場志向 / マルチチャネル / 硬直性 / チャネル転換 / 延期－投機 / マルチ・チャネル / 社会的正統性 / 海外展開 / チャネル修正 / 社会的正当性 / パワー・コンフリクト / チャネル構造 / マーケティング / 企業間関係 / 実験 / モチベーション / 新制度派 / 延期 / マーケティング・ミックス / 関係特定的投資 / 制御焦点 / 取引関係 / 共同組合方式 / 比較制度分析 / 百貨店 / 商業政策 / 所有権 / 業態 / 予言の自己成就 / 環境適合 / 業態比較 / ブランド / 経済学的所有権 / 国際比較 / CRM / ナレッジ / 組織の経済学 Less

日本企業のチャネル行動に関する現状把握と実証研究Principal Investigator
- Principal Investigator
  
  崔容熏
- Project Period (FY)
  2026 – 2028
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Doshisha University
デジタル時代における製造業者の流通環境への適応
- Principal Investigator
  
  久保知一
- Project Period (FY)
  2024 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
An Empirical Study of the Multi-Channel Strategy of Japanese FirmsPrincipal Investigator
- Principal Investigator
  
  崔容熏
- Project Period (FY)
  2021 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Doshisha University
Empirical study on manufacturers' wholesaling integration
- Principal Investigator
  
  Kubo Tomokazu
- Project Period (FY)
  2020 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
Marketing Channel Rigidity: Exploration of Causes Preventing Agile Channel Transformation
- Principal Investigator
  
  Yuki Sho
- Project Period (FY)
  2019 – 2021
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Kobe University
  Chuo University
Experimental analysis on starting business relationships in marketing channels
- Principal Investigator
  
  Kubo Tomokazu
- Project Period (FY)
  2017 – 2021
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Chuo University
An Empirical Study of Value Creation and Value Appropriation in Channel RelationshipsPrincipal Investigator
- Principal Investigator
  
  CHOI YONGHOON
- Project Period (FY)
  2015 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Doshisha University
Cooperation vs Conflict and Integration vs Separation in Channel RelationshipsPrincipal Investigator
- Principal Investigator
  
  CHOI YONGHOON
- Project Period (FY)
  2012 – 2014
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Doshisha University
Research of property right structure of shopping center
- Principal Investigator
  
  KITAJIMA HIROTSUGU
- Project Period (FY)
  2011 – 2014
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Business administration
- Research Institution
  Fukui Prefectural University
The role of brand equity in building competitive advantage of industrial goods.Principal Investigator
- Principal Investigator
  
  CHOI Yonghoon
- Project Period (FY)
  2009 – 2011
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Doshisha University
Deciding factor of dual channel in the franchise system
- Principal Investigator
  
  KITAJIMA Hirotsugu
- Project Period (FY)
  2008 – 2010
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Business administration
- Research Institution
  Fukui Prefectural University
An Exploratory Study on the Effects of Brand Equity in Industrial Goods.Principal Investigator
- Principal Investigator
  
  CHOI Yong-hoon
- Project Period (FY)
  2007 – 2008
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Doshisha University
  Fukui Prefectural University

