SEO EUNJI 徐恩之

… Alternative Names

徐恩之ソウンジ

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Researcher Number	00638421
Other IDs
Affiliation (Current)	2025: 広島大学, 人間社会科学研究科(社)東千田, 准教授 2025: SBI大学院大学, SBI大学院大学経営管理研究科, 准教授
Affiliation (based on the past Project Information) *help	2023: 広島大学, 人間社会科学研究科(社)東千田, 准教授 2017: SBI大学院大学, SBI大学院大学経営管理研究科, 准教授 2013 – 2016: 福山平成大学, 経営学部, 講師
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / Commerce Except Principal Investigator Commerce
Keywords	Principal Investigator サステナブル / 企業ブランディング / 企業行動 / marketing / greenwashing / 制御焦点理論 / green skeptisism / green washing / 認識形成 / 標準化 … More / 戦略的ブランド管理 / 企業ブランド / 戦略的フィットネス / 部門間・親会社と地域総括管理 / 社内メンバー間の認識不一致 / 現地適応化 / マーケティング標準化 / 内部部ランディング / 企業成果 / ブランド志向 / 内部ブランディング / 組織風土 / コンフリクト / 認識ギャップ / 知識移転 / 差別化戦略 / 製品標準化 / マーケティング一貫性 / 企業ブランドマネジメント … More Except Principal Investigator プロセス革命 / 関係性 / 流通 / サプライチェーン / 情報化 / 企業間関係 / 内部組織 / PB / 情報システム / 関係管理 / 組織構造 / マーチャンダイジング / プロセス革新 / 仕入活動 / 小売業 Less

Impact of greenwashing behavior on branding in sustainable corporatePrincipal Investigator
- Principal Investigator
  
  徐恩之
- Project Period (FY)
  2023 – 2026
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Hiroshima University
Corporate brand management by reducing the perspective gap between membersPrincipal Investigator
- Principal Investigator
  
  SEO EUNJI
- Project Period (FY)
  2015 – 2017
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  SBI Graduate School
  Fukuyama Heisei University
Merchandising process innovation and relationship management in retailing
- Principal Investigator
  
  TAKASHIMA Katsuyoshi
- Project Period (FY)
  2013 – 2016
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Kobe University

All 2018 2017 2016 2015 2014 2013 Other

All Journal Article Presentation

[Journal Article] 営業担当者の志向と個人成果：部門間タスクコンフリクトの媒介効果2018
- Author(s)
  徐恩之・高永材
- Journal Title
  
  組織科学
  
  Volume: 51 Pages: 87-97
- NAID
  130007397694
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-15K21549
[Journal Article] An Empirical Study of the Relationship between Marketing Standardization and Performance of Japanese Firms in International Markets: The Moderating Role of Product Strategy2018
- Author(s)
  Insik Jeong, Eunmi Kim, Eunji Seo
- Journal Title
  
  International Journal of Marketing & Distribution
  
  Volume: 印刷中
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K21549
[Journal Article] 営業担当者の志向と個人成果：部門間タスク・コンフリクトの媒介効果2017
- Author(s)
  徐恩之・高永材
- Journal Title
  
  組織化学
  
  Volume: 第５１巻３号
- NAID
  130007397694
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15K21549
[Journal Article] The Effects of Corporate Brand Management and the Knowledge Transfer of Subsidiaries in Japanese MNCs2017
- Author(s)
  Eunji Seo
- Journal Title
  
  Proceedings of GI Social Science Forum
  
  Volume: - Pages: 1-1
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15K21549
[Journal Article] 営業担当者の志向と個人成果：部門間タスク・コンフリクトの媒介効果2017
- Author(s)
  徐恩之、高永材
- Journal Title
  
  組織科学
  
  Volume: 51-3
- NAID
  130007397694
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25285132
[Journal Article] Integrating Corporate Branding Management and Marketing Standardization across International Markets of Japanese MNCs2017
- Author(s)
  Eunji Seo
- Journal Title
  
  Proceedings of the 2017 Euro-Asia Management Studies Association Conference
  
  Volume: - Pages: 1-17
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-15K21549
[Journal Article] The impact of horizontal conflict on reducing vertical conflict in Japan's retail organizations2017
- Author(s)
  Eunji Seo, Katsuyoshi Takashima,
- Journal Title
  
  International Journal of Organizational Analysis
  
  Volume: 25-2 Issue: 2 Pages: 217-232
- DOI
  10.1108/ijoa-09-2015-0909
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25285132, KAKENHI-PROJECT-15K21549
[Journal Article] 日本の製造企業におけるインターナル・アントレプレナーシップの役割に関する一考察2017
- Author(s)
  徐恩之
- Journal Title
  
