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KAMEI Akihiro  亀井 昭宏

ORCIDConnect your ORCID iD *help
Researcher Number 00063529
Other IDs
Affiliation (based on the past Project Information) *help 1992 – 1993: 早稲田大学, 商学部, 教授
Review Section/Research Field
Except Principal Investigator
商学・経営学
Keywords
Except Principal Investigator
Advertising Effectiveness / Sales Promotion / Measurement of Effectiveness / Promotion / Marketing Communication / 競争地位 / 広告 / コミュニケーション / マーケティング / コミュニケーション戦略 … More / 広告効果 / セールス・プロモーション / 効果測定 / プロモーション / マーケティング・コミュニケーション Less
  • Research Projects

    (1 results)
  • Co-Researchers

    (2 People)
  •  The measurement of marketing communication effectiveness in Japanes companies.

    • Principal Investigator
      KOBAYASHI Tasaburo
    • Project Period (FY)
      1992 – 1993
    • Research Category
      Grant-in-Aid for General Scientific Research (B)
    • Research Field
      商学・経営学
    • Research Institution
      Waseda University
  • 1.  KOBAYASHI Tasaburo (90063239)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 2.  ONZO Naoto (70194652)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results

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