[Book] はじめての流通〔新版〕2022
- Author(s)
  崔容熏、原頼利、東伸一
- Total Pages
  306
- Publisher
  有斐閣
- ISBN
  9784641151031
- Data Source
  KAKENHI-PROJECT-21K01752
[Book] はじめての流通2014
- Author(s)
  崔容熏・原頼利・東伸一
- Total Pages
  272
- Publisher
  有斐閣
- Data Source
  KAKENHI-PROJECT-24530539
[Book] 木立真直・斉藤雅通編著『製配販をめぐる対抗と協調―サプライチェーン統合の現段階―』（第2章所収）2013
- Author(s)
  崔　容熏
- Total Pages
  267
- Publisher
  白桃書房
- Data Source
  KAKENHI-PROJECT-24530539
[Book] 流通チャネル論:新制度派アプローチによる新展開(渡辺達朗・久保知一・原頼利編)2011
- Author(s)
  崔容熏
- Publisher
  有斐閣
- Data Source
  KAKENHI-PROJECT-21530448
[Book] チャネル研究の系譜(『シリーズ歴史から学ぶマーケティング第1巻マーケティング研究の展開』)マーケティング史研究会編所収2010
- Author(s)
  崔容熏
- Total Pages
  20
- Data Source
  KAKENHI-PROJECT-20530321
[Book] 「チャネル研究の系譜」シリーズ歴史から学ぶマーケティング第1巻マーケティング研究の展開2010
- Author(s)
  崔容熏
- Total Pages
  20
- Publisher
  同文舘
- Data Source
  KAKENHI-PROJECT-20530321
[Book] 変わる世界の小売業2009
- Author(s)
  ブレンダンスターンクィスト, 崔容蕪翻訳
- Total Pages
  432
- Publisher
  新評論
- Data Source
  KAKENHI-PROJECT-20530321
[Book] 流通チャネル論(「フランチャイズ・システムにおけるチャネル選択問題」)所収
- Author(s)
  北島啓嗣・崔容熏
- Publisher
  有斐閣(印刷中)
- Data Source
  KAKENHI-PROJECT-20530321
[Journal Article] Equilibrium vertical structure with a common supplier2025
- Author(s)
  Kangsik Choi, Sangheon Han, DongJoon Lee
- Journal Title
  
  The Manchester School
  
  Volume: 93-2 Issue: 4 Pages: 103-122
- DOI
  10.1111/manc.12489
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K25559, KAKENHI-PROJECT-24K05142
[Journal Article] The Roles of Relational Diversity and Embeddedness in Absorptive Capacity Enhancement2025
- Author(s)
  Hara Yoritoshi and Choi Yonghoon
- Journal Title
  
  Industrial Marketing Management
  
  Volume: 125 Pages: 48-59
- DOI
  10.1016/j.indmarman.2024.12.012
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01970, KAKENHI-PROJECT-23K25559, KAKENHI-PROJECT-21K01752, KAKENHI-PROJECT-24K05161
[Journal Article] Does Forward Channel Integration Improve Marketing Outcomes? : An Application of the Misalignment Concept2024
- Author(s)
  Yonghoon Choi and Yoritoshi Hara
- Journal Title
  
  Discussion Paper Series (Doshisha Daigaku Shogakkai)
  
  Volume: ACDU-24-01 Pages: 1-44
- Data Source
  KAKENHI-PROJECT-21K01752
[Journal Article] Vertical and Horizontal Governance in Multiple-Channel Systems2023
- Author(s)
  Hara, Yoritoshi and Choi Yonghoon
- Journal Title
  
  Journal of Business Research
  
  Volume: 156 Pages: 113529-113529
- DOI
  10.1016/j.jbusres.2022.113529
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01970, KAKENHI-PROJECT-20K01974, KAKENHI-PROJECT-21K01752
[Journal Article] Channel expansion and multi-channel strategy : a literature review with a focus on diversity of channel expansion2022
- Author(s)
  崔容熏
- Journal Title
  
  同志社商学
  
  Volume: 73 Issue: 6 Pages: 1383-1400
- DOI
  10.14988/00028812
- ISSN
  03872858
- URL
  https://doshisha.repo.nii.ac.jp/records/28820
- Year and Date
  2022-03-14
- Language
  Japanese
- Open Access
- Data Source
  KAKENHI-PROJECT-21K01752
[Journal Article] チャネル拡張行動とマルチ・チャネル戦略2022
- Author(s)
  崔容熏
- Journal Title
  
  同志社商学
  
  Volume: 73 Pages: 43-60
- Open Access
- Data Source
  KAKENHI-PROJECT-19H01543
[Journal Article] Network externalities and endogenous timing in managerial firms2021
- Author(s)
  Choi Kangsik, Lee DongJoon
- Journal Title
  
