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SEO EUNJI  徐 恩之

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… Alternative Names

徐 恩之  ソ ウンジ

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Researcher Number 00638421
Other IDs
Affiliation (Current) 2025: 広島大学, 人間社会科学研究科(社)東千田, 准教授
2025: SBI大学院大学, SBI大学院大学 経営管理研究科, 准教授
Affiliation (based on the past Project Information) *help 2023: 広島大学, 人間社会科学研究科(社)東千田, 准教授
2017: SBI大学院大学, SBI大学院大学 経営管理研究科, 准教授
2013 – 2016: 福山平成大学, 経営学部, 講師
Review Section/Research Field
Principal Investigator
Basic Section 07090:Commerce-related / Commerce
Except Principal Investigator
Commerce
Keywords
Principal Investigator
サステナブル / 企業ブランディング / 企業行動 / marketing / greenwashing / 制御焦点理論 / green skeptisism / green washing / 認識形成 / 標準化 … More / 戦略的ブランド管理 / 企業ブランド / 戦略的フィットネス / 部門間・親会社と地域総括管理 / 社内メンバー間の認識不一致 / 現地適応化 / マーケティング標準化 / 内部部ランディング / 企業成果 / ブランド志向 / 内部ブランディング / 組織風土 / コンフリクト / 認識ギャップ / 知識移転 / 差別化戦略 / 製品標準化 / マーケティング一貫性 / 企業ブランドマネジメント … More
Except Principal Investigator
プロセス革命 / 関係性 / 流通 / サプライチェーン / 情報化 / 企業間関係 / 内部組織 / PB / 情報システム / 関係管理 / 組織構造 / マーチャンダイジング / プロセス革新 / 仕入活動 / 小売業 Less
  • Research Projects

    (3 results)
  • Research Products

    (40 results)
  • Co-Researchers

    (10 People)
  •  Impact of greenwashing behavior on branding in sustainable corporatePrincipal Investigator

    • Principal Investigator
      徐 恩之
    • Project Period (FY)
      2023 – 2026
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Hiroshima University
  •  Corporate brand management by reducing the perspective gap between membersPrincipal Investigator

    • Principal Investigator
      SEO EUNJI
    • Project Period (FY)
      2015 – 2017
    • Research Category
      Grant-in-Aid for Young Scientists (B)
    • Research Field
      Commerce
    • Research Institution
      SBI Graduate School
      Fukuyama Heisei University
  •  Merchandising process innovation and relationship management in retailing

    • Principal Investigator
      TAKASHIMA Katsuyoshi
    • Project Period (FY)
      2013 – 2016
    • Research Category
      Grant-in-Aid for Scientific Research (B)
    • Research Field
      Commerce
    • Research Institution
      Kobe University

All 2018 2017 2016 2015 2014 2013 Other

All Journal Article Presentation

  • [Journal Article] 営業担当者の志向と個人成果:部門間タスクコンフリクトの媒介効果2018

    • Author(s)
      徐恩之・高永材
    • Journal Title

      組織科学

      Volume: 51 Pages: 87-97

    • NAID

      130007397694

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Journal Article] An Empirical Study of the Relationship between Marketing Standardization and Performance of Japanese Firms in International Markets: The Moderating Role of Product Strategy2018

    • Author(s)
      Insik Jeong, Eunmi Kim, Eunji Seo
    • Journal Title

      International Journal of Marketing & Distribution

      Volume: 印刷中

    • Peer Reviewed / Open Access / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Journal Article] 営業担当者の志向と個人成果:部門間タスク・コンフリクトの媒介効果2017

    • Author(s)
      徐恩之・高永材
    • Journal Title

      組織化学

      Volume: 第51巻3号

    • NAID

      130007397694

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Journal Article] The Effects of Corporate Brand Management and the Knowledge Transfer of Subsidiaries in Japanese MNCs2017

