Sato Kei 佐藤圭

… Alternative Names

佐藤圭サトウケイ

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Researcher Number	80826602
Other IDs
Affiliation (Current)	2026: 甲南大学, 経営学部, 准教授
Affiliation (based on the past Project Information) *help	2026: 甲南大学, 経営学部, 准教授 2023 – 2024: 甲南大学, 経営学部, 准教授 2020 – 2022: 甲南大学, 経営学部, 講師
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related Except Principal Investigator Basic Section 07090:Commerce-related / Basic Section 07100:Accounting-related
Keywords	Except Principal Investigator 健康行動変容 / ヘルスクレーム（非顕在化リスク）反応 / トクホマーク（ブランド）効果 / 健康増進法 / 特定保健用食品制度 / 消費者認知 / ゲイン・ロスフレーム / 便益遅延性 / ブランド効果 / WTP(Willingness To Pay) … More / 消費者行動 / 栄養機能食品 / 機能性表示食品 / 商品パッケージ / トクホマーク / 精緻化見込みモデル / 負のスピルオーバー効果 / ゲインロス効果 / ヘルスクレーム / ブランド / 保健機能食品 / 特定保健用食品 / 実証分析 / 有価証券報告書 / ディスクロージャー / テキストマイニング Less

生成AIによる広告コンテンツに対する消費者の反応に関する研究Principal Investigator
- Principal Investigator
  
  佐藤圭
- Project Period (FY)
  2026 – 2029
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Konan University
A study on the impact of purchasing behavior and consumption experience of Food for Specified Health Uses (FOSHU) on health behavior.
- Principal Investigator
  
  KOBAYASHI TETSU
- Project Period (FY)
  2022 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Osaka Metropolitan University
Empirical Study of Annual Report using Text Mining Techniques
- Principal Investigator
  
  Ito Takeaki
- Project Period (FY)
  2020 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07100:Accounting-related
- Research Institution
  Konan University

All 2025 2024 2023 2022

All Journal Article Presentation

[Journal Article] Influence of the FOSHU (Food for Specified Health Use) Seal on Consumer Purchase Intention from a Brand Perspective.2025
- Author(s)
  Shota Yabuno, Kei Sato, Koji Hara, Yuichi Mitsui, Tetsu Kobayashi
- Journal Title
  
  British Food Journal
  
  Volume: - Issue: 6 Pages: 1999-2014
- DOI
  10.1108/bfj-07-2024-0682
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22K01766, KAKENHI-PROJECT-24K00301, KAKENHI-PROJECT-23K18815
[Journal Article] 消費者は保健機能食品をどのように評価しているのか？―商品レビューデータを用いた探索的検討―2024
- Author(s)
  佐藤圭・原広司
- Journal Title
  
  甲南経営研究
  
  Volume: 64 Pages: 93-114
- Data Source
  KAKENHI-PROJECT-22K01766
[Journal Article] 特定保健用食品の便益遅延性認知による製品評価への影響に関する実証分析2024
- Author(s)
  三井雄一・小林哲・佐藤圭
- Journal Title
  
  西南学院大学商学論集
  
  Volume: 70(1・2・3・4) Pages: 19-38
- Data Source
  KAKENHI-PROJECT-22K01766
[Journal Article] Effects of Gain-Loss Frames on Purchase Decisions of Foods for Specified Health Uses2023
- Author(s)
  原広司・佐藤圭・小林哲
- Journal Title
  
  Japan Marketing Review
  
  Volume: 4 Issue: 1 Pages: 3-10
- DOI
  10.7222/marketingreview.2023.001
- ISSN
  2435-0443
- Year and Date
  2023-02-28
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-22K01766, KAKENHI-PROJECT-20H01552
[Presentation] ゲイン・ロスフレームが特定保健用食品の購買意思決定に及ぼす影響2022
- Author(s)
  原広司・佐藤圭・小林哲
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-22K01766

1. Ito Takeaki (00709496)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
2. KOBAYASHI TETSU (60225521)

# of Collaborated Projects: 1 results

# of Collaborated Products: 3 results
3. 金鉉玉 (40547270)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. 廣瀬喜貴 (90760265)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
5. 矢澤憲一 (70406817)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
6. 三井雄一 (00782145)

# of Collaborated Projects: 1 results

# of Collaborated Products: 2 results
7. 原広司 (60824985)

# of Collaborated Projects: 1 results

# of Collaborated Products: 3 results
8. 薮野祥太 (30979688)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results

Sato Kei 佐藤 圭

佐藤 圭 サトウ ケイ

Research Projects

Research Products

Co-Researchers

生成AIによる広告コンテンツに対する消費者の反応に関する研究Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

A study on the impact of purchasing behavior and consumption experience of Food for Specified Health Uses (FOSHU) on health behavior.

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Empirical Study of Annual Report using Text Mining Techniques

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] Influence of the FOSHU (Food for Specified Health Use) Seal on Consumer Purchase Intention from a Brand Perspective.2025

Author(s)

Journal Title

DOI

Data Source

[Journal Article] 消費者は保健機能食品をどのように評価しているのか？―商品レビューデータを用いた探索的検討―2024

Author(s)

Journal Title

Data Source

[Journal Article] 特定保健用食品の便益遅延性認知による製品評価への影響に関する実証分析2024

Author(s)

Journal Title

Data Source

[Journal Article] Effects of Gain-Loss Frames on Purchase Decisions of Foods for Specified Health Uses2023

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Presentation] ゲイン・ロスフレームが特定保健用食品の購買意思決定に及ぼす影響2022

Author(s)

Organizer

Data Source

Sato Kei 佐藤圭

佐藤圭サトウケイ