MIAO Miao 苗苗

… Alternative Names

苗苗ミョウミョウ

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Researcher Number	90780552
Other IDs
Affiliation (Current)	2025: 立命館大学, 経営学部, 准教授
Affiliation (based on the past Project Information) *help	2021 – 2023: 立命館大学, 経営学部, 准教授
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related Except Principal Investigator Basic Section 25010:Social systems engineering-related
Keywords	Principal Investigator Eコマース / 国際比較 / アパレル小売業 / ロイヤルティ / アパレル市場 / 日本国内消費調査 / fsQCA / 財務的パフォーマンス / ファッション / ロイヤルティ・プログラム / 質的比較分析 / 習慣行動 / ブランド・ロイヤルティ … More Except Principal Investigator … More SNS情報 / 地域コミュニティ形成 / 市民参画行動 / fsQCA / SNS / デジタル社会 / ソーシャルキャピタル / 市民参画 / 地方創生 Less

Research on citizen participation type community formation for regional revitalization
- Principal Investigator
  
  沼田秀穂
- Project Period (FY)
  2022 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 25010:Social systems engineering-related
- Research Institution
  Kagawa University
無意識な習慣行動による小売業におけるロイヤルティの創出に関する研究Principal Investigator
- Principal Investigator
  
  苗苗
- Project Period (FY)
  2021 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Ritsumeikan University

All 2024 2023 2022 2021

All Journal Article Presentation

[Journal Article] How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance2024
- Author(s)
  Miao Miao, I. Go, Cui Linyuan, Kayo Ikeda, Hideho Numata
- Journal Title
  
  Journal of Fashion Marketing and Management
  
  Volume: ‐ Issue: 5 Pages: 1034-1052
- DOI
  10.1108/jfmm-04-2023-0111
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-20K13639, KAKENHI-PROJECT-21K01771, KAKENHI-PROJECT-22K04599
[Journal Article] A qualitative comparative study of?Japanese fashion brands via?profiling young shoppers2022
- Author(s)
  Miao Miao、Numata Hideho、Ikeda Kayo
- Journal Title
  
  International Journal of Retail & Distribution Management
  
  Volume: 51 Issue: 2 Pages: 170-189
- DOI
  10.1108/ijrdm-09-2021-0418
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21K01771, KAKENHI-PROJECT-22K04599
[Journal Article] A qualitative comparison study of information search behavior in online distribution2021
- Author(s)
  Miao Miao
- Journal Title
  
  Journal of Distribution Science
  
  Volume: 19 Pages: 61-73
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21K01771
[Journal Article] Habitual mobile shopping behavior in China and Vietnam?applying complexity theory via fsQCA2021
- Author(s)
  Miao Miao
- Journal Title
  
  Journal of Global Scholars of Marketing Science
  
  Volume: 32 Issue: 2 Pages: 313-329
- DOI
  10.1080/21639159.2021.1966316
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21K01771
[Journal Article] Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA2021
- Author(s)
  Miao Miao、Go I、Ikeda Kayo、Numata Hideho
- Journal Title
  
  Journal of Global Fashion Marketing
  
  Volume: 13 Issue: 1 Pages: 30-43
- DOI
  10.1080/20932685.2021.1960581
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-21K01771, KAKENHI-PROJECT-20K13639
[Presentation] 地域医療機関情報に関する研究～医療機関選択における情報の重要度と広告規制認知を中心に～2023
- Author(s)
  池田佳代, 苗苗, 沼田秀穂
- Organizer
  2023年度社会情報学会(SSI)学会大会
- Data Source
  KAKENHI-PROJECT-22K04599
[Presentation] ファジィ集合質的比較分析(fsQCA)の応用－ファッション・マーケットの研究を例として―2023
- Author(s)
  苗苗
- Organizer
  日本流通学会第37回全国大会統一論題
- Invited
- Data Source
  KAKENHI-PROJECT-21K01771
[Presentation] Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance2023
- Author(s)
  Miao Miao, Go I, Cui Linyuan, Ikeda Kayo, Numata Hideho
- Organizer
  Global Marketing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01771
[Presentation] Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance2023
- Author(s)
  Miao Miao, I Go, Linyuan Cui, Kayo Ikeda, Hideho Numata
- Organizer
  2023 GLOBAL MARKETING CONFERENCE AT SEOUL
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-22K04599
[Presentation] 中国とベトナムにおける習慣的モバイルショッピング行動の比較―質的比較分析(fsQCA)をアプローチにして2021
- Author(s)
  苗苗
- Organizer
  日本流通学会関西部会
- Data Source
  KAKENHI-PROJECT-21K01771

1. 沼田秀穂 (60450178)

# of Collaborated Projects: 2 results

# of Collaborated Products: 5 results
2. 池田佳代 (80559956)

# of Collaborated Projects: 2 results

# of Collaborated Products: 5 results

MIAO Miao 苗 苗

苗 苗 ミョウ ミョウ

Research Projects

Research Products

Co-Researchers

Research on citizen participation type community formation for regional revitalization

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

無意識な習慣行動による小売業におけるロイヤルティの創出に関する研究Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance2024

Author(s)

Journal Title

DOI

Data Source

[Journal Article] A qualitative comparative study of?Japanese fashion brands via?profiling young shoppers2022

Author(s)

Journal Title

DOI

Data Source

[Journal Article] A qualitative comparison study of information search behavior in online distribution2021

Author(s)

Journal Title

Data Source

[Journal Article] Habitual mobile shopping behavior in China and Vietnam?applying complexity theory via fsQCA2021

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA2021

Author(s)

Journal Title

DOI

Data Source

[Presentation] 地域医療機関情報に関する研究～医療機関選択における情報の重要度と広告規制認知を中心に～2023

Author(s)

Organizer

Data Source

[Presentation] ファジィ集合質的比較分析(fsQCA)の応用 －ファッション・マーケットの研究を例として―2023

Author(s)

Organizer

Data Source

[Presentation] Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance2023

Author(s)

Organizer

Data Source

[Presentation] Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance2023

Author(s)

Organizer

Data Source

[Presentation] 中国とベトナムにおける習慣的モバイルショッピング行動の比較―質的比較分析(fsQCA)をアプローチにして2021

Author(s)

Organizer

Data Source

MIAO Miao 苗苗

苗苗ミョウミョウ

[Presentation] ファジィ集合質的比較分析(fsQCA)の応用－ファッション・マーケットの研究を例として―2023