ONO Akinori 小野晃典

… Alternative Names

小野晃典オノアキノリ

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Researcher Number	20296742
Other IDs
Affiliation (Current)	2025: 慶應義塾大学, 商学部(三田), 教授
Affiliation (based on the past Project Information) *help	2016 – 2021: 慶應義塾大学, 商学部(三田), 教授 2010 – 2016: Keio University, 商学部, 教授 2014: 慶応義塾大学, 商学部, 教授 2010 – 2011: 慶応義塾大学, 商学部, 教授 2009: 慶応義塾大学, 商学部, 准教授 2009: Keio University, 商学部, 准教授
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07090:Commerce-related Except Principal Investigator Commerce / Fundamental theory of informatics
Keywords	Principal Investigator カスタマイゼーション / マスカスタマイゼーション / プロダクト・カスタマイゼーション / パーソナライゼーション / マス・カスタマイゼーション / ブランド・スイッチング / ジルト効果 / ブランドスイッチ / 中間推奨システム / 企業推奨品 … More / レコメンデーション / カスタマイゼーション・システム / 市場志向 / product customization / 垂直的協調関係 / 成分ブランディング / 流通 / 流通チャネル / 消費者行動 / マーケティング … More Except Principal Investigator グローバル・マーケティング / マーケティング / カスタマイゼーション / デザイン / 自動車 / ドイツ / 韓国 / 国際研究者交流 / インタビュー調査 / 文献レビュー / デザイン志向 / 新製品開発 / 製品優位性 / 定性研究 / 実証研究 / 市場志向 / 製品開発 / 製品デザイン / 国際情報交換 / 中国 / グローバル・カスタマイゼーション / 国際情報交換ニュージーランド / 国際情報交換米国 / ゲノム科学研究 / Management Science / ゲノム科学 / 金融工学 / 経営科学 / 非凸最適化 / 離散最適化 / 部品・素材 / 産業財マーケティング / 産業財 / ブランド Less

Brand Switching Behavior in Customization SystemsPrincipal Investigator
- Principal Investigator
  
  Ono Akinori
- Project Period (FY)
  2019 – 2021
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Keio University
Perceived complexity of product customization and recommendationPrincipal Investigator
- Principal Investigator
  
  ONO Akinori
- Project Period (FY)
  2016 – 2018
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Keio University
アジア市場におけるグローバル・カスタマイゼーション戦略の理論と実証
- Principal Investigator
  
  方斌
- Project Period (FY)
  2015
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Kanazawa Seiryo University
Comparative International Research on Market Orientation and Design Orientation in New Product Development
- Principal Investigator
  
  Onzo Naoto
- Project Period (FY)
  2013 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
An Analysis on the dilemma of Customization ServicesPrincipal Investigator
- Principal Investigator
  
  Ono Akinori
- Project Period (FY)
  2013 – 2015
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Keio University
Improvements of the target solution method and its application to social sciences
- Principal Investigator
  
  NAKAGAWA Yuji
- Project Period (FY)
  2012 – 2014
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Fundamental theory of informatics
- Research Institution
  Kansai University
A Global customization strategy of Japanese companies in the Chinese market
- Principal Investigator
  
  FANG Bin
- Project Period (FY)
  2012 – 2014
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Kanazawa Seiryo University
Mass Customization and Ingredient BrandingPrincipal Investigator
- Principal Investigator
  
  ONO Akinori
- Project Period (FY)
  2011 – 2012
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Keio University
The role of brand equity in building competitive advantage of industrial goods.
- Principal Investigator
  
  CHOI Yonghoon
- Project Period (FY)
  2009 – 2011
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Doshisha University
Marketing Strategies and Consumer Behavior for Mass-customized ProductsPrincipal Investigator
- Principal Investigator
  
  ONO Akinori
- Project Period (FY)
  2009 – 2010
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Keio University