    • Author(s)
      Eunji Seo
    • Journal Title

      Proceedings of GI Social Science Forum

      Volume: - Pages: 1-1

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Journal Article] 営業担当者の志向と個人成果:部門間タスク・コンフリクトの媒介効果2017

    • Author(s)
      徐 恩之、高 永材
    • Journal Title

      組織科学

      Volume: 51-3

    • NAID

      130007397694

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Journal Article] Integrating Corporate Branding Management and Marketing Standardization across International Markets of Japanese MNCs2017

    • Author(s)
      Eunji Seo
    • Journal Title

      Proceedings of the 2017 Euro-Asia Management Studies Association Conference

      Volume: - Pages: 1-17

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Journal Article] The impact of horizontal conflict on reducing vertical conflict in Japan's retail organizations2017

    • Author(s)
      Eunji Seo, Katsuyoshi Takashima,
    • Journal Title

      International Journal of Organizational Analysis

      Volume: 25-2 Issue: 2 Pages: 217-232

    • DOI

      10.1108/ijoa-09-2015-0909

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25285132, KAKENHI-PROJECT-15K21549
  • [Journal Article] 日本の製造企業におけるインターナル・アントレプレナーシップの役割に関する一考察2017

    • Author(s)
      徐恩之
    • Journal Title

      SBI大学院大学紀要

      Volume: 5 Pages: 86-93

    • Open Access
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Journal Article] SOCO’s impact on individual sales performance: The mediating role of cross-functional integration2016

    • Author(s)
      Eunji Seo
    • Journal Title

      Journal of Japanese Management

      Volume: Vol. 1, No. 1 Pages: 68-73

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Journal Article] The Effects of Employees' Self-sacrifice and Cross-functional Cooperation on New Medical Device Adoption in Hospitals2016

    • Author(s)
      奥野友理子・ 元屋愛子・高嶋克義・徐恩之
    • Journal Title

      Iryo To Shakai

      Volume: 26 Issue: 2 Pages: 167-178

    • DOI

      10.4091/iken.26.167

    • NAID

      130005262149

    • ISSN
      0916-9202, 1883-4477
    • Language
      Japanese
    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Journal Article] 国際マーケティング戦略における日本企業の標準化と国際経験に関する研究2016

    • Author(s)
      徐恩之
    • Journal Title

      商学研究

      Volume: 10 Pages: 1-15

    • NAID

      40020978157

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Journal Article] 医療従事者における自己犠牲志向と部門間連携が新機器受容に及ぼす影響2016

    • Author(s)
      奥野 友理子,本屋 愛子,高嶋 克義,徐 恩之
    • Journal Title

      医療と社会

      Volume: 26-2 Pages: 167-178

    • NAID

      130005262149

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Journal Article] SOCO’s impact on individual sales performance: The mediating role of cross-functional integration2016

    • Author(s)
      Eunji Seo
    • Journal Title

      Journal of Japanese Management

      Volume: 1-1 Pages: 68-73

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Journal Article] Balancing between exploratory and exploitative innovations: Moderating effects of interaction with international customer and corporate brand management in Japanese firms2016

    • Author(s)
      Eunji Seo and Youngjae Koh
    • Journal Title

      Proceedings of 2016 International Academic Business Conference San Francisco, CA

      Volume: - Pages: 1-10

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Journal Article] A cross-national study on export strategies and performance of Korean and Japanese firms2016

    • Author(s)
      Eunmi Kim, Insik Jeong and Eunji Seo
    • Journal Title

      Proceedings of 2016 韓国国際経営管理学会

      Volume: - Pages: 1-18

    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Journal Article] The antecedents and consequences of effective brand positioning2015

    • Author(s)
      Changju Kim, Eunji Seo, Junghwa Hong, Sangmin Kang, and Stephen J. Newell
    • Journal Title

      Asia Marketing Journal

      Volume: 17-3 Pages: 33-51

    • Peer Reviewed / Open Access / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Journal Article] 限定商品における製品マネジメント:ネスレキットカットの事例2015