  Managerial and Decision Economics
  
  Volume: - Issue: 5 Pages: 1-14
- DOI
  10.1002/mde.3467
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01543, KAKENHI-PROJECT-18K01896
[Journal Article] Note on collusion with network externalities in price versus quantity competition2021
- Author(s)
  Choi Kangsik, Lee DongJoon
- Journal Title
  
  International Journal of Economic Theory
  
  Volume: - Issue: 4 Pages: 1-11
- DOI
  10.1111/ijet.12326
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01543, KAKENHI-PROJECT-18K01896
[Journal Article] Strategic Channel Choice to Improve Marketing Performances: Considering Interaction Effects between Channel Integration and Firm-Specific Factors2019
- Author(s)
  崔容熏, 原頼利
- Journal Title
  
  Journal of Marketing & Distribution
  
  Volume: 22 Issue: 1 Pages: 17-33
- DOI
  10.5844/jsmd.22.17
- NAID
  130007656661
- ISSN
  1345-9015, 2186-0939
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-17K04005, KAKENHI-PROJECT-19H01543, KAKENHI-PROJECT-17K04012
[Journal Article] The performance effect of inter-firm adaptation in channel relationships: The roles of relationship-specific resources and tailored activities2018
- Author(s)
  Choi Yonghoon、Hara Yoritoshi
- Journal Title
  
  Industrial Marketing Management
  
  Volume: 70 Pages: 46-57
- DOI
  10.1016/j.indmarman.2017.05.007
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03396, KAKENHI-PROJECT-17K04012
[Journal Article] The Efficiency of Competing Vertical Chains with Network Externalities2018
- Author(s)
  Lee, D. and K. Choi
- Journal Title
  
  Economics Letters
  
  Volume: 168 Pages: 1-5
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03396
[Journal Article] 環境不確実性，チャネル統合度および市場支配力の相互作用がチャネル成長度に与える影響2018
- Author(s)
  崔容熏
- Journal Title
  
  同志社商学
  
  Volume: 69（4） Pages: 39-59
- NAID
  120006394930
- Open Access
- Data Source
  KAKENHI-PROJECT-15H03396
[Journal Article] Welfare-improving Vertical Separation under Network Externality2017
- Author(s)
  Choi, Kangsik and Lee, Dongjoon
- Journal Title
  
  Economics Letters
  
  Volume: Vol.151 Pages: 115-118
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15H03396
[Journal Article] Port privatization under Cournot vs. Bertrand competition: a third-market approach2017
- Author(s)
  Lee, D., S. Lim, and K. Choi
- Journal Title
  
  Maritime Policy & Management
  
  Volume: 44 Pages: 761-778
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03396
[Journal Article] マーケティング・チャネルにおける資産特殊性の規定因に関する経験的分析2017
- Author(s)
  崔容熏
- Journal Title
  
  同志社商学
  
  Volume: 第68第5/6号 Pages: 17-32
- NAID
  120006224463
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-15H03396
[Journal Article] Strategic trade policies with first-mover and second-mover advantages in a vertical structure2017
- Author(s)
  Choi, K., D. Lee, and S. Lim
- Journal Title
  
  Journal of International Trade & Economic Development
  
  Volume: 26 Pages: 612-632
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03396
[Journal Article] R&D Investment and Vertical Structure in Trade Policies2016
- Author(s)
  Kangsik Choi, DongJoon Lee, and Seoung Lim
- Journal Title
  
  Journal of International Trade and Industry Studies
  
  Volume: 21 Pages: 129-154
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03396
[Journal Article] Royalty Structures and Franchisee's Investment Incentive2016
- Author(s)
  DongJoon Lee, YongHoon Choi and SangHeon Han
- Journal Title
  
  Kazuhiro Ohnishi ed, Firms' Strategic Decisions: Theoretical and Empirical Findings
  
  Volume: 2 Pages: 198-216
- Data Source
  KAKENHI-PROJECT-15H03396
[Journal Article] Bertrand vs. Cournot Competition with Upstream Investment2016
- Author(s)
  Lee, Dongjoon and Choi, Kangsik
- Journal Title
  