All 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 Other

All Journal Article Presentation

[Journal Article] Customization and Personalization2020
- Author(s)
  Akinori Ono
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 40 Issue: 1 Pages: 3-5
- DOI
  10.7222/marketing.2020.030
- NAID
  130007866796
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2020-06-30
- Language
  Japanese
- Open Access
- Data Source
  KAKENHI-PROJECT-19K01965
[Journal Article] Various Consumer Needs for “Facial” Product Designs:2019
- Author(s)
  小野晃典
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 38 Issue: 4 Pages: 6-19
- DOI
  10.7222/marketing.2019.013
- NAID
  130007627058
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2019-03-29
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16K03940
[Journal Article] 世界も着目したマス・カスタマイゼーションの30年2018
- Author(s)
  小野晃典・遠藤誠二
- Journal Title
  
  マーケティング・ジャーナル
  
  Volume: 37 Pages: 102-119
- Open Access
- Data Source
  KAKENHI-PROJECT-16K03940
[Journal Article] Exploring the Customization Decision Support System Using Waypoint Solutions2016
- Author(s)
  Akinori Ono, Kiyokazu Matsuura, Seiji Endo, and Yuji Nakagawa
- Journal Title
  
  Asia Marketing Journal
  
  Volume: 18 Pages: 23-35
- Peer Reviewed / Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-16K03940
[Journal Article] Mass Customization Systems Are Not One-size-fits-all2014
- Author(s)
  Bin Fang, Akinori Ono
- Journal Title
  
  Mass Customization, Personalization, and Co-Creation
  
  Volume: 2014 Pages: 266-269
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24530537
[Journal Article] Service Recovery Satisfaction Model with Expectation and Equity Standards2014
- Author(s)
  Ainori Ono
- Journal Title
  
  AMA Proceedings
  
  Volume: 24 Pages: 81-86
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24530537
[Journal Article] CREATING A NEW FRAMEWARK FOR STANDARDIZATION/ADAPTATION ISSUE IN GLOBAL MARKETING2013
- Author(s)
  Bin Fang, Akinori Ono
- Journal Title
  
  SIBR Society of Interdisciplinary Business Research
  
  Volume: No.11 Pages: 235-237
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24530537
[Journal Article] Product and Ingredient Branding in a Mass Customization System2013
- Author(s)
  Akinori Ono and Seiji Endo
- Journal Title
  
  Lost in Translation: Marketing in an Interconnected World (EMAC2013 Conference Proceedings)
  
  Pages: 336-336
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730405
[Journal Article] 「反応型市場志向としてのマス・カスタマイゼーションと先行型市場志向としてのマス・プロダクション」2013
- Author(s)
  小野晃典
- Journal Title
  
  『マーケティングジャーナル』
  
  Volume: 33 Pages: 35-48
- NAID
  130007940447
- Data Source
  KAKENHI-PROJECT-25380571
[Journal Article] 市場創造を巡る水平的/垂直的競争下のブランド戦略の諸問題2013
- Author(s)
  小野晃典
- Journal Title
  
  『市場創造研究』(日本市場創造学会)
  
  Volume: 第1巻第1号 Pages: 24-28
- NAID
  40019647807
- Data Source
  KAKENHI-PROJECT-23730405
[Journal Article] Akinori Ono, Ryohei Maeda, Yuya Saruwatari, Bokyoung Park, Kento Yamaguchi, and Rin Shimizu, "Gift to Me from Me as a Reward or Therapy2013
- Author(s)
  Akinori Ono, Ryohei Maeda
- Journal Title
  
  Challenging the Bounds of Marketing Thought
  
  Volume: 24 Pages: 474-475
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24530537
[Journal Article] 市場創造を巡る水平的/垂直的競争下のブランド戦略の諸問題2012
- Author(s)
  小野晃典
- Journal Title
  
  市場創造研究(日本市場創造学会)
  
  Volume: 第1巻第1号 Pages: 24-28
- NAID
  40019647807
- Data Source
  KAKENHI-PROJECT-21530448
[Journal Article] Consumer Motivations in Browsing Online Stores with Mobile Devices2012
- Author(s)
  Akinori Ono, Azusa Nakamura
- Journal Title
  
