YOTOVA Maria ＹＯＴＯＶＡＭａｒｉａ

Researcher Number	80733683
Other IDs
Affiliation (Current)	2025: 立命館大学, 食マネジメント学部, 准教授
Affiliation (based on the past Project Information) *help	2019 – 2022: 立命館大学, 食マネジメント学部, 准教授
Review Section/Research Field	Principal Investigator Basic Section 04030:Cultural anthropology and folklore-related
Keywords	Principal Investigator 日本と韓国 / 東アジア / ヨーグルト食文化 / 情報の創造 / 消費者の認識 / 嗜好品 / 健康食品 / ブランドイメージ / マーケティング / プロバイオティクス … More / 企業戦略 / 地域ブランディング / 乳食文化 / 韓国 / 日本 / 米食文化圏 / 価値形成 / ヨーグルト Less

Research Projects
(1 results)
Research Products
(16 results)

A Comparative Study of Yogurt Food Culture in Japan and South KoreaPrincipal Investigator
- Principal Investigator
  
  YOTOVA Maria
- Project Period (FY)
  2019 – 2022
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 04030:Cultural anthropology and folklore-related
- Research Institution
  Ritsumeikan University

All 2023 2022 2021 2020

All Journal Article Presentation Book

[Book] 企業経営のエスノグラフィ2020
- Author(s)
  八巻惠、中牧弘允、藤本昌代、住原則也、マリア・ヨトヴァ他
- Total Pages
  340
- Publisher
  東方出版
- ISBN
  9784862493835
- Data Source
  KAKENHI-PROJECT-19K13473
[Journal Article] 文化と文明の変貌を反映しているヨーグルト食文化2023
- Author(s)
  ヨトヴァ　マリア
- Journal Title
  
  比較文明学会会報
  
  Volume: 78 Pages: 9-9
- Data Source
  KAKENHI-PROJECT-19K13473
[Journal Article] Acceptance of milk and dairy products in rice-centered food cultures: A comparative study of consumer practices in South Korea and Japan2022
- Author(s)
  Yotova Maria, Utsunomiya Yuka, Park Kyoung-Hee
- Journal Title
  
  立命館食科学研究
  
  Volume: 7 Pages: 319-330
- Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13473
[Journal Article] 健康と嗜好の乳食文化―韓国のバナナ牛乳を中心として2022
- Author(s)
  宇都宮由佳、ヨトヴァ・マリア
- Journal Title
  
  日本家政学会誌
  
  Volume: 73 Pages: 109-114
- Open Access
- Data Source
  KAKENHI-PROJECT-19K13473
[Journal Article] 「ブルガリアにおける外食文化の形成とその変容―社会主義期からコロナ期に至るまで―」2021
- Author(s)
  マリア・ヨトヴァ
- Journal Title
  
  『立命館食科学研究』
  
  Volume: 4 Pages: 155164-155164
- Data Source
  KAKENHI-PROJECT-19K13473
[Journal Article] 「日本とブルガリアを架橋するヨーグルト言説」2020
- Author(s)
  マリア・ヨトヴァ
- Journal Title
  
  『言説立命館言語文化研究』
  
  Volume: 32 Pages: 103-110
- Data Source
  KAKENHI-PROJECT-19K13473
[Journal Article] 日本とブルガリアを架橋するヨーグルトの言説2020
- Author(s)
  マリア　ヨトヴァ
- Journal Title
  
  立命館言語文化研究
  
  Volume: 32 Pages: 8-16
- Data Source
  KAKENHI-PROJECT-19K13473
[Presentation] 1970 年大阪万博と社会主義国家ブルガリアの表象2023
- Author(s)
  ヨトヴァ　マリア
- Organizer
  万博学研究会第 9 回研究会合
- Invited
- Data Source
  KAKENHI-PROJECT-19K13473
[Presentation] 乳と和の食文化の融合―「ご当地ヨーグルト」の展開2023
- Author(s)
  ヨトヴァ　マリア
- Organizer
  和食文化学会第5回研究大会
- Data Source
  KAKENHI-PROJECT-19K13473
[Presentation] 日本のご当地ヨーグルト―発酵ツーリズムの可能性2022
- Author(s)
  ヨトヴァ　マリア
- Organizer
  日本観光研究学会第37回全国大会
- Data Source
  KAKENHI-PROJECT-19K13473
[Presentation] Eating out in Bulgaria: Challenges and Transformations from Socialism to Covid-192022
- Author(s)
  Maria Yotova
- Organizer
  The 12th Asian Food Study Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13473
[Presentation] The Heritagization of a Culinary Tradition: The Case of Bulgarian Lyutenitsa2022
- Author(s)
  Maria Yotova
- Organizer
  17th EASA Biennial Conference “Transformation, Hope and the Commons
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13473
[Presentation] Drink for health, eat for pleasure: Consumer perceptions of milk and dairy products in South Korea and Japan2021
- Author(s)
  Maria Yotova, Yuka Utsunomiya, Kyoung-Hee Park
- Organizer
  Asian Food Study Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13473
[Presentation] “Kefir, fermented milk beyond yogurt”: Marketing culture and expert knowledge in a Japanese company2021
- Author(s)
  Maria Yotova
- Organizer
  International Union of Anthropological and Ethnological Sciences（IUAES）
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13473
[Presentation] 「ブルガリアにおける外食文化の変容―日本食の受容を事例として―」2021
- Author(s)
  マリア・ヨトヴァ
- Organizer
  和食文化学会第３回研究大会
- Data Source
  KAKENHI-PROJECT-19K13473
[Presentation] Homemade yogurt as a family business: Navigating cultural and generational differences at a Japanese company2021
- Author(s)
  Maria Yotova
- Organizer
  International Union of Anthropological and Ethnological Sciences, Congress 2021
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13473

YOTOVA Maria ＹＯＴＯＶＡ Ｍａｒｉａ

Research Projects

Research Products

A Comparative Study of Yogurt Food Culture in Japan and South KoreaPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Book] 企業経営のエスノグラフィ2020

Author(s)

Total Pages

Publisher

ISBN

Data Source

[Journal Article] 文化と文明の変貌を反映しているヨーグルト食文化2023

Author(s)

Journal Title

Data Source

[Journal Article] Acceptance of milk and dairy products in rice-centered food cultures: A comparative study of consumer practices in South Korea and Japan2022

Author(s)

Journal Title

Data Source

[Journal Article] 健康と嗜好の乳食文化―韓国のバナナ牛乳を中心として2022

Author(s)

Journal Title

Data Source

[Journal Article] 「ブルガリアにおける外食文化の形成とその変容―社会主義期からコロナ期に至るまで―」2021

Author(s)

Journal Title

Data Source

[Journal Article] 「日本とブルガリアを架橋するヨーグルト言説」2020

Author(s)

Journal Title

Data Source

[Journal Article] 日本とブルガリアを架橋するヨーグルトの言説2020

Author(s)

Journal Title

Data Source

[Presentation] 1970 年大阪万博と社会主義国家ブルガリアの表象2023

Author(s)

Organizer

Data Source

[Presentation] 乳と和の食文化の融合―「ご当地ヨーグルト」の展開2023

Author(s)

Organizer

Data Source

[Presentation] 日本のご当地ヨーグルト―発酵ツーリズムの可能性2022

Author(s)

Organizer

Data Source

[Presentation] Eating out in Bulgaria: Challenges and Transformations from Socialism to Covid-192022

Author(s)

Organizer

Data Source

[Presentation] The Heritagization of a Culinary Tradition: The Case of Bulgarian Lyutenitsa2022

Author(s)

Organizer

Data Source

[Presentation] Drink for health, eat for pleasure: Consumer perceptions of milk and dairy products in South Korea and Japan2021

Author(s)

Organizer

Data Source

[Presentation] “Kefir, fermented milk beyond yogurt”: Marketing culture and expert knowledge in a Japanese company2021

Author(s)

Organizer

Data Source

[Presentation] 「ブルガリアにおける外食文化の変容―日本食の受容を事例として―」2021

Author(s)

Organizer

Data Source

[Presentation] Homemade yogurt as a family business: Navigating cultural and generational differences at a Japanese company2021

Author(s)

Organizer

Data Source

YOTOVA Maria ＹＯＴＯＶＡＭａｒｉａ