  SBI大学院大学紀要
  
  Volume: 5 Pages: 86-93
- Open Access
- Data Source
  KAKENHI-PROJECT-15K21549
[Journal Article] SOCO’s impact on individual sales performance: The mediating role of cross-functional integration2016
- Author(s)
  Eunji Seo
- Journal Title
  
  Journal of Japanese Management
  
  Volume: Vol. 1, No. 1 Pages: 68-73
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-15K21549
[Journal Article] The Effects of Employees' Self-sacrifice and Cross-functional Cooperation on New Medical Device Adoption in Hospitals2016
- Author(s)
  奥野友理子・元屋愛子・高嶋克義・徐恩之
- Journal Title
  
  Iryo To Shakai
  
  Volume: 26 Issue: 2 Pages: 167-178
- DOI
  10.4091/iken.26.167
- NAID
  130005262149
- ISSN
  0916-9202, 1883-4477
- Language
  Japanese
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15K21549
[Journal Article] 国際マーケティング戦略における日本企業の標準化と国際経験に関する研究2016
- Author(s)
  徐恩之
- Journal Title
  
  商学研究
  
  Volume: 10 Pages: 1-15
- NAID
  40020978157
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15K21549
[Journal Article] 医療従事者における自己犠牲志向と部門間連携が新機器受容に及ぼす影響2016
- Author(s)
  奥野友理子，本屋愛子，高嶋克義，徐恩之
- Journal Title
  
  医療と社会
  
  Volume: 26-2 Pages: 167-178
- NAID
  130005262149
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25285132
[Journal Article] SOCO’s impact on individual sales performance: The mediating role of cross-functional integration2016
- Author(s)
  Eunji Seo
- Journal Title
  
  Journal of Japanese Management
  
  Volume: 1-1 Pages: 68-73
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-25285132
[Journal Article] Balancing between exploratory and exploitative innovations: Moderating effects of interaction with international customer and corporate brand management in Japanese firms2016
- Author(s)
  Eunji Seo and Youngjae Koh
- Journal Title
  
  Proceedings of 2016 International Academic Business Conference San Francisco, CA
  
  Volume: - Pages: 1-10
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15K21549
[Journal Article] A cross-national study on export strategies and performance of Korean and Japanese firms2016
- Author(s)
  Eunmi Kim, Insik Jeong and Eunji Seo
- Journal Title
  
  Proceedings of 2016 韓国国際経営管理学会
  
  Volume: - Pages: 1-18
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K21549
[Journal Article] The antecedents and consequences of effective brand positioning2015
- Author(s)
  Changju Kim, Eunji Seo, Junghwa Hong, Sangmin Kang, and Stephen J. Newell
- Journal Title
  
  Asia Marketing Journal
  
  Volume: 17-3 Pages: 33-51
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285132
[Journal Article] 限定商品における製品マネジメント：ネスレキットカットの事例2015
- Author(s)
  徐恩之
- Journal Title
  
  経営研究福山平成大学経営学部紀要
  
  Volume: 11 Pages: 57-72
- Data Source
  KAKENHI-PROJECT-25285132
[Journal Article] The antecedents and consequences of effective brand positioning2015
- Author(s)
  Changju Kim,Eunji Seo, Junghwa Hong, Sangmin Kang, Stephen J. Newell
- Journal Title
  
  Asia Marketing Journal
  
  Volume: 17 Issue: 3 Pages: 33-51
- DOI
  10.15830/amj.2015.17.3.33
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K21549
[Journal Article] 日本製造企業の企業ブランド戦略と成果に関する研究2015
- Author(s)
  Eunji Seo, Insik Jeong, Eunmi Kim
- Journal Title
  
  2015年経営関連学会統合学術大会プロシーディングズ
  
  Volume: なし Pages: 235-237
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K21549
[Journal Article] 営業担当者の顧客志向：情報不確実性の軽減プロセスに関する実証研究2014
- Author(s)
  徐恩之
- Journal Title
  
  日本商業学会第64回全国研究大会報告論集
  
  Volume: なし Pages: 200-205
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25285132
[Journal Article] The impact of selling orientation on sales performance: the moderating effect of integration with other functional members2014
- Author(s)
  Eunji Seo, Katsuyoshi Takashima
- Journal Title
  
  Global Marketing Conference at Singapore Proceedings
  
  Volume: なし Pages: 1533-1537
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25285132
[Journal Article] Inverse Movement of Conflict in Retail Organizations2013
- Author(s)
  Katsuyoshi Takashima and Eunji Seo
- Journal Title
  