  International Journal of Electronic Commerce
  
  Volume: 16－4 Pages: 153-177
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24530537
[Journal Article] 市場創造を巡る水平的／垂直的競争下のブランド戦略の諸問題2012
- Author(s)
  小野晃典
- Journal Title
  
  市場創造研究
  
  Volume: 1 Pages: 24-28
- NAID
  40019647807
- Data Source
  KAKENHI-PROJECT-23730405
[Journal Article] Cooperative Relationships Between Product Brands and Ingredient Brands2011
- Author(s)
  Akinori Ono and Shingoh Iketani
- Journal Title
  
  The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World (Proceedings of the 2011 World Marketing Congress)
  
  Pages: 523-525
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730405
[Journal Article] Decision Making Processes between the Integrated Shopping System and the Exclusive Shopping System2011
- Author(s)
  Seiji Endo and Akinori Ono
- Journal Title
  
  Bridging Mass Customization & Open Innovation (MCPC 2011 Conference Proceedings)
  
  Pages: 72-72
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730405
[Journal Article] ホビー市場における消費者行動と社会的相互作用2010
- Author(s)
  小野晃典
- Journal Title
  
  三田商学研究
  
  Volume: 53巻4号 Pages: 11-33
- NAID
  40017660325
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21730341
[Journal Article] ホビー市場における消費者行動と社会的相互作用2010
- Author(s)
  小野晃典
- Journal Title
  
  三田商学研究 53巻4号
  
  Pages: 11-33
- NAID
  40017660325
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21730341
[Journal Article] マーケティング・チャネルにおける流通サービスのカスタマイジングと協調的関係2009
- Author(s)
  小野晃典・久保知一
- Journal Title
  
  三田商学研究 52巻2号
  
  Pages: 19-36
- NAID
  120002233659
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21730341
[Journal Article] Manufacturers' Intention to Extend the Relationships with Distributors2009
- Author(s)
  A.Ono, T.Kubo
- Journal Title
  
  Journal of Business & Industrial Marketing Vol.24
  
  Pages: 439-448
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21730341
[Journal Article] Manufacturers' Intention to Extend the Relationships with Distributors2009
- Author(s)
  A.Ono, T.Kubo
- Journal Title
  
