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Yong YenNie  YONG YENNIE

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YONG YENNIE  ヨン エンニイ

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Researcher Number 70975119
Other IDs
Affiliation (Current) 2026: 京都大学, 経済学研究科, 特定講師
Affiliation (based on the past Project Information) *help 2023 – 2024: 京都大学, 経済学研究科, 特定講師
Review Section/Research Field
Principal Investigator
Basic Section 07070:Economic history-related
Keywords
Principal Investigator
経営学 / 東南アジア / 先進国 / 企業家活動 / 一次産品加工業 / 経営史学
  • Research Projects

    (1 results)
  • Research Products

    (9 results)
  •  「一次産品」の脱植民地化・産業高度化史: 現代マレーシアの企業家と地域的資源Principal Investigator

    • Principal Investigator
      YONG YENNIE
    • Project Period (FY)
      2023 – 2025
    • Research Category
      Grant-in-Aid for Early-Career Scientists
    • Review Section
      Basic Section 07070:Economic history-related
    • Research Institution
      Kyoto University

All 2025 2024 2023

All Journal Article Presentation

  • [Journal Article] Crafting a Postcolonial (Inter)national Identity: Malaysian Pewter Company Royal Selangor’s Branding Strategies (1970?1992)2024

    • Author(s)
      Yong Yen Nie
    • Journal Title

      Enterprise & Society

      Volume: 25 Issue: 1 Pages: 103-133

    • DOI

      10.1017/eso.2022.30

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K12509
  • [Journal Article] From craft to industry and back: transnational efforts in reconstructing tin’s social meaning to the retail consumer (1950s?1960s)2023

    • Author(s)
      Yong Yen Nie
    • Journal Title

      Journal of Historical Research in Marketing

      Volume: 15 Issue: 2 Pages: 121-143

    • DOI

      10.1108/jhrm-11-2022-0033

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K12509
  • [Presentation] "The Singapore Girl: Idealizations of Work and National Identity in Postcolonial Singapore, 1970s–2000s"2025

    • Author(s)
      Yong Yen Nie
    • Organizer
      Business History Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K12509
  • [Presentation] The Internationalization Process of the World's Largest Condom Maker: A Business History Perspective2024

    • Author(s)
      Yong Yen Nie
    • Organizer
      Academy of International Business
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K12509
  • [Presentation] How Do Emerging Market Family Firms Prime for Internationalization? A Historical Perspective of the World's Largest Condom Maker2024

    • Author(s)
      Yong Yen Nie
    • Organizer
      50th Conference of the European International Business Academy
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K12509
  • [Presentation] Governing GVCs through Family Business: The Historical Development of Malaysia’s Medical Device Industry, 1980s–20202024

    • Author(s)
      Yong Yen Nie
    • Organizer
      2024年度 経営史学会第60回全国大会
    • Data Source
      KAKENHI-PROJECT-23K12509
  • [Presentation] Subtle Marketing: Selling Condoms to Multicultural Societies in Southeast Asia (1980s to 2010s)2023

    • Author(s)
      Yong Yen Nie
    • Organizer
      【International Symposium】Navigating Commodities: Production, Markets, and Consumption in History
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K12509
  • [Presentation] REFINING THE SPRINGBOARD VIEW THROUGH A BUSINESS HISTORY PERSPECTIVE: A CASE STUDY OF KAREX BERHAD, THE WORLD’S LARGEST CONDOM MAKER2023

    • Author(s)
      Yong Yen Nie
    • Organizer
      Global Strategy and Emerging Markets (GSEM) conference and Copenhagen Conference on Outward Investment from Emerging Economies (Cph OFDI)
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K12509
  • [Presentation] Engaging Theory and Practice with Historical Case Studies: Branding and Postcolonial National Identity in Malaysia, 1970-19922023

    • Author(s)
      Yong Yen Nie
    • Organizer
      Political Economy Tokyo Seminar
    • Invited
    • Data Source
      KAKENHI-PROJECT-23K12509

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