Ueda Masao 上田雅夫

Researcher Number	20755087
Other IDs	https://orcid.org/0000-0003-0750-9398
Affiliation (Current)	2026: 横浜市立大学, データサイエンス学部, 教授
Affiliation (based on the past Project Information) *help	2020 – 2026: 横浜市立大学, データサイエンス学部, 教授 2019: 早稲田大学, 理工学術院, 教授(任期付)
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related Except Principal Investigator Medium-sized Section 25:Social systems engineering, safety engineering, disaster prevention engineering, and related fields / Medium-sized Section 41:Agricultural economics and rural sociology, agricultural engineering, and related fields
Keywords	Principal Investigator 主観的厚生 / 異質性 / 生活満足度 / 幸福度 / 歪正規分布 / 経年変化 / 変量効果モデル / 安定性 / ブランド価値 / マーケティング管理 … More / 幸福感 / subjective well-being / SDGs / 顧客管理 / 0過剰ガンマモデル … More Except Principal Investigator 施策効果 / 因果推論 / 実験計画 / 人工知能 / 機械学習 / データ駆動型社会 / 実験データ / 企業DX / 計量経済学 / ヘルスアウトカム / 疫学的消費行動モデル / 栄養素摂取状況 / 購買チャネル / 購買履歴データ / 主成分分析 / 食物摂取頻度調査 / Body Mass Index / 食品購買 / 健康・栄養政策 / 栄養素摂取 / 食料消費行動 / 効果検証 / マーケティング施策 Less

大規模現モデルによるマーケティング分析手法の統合に関する研究Principal Investigator
- Principal Investigator
  
  上田雅夫
- Project Period (FY)
  2026 – 2028
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Yokohama City University
データ駆動型企業システム実現のための大規模ログと実験データの活用分析基盤の構築
- Principal Investigator
  
  後藤正幸
- Project Period (FY)
  2024 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Review Section
  
  Medium-sized Section 25:Social systems engineering, safety engineering, disaster prevention engineering, and related fields
- Research Institution
  Waseda University
A Study on Individual Differences in Subjective Well-being and Changes over TimePrincipal Investigator
- Principal Investigator
  
  Ueda Masao
- Project Period (FY)
  2022 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Yokohama City University
Development and empirical evaluation of next-generation experimental design technology for the foundation of data-driven society
- Principal Investigator
  
  Goto Masayuki
- Project Period (FY)
  2021 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Review Section
  
  Medium-sized Section 25:Social systems engineering, safety engineering, disaster prevention engineering, and related fields
- Research Institution
  Waseda University
Epidemiorogical Consumption Models
- Principal Investigator
  
  Nakatani Tomoaki
- Project Period (FY)
  2021 – 2023
- Research Category
  
  Grant-in-Aid for Challenging Research (Pioneering)
- Review Section
  
  Medium-sized Section 41:Agricultural economics and rural sociology, agricultural engineering, and related fields
- Research Institution
  The University of Tokyo
Research on the Possibility of Corporate Evaluation by Using Consumer's Subjective Well-beingPrincipal Investigator
- Principal Investigator
  
  Ueda Masao
- Project Period (FY)
  2019 – 2021
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Yokohama City University
  Waseda University

All 2024 2023 2022 2021 2020 2019

All Journal Article Presentation Book

[Book] データサイエンス入門2022
- Author(s)
  上田雅夫，後藤正幸
- Total Pages
  278
- Publisher
  有斐閣
- ISBN
  9784641166110
- Data Source
  KAKENHI-PROJECT-21H04600
[Journal Article] An Indicator to Measure the Relationship Between Firms and Consumers based on the Subjective Well-being of Consumers: Promoting Corporate Social Contribution Activities to Maintain Socially Sustainable Development2022
- Author(s)
  Ueda, Masao
- Journal Title
  
  The HCI International 2022 Conference Proceedings
  
  Volume: 3 Pages: 1-13
- Data Source
  KAKENHI-PROJECT-19K01948
[Presentation] 個人の幸福の変化に関する要因-健康を維持することの重要さ2024
- Author(s)
  上田雅夫・白石小百合
- Organizer
  日本行動計量学会第52回大会
- Data Source
  KAKENHI-PROJECT-22K01748
[Presentation] 摂取した栄養素と購買行動の関係2024
- Author(s)
  蜜澤晴哉・中谷朋昭・上田雅夫
- Organizer
  日本オペレーションズ・リサーチ学会2024年春季研究発表会＆シンポジウム
- Data Source
  KAKENHI-PROJECT-21K18227
[Presentation] 購買履歴データを用いた新規顧客の育成方法の開発2024
- Author(s)
  山岡光太，上田雅夫
- Organizer
  日本オペレーションズ・リサーチ学会 2024年春季研究発表会＆シンポジウム
- Data Source
  KAKENHI-PROJECT-21H04600
[Presentation] ガウス過程回帰モデルを活用した値上げの成功要因の抽出と将来の見通し2024
- Author(s)
  河原富士晴，上田雅夫
- Organizer
  日本オペレーションズ・リサーチ学会 2024年春季研究発表会＆シンポジウム
- Data Source
  KAKENHI-PROJECT-21H04600
[Presentation] テンソル因子分解を用いた商業施設における消費者属性・週・店舗を勘案した購買傾向の分析2023
- Author(s)
  水野晴仁，上田雅夫
- Organizer
  日本マーケティング・サイエンス学会第114回研究大会
- Data Source
  KAKENHI-PROJECT-21H04600
[Presentation] 主観的厚生に影響を与える日常の習慣2023
- Author(s)
  上田雅夫、白石小百合、中谷朋昭
- Organizer
  日本行動計量学会
- Data Source
  KAKENHI-PROJECT-22K01748
[Presentation] An Indicator to Measure the Relationship Between Firms and Consumers based on the Subjective Well-being of Consumers: Promoting Corporate Social Contribution Activities to Maintain Socially Sustainable Development2022
- Author(s)
  Ueda, Masao
- Organizer
  The HCI International 2022 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01948
[Presentation] 主観的厚生を用い企業評価の可能性に関する検討2021
- Author(s)
  上田雅夫
- Organizer
  日本行動計量学会第49回大会
- Data Source
  KAKENHI-PROJECT-19K01948
[Presentation] 消費者の主観的厚生を用いた企業評価の可能性の検討2020
- Author(s)
  上田雅夫
- Organizer
  日本消費者行動研究学会　第61回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19K01948
[Presentation] 消費者の主観的厚生を用いた企業評価の可能性の検討2020
- Author(s)
  上田雅夫
- Organizer
  日本行動計量学会第48回全国大会
- Data Source
  KAKENHI-PROJECT-19K01948
[