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KOBAYASHI Tasaburo
小林 太三郎
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Researcher Number
90063239
Affiliation (based on the past Project Information)
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1992 – 1993: 早稲田大学, 商学部, 教授
1986: 早稲田大, 商学部, 教授
Review Section/Research Field
Principal Investigator
商学・経営学
Keywords
Principal Investigator
マーケティング・コミュニケーション / プロモーション / 効果測定 / セールス・プロモーション / 広告効果 / コミュニケーション戦略 / マーケティング / コミュニケーション / 広告 / 競争地位
…
More
/ Marketing Communication / Promotion / Measurement of Effectiveness / Sales Promotion / Advertising Effectiveness / ダイレクト・マーケティング / ダイレクト・リスポンス広告 / イン・ホーム・ショピング / 消費者苦情 / ダイレクト・マーケティング関係法規・自主規制 / Direct Marketing / Direct Response Advertising / In-Home Shoping / Consumer Complaints
Less
Research Projects
(
2
results)
Co-Researchers
(
2
People)
Project Start Year (Newest)
Project Start Year (Oldest)
The measurement of marketing communication effectiveness in Japanes companies.
Principal Investigator
Principal Investigator
KOBAYASHI Tasaburo
Project Period (FY)
1992 – 1993
Research Category
Grant-in-Aid for General Scientific Research (B)
Research Field
商学・経営学
Research Institution
Waseda University
The Direction of Direct Response Advertising from the Viewpoint of Increasing Consumer Interests
Principal Investigator
Principal Investigator
KOBAYASHI Tasaburo
Project Period (FY)
1985 – 1986
Research Category
Grant-in-Aid for General Scientific Research (C)
Research Field
商学・経営学
Research Institution
School of Commerce, Waseda University
# of Projects (Dsc)
# of Projects (Asc)
1.
ONZO Naoto
(70194652)
# of Collaborated Projects:
1 results
# of Collaborated Products:
0 results
2.
KAMEI Akihiro
(00063529)
# of Collaborated Projects:
1 results
# of Collaborated Products:
0 results
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