Nagashima Naoki 長島直樹

Researcher Number	10732779
Other IDs
Affiliation (Current)	2025: 東洋大学, 経営学部, 教授
Affiliation (based on the past Project Information) *help	2020 – 2023: 東洋大学, 経営学部, 教授 2014 – 2019: 東洋大学, 経営学部, 准教授
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07080:Business administration-related
Keywords	Principal Investigator サービス / サービス産業 / 顧客満足 / 新興国ビジネス / インド / ベトナム / フィージビリティ・スタディ / 意思決定 / 新興国 / 消費者理解 … More / 外食チェーン / ロイヤルティ / 消費者行動 / 海外ビジネス進出 / 確認的因子分析 / 共分散構造モデル / 経験知 / 海外進出 / マーケティング知識 / 期待不一致 / 期待不一致モデル / 顧客経験 / サービス消費 / 消費者満足 / マーケティング / 海外ビジネス展開 / 消費者サービス / 消費者 Less

Internationalization Process of Japan's Service Businesses: Focusing on Emerging MarketsPrincipal Investigator
- Principal Investigator
  
  長島直樹
- Project Period (FY)
  2019 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07080:Business administration-related
- Research Institution
  Toyo University
Understanding Consumers before Foreign Market Entry: Focusing on IndiaPrincipal Investigator
- Principal Investigator
  
  Nagashima Naoki
- Project Period (FY)
  2016 – 2018
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Toyo University
Traits of Indian Middle Class Consumers and Implications for Japanese Business FirmsPrincipal Investigator
- Principal Investigator
  
  Nagashima Naoki
- Project Period (FY)
  2014 – 2015
- Research Category
  
  Grant-in-Aid for Research Activity Start-up
- Research Field
  
  Commerce
- Research Institution
  Toyo University

All 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 Other

All Journal Article Presentation Book

[Book] ダイバーシティ・マネジメントに関する多角的研究（第3章 Diversity in Marketing Practice)2020
- Author(s)
  長島芳枝（分担執筆第3章）
- Total Pages
  269
- Publisher
  大東文化大学経営研究所
- ISBN
  9784904108307
- Data Source
  KAKENHI-PROJECT-19K01899
[Book] 現代マーケティング研究の潮流（分担執筆）2016
- Author(s)
  住谷宏、李キョンテ、石田実、大瀬良伸、小川純生、鈴木寛、長島広太、長島直樹、塚田朋子、峰尾美也子、菊池宏之
- Total Pages
  220
- Publisher
  中央経済社
- Data Source
  KAKENHI-PROJECT-16K03946
[Journal Article] Customer Satisfaction Model Revisited: Impact of Pre-Service Expectations and International Comparison2023
- Author(s)
  NAGASHIMA, Naoki
- Journal Title
  
  Proceedings for American Marketing Association Global Marketing Conference
  
  Volume: Conference Proceedings Pages: 1-48
- Data Source
  KAKENHI-PROJECT-19K01899
[Journal Article] International Comparison of Consumer Service's Satisfaction Structure Focusing on Prior Expectations2022
- Author(s)
  NAGASHIMA, Naoki
- Journal Title
  
  Academy of Japan Business Studies, Conference Proceedings
  
  Volume: N/A Pages: 1-18
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K01899
[Journal Article] Satisfaction Structure of Consumer Services and its Intercultural Comparison: Empirical Study Focusing on Expectations and Overall Evaluation2022
- Author(s)
  NAGASHIMA, Naoki
- Journal Title
  
  Academy of fInternational Business US West Chapter, Conference Proceedings
  
  Volume: N/A Pages: 1-11
- NAID
  120006919815
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K01899
[Journal Article] Consumer Research in India and Japan: Examples from Food Chain Industry2021
- Author(s)
  Nagashima, Naoki ＆ Nagashima, Yoshie
- Journal Title
  
  Proceedings for Association for Japan Business Studies
  
  Volume: N/A Pages: 1-27
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K01899
[Journal Article] 対消費者サービスの満足構造と多国間比較～事前期待の影響と総合評価の在り方を中心とした実証的検討～2020
- Author(s)
  長島直樹直樹・長島芳枝
- Journal Title
  
  東洋大学『経営論集』
  
  Volume: 96 Pages: 1-15
- NAID
  120006919815
- Data Source
  KAKENHI-PROJECT-19K01899
[Journal Article] A Possible Approach to Understand Emerging Markets’ Consumers before Market Entry: Examples from Food Chains in India2020
- Author(s)
  Nagashima, Naoki ＆ Nagashima, Yoshie
- Journal Title
  