    • Author(s)
      徐恩之
    • Journal Title

      経営研究 福山平成大学経営学部紀要

      Volume: 11 Pages: 57-72

    • Data Source
      KAKENHI-PROJECT-25285132
  • [Journal Article] The antecedents and consequences of effective brand positioning2015

    • Author(s)
      Changju Kim,Eunji Seo, Junghwa Hong, Sangmin Kang, Stephen J. Newell
    • Journal Title

      Asia Marketing Journal

      Volume: 17 Issue: 3 Pages: 33-51

    • DOI

      10.15830/amj.2015.17.3.33

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Journal Article] 日本製造企業の企業ブランド戦略と成果に関する研究2015

    • Author(s)
      Eunji Seo, Insik Jeong, Eunmi Kim
    • Journal Title

      2015年経営関連学会統合学術大会プロシーディングズ

      Volume: なし Pages: 235-237

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Journal Article] 営業担当者の顧客志向:情報不確実性の軽減プロセスに関する実証研究2014

    • Author(s)
      徐恩之
    • Journal Title

      日本商業学会第64回全国研究大会報告論集

      Volume: なし Pages: 200-205

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Journal Article] The impact of selling orientation on sales performance: the moderating effect of integration with other functional members2014

    • Author(s)
      Eunji Seo, Katsuyoshi Takashima
    • Journal Title

      Global Marketing Conference at Singapore Proceedings

      Volume: なし Pages: 1533-1537

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Journal Article] Inverse Movement of Conflict in Retail Organizations2013

    • Author(s)
      Katsuyoshi Takashima and Eunji Seo
    • Journal Title

      神戸大学ディスカッションペーパー

      Volume: 2013-32 Pages: 1-20

    • Data Source
      KAKENHI-PROJECT-25285132
  • [Journal Article] Examining Strategies and Implications for Conflict Reduction: The Role of Responsibility, Creativity and Risk-taking Behaviors in Japanese Retail Companies2013

    • Author(s)
      Eunji Seo,
    • Journal Title

      The 11th Society of Asian Retailing and Distribution Workshop

      Volume: なし Pages: 277-294

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Journal Article] あきんどスシローの海外進出と知識移転2013

    • Author(s)
      白貞任、徐ウンジ
    • Journal Title

      経営研究  福山平成大学経営学部紀要

      Volume: 9 Pages: 108-127

    • Data Source
      KAKENHI-PROJECT-25285132
  • [Journal Article] 小売企業におけるコンフリクトのリバーサルムーブメント現象に関する実証研究2013

    • Author(s)
      徐恩之、高嶋克義
    • Journal Title

      日本商業学会第63回全国研究大会報告論集

      Volume: なし Pages: 201-208

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Presentation] The Effects of Corporate Brand Management and the Knowledge Transfer of Subsidiaries in Japanese MNCs2017

    • Author(s)
      Eunji Seo
    • Organizer
      GI Social Science Forum
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Presentation] Integrating Corporate Branding Management and Marketing Standardization across International Markets of Japanese MNCs2017

    • Author(s)
      Eunji Seo
    • Organizer
      2017 Euro-Asia Management Studies Association Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Presentation] 国際マーケティング戦略における日本企業の標準化と国際経験に関する研究2016

    • Author(s)
      徐恩之
    • Organizer
      日本商学研究学会
    • Place of Presentation
      大分大学
    • Year and Date
      2016-06-18
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Presentation] Balancing between exploratory and exploitative innovations: Moderating effects of interaction with international customer and corporate brand management in Japanese firms2016

    • Author(s)
      Eunji Seo , Yongjae Koh
    • Organizer
      2016 International Academic Business Conference San Francisco, CA
    • Place of Presentation
      San Francisco, CA
    • Year and Date
      2016-07-31
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Presentation] 日本企業におけるマーケティング標準化と製品戦略の関係に関する実証研究2016

    • Author(s)
      徐恩之・鄭印植・金殷美
    • Organizer
      日本商業学会全国研究報告会
    • Place of Presentation
      学習院大学
    • Year and Date
      2016-12-17
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Presentation] A cross-national study on export strategies and performance of Korean and Japanese firms2016