  Journal of Business & Industrial Marketing Vol.24, No.5/6
  
  Pages: 439-448
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21730341
[Presentation] カスタマイゼーションの失敗が消費者の製品選好に及ぼす影響2021
- Author(s)
  岩間雄亮・北澤涼平・小野晃典
- Organizer
  日本商業学会
- Data Source
  KAKENHI-PROJECT-19K01965
[Presentation] Your Customers May Feel Jilted: The Hidden Risk of Hybrid E-Customization Systems2020
- Author(s)
  Akinori Ono, Yusuke Iwama, Ryohei Kitazawa
- Organizer
  Mass Customization and Personalization Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01965
[Presentation] マス・カスタマイゼーションにおけるジルト効果 ―魅力的な製品を諦めた消費者のブランド・スイッチ―2019
- Author(s)
  小野晃典・岩間雄亮・北澤涼平・関口治花・土谷鈴・柳原慎平
- Organizer
  日本マーケティング学会カンファレンス2019
- Data Source
  KAKENHI-PROJECT-19K01965
[Presentation] The Hybrid of Certain and Uncertain Incentives: The Reinforcing-Uncertainty Effect Revisited2019
- Author(s)
  Naoya Mori, Maika Esaki, Misaki Furuhashi, Akira Saigusa, Honoka Obata, and Akinori Ono
- Organizer
  KSMS 2019 International Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01965
[Presentation] Jilting Effect in Customization Systems Caused by Mass Confusion2018
- Author(s)
  Akinori Ono, Yusuke Iwama, Ryohei Kitazawa, Haruka Sekiguchi, Akane Takahashi, Suzu Tsuchiya, and Shimpei Yanagihara
- Organizer
  KSMS International Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03940
[Presentation] Differences in the Type of Product Customization: Comparison of Japanese and Western Firms2017
- Author(s)
  Seiji Endo and Akinori Ono
- Organizer
  International Marketing Trends Conference
- Place of Presentation
  Madrid (Spain)
- Year and Date
  2017-01-26
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03940
[Presentation] ｅカスタマイゼーションにおける積上注文型と完成品修正型のハイブリッド戦略の有効性2016
- Author(s)
  小野晃典
- Organizer
  日本商業学会関東部会
- Place of Presentation
  青山学院大学（東京都渋谷区）
- Data Source
  KAKENHI-PROJECT-16K03940
[Presentation] Exploring the Customization Decision Support System Using the Improved Surrogate Constraint Method with Entropy2015
- Author(s)
  Kiyokazu Matsuura, Seiji Endo, and Akinori Ono
- Organizer
  International Conference of Asian Marketing Associations
- Place of Presentation
  Waseda University (Shinjyuku-ku, Tokyo)
- Year and Date
  2015-10-31
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25380571
[Presentation] Automobiles as Anthropomorphized Products: The Possibilities of Customizing Cars' "Faces"2015
- Author(s)
  Akinori Ono, Kenya R. Hirashima, Rei Arai, Shingo Kajita, and Daiki Ito
- Organizer
  International Conference of Asian Marketing Associations
- Place of Presentation
  Waseda University (Shinjyuku-ku, Tokyo)
- Year and Date
  2015-10-31
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25380571
[Presentation] Why It Stays Here? Examining the Determinants of Consumer Avoidance Advertising of Personalized Advertising on the Web2015
- Author(s)
  Satomi Hasuoka, Takashi Irei, Takashi Naito, Hideki Sumita, Haruka Tsuchiya, and Akinori Ono
- Organizer
  2015 Winter Marketing Educators' Conference, American Marketing Association
- Place of Presentation
  San Antonio, USA
- Year and Date
  2015-02-15
- Data Source
  KAKENHI-PROJECT-25380571
[Presentation] Expressed/latent Nees for Co-creation Fashion Products2015
- Author(s)
  Akinori Ono and Seiji Endo
- Organizer
  2015 Global Fashion Management Conference,
- Place of Presentation
  Florence, Italy
- Year and Date
  2015-06-25
- Data Source
  KAKENHI-PROJECT-25380571
[Presentation] Automobiles as Anthropomorphized Products: An Examination of the Possibilities of Customizing Cars' "Faces"2015
- Author(s)
  Akinori Ono, Kenya R. Hirashima, Ray Arai, Shingo Kajita, and Daiki Ito
- Organizer
  Society for Marketing Advances Annual Conference
- Place of Presentation
  San Antonio (USA)
- Year and Date
  2015-11-08
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25380571
[Presentation] Expressed/latent Needs for Co-creation Fashion Products2015
- Author(s)
  Akinori Ono and Seiji Endo
- Organizer
  Global Fashion Management Conference
- Place of Presentation
  Istanbul (Turkey)
- Year and Date
  2015-06-25
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25380571
[Presentation] Why Do Consumers Avoid/Seek Personalized Ad on the Web?2015
- Author(s)
  Satomi Hasuoka, Takashi Irei, Takashi Naito, Hideki Sumita, Haruka Tsuchiya, and Akinori Ono
- Organizer
  International Conference of Asian Marketing Associations
- Place of Presentation
  Waseda University (Shinjyuku-ku, Tokyo)
- Year and Date
  2015-10-31
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25380571
[Presentation] Who Create Better Ads? The Effectiveness of the Consumer-generated Ads2015
- Author(s)
  Yasuto Nishimori, Sari Yamamoto, Mizuki Yaho, Deru Liu, and Akinori Ono
- Organizer
  Korean Scholars of Marketing Science International Conference
- Place of Presentation
  Seoul (Korea)
- Year and Date
  2015-11-14
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25380571
[Presentation] How Do You Know Me? Examining the Determinants of Consumer Avoidance of Personalized Advertising on the Web2014
- Author(s)
  Satomi Hasuoka, Takashi Irei, Takashi Naito, Hideki Sumita, Haruka Tsuchiya, and Akinori Ono