  Proceedings to Asia-Pacific Conference on Business and Social Science
  
  Volume: N/A Pages: 1-25
- Data Source
  KAKENHI-PROJECT-19K01899
[Journal Article] 新興国の顧客セグメンテーションに関する検討～ベトナム外食チェーンの顧客分析から～2019
- Author(s)
  長島直樹
- Journal Title
  
  東洋大学『経営論集』
  
  Volume: 93 Pages: 13-27
- Open Access
- Data Source
  KAKENHI-PROJECT-19K01899
[Journal Article] 新興国の顧客セグメンテーションに関する検討～ベトナム外食チェーンの顧客分析から～2019
- Author(s)
  長島直樹
- Journal Title
  
  日本フードサービス学会年報
  
  Volume: 24 Pages: 6-23
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K01899
[Journal Article] フードサービス業の海外進出～新興国進出に先立つ現地消費者理解～2018
- Author(s)
  長島直樹
- Journal Title
  
  日本フードサービス学会年報
  
  Volume: 23 Pages: 6-23
- NAID
  40021749316
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16K03946
[Journal Article] A Thought on Foreign Market Entry Processes: From the Cases of Japan’s Service Businesses2018
- Author(s)
  Nagashima, N., & Nagashima, Y.
- Journal Title
  
  American Journal of Management
  
  Volume: 18 Issue: 4 Pages: 89-103
- DOI
  10.33423/ajm.v18i4.187
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16K03946
[Journal Article] 新興国の消費者理解のための枠組み構築に向けて2018
- Author(s)
  長島直樹
- Journal Title
  
  東洋大学『経営論集』
  
  Volume: 91 Pages: 75-88
- NAID
  120006458371
- Open Access
- Data Source
  KAKENHI-PROJECT-16K03946
[Journal Article] 新興国進出に関する意思決定プロセスの再考：日本のサービス企業に基づく分析から2018
- Author(s)
  長島直樹・長島芳枝
- Journal Title
  
  日本経営学会『経営学論集』31
  
  Volume: 31（第88集） Pages: 1-9
- Open Access
- Data Source
  KAKENHI-PROJECT-16K03946
[Journal Article] Understanding Consumers’ Satisfaction and Loyalty: A Comparative Study of Services in India and Japan2017
- Author(s)
  Yoshi Nagashima & Naoki Nagashima
- Journal Title
  
  Advances in Economics and Business
  
  Volume: Vol.5, No.5 Issue: 5 Pages: 246-255
- DOI
  10.13189/aeb.2017.050502
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16K03946
[Journal Article] 新興国消費者の地域間差異～インドと日本の外食チェーンに関する分析を中心として～2017
- Author(s)
  長島直樹
- Journal Title
  
  東洋大学経営論集
  
  Volume: 第89号 Pages: 73-87
- Open Access
- Data Source
  KAKENHI-PROJECT-16K03946
[Journal Article] New Market Entry to India and Vietnam: Decision-Making by Japanese Service Businesses2017
- Author(s)
  Naoki Nagashima & Yoshi Nagashima
- Journal Title
  
  Journal of Advancements in Applied Business Research
  
  Volume: Vol.6, No.3 Pages: 5-16
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16K03946
[Journal Article] 日本企業の新興国進出に先立つフィージビリティ・スタディの役割2017
- Author(s)
  長島直樹
- Journal Title
  
  東洋大学経営論集
  
  Volume: 第90号 Pages: 15-29
- Open Access
- Data Source
  KAKENHI-PROJECT-16K03946
[Journal Article] Traits of Urban Middle Class Consumers in India - Satisfaction and Loyalty Observed from Eat-out Experiences2016
- Author(s)
  Nagashima, N. and Nagashima, Y.
- Journal Title
  
  Journal of Business and Economics
  
  Volume: 未定
- Peer Reviewed / Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-26885085
[Journal Article] Satisfaction and Loyalty of India’s Middle Class Consumers:A Comparative Study of Café Chains in India and Japan2016
- Author(s)
  Naoki Nagashima & Yoshie Nagashima
- Journal Title
  
  Journal of Strategic and International Studies
  
  Volume: Vol.11, No.4 Pages: 17-29
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16K03946
[Journal Article] 新興国ビジネス進出に関する日本企業の意思決定プロセス～インド・ベトナムへのサービス・ビジネス展開の事例から～2016
- Author(s)
  長島直樹
- Journal Title
  