  Bulletin of Economic Research
  
  Volume: Vol.68
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15H03396
[Journal Article] The Effects of the Salesperson’s Characteristics on Buyer-Seller Relationships2015
- Author(s)
  Choi, Y., Y Huang and B Sternquist
- Journal Title
  
  Journal of Business and Industrial Marketing
  
  Volume: Vol.30, Issue.5
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24530539
[Journal Article] 「書評　結城祥著『マーケティング・チャネル管理と組織成果』(千倉書房、2014年)」2015
- Author(s)
  崔容熏
- Journal Title
  
  同志社商学
  
  Volume: 67(2/3) Pages: 69-76
- Data Source
  KAKENHI-PROJECT-15H03396
[Journal Article] The Effects of the Salesperson’s Characteristics on Buyer-Seller Relationships2015
- Author(s)
  Choi, Y., Y Huang and B Sternquist
- Journal Title
  
  Journal of Business and Industrial Marketing
  
  Volume: 30(5) Pages: 616-625
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03396
[Journal Article] 「フランチャイズシステムにおけるロイヤルティ構造の選択問題：粗利益分配方式と売上分配方式」2014
- Author(s)
  李東俊・崔容熏
- Journal Title
  
  NUCB Journal of Economics and Information Science
  
  Volume: 第59巻第1号 Pages: 1-11
- NAID
  110009840297
- Data Source
  KAKENHI-PROJECT-24530539
[Journal Article] 製品複雑性と環境不確実性が生産財ブランドの効果に及ぼす影響－生産財取引における購買リスクを切り口にした経験的研究－2014
- Author(s)
  崔　容熏
- Journal Title
  
  『同志社商学』
  
  Volume: 第65巻第6号
- Data Source
  KAKENHI-PROJECT-24530539
[Journal Article] 「製品複雑性と環境不確実性が生産財ブランドの効果に及ぼす影響－生産財取引における購買リスクを切り口にした経験的研究－」2014
- Author(s)
  崔容熏
- Journal Title
  
  『同志社商学』
  
  Volume: 第65巻第6号 Pages: 308-328
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-24530539
[Journal Article] 「生産財におけるブランド・ロイヤルティの先行要因に関する経験的研究：買い手企業の知覚から見た「ユーザー視点」の重要性」2014
- Author(s)
  崔容熏
- Journal Title
  
  日本商業学会編『流通研究』
  
  Volume: 第17巻第1号 Pages: 23-50
- NAID
  130005091298
- Peer Reviewed / Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-24530539
[Journal Article] 小売バイヤーによる新製品評価と市場成果-日本のスーパーマーケットに対する探索的研究-2013
- Author(s)
  崔　容熏
- Journal Title
  
  流通経済研究所編『流通情報』
  
  Volume: 第45巻第2号
- NAID
  40019779960
- Data Source
  KAKENHI-PROJECT-24530539
[Journal Article] Cultural Dimensions of Koreans and Japanese, and Differnces of Consumer Culture2013
- Author(s)
  Jun. Jongwoo and Yonghoon, Choi
- Journal Title
  
  The Korean Journal of Advertising
  
  Volume: 24/1 Pages: 251-270
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24530539
[Journal Article] 価値創造に向けての取引費用論的チャネル認識の再検討2013
- Author(s)
  崔容熏
- Journal Title
  
  同志社商学
  
  Volume: 64/5 Pages: 306-324
- Data Source
  KAKENHI-PROJECT-24530539
[Journal Article] The Differntial Impact of Trust Types on Inter-firm Relationshps: Some Empirical Evidences from Japanese Eyeglass Industry2012
- Author(s)
  Choi, Y., Souiden, N and Skandrani, H
- Journal Title
  
  Asian Business & Management
  
  Volume: 11/5 Pages: 541-562
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24530539
[Journal Article] 流通における企業間関係とチャネル研究の課題2012
- Author(s)
  崔容熏
- Journal Title
  