  神戸大学ディスカッションペーパー
  
  Volume: 2013-32 Pages: 1-20
- Data Source
  KAKENHI-PROJECT-25285132
[Journal Article] Examining Strategies and Implications for Conflict Reduction: The Role of Responsibility, Creativity and Risk-taking Behaviors in Japanese Retail Companies2013
- Author(s)
  Eunji Seo,
- Journal Title
  
  The 11th Society of Asian Retailing and Distribution Workshop
  
  Volume: なし Pages: 277-294
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25285132
[Journal Article] あきんどスシローの海外進出と知識移転2013
- Author(s)
  白貞任、徐ウンジ
- Journal Title
  
  経営研究　福山平成大学経営学部紀要
  
  Volume: 9 Pages: 108-127
- Data Source
  KAKENHI-PROJECT-25285132
[Journal Article] 小売企業におけるコンフリクトのリバーサルムーブメント現象に関する実証研究2013
- Author(s)
  徐恩之、高嶋克義
- Journal Title
  
  日本商業学会第63回全国研究大会報告論集
  
  Volume: なし Pages: 201-208
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25285132
[Presentation] The Effects of Corporate Brand Management and the Knowledge Transfer of Subsidiaries in Japanese MNCs2017
- Author(s)
  Eunji Seo
- Organizer
  GI Social Science Forum
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K21549
[Presentation] Integrating Corporate Branding Management and Marketing Standardization across International Markets of Japanese MNCs2017
- Author(s)
  Eunji Seo
- Organizer
  2017 Euro-Asia Management Studies Association Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K21549
[Presentation] 国際マーケティング戦略における日本企業の標準化と国際経験に関する研究2016
- Author(s)
  徐恩之
- Organizer
  日本商学研究学会
- Place of Presentation
  大分大学
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-15K21549
[Presentation] Balancing between exploratory and exploitative innovations: Moderating effects of interaction with international customer and corporate brand management in Japanese firms2016
- Author(s)
  Eunji Seo , Yongjae Koh
- Organizer
  2016 International Academic Business Conference San Francisco, CA
- Place of Presentation
  San Francisco, CA
- Year and Date
  2016-07-31
- Data Source
  KAKENHI-PROJECT-25285132
[Presentation] 日本企業におけるマーケティング標準化と製品戦略の関係に関する実証研究2016
- Author(s)
  徐恩之・鄭印植・金殷美
- Organizer
  日本商業学会全国研究報告会
- Place of Presentation
  学習院大学
- Year and Date
  2016-12-17
- Data Source
  KAKENHI-PROJECT-15K21549
[Presentation] A cross-national study on export strategies and performance of Korean and Japanese firms2016
- Author(s)
  Eunmi Kim, Insik Jeong, and Eunji Seo
- Organizer
  2016 KAIB・KAIBM International Conference
- Place of Presentation
  China
- Year and Date
  2016-06-28
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K21549
[Presentation] Balancing between exploratory and exploitative innovations: Moderating effects of interaction with international customer and corporate brand management in Japanese firms2016
- Author(s)
  Eunji Seo and Youngjae Koh
- Organizer
  2016 International Academic Business Conference San Francisco, CA
- Place of Presentation
  San Francisco
- Year and Date
  2016-07-31
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K21549
[Presentation] 日本製造企業の企業ブランド戦略と成果に関する研究2015
- Author(s)
  Eunji Seo, Insik Jeong, Eunmi Kim
- Organizer
  2015年経営関連学会統合学術大会
- Place of Presentation
  韓国ヨスMVLホテル
- Year and Date
  2015-08-17
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K21549
[Presentation] Customer orientation, consulting orientation, and individual performance in a Japanese industrial company: the moderating role of task conflict between salespeople and sales support people2015
- Author(s)
  Youngjae Koh, Eunji Seo
- Organizer
  2015 Annual Conference on Global Economics, Business and Finance at Hongkong
- Place of Presentation
  Hong kong　China
- Year and Date
  2015-07-06
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285132
[Presentation] An empirical study on the corporate brand stratagy and firm performance2015
- Author(s)
  Eunji Seo, Insik Jung, Eunmi Kim
- Organizer
  2015年経営関連学会　統合学術大会
- Place of Presentation
  麗水市　韓国
- Year and Date
  2015-08-01
- Data Source
  KAKENHI-PROJECT-25285132
[Presentation] An exploratory study on the relationship between international marketing strategy and export performance: Korean versus Japanese firms2015
- Author(s)
  Eunmi kim, Insik Jung, Eunji Seo
- Organizer
  2015年経営関連学会　統合学術大会
- Place of Presentation
  麗水市　韓国
- Year and Date
  2015-08-01
- Data Source
  KAKENHI-PROJECT-25285132
[Presentation] セールスメーキング：キーパーソンの役割2014
- Author(s)
  徐恩之
- Organizer
  実践経営学会関西部会
- Place of Presentation
  大阪国際大学, 大阪府守口市
- Year and Date
  2014-06-28
- Data Source
  KAKENHI-PROJECT-25285132
[Presentation] 営業担当者の顧客志向：情報不確実性の軽減プロセスに関する実証研究
- Author(s)
  徐恩之
- Organizer
  日本商業学会第64回全国大会
- Place of Presentation
  一橋大学, 東京都国立市
- Year and Date
  2014-05-30 – 2014-06-01
- Data Source
  KAKENHI-PROJECT-25285132
[Presentation] The impact of selling orientation on sales performance: the moderating effect of integration with other functional members
- Author(s)
  Eunji Seo and Katsuyoshi Takashima
- Organizer
  2014 Global Marketing Conference at Singapore
- Place of Presentation
  Singapore
- Year and Date
  2014-07-15 – 2014-07-18
- Data Source
  KAKENHI-PROJECT-25285132
[Presentation] 小売企業におけるコンフリクトのリバーサルムーブメント現象に関する実証研究
- Author(s)
  徐恩之、高嶋克義
- Organizer
  日本商業学会第63回全国研究大会
- Place of Presentation
  立命館大学びわこ・くさつキャンパス
- Data Source
  KAKENHI-PROJECT-25285132

1. TAKASHIMA Katsuyoshi (30197090)

# of Collaborated Projects: 1 results

# of Collaborated Products: 7 results
2. 平野光俊 (10346281)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. 南知惠子 (90254234)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. 松尾睦 (20268593)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
5. 西村順二 (60198504)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
6. 小宮一高 (90335836)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. 金昌柱 (40580501)

# of Collaborated Projects: 1 results

# of Collaborated Products: 3 results
8. 高井愛子 (10898878)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
9. 徐康勲 (40907010)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
10. 金宰ウク (50599264)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

SEO EUNJI 徐 恩之

徐 恩之 ソ ウンジ

Research Projects

Research Products

Co-Researchers

Impact of greenwashing behavior on branding in sustainable corporatePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Corporate brand management by reducing the perspective gap between membersPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Merchandising process innovation and relationship management in retailing

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Journal Article] 営業担当者の志向と個人成果：部門間タスクコンフリクトの媒介効果2018

Author(s)

Journal Title

NAID

Data Source

[Journal Article] An Empirical Study of the Relationship between Marketing Standardization and Performance of Japanese Firms in International Markets: The Moderating Role of Product Strategy2018

Author(s)

Journal Title

Data Source

[Journal Article] 営業担当者の志向と個人成果：部門間タスク・コンフリクトの媒介効果2017

Author(s)

Journal Title

NAID

Data Source

[Journal Article] The Effects of Corporate Brand Management and the Knowledge Transfer of Subsidiaries in Japanese MNCs2017

Author(s)

Journal Title

Data Source

[Journal Article] 営業担当者の志向と個人成果：部門間タスク・コンフリクトの媒介効果2017

Author(s)

Journal Title

NAID

Data Source

[Journal Article] Integrating Corporate Branding Management and Marketing Standardization across International Markets of Japanese MNCs2017

Author(s)

Journal Title

Data Source

[Journal Article] The impact of horizontal conflict on reducing vertical conflict in Japan's retail organizations2017

Author(s)

Journal Title

DOI

Data Source

[Journal Article] 日本の製造企業におけるインターナル・アントレプレナーシップの役割に関する一考察2017

Author(s)

Journal Title

Data Source

[Journal Article] SOCO’s impact on individual sales performance: The mediating role of cross-functional integration2016

Author(s)

Journal Title

Data Source

[Journal Article] The Effects of Employees&apos; Self-sacrifice and Cross-functional Cooperation on New Medical Device Adoption in Hospitals2016

Author(s)

Journal Title

DOI

NAID

ISSN

Language

Data Source

[Journal Article] 国際マーケティング戦略における日本企業の標準化と国際経験に関する研究2016

Author(s)

Journal Title

NAID

Data Source

[Journal Article] 医療従事者における自己犠牲志向と部門間連携が新機器受容に及ぼす影響2016

Author(s)

Journal Title

NAID

SEO EUNJI 徐恩之

徐恩之ソウンジ

[Journal Article] The Effects of Employees' Self-sacrifice and Cross-functional Cooperation on New Medical Device Adoption in Hospitals2016