- Organizer
  2014 Society for Marketing Advances Annual Conference
- Place of Presentation
  New Orleans, USA
- Year and Date
  2014-11-07
- Data Source
  KAKENHI-PROJECT-25380571
[Presentation] Your Car Looks Like You! Consumer Evaluation of Anthropomorphized Products2014
- Author(s)
  Kenya Hirashima, Rei Arai, Daiki Ito, Shingo Kajita, and Akinori Ono
- Organizer
  2014 Korean Scholars of Marketing Science International Conference
- Place of Presentation
  Seoul, Korea
- Year and Date
  2014-11-23
- Data Source
  KAKENHI-PROJECT-25380571
[Presentation] Mass Customization Systems Are Not One-size-fits-all2014
- Author(s)
  Bin Fang, Akinori Ono
- Organizer
  Mass Customization, Personalization, and Co-Creation
- Place of Presentation
  Aalborg, Denmark
- Data Source
  KAKENHI-PROJECT-24530537
[Presentation] Product and Ingredient Branding in a Mass Customization System2013
- Author(s)
  Akinori Ono
- Organizer
  The 42th European Marketing Academy (EMAC) Annual Conference
- Place of Presentation
  Istanbul (Turkey)
- Data Source
  KAKENHI-PROJECT-23730405
[Presentation] CREATING A NEW FRAMEWARK FOR STANDARDIZATION/ADAPTATION ISSUE IN GLOBAL MARKETING2013
- Author(s)
  Bin Fang, Akinori Ono
- Organizer
  SIBR Society of Interdisciplinary Business Research
- Place of Presentation
  Kuala Lumpur, Malaysia
- Data Source
  KAKENHI-PROJECT-24530537
[Presentation] Product and Ingredient Branding in a Mass Customization System2013
- Author(s)
  Akinori Ono and Seiji Endo
- Organizer
  European Marketing Academy
- Place of Presentation
  Istanbul Technical University, Istanbul, Turkey
- Data Source
  KAKENHI-PROJECT-23730405
[Presentation] Gift to Me from Me as a Reward or Therapy2013
- Author(s)
  Akinori Ono, Ryohei Maeda
- Organizer
  American Marketing Association
- Place of Presentation
  Las Vegas, NV, USA.
- Data Source
  KAKENHI-PROJECT-24530537
[Presentation] 「解釈レベル」の理論的整序2012
- Author(s)
  小野晃典
- Organizer
  早稲田大学消費者行動研究所
- Place of Presentation
  早稲田大学.
- Data Source
  KAKENHI-PROJECT-24530537
[Presentation] Decision Making Processes between the Integrated Shopping System and the Exclusive Shopping System2011
- Author(s)
  Seiji Endo and Akinori Ono
- Organizer
  The 2011 World Conference on Mass Customization, Personalization, and Co-Creation
- Place of Presentation
  University of California, Berkeley, CA, USA
- Data Source
  KAKENHI-PROJECT-23730405
[Presentation] Cooperative Relationships Between Product Brands and Ingredient Brands2011
- Author(s)
  Akinori Ono and Shingoh Iketani
- Organizer
  The 2011 World Marketing Congress, Academy of Marketing Science
- Place of Presentation
  Reims Management School, Reims, France
- Data Source
  KAKENHI-PROJECT-23730405
[Presentation] Cooperative Relationships Between Product Brands and Ingredient Brands2011
- Author(s)
  Akinori Ono and Shingoh Iketani
- Organizer
  Academy of Marketing Science
- Place of Presentation
  Reims Management School, Reims, France
- Data Source
  KAKENHI-PROJECT-23730405
[Presentation] Cooperative Relationships Between Product Brands and Ingredient Brands2011
- Author(s)
  Akinori Ono and Shingoh Iketani
- Organizer
  The 2011 World Marketing Congress, Academy of Marketing Science at Reims Management School
- Place of Presentation
  Reims, France
- Data Source
  KAKENHI-PROJECT-21530448
[Presentation] Decision Making Processes between the Integrated Shopping System and the Exclusive Shopping System2011
- Author(s)
  Seiji Endo and Akinori Ono
- Organizer
  The 2011 World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization & Open Innovation
- Place of Presentation
  University of California, Berkeley, USA
- Data Source
  KAKENHI-PROJECT-23730405
[Presentation] Manufacturers' Intention to Extend the Relationships with Distributors2010
- Author(s)
  A.Ono, T.Kubo
- Organizer
  日本商業学会・第1回全国研究報告会(流通チャネル)
- Place of Presentation
  京都大学
- Year and Date
  2010-12-04
- Data Source
  KAKENHI-PROJECT-21730341
[Presentation] Manufacturers' Intention to Extend the Relationships with Distributors2010
- Author(s)
  A.Ono, T.Kubo
- Organizer
  日本商業学会・第1回テーマ部会
- Place of Presentation
  京都大学経済学部
- Year and Date
  2010-12-04
- Data Source
  KAKENHI-PROJECT-21730341
[Presentation] The Integration of Mass-Customized and Mass-Produced Product Shopping in a Single Website Environment2009
- Author(s)
  S.Endo, A.Ono
- Organizer
  The 5th Biannual World Conference on Mass Customization & Personalization
- Place of Presentation
  University of Art and Design Helsinki
- Year and Date
  2009-10-05
- Data Source
  KAKENHI-PROJECT-21730341
[Presentation] “Integration System of Mass Customization and Mass Production as a Market-Oriented Production System”
- Author(s)
  Akinori Ono and Seiji Endo
- Organizer
  5th Biannual World Conference on Mass Customization & Personalization
- Place of Presentation
  Aalborg, Denmark
- Data Source
  KAKENHI-PROJECT-25380571
[Presentation] “Product and Ingredient Branding in a Mass Customization System”
- Author(s)
  Akinori Ono and Seiji Endo
- Organizer
  European Marketing Academy Annual Conference
- Place of Presentation
  Istanbul, Turkey
- Data Source
  KAKENHI-PROJECT-25380571