  日本流通学会誌　『流通』
  
  Volume: 30 Pages: 61-68
- Data Source
  KAKENHI-PROJECT-24530539
[Journal Article] 三者間関係モデルによる産業財ブランディングの分析枠組み:素材・部品ブランド研究の新たな可能性2010
- Author(s)
  崔容熏
- Journal Title
  
  同志社商学
  
  Volume: 61巻4+5号 Pages: 20-42
- NAID
  120005635237
- Data Source
  KAKENHI-PROJECT-21530448
[Journal Article] 三者間関係モデルによる産業財ブランディングの分析枠組み:素材・部品ブランド研究の新たな可能性2009
- Author(s)
  崔容熏
- Journal Title
  
  同志社商学 61巻4+5号
  
  Pages: 20-42
- NAID
  120005635237
- Data Source
  KAKENHI-PROJECT-21530448
[Journal Article] 素材・部品における「顧客の顧客」向けのブランディングは有効なのか?:産業財分野におけるブランド・エクイティ形成のメカニズムに関する実証研究2009
- Author(s)
  崔容熏・北島啓嗣
- Journal Title
  
  立命館大学イノベーション・マネジメント研究センタ・ディスカッションペーパーシリーズ No.003
  
  Pages: 1-22
- Data Source
  KAKENHI-PROJECT-21530448
[Journal Article] 素材・部品における「顧客の顧客」向けのプランディンゲは有効なのか?2009
- Author(s)
  崔容熏, 北島啓嗣
- Journal Title
  
  立命館大学イノベーション・マネジメント研究センターディスカッションペーパーシリーズ 03
  
  Pages: 1-22
- Data Source
  KAKENHI-PROJECT-19530387
[Journal Article] 素材・部品における「顧客の顧客」向けのブランディングは有効なのか:産業財におけるブランド・エクィティ形成メカニズムの実証研究2009
- Author(s)
  崔容熏・北島啓嗣
- Journal Title
  
  立命館大学イノベーション・マネジメント研究センタ・ディスカッションペーパーシリーズ No.003
  
  Pages: 1-21
- Data Source
  KAKENHI-PROJECT-19530387
[Journal Article] 産業財ブランド研究の視座:産業財ブランド研究のレビューと『ライクラ』の事例にみる「顧客の顧客」戦略の示唆2008
- Author(s)
  崔容熏
- Journal Title
  
  日本マーケティング協会『季刊マーケティング・ジャーナル』 107号
  
  Pages: 59-81
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19530387
[Journal Article] フランチャイズシステムにおけるロイヤルティ構造の選択問題 : 粗利益分配方式と売上分配方式2008
- Author(s)
  崔容熏
- Journal Title
  
  立命館大学イノベーション・マネジメント研究センタ・ディスカッションペーパーシリーズ 2008巻001号
  
  Pages: 1-13
- NAID
  110009840297
- Data Source
  KAKENHI-PROJECT-20530321
[Journal Article] 産業財ブランド研究の視座:産業財ブランド研究のレビューと『ライクラ』の事例にみる「顧客の顧客」戦略の示唆2008
- Author(s)
  崔容熏
- Journal Title
  
