Kumagai Ken 熊谷健

… Alternative Names

熊谷健クマガイケン

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Researcher Number	80908252
Other IDs
Affiliation (Current)	2025: 東洋大学, 経営学部, 教授
Affiliation (based on the past Project Information) *help	2022 – 2023: 三重大学, 人文学部, 教授
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related
Keywords	Principal Investigator 事業価値 / 環境施策 / 購買意図 / 消費者行動 / マーケティング / 消費者心理 / 自己概念調和 / ウェルビーイング / サステナビリティ / 環境 / ブランド

Research Projects
(1 results)
Research Products
(11 results)

Effects of corporate sustainability initiatives on consumer psychology and project valuePrincipal Investigator
- Principal Investigator
  
  熊谷健
- Project Period (FY)
  2022 – 2024
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Mie University

All 2023 2022

All Journal Article Presentation

[Journal Article] Effects of Brand Luxury on Consumer Psychology toward Sustainable Plastic Apparel: A Short Review2023
- Author(s)
  Ken Kumagai and Shin'ya Nagasawa
- Journal Title
  
  Journal of Product Development and Management
  
  Volume: Vol. 20, No. 1 Pages: 21-34
- Data Source
  KAKENHI-PROJECT-22K13494
[Journal Article] 論説）環境経営と消費者の心理的調和2023
- Author(s)
  熊谷健
- Journal Title
  
  オープンカレッジ、中部経済新聞
  
  Volume: ―
- Data Source
  KAKENHI-PROJECT-22K13494
[Journal Article] Brand-sustainability-self-congruence and subjective well-being: A case of Starbucks in Japan2023
- Author(s)
  Ken Kumagai
- Journal Title
  
  Proceedings of the 22nd International Marketing Trend Conference
  
  Volume: ―
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22K13494
[Journal Article] Strategic planning process of sustainability initiatives: Effects of brand-sustainability-self-congruence2023
- Author(s)
  Ken Kumagai
- Journal Title
  
  Proceedings of Global Marketing Conference 2023
  
  Volume: -
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22K13494
[Journal Article] 論説）所得水準とサステナブル消費2023
- Author(s)
  熊谷健
- Journal Title
  
  オープンカレッジ、中部経済新聞
  
  Volume: -
- Data Source
  KAKENHI-PROJECT-22K13494
[Journal Article] Does the wealthy class encourage ESG? Role of sustainability involvement and self-congruence with corporate sustainability initiatives on brand trust formation2023
- Author(s)
  Ken Kumagai
- Journal Title
  
  Proceedings of The Mystique of Luxury Brands Conference 2023
  
  Volume: -
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22K13494
[Journal Article] Exploring the role of brand-sustainability-self-congruence on consumers’ evaluation of luxury brands2022
- Author(s)
  Ken Kumagai
- Journal Title
  
  Asia Pacific Journal of Marketing and Logistics
  
  Volume: ― Issue: 8 Pages: 1951-1969
- DOI
  10.1108/apjml-05-2022-0380
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22K13494
[Presentation] ブランドパーソナリティに基づくサステナビリティ施策の件等：自己概念調和理論の視座から2023
- Author(s)
  熊谷健
- Organizer
  日本商業学会第13回全国研究報告会
- Data Source
  KAKENHI-PROJECT-22K13494
[Presentation] 富裕層はESGに貢献するか：ブランドの信頼形成におけるサステナビリティ関与と自己概念調和の役割2023
- Author(s)
  熊谷健
- Organizer
  商品開発・管理学会第40回全国大会
- Data Source
  KAKENHI-PROJECT-22K13494
[Presentation] 企業の環境施策と自己概念調和に基づくウェルビーイングと消費者行動2022
- Author(s)
  熊谷健
- Organizer
  日本消費者行動研究学会第65回コンファレンス
- Data Source
  KAKENHI-PROJECT-22K13494
[Presentation] ブランド、環境施策、自己概念の心理的調和と主観的ウェルビーイングの関係2022
- Author(s)
  熊谷健
- Organizer
  商品開発・管理学会第38回全国大会
- Data Source
  KAKENHI-PROJECT-22K13494

Kumagai Ken 熊谷 健

熊谷 健 クマガイ ケン

Research Projects

Research Products

Effects of corporate sustainability initiatives on consumer psychology and project valuePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] Effects of Brand Luxury on Consumer Psychology toward Sustainable Plastic Apparel: A Short Review2023

Author(s)

Journal Title

Data Source

[Journal Article] 論説）環境経営と消費者の心理的調和2023

Author(s)

Journal Title

Data Source

[Journal Article] Brand-sustainability-self-congruence and subjective well-being: A case of Starbucks in Japan2023

Author(s)

Journal Title

Data Source

[Journal Article] Strategic planning process of sustainability initiatives: Effects of brand-sustainability-self-congruence2023

Author(s)

Journal Title

Data Source

[Journal Article] 論説）所得水準とサステナブル消費2023

Author(s)

Journal Title

Data Source

[Journal Article] Does the wealthy class encourage ESG? Role of sustainability involvement and self-congruence with corporate sustainability initiatives on brand trust formation2023

Author(s)

Journal Title

Data Source

[Journal Article] Exploring the role of brand-sustainability-self-congruence on consumers’ evaluation of luxury brands2022

Author(s)

Journal Title

DOI

Data Source

[Presentation] ブランドパーソナリティに基づくサステナビリティ施策の件等：自己概念調和理論の視座から2023

Author(s)

Organizer

Data Source

[Presentation] 富裕層はESGに貢献するか：ブランドの信頼形成におけるサステナビリティ関与と自己概念調和の役割2023

Author(s)

Organizer

Data Source

[Presentation] 企業の環境施策と自己概念調和に基づくウェルビーイングと消費者行動2022

Author(s)

Organizer

Data Source

[Presentation] ブランド、環境施策、自己概念の心理的調和と主観的ウェルビーイングの関係2022

Author(s)

Organizer

Data Source

Kumagai Ken 熊谷健

熊谷健クマガイケン