    • Author(s)
      Eunmi Kim, Insik Jeong, and Eunji Seo
    • Organizer
      2016 KAIB・KAIBM International Conference
    • Place of Presentation
      China
    • Year and Date
      2016-06-28
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Presentation] Balancing between exploratory and exploitative innovations: Moderating effects of interaction with international customer and corporate brand management in Japanese firms2016

    • Author(s)
      Eunji Seo and Youngjae Koh
    • Organizer
      2016 International Academic Business Conference San Francisco, CA
    • Place of Presentation
      San Francisco
    • Year and Date
      2016-07-31
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Presentation] 日本製造企業の企業ブランド戦略と成果に関する研究2015

    • Author(s)
      Eunji Seo, Insik Jeong, Eunmi Kim
    • Organizer
      2015年経営関連学会統合学術大会
    • Place of Presentation
      韓国ヨスMVLホテル
    • Year and Date
      2015-08-17
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K21549
  • [Presentation] Customer orientation, consulting orientation, and individual performance in a Japanese industrial company: the moderating role of task conflict between salespeople and sales support people2015

    • Author(s)
      Youngjae Koh, Eunji Seo
    • Organizer
      2015 Annual Conference on Global Economics, Business and Finance at Hongkong
    • Place of Presentation
      Hong kong China
    • Year and Date
      2015-07-06
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Presentation] An empirical study on the corporate brand stratagy and firm performance2015

    • Author(s)
      Eunji Seo, Insik Jung, Eunmi Kim
    • Organizer
      2015年経営関連学会 統合学術大会
    • Place of Presentation
      麗水市 韓国
    • Year and Date
      2015-08-01
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Presentation] An exploratory study on the relationship between international marketing strategy and export performance: Korean versus Japanese firms2015

    • Author(s)
      Eunmi kim, Insik Jung, Eunji Seo
    • Organizer
      2015年経営関連学会 統合学術大会
    • Place of Presentation
      麗水市 韓国
    • Year and Date
      2015-08-01
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Presentation] セールスメーキング:キーパーソンの役割2014

    • Author(s)
      徐恩之
    • Organizer
      実践経営学会関西部会
    • Place of Presentation
      大阪国際大学, 大阪府守口市
    • Year and Date
      2014-06-28
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Presentation] 営業担当者の顧客志向:情報不確実性の軽減プロセスに関する実証研究

    • Author(s)
      徐恩之
    • Organizer
      日本商業学会第64回全国大会
    • Place of Presentation
      一橋大学, 東京都国立市
    • Year and Date
      2014-05-30 – 2014-06-01
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Presentation] The impact of selling orientation on sales performance: the moderating effect of integration with other functional members

    • Author(s)
      Eunji Seo and Katsuyoshi Takashima
    • Organizer
      2014 Global Marketing Conference at Singapore
    • Place of Presentation
      Singapore
    • Year and Date
      2014-07-15 – 2014-07-18
    • Data Source
      KAKENHI-PROJECT-25285132
  • [Presentation] 小売企業におけるコンフリクトのリバーサルムーブメント現象に関する実証研究

    • Author(s)
      徐恩之、高嶋克義
    • Organizer
      日本商業学会第63回全国研究大会
    • Place of Presentation
      立命館大学びわこ・くさつキャンパス
    • Data Source
      KAKENHI-PROJECT-25285132
  • 1.  TAKASHIMA Katsuyoshi (30197090)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 7 results
  • 2.  平野 光俊 (10346281)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 3.  南 知惠子 (90254234)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 4.  松尾 睦 (20268593)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 5.  西村 順二 (60198504)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 6.  小宮 一高 (90335836)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 7.  金 昌柱 (40580501)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 3 results
  • 8.  高井 愛子 (10898878)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 9.  徐 康勲 (40907010)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 10.  金 宰ウク (50599264)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results

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