  季刊マーケティング・ジャーナル第107号
  
  Pages: 59-81
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19530387
[Presentation] Effects of Omni-Channel Integration on Channel Usage Behavior Thorough Channel Usefulness, Risk and Attitude2024
- Author(s)
  Bera, D, Choi, Y and Kim, D.
- Organizer
  TREO Talks in conjunction with the 45th International Conference on Information Systems
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01752
[Presentation] How do relationship structures affect knowledge adaptation for value enhancement?2022
- Author(s)
  Hara, Yoritoshi and Choi Yonghoon
- Organizer
  The 38th Annual Industrial Marketing and Purchasing (IMP) Group Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01970
[Presentation] How do relationship structures affect knowledge adaptation for value enhancement?2022
- Author(s)
  Hara Yoritoshi and Choi Yonghoon
- Organizer
  The 38th Annual Industrial Marketing and Purchasing (IMP) Group Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01752
[Presentation] 学会誌をどう使うの！？問題2022
- Author(s)
  崔容熏
- Organizer
  日本商業学会第11回マーケティング夏の学校
- Invited
- Data Source
  KAKENHI-PROJECT-21K01752
[Presentation] Diversity or Embeddedness: What Activates Absorptive Capacities?2021
- Author(s)
  Yoritoshi Hara and Yonghoon Choi
- Organizer
  ANZMAC Conference 2021
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01543
[Presentation] Diversity or Embeddedness: What Activates Absorptive Capacities?2021
- Author(s)
  Yoritoshi Hara and Yonghoon Choi
- Organizer
  ANZMAC (Australian & New Zealand Marketing Academy) 2021 Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01752
[Presentation] Performance Impacts of Inappropriate Channel Selection: The Trade-offs between Cost Reductions and Differentiated Channel Services2021
- Author(s)
  Yonghoon Choi and Yoritoshi Hara
- Organizer
  The 37th Annual Industrial Marketing and Purchasing (IMP) Group Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01752
[Presentation] Performance Impacts of Inappropriate Channel Selection: The Trade-offs between Cost Reductions and Differentiated Channel Services2021
- Author(s)
  Yonghoon Choi and Yoritoshi Hara
- Organizer
  37th Industrial Marketing and Purchasing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01543
[Presentation] Performance Effects of Misalignment between Firm-Specific Factors, Channel Structures and Exchange Attributes: An Empirical Test of Japanese Manufacturing Industries2019
- Author(s)
  CHOI Yonghoon
- Organizer
  The 15th East Asian Conference on Regional Economy and Sustainable Development (ECRESD 2019)
- Invited / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01543
[Presentation] Performance Effects of Misalignment between Firm-Specific Factors, Channel Structures and Exchange Attributes: An Empirical Test of Japanese Manufacturing Industries2019
- Author(s)
  CHOI Yonghoon
- Organizer
  The 15th East Asian Conference on Regional Economy and Sustainable Development (ECRESD 2019)
- Invited / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04005
[Presentation] Economic Rationality or Social Legitimacy? The Conditions under which Multiple Channel Strategies are Effective2019
- Author(s)
  Choi, Yonghoon, Hara, Yoritoshi
- Organizer
  35th Industrial Marketing & Purchasing (IMP) Group Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04005
[Presentation] The Performance Effect of Inter-Firm Adaptation in Channel Relationships: The Roles of Relationship-Specific Resources and Tailored Activities2019
- Author(s)
  崔容熏
- Organizer
  日本商業学会関西部会
- Data Source
  KAKENHI-PROJECT-19H01543
[Presentation] The Performance Effect of Inter-Firm Adaptation in Channel Relationships: The Roles of Relationship-Specific Resources and Tailored Activities2019
- Author(s)
  崔容熏
- Organizer
  日本商業学会関西部会
- Data Source
  KAKENHI-PROJECT-17K04005
[Presentation] Market Power and Knowledge Acquisition Capability as Alternative Governance Mechanisms: Forward Integration of Manufacturing Firms in Japan2019
- Author(s)
  Choi, Yonghoon, Lee, Seunghyun
- Organizer
  The 39th Strategic Management Society (SMS) Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01543
[Presentation] Market Power and Knowledge Acquisition Capability as Alternative Governance Mechanisms: Forward Integration of Manufacturing Firms in Japan2019
- Author(s)
  Choi, Yonghoon, Lee, Seunghyun
- Organizer
  The 39th Strategic Management Society (SMS) Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04005
[Presentation] Economic rationality or sociological legitimacy? The conditions under which multiple channel strategies are effective2019
- Author(s)
  Yonghoon Choi and Yoritoshi Hara
- Organizer
  35th Industrial Marketing and Purchasing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01543
[Presentation] Industrial legitimacy and isomorphism: The case of the Japanese convenience-store industry2017
- Author(s)
  Yoritoshi Hara and Yonghoon Choi
- Organizer
  33rd Industrial Marketing and Purchasing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03396
[Presentation] Environmental and Behavioral Uncertainty in Supply Chains2016
- Author(s)
  Yoritoshi Hara and Yonghoon Choi
- Organizer
  2016 CBIM(Center for Business & Industrial Marketing) Workshop
- Place of Presentation
  Bilbao,Spain
- Year and Date
  2016-06-29
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03396
[Presentation] チャネル関係における価値創造：関係属性、ケイパビリティ、ガバナンス2016
- Author(s)
  崔容熏・原頼利
- Organizer
  日本商業学会関東部会
- Place of Presentation
  慶応義塾大学、東京都
- Data Source
  KAKENHI-PROJECT-15H03396
[Presentation] 正しいチャネル形態の選択はチャネル成果を高めるのか？:取引費用アプローチの批判的検討に基づく実証分析2016
- Author(s)
  崔容熏・原頼利
- Organizer
  日本商業学会全国研究報告会
- Place of Presentation
  学習院大学、東京都
- Year and Date
  2016-12-17
- Data Source
  KAKENHI-PROJECT-15H03396
[Presentation] Adaptation and Performance in Channel Relationships: The roles of Relationship-Specific Resources and Tailored Activities2016
- Author(s)
  Yonghoon Choi and Yoritoshi Hara
- Organizer
  32nd Industrial Marketing and Purchasing Conference,
- Place of Presentation
  Poznan,Poland
- Year and Date
  2016-08-30
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03396
[Presentation] Retailer Buyer-Supplier Relationships2016
- Author(s)
  Calantone, R., Choi,Y.,Huang,Y and Sternquist, B
- Organizer
  ISMS(INFORMS Society for Marketing Science) Marketing Science Conference
- Place of Presentation
  Shanghai, China
- Year and Date
  2016-06-16
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03396
[Presentation] Culture Dynamic and Globalization: The Unresolved Debate between Cross-national and Cross-cultural Classifications2013
- Author(s)
  Ladhari Riadh, Souiden Nizar, and Choi Yong-Hoon
- Organizer
  The 9th Royal Bank International Research Seminar
- Place of Presentation
  Montreal, Canada
- Data Source
  KAKENHI-PROJECT-24530539
[Presentation] The Effects of the Salesperson Characteristics on Buyer-Seller Relationships2013
- Author(s)
  Yonghoon Choi, Ying Huang and Brenda Sternquist
- Organizer
  AIB(Academy of International Business) 2013 Annual Meeting
- Place of Presentation
  Istanbul, Turkey
- Data Source
  KAKENHI-PROJECT-24530539
[Presentation] Cultural Dimensions of Koreans and Japanese, and Differnces of Consumer Culture2012
- Author(s)
  Jun. Jongwoo and Yonghoon, Choi
- Organizer
  2012韓国広告学会秋季年次学術大会＆国際シンポジウム
- Place of Presentation
  Cheongpyeong, Korea
- Data Source
  KAKENHI-PROJECT-24530539
[Presentation] 生産財チャネルにおける価値共創の検討：B2Bブランドに焦点を当てて2012
- Author(s)
  崔容熏
- Organizer
  第62回日本商業学会全国大会
- Place of Presentation
  北海商科大学
- Data Source
  KAKENHI-PROJECT-24530539
[Presentation] 生産財チャネルにおける価値共創の検討: B2Bブランドに焦点を当てて2012
- Author(s)
  崔容熏
- Organizer
  第62回日本商業学会全国大会統一論題セッション『流通・チャネルにおける価値共創』
- Place of Presentation
  北海商科大学
- Data Source
  KAKENHI-PROJECT-21530448
[Presentation] 三者間モデルに基づく産業財ブランド形成のメカニズム2010
- Author(s)
  崔容熏
- Organizer
  日本商業学会関西部会
- Place of Presentation
  大阪市立大学
- Data Source
  KAKENHI-PROJECT-21530448
[Presentation] Culture Convergence, Divergence or Emergence? Relevance of the Horizontal-Vertical I-C scale2010
- Author(s)
  Ladhari, R., Souiden N, Choi Y.
- Organizer
  AMA Global Marketing Special Interest Group Conference
- Place of Presentation
  Cancun, Mexico
- Year and Date
  2010-01-15
- Data Source
  KAKENHI-PROJECT-21530448
[Presentation] 産業財ブランド・エクイティの形成における「顧客の顧客」視点の有効性-日本企業に対する経験的研究-2008
- Author(s)
  崔容熏, 北島啓嗣
- Organizer
  第11回商品開発管理学会全国大会
- Place of Presentation
  九州産業大学
- Year and Date
  2008-10-25
- Data Source
  KAKENHI-PROJECT-19530387
[Presentation] 産業財ブランド・エクィティの形成における「顧客の顧客」視点の有効性-日本企業に対する経験的研究-2008
- Author(s)
  崔容熏・北島啓嗣
- Organizer
  第11回商品開発管理学会全国大会
- Place of Presentation
  九州産業大学
- Data Source
  KAKENHI-PROJECT-19530387
[Presentation] Culture Convergence, Divergence or Emergence? Relevance of the Horizontal-Vertical I-C scale
- Author(s)
  Riadh Ladhari, Nizar Souiden, and Yonghoon Choi
- Organizer
  2011 AMA(American Marketing Association) Global Marketing SIG Conference
- Place of Presentation
  Cancunn, Mexico
- Data Source
  KAKENHI-PROJECT-21530448

1. KITAJIMA Hirotsugu (60398980)

# of Collaborated Projects: 7 results

# of Collaborated Products: 6 results
2. KUBO Tomokazu (40376843)

# of Collaborated Projects: 7 results

# of Collaborated Products: 0 results
3. HARA Yoritoshi (30366900)

# of Collaborated Projects: 4 results

# of Collaborated Products: 10 results
4. YUKI Sho (10554321)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
5. TAKADA Hidesuke (90508631)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
6. 李東俊 (40585197)

# of Collaborated Projects: 3 results

# of Collaborated Products: 11 results
7. 石井隆太 (80842872)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
8. ONO Akinori (20296742)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
9. HAYAKAWA Takashi (10367683)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
10. TANZAWA Yasuharu (00146953)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

Choi Yonghoon 崔 容熏

CHOI Yong-hoon 崔 容熏

Research Projects

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Co-Researchers

日本企業のチャネル行動に関する現状把握と実証研究Principal Investigator

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デジタル時代における製造業者の流通環境への適応

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An Empirical Study of the Multi-Channel Strategy of Japanese FirmsPrincipal Investigator

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Empirical study on manufacturers' wholesaling integration

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Marketing Channel Rigidity: Exploration of Causes Preventing Agile Channel Transformation

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Experimental analysis on starting business relationships in marketing channels

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An Empirical Study of Value Creation and Value Appropriation in Channel RelationshipsPrincipal Investigator

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Cooperation vs Conflict and Integration vs Separation in Channel RelationshipsPrincipal Investigator

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Research of property right structure of shopping center

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The role of brand equity in building competitive advantage of industrial goods.Principal Investigator

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Deciding factor of dual channel in the franchise system

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An Exploratory Study on the Effects of Brand Equity in Industrial Goods.Principal Investigator

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[Book] はじめての流通〔新版〕2022

Author(s)

Total Pages

Choi Yonghoon 崔容熏

CHOI Yong-hoon 崔容熏

[Book] チャネル研究の系譜(『シリーズ歴史から学ぶマーケティング第1巻マーケティング研究の展開』)マーケティング史研究会編所収2010

[Book] 「チャネル研究の系譜」シリーズ歴史から学ぶマーケティング第1巻マーケティング研究の展開2010