1. FANG Bin (20350746)

# of Collaborated Projects: 2 results

# of Collaborated Products: 4 results
2. CHOI Yonghoon (70315836)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. KITAJIMA Hirotsugu (60398980)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. NAKAGAWA Yuji (60141925)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
5. DAN Hiroshige (30434822)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
6. IGAKI Nobuko (40151253)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. ISADA Yuriko (00351867)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
8. KAWASHIMA Satoshi (70329366)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
9. Onzo Naoto (70194652)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
10. 川上智子 (10330169)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
11. 外川拓 (10636848)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
12. 岩下仁 (30608732)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
13. 大平進 (30709001)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
14. 坂野友昭 (40139506)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
15. 石田大典 (80507872)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

ONO Akinori 小野 晃典

小野 晃典 オノ アキノリ

Research Projects

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Brand Switching Behavior in Customization SystemsPrincipal Investigator

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Perceived complexity of product customization and recommendationPrincipal Investigator

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アジア市場におけるグローバル・カスタマイゼーション戦略の理論と実証

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Comparative International Research on Market Orientation and Design Orientation in New Product Development

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An Analysis on the dilemma of Customization ServicesPrincipal Investigator

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Improvements of the target solution method and its application to social sciences

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A Global customization strategy of Japanese companies in the Chinese market

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Mass Customization and Ingredient BrandingPrincipal Investigator

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The role of brand equity in building competitive advantage of industrial goods.

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Marketing Strategies and Consumer Behavior for Mass-customized ProductsPrincipal Investigator

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[Journal Article] Customization and Personalization2020

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[Journal Article] Various Consumer Needs for “Facial” Product Designs:2019

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ONO Akinori 小野晃典

小野晃典オノアキノリ

[Journal Article] 市場創造を巡る水平的/垂直的競争下のブランド戦略の諸問題2013