Sunada Mitsuru 砂田充

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SUNADA Mitsuru 砂田充

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Researcher Number	70580348
Other IDs
Affiliation (Current)	2026: 法政大学, 経済学部, 教授
Affiliation (based on the past Project Information) *help	2014 – 2024: 法政大学, 経済学部, 教授 2011 – 2013: 大阪府立大学, 経済学部, 准教授
Review Section/Research Field	Principal Investigator Basic Section 07040:Economic policy-related / Economic policy / Applied economics
Keywords	Principal Investigator ブランド価値 / ブランド / マーケティングの経済学 / ブランド経営 / フラットフォーム / 構造推定 / プラットフォーム / 間接的ネットワーク効果 / プラットフォームビジネス / 雑誌

Research Projects
(3 results)
Research Products
(18 results)

An Empirical Study of the Evaluation of Brand Value and Its Impact on Corporate Management: An Economic ApproachPrincipal Investigator
- Principal Investigator
  
  Sunada Mitsuru
- Project Period (FY)
  2018 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07040:Economic policy-related
- Research Institution
  Hosei University
Empirical Study of Platform Competition and Firm BehaviorPrincipal Investigator
- Principal Investigator
  
  SUNADA Mitsuru
- Project Period (FY)
  2014 – 2017
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Economic policy
- Research Institution
  Hosei University
Empirical Study on Strategy and Competition in Two-sided MarketPrincipal Investigator
- Principal Investigator
  
  SUNADA Mitsuru
- Project Period (FY)
  2011 – 2013
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Applied economics
- Research Institution
  Osaka Prefecture University

All 2025 2020 2019 2018 2013 2012 2011

All Journal Article Presentation

[Journal Article] Revisiting Corporate Brand Name Changes: The Case of Nabisco in Japan as a Natural Experiment2025
- Author(s)
  Mitsuru Sunada
- Journal Title
  
  SSRN
  
  Volume: - Pages: 1-56
- DOI
  10.2139/ssrn.5238048
- Open Access
- Data Source
  KAKENHI-PROJECT-18K01625
[Journal Article] Measuring the Brand Value of Media Platforms in an Equilibrium Framework2018
- Author(s)
  Mitsuru Sunada
- Journal Title
  
  ICES Discussion Paper Series
  
  Volume: 17-E-001 Pages: 1-48
- Open Access
- Data Source
  KAKENHI-PROJECT-26780150
[Journal Article] Resale Price Maintenance and Competition in a Media Market: The Case of Magazines2013
- Author(s)
  Hiroshi Ohashi and Mitsuru Sunada
- Journal Title
  
  生産性研究ディスカッションペーパー
  
  Volume: DP08 Pages: 1-38
- Data Source
  KAKENHI-PROJECT-23730242
[Journal Article] Resale Price Maintenance and Competition in a Media Market : The Case of Magazines2013
- Author(s)
  Ohashi, Hiroshi, and Mitsuru Sunada
- Journal Title
  
  生産性研究ディスカッションペーパー
  
  Volume: DP08
- URL
  http://www.jpc-net.jp/discussion/dp08_eng.pdf
- Data Source
  KAKENHI-PROJECT-23730242
[Journal Article] Competition among Movie Theaters: an Empirical Investigation of the Toho-Subaru Antitrust Case2012
- Author(s)
  Mitsuru Sunada
- Journal Title
  
  Journal of Cultural Economics
  
  Volume: 36 Issue: 3 Pages: 179-206
- DOI
  10.1007/s10824-012-9164-8
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730242
[Presentation] Measuring the Brand Value of Media Platforms in an Equilibrium Framework2020
- Author(s)
  Mitsuru Sunada
- Organizer
  JEW (Japan Economy Workshop at University of Hawaii)
- Data Source
  KAKENHI-PROJECT-18K01625
[Presentation] Measuring the Brand Value of Media Platforms in an Equilibrium Framework2019
- Author(s)
  Mitsuru Sunada
- Organizer
  EARIE2019 (46th Annual Coference of European Association for Research in Industrial Economics at Barcelona Graduate School of Economics)
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01625
[Presentation] Measuring the Brand Value of Media Platforms in an Equilibrium Framework2018
- Author(s)
  Mitsuru Sunada
- Organizer
  Western Economic Association International, 14th International Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26780150
[Presentation] Competition in a Media Market: the Case of Magazines2013
- Author(s)
  砂田　充
- Organizer
  The 17th Annual Conference of The International Society for New Institutional Economics (ISNIE2013)
- Place of Presentation
  Florence, Italy: Univessity of Florence
- Data Source
  KAKENHI-PROJECT-23730242
[Presentation] Competition in a Media Market : the Case of Magazines2013
- Author(s)
  砂田充
- Organizer
  The 17th Annual Conference of The International Society for New Institutional Economics (ISNIE2013)
- Place of Presentation
  Florence : University of Florence
- Year and Date
  2013-06-21
- Data Source
  KAKENHI-PROJECT-23730242
[Presentation] Competition in a Media Market : The Case of Magazines2012
- Author(s)
  砂田充
- Organizer
  The 39th Annual Conference of the European Association for Research in Industrial Economics (EARIE2012)
- Place of Presentation
  Rome : LUISS Guido Carli & University of Rome Tor Vergata
- Year and Date
  2012-09-02
- Data Source
  KAKENHI-PROJECT-23730242
[Presentation] Competition in a Media Market : The Case of Magazines2012
- Author(s)
  砂田充
- Organizer
  The 2012 Annual Meetings of the Canadian Law and Economics Association (CLEA2012)
- Place of Presentation
  Toronto : University of Toronto
- Year and Date
  2012-09-29
- Data Source
  KAKENHI-PROJECT-23730242
[Presentation] Competition in a Media Market: The Case of Magazines2012
- Author(s)
  Mitsuru Sunada
- Organizer
  The International Conference on “Economics of Antitrust”
- Place of Presentation
  Seoul, Korea: Yonsei University
- Data Source
  KAKENHI-PROJECT-23730242
[Presentation] Competition in a Media Market: The Case of Magazines2012
- Author(s)
  Mitsuru Sunada
- Organizer
  The 2012 Annual Meetings of the Canadian Law and Economics Association (CLEA2012)
- Place of Presentation
  Toronto, Canada: University of Toronto
- Data Source
  KAKENHI-PROJECT-23730242
[Presentation] Competition in a Media Market: The Case of Magazines2012
- Author(s)
  Mitsuru Sunada
- Organizer
  The 39th Annual Conference of the European Association for Research in Industrial Economics (EARIE2012)
- Place of Presentation
  Rome, Italy: LUISS Guido Carli & University of Rome Tor Vergata
- Data Source
  KAKENHI-PROJECT-23730242
[Presentation] Competition in a Media Market : The Case of Magazines2012
- Author(s)
  砂田充
- Organizer
  The International Conference on "Economics of Antitrust"
- Place of Presentation
  Seoul : Yonsei University
- Year and Date
  2012-06-07
- Data Source
  KAKENHI-PROJECT-23730242
[Presentation] An Empirical Investigation of the Toho-Subaru Antitrust Case: A Merger in the Japanese Movie Theater Market in the 1950s2011
- Author(s)
  砂田　充
- Organizer
  The 38th Annual Conference of the European Association for Research in Industrial Economics (EARIE2011)
- Place of Presentation
  Stockholm, Sweden: KTH (Royal Institute of Technology) & Stockholm School of Economics
- Data Source
  KAKENHI-PROJECT-23730242
[Presentation] An Empirical Investigation of the Toho-Subaru Antitrust Case : A Merger in the Japanese Movie Theater Market in the 1950s2011
- Author(s)
  砂田充
- Organizer
  The 38th Annual Conference of the European Association for Research in Industrial Economics (EARIE2011)
- Place of Presentation
  Stockholm : KTH (Royal Institute of Technology) & Stockholm School of Economics
- Year and Date
  2011-09-03
- Data Source
  KAKENHI-PROJECT-23730242

Sunada Mitsuru 砂田 充

SUNADA Mitsuru 砂田 充

Research Projects

Research Products

An Empirical Study of the Evaluation of Brand Value and Its Impact on Corporate Management: An Economic ApproachPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Empirical Study of Platform Competition and Firm BehaviorPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Empirical Study on Strategy and Competition in Two-sided MarketPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Journal Article] Revisiting Corporate Brand Name Changes: The Case of Nabisco in Japan as a Natural Experiment2025

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Measuring the Brand Value of Media Platforms in an Equilibrium Framework2018

Author(s)

Journal Title

Data Source

[Journal Article] Resale Price Maintenance and Competition in a Media Market: The Case of Magazines2013

Author(s)

Journal Title

Data Source

[Journal Article] Resale Price Maintenance and Competition in a Media Market : The Case of Magazines2013

Author(s)

Journal Title

URL

Data Source

[Journal Article] Competition among Movie Theaters: an Empirical Investigation of the Toho-Subaru Antitrust Case2012

Author(s)

Journal Title

DOI

Data Source

[Presentation] Measuring the Brand Value of Media Platforms in an Equilibrium Framework2020

Author(s)

Organizer

Data Source

[Presentation] Measuring the Brand Value of Media Platforms in an Equilibrium Framework2019

Author(s)

Organizer

Data Source

[Presentation] Measuring the Brand Value of Media Platforms in an Equilibrium Framework2018

Author(s)

Organizer

Data Source

[Presentation] Competition in a Media Market: the Case of Magazines2013

Author(s)

Organizer

Place of Presentation

Data Source

[Presentation] Competition in a Media Market : the Case of Magazines2013

Author(s)

Organizer

Place of Presentation

Year and Date

Data Source

[Presentation] Competition in a Media Market : The Case of Magazines2012

Author(s)

Organizer

Place of Presentation

Year and Date

Data Source

[Presentation] Competition in a Media Market : The Case of Magazines2012

Author(s)

Organizer

Place of Presentation

Year and Date

Data Source

Sunada Mitsuru 砂田充

SUNADA Mitsuru 砂田充