  東洋大学経営論集
  
  Volume: ８８ Pages: 13-27
- NAID
  120005942822
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-16K03946
[Journal Article] サービス評価モデルの発展と今後の展望2014
- Author(s)
  長島直樹
- Journal Title
  
  東洋大学経営論集
  
  Volume: 84 Pages: 65-79
- NAID
  120005531732
- Open Access
- Data Source
  KAKENHI-PROJECT-26885085
[Presentation] Vietnamese Consumer Perceptions of Customer Experience: A Comparison with Consumers in Two Other Asian Countries2024
- Author(s)
  NAGASHIMA, Naoki
- Organizer
  Vietnam-Japan International Business Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01899
[Presentation] Satisfaction Structure of Consumer Services and its Intercultural Comparison: Empirical Study Focusing on Expectations and Overall Evaluation2022
- Author(s)
  NAGASHIMA, Naoki
- Organizer
  Academy of fInternational Business US West Chapter
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01899
[Presentation] International Comparison of Consumer Service's Satisfaction Structure Focusing on Prior Expectations2022
- Author(s)
  NAGASHIMA, Naoki
- Organizer
  Academy of Japan Business Studies
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01899
[Presentation] Consumer Research in India and Japan: Examples from Food Chain Industry2021
- Author(s)
  Nagashima, Naoki & Nagashima, Yoshie
- Organizer
  Association for Japan Business Studies
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01899
[Presentation] 顧客満足構造の国際比較：サービス業の新興国進出における消費者理解の一環として2020
- Author(s)
  長島直樹・長島芳枝
- Organizer
  国際ビジネス研究学会第27回研究大会
- Data Source
  KAKENHI-PROJECT-19K01899
[Presentation] A Possible Approach to Understand Emerging Markets’ Consumers before Market Entry: Examples from Food Chains in India2020
- Author(s)
  Nagashima, Naoki & Nagashima, Yoshie
- Organizer
  Asia-Pacific Conference on Business and Social Science
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01899
[Presentation] 外食チェーンの新興国進出に先立つ現地消費者の理解～ベトナムでの外食チェーン展開を想定して～2019
- Author(s)
  長島直樹
- Organizer
  日本フードサービス学会第24回年次大会
- Data Source
  KAKENHI-PROJECT-19K01899
[Presentation] A Possible Approach to Understand Emerging Markets’ Consumers before Market Entry: Examples from Food Chains in India2019
- Author(s)
  Naoki Nagashima
- Organizer
  AIB (Academy of International Business), India Chapter, 2019
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01899
[Presentation] A Possible Approach to Understand Emerging Markets’ Consumers before Market Entry: Examples from Food Chains in India2019
- Author(s)
  Naoki Nagashima and Yoshie Nagashima
- Organizer
  APCBSS (Asia-Pacific-Conference on Business and Social Science) in Nagoya
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01899
[Presentation] Understanding Consumers in the Emerging Markets; Comparative Study of India and Japan2018
- Author(s)
  Nagashima, Y., & Nagashima, N.
- Organizer
  国際ビジネス研究学会第25回全国大会
- Data Source
  KAKENHI-PROJECT-16K03946
[Presentation] Background of Irresolute Entry Decision: Japanese Service Businesses Entering Emerging Markets2018
- Author(s)
  Nagashima, N., & Nagashima, Y.
- Organizer
  Academy of Japan Business Studies (AJBS) 31st Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03946
[Presentation] A Thought on Foreign Market Entry Processes: From the Cases of Japan’s Service Businesses2018
- Author(s)
  Nagashima, N., & Nagashima, Y.
- Organizer
  Academy of International Business (AIB） 2018 Meeting in Minneapolis
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03946
[Presentation] フードサービス業の海外進出～新興国進出に先立つ現地消費者理解～2018
- Author(s)
  長島直樹
- Organizer
  日本フードサービス学会第23回年次大会
- Data Source
  KAKENHI-PROJECT-16K03946
[Presentation] 日本のサービス企業による新興国進出と消費者理解の試み2017
- Author(s)
  長島直樹・長島芳枝
- Organizer
  日本経営学会第91回全国大会
- Data Source
  KAKENHI-PROJECT-16K03946
[Presentation] New Market Entry to India and Vietnam: Decision-Making by Japanese Service Businesses2017
- Author(s)
  Naoki Nagashima & Yoshie Nagashima
- Organizer
  2017 Conference, IAABR (International Association for Advancement of Business Research) and Academic OASIS (Organization for Advancement of Strategic and International Studies), Paris, France
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03946
[Presentation] 海外ビジネス展開に先立つ消費者調査の可能性～インド外食チェーンの事例から～2016
- Author(s)
  長島直樹、長島芳枝
- Organizer
  日本経営学会関東部会例会
- Place of Presentation
  東京（東洋大学）
- Year and Date
  2016-05-28
- Data Source
  KAKENHI-PROJECT-16K03946
[Presentation] Satisfaction and Loyalty of India’s Middle Class Consumers:A Comparative Study of Café Chains in India and Japan2016
- Author(s)
  Naoki Nagashima & Yoshie Nagashima
- Organizer
  IAABR jointly with Academic OASIS
- Place of Presentation
  東洋大学
- Year and Date
  2016-07-04
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03946
[Presentation] Traits of Urban Middle Class Consumers in India - Satisfaction and Loyalty Observed from Eat-out Experiences2015
- Author(s)
  Nagashima, N. and Nagashima, Y.
- Organizer
  Academy of International Business, USA-West Chapter
- Place of Presentation
  University of Washington, Seattle, U.S.A
- Year and Date
  2015-10-24
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26885085
[Presentation] How Are Shopping Experience Evaluated?
- Author(s)
  Naoki Nagashima
- Organizer
  Academy of International Business, Southeast USA Chapter
- Place of Presentation
  Florida International University
- Year and Date
  2014-10-23 – 2014-10-25
- Data Source
  KAKENHI-PROJECT-26885085

