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TSUCHIHASHI Haruko  土橋 治子

ORCIDConnect your ORCID iD *help
… Alternative Names

土橋 治子  ツチハシ ハルコ

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Researcher Number 90333236
Other IDs
External Links
Affiliation (Current) 2025: 青山学院大学, 経営学部, 教授
Affiliation (based on the past Project Information) *help 2020 – 2023: 青山学院大学, 経営学部, 教授
2013 – 2016: 青山学院大学, 経営学部, 教授
2007: Aoyama Gakuin University, 経営学部, 准教授
2006: 青山学院大学, 経営学部, 助教授
2003 – 2004: 青山学院大学, 経営学部, 講師
2001 – 2002: 中村学園大学, 流通科学部, 助手
Review Section/Research Field
Principal Investigator
Commerce / Commerce
Except Principal Investigator
Basic Section 07090:Commerce-related / Commerce
Keywords
Principal Investigator
低関与行動 / 外発的動機づけ / 内発的動機づけ / グループ消費 / 文化的自己観 / 顧客満足 / サービス / 商学 / 尺度開発 / 外発的動機付け … More / 内発的動機付け / 超低関与ルート / 低関与ルート / 低関与 / 認知的学習 / 継起的購買行動 / バラエティ・シーキング … More
Except Principal Investigator
存在論的恐怖 / コントロール感 / 食の消費 / 災害 / 東日本大震災 / 同化 / 文化的自己観 / 顧客満足 / 商学 / 苦情 / サービスの失敗 Less
  • Research Projects

    (6 results)
  • Research Products

    (3 results)
  • Co-Researchers

    (3 People)
  •  災害後の心理的状態が食の消費増加に与える影響

    • Principal Investigator
      松下 光司
    • Project Period (FY)
      2020 – 2024
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Chuo University
  •  Customer Satisfaction Creation in Group Service Consumption: Cross-Cultural ModeratorsPrincipal Investigator

    • Principal Investigator
      TSUCHIHASHI Haruko
    • Project Period (FY)
      2014 – 2015
    • Research Category
      Grant-in-Aid for Challenging Exploratory Research
    • Research Field
      Commerce
    • Research Institution
      Aoyama Gakuin University
  •  Complaining in Service Failure

    • Principal Investigator
      Matsushita Koji
    • Project Period (FY)
      2013 – 2016
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Research Field
      Commerce
    • Research Institution
      Chuo University
  •  低関与行動における「内発的動機づけ」と「外発的動機づけ」の測定尺度開発Principal Investigator

    • Principal Investigator
      土橋 治子
    • Project Period (FY)
      2006 – 2007
    • Research Category
      Grant-in-Aid for Young Scientists (B)
    • Research Field
      Commerce
    • Research Institution
      Aoyama Gakuin University
  •  低関与状況下における消費者の情報処理-理論モデルの構築とその経験的研究-Principal Investigator

    • Principal Investigator
      土橋 治子
    • Project Period (FY)
      2003 – 2004
    • Research Category
      Grant-in-Aid for Young Scientists (B)
    • Research Field
      Commerce
    • Research Institution
      Aoyama Gakuin University
  •  消費者のバラエティ・シーキング行動に関する分析枠組みの構築とその経験的研究Principal Investigator

    • Principal Investigator
      土橋 治子
    • Project Period (FY)
      2001 – 2002
    • Research Category
      Grant-in-Aid for Young Scientists (B)
    • Research Field
      Commerce
    • Research Institution
      Nakamura Gakuen College

All Other

All Journal Article Presentation

  • [Journal Article] 継起的購買行動に関する理論モデルの構築とセールス・プロモーション研究への適用

    • Author(s)
      土橋治子
    • Journal Title

      マーケティング・サイエンス (印刷中)

    • Data Source
      KAKENHI-PROJECT-15730211
  • [Presentation] Integrating Self and Other Experience in Customer Satisfaction Judgments: Cross-Cultural Moderators

    • Author(s)
      Koji Matsushita, Dipankar Chakravarti, Haruko Tsuchihashi, Kaichi Saito
    • Organizer
      日本消費者行動研究学会
    • Place of Presentation
      明治学院大学
    • Year and Date
      2014-11-08 – 2014-11-09
    • Data Source
      KAKENHI-PROJECT-26590074
  • [Presentation] Customer Satisfaction Regulation in Group Service Consumption: Cross-Cultural Moderators

    • Author(s)
      Koji Matsushita, Haruko Tsuchihashi, Kaichi Saito
    • Organizer
      Association for Consumer Research(Asia-Pacific Conference)
    • Place of Presentation
      Hong Kong
    • Year and Date
      2015-06-19 – 2015-06-21
    • Data Source
      KAKENHI-PROJECT-26590074
  • 1.  Matsushita Koji (40329008)
    # of Collaborated Projects: 3 results
    # of Collaborated Products: 2 results
  • 2.  SAITO Kaichi (50328671)
    # of Collaborated Projects: 3 results
    # of Collaborated Products: 2 results
  • 3.  外川 拓 (10636848)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results

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