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TOYOTA NAOKI  豊田 直樹

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Toyota Naoki  豊田 直樹

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Researcher Number 80823765
Other IDs
Affiliation (Current) 2025: 北九州市立大学, 基盤教育センター, 准教授
Affiliation (based on the past Project Information) *help 2024: 北九州市立大学, 基盤教育センター, 准教授
2022 – 2023: 北九州市立大学, 基盤教育センター, 講師
2021: 九州産業大学, 健康・スポーツ科学センター, 助教
Review Section/Research Field
Principal Investigator
Basic Section 07090:Commerce-related
Keywords
Principal Investigator
プロフェッショナルスポーツ / リレーションシップクオリティ / リレーションシップマーケティング / Relationsihp Quality / Relationsihp Bonding / Relationship Quality / Relationship Bonding / Behavior intentions / Relationship quality / Relationship bonding
  • Research Projects

    (1 results)
  • Research Products

    (1 results)
  •  Impact of Sports Organizations' Relationship Marketing on Consumer Relationship QualityPrincipal Investigator

    • Principal Investigator
      Toyota Naoki
    • Project Period (FY)
      2021 – 2024
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      The University of Kitakyushu
      Kyushu Sangyo University

All 2025

All Journal Article

  • [Journal Article] Examining the antecedent and consequences of relationship quality in the sport business2025

    • Author(s)
      Naoki Toyota, Hirotaka Matsuoka, Taeahn Kang
    • Journal Title

      International Journal of Sports Marketing and Sponsorship

      Volume: 26 Issue: 6 Pages: 84-99

    • DOI

      10.1108/ijsms-08-2024-0221

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-21K01776

URL: 

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