1. NAGASHIMA Yoshie (10572026)

# of Collaborated Projects: 3 results

# of Collaborated Products: 41 results

Nagashima Naoki 長島 直樹

Research Projects

Research Products

Co-Researchers

Internationalization Process of Japan's Service Businesses: Focusing on Emerging MarketsPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Understanding Consumers before Foreign Market Entry: Focusing on IndiaPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Traits of Indian Middle Class Consumers and Implications for Japanese Business FirmsPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Book] ダイバーシティ・マネジメントに関する多角的研究（第3章 Diversity in Marketing Practice)2020

Author(s)

Total Pages

Publisher

ISBN

Data Source

[Book] 現代マーケティング研究の潮流（分担執筆）2016

Author(s)

Total Pages

Publisher

Data Source

[Journal Article] Customer Satisfaction Model Revisited: Impact of Pre-Service Expectations and International Comparison2023

Author(s)

Journal Title

Data Source

[Journal Article] International Comparison of Consumer Service's Satisfaction Structure Focusing on Prior Expectations2022

Author(s)

Journal Title

Data Source

[Journal Article] Satisfaction Structure of Consumer Services and its Intercultural Comparison: Empirical Study Focusing on Expectations and Overall Evaluation2022

Author(s)

Journal Title

NAID

Data Source

[Journal Article] Consumer Research in India and Japan: Examples from Food Chain Industry2021

Author(s)

Journal Title

Data Source

[Journal Article] 対消費者サービスの満足構造と多国間比較～ 事前期待の影響と総合評価の在り方を中心とした実証的検討 ～2020

Author(s)

Journal Title

NAID

Data Source

[Journal Article] A Possible Approach to Understand Emerging Markets’ Consumers before Market Entry: Examples from Food Chains in India2020

Author(s)

Journal Title

Data Source

[Journal Article] 新興国の顧客セグメンテーションに関する検討～ベトナム外食チェーンの顧客分析から～2019

Author(s)

Journal Title

Data Source

[Journal Article] 新興国の顧客セグメンテーションに関する検討～ベトナム外食チェーンの顧客分析から～2019

Author(s)

Journal Title

Data Source

[Journal Article] フードサービス業の海外進出～新興国進出に先立つ現地消費者理解～2018

Author(s)

Journal Title

NAID

Data Source

[Journal Article] A Thought on Foreign Market Entry Processes: From the Cases of Japan’s Service Businesses2018

Author(s)

Journal Title

DOI

Data Source

[Journal Article] 新興国の消費者理解のための枠組み構築に向けて2018

Author(s)

Journal Title

Nagashima Naoki 長島直樹

[Journal Article] 対消費者サービスの満足構造と多国間比較～事前期待の影響と総合評価の在り方を中心とした実証的検討～2020

[Journal Article] Satisfaction and Loyalty of India’s Middle Class Consumers:A Comparative Study of Café Chains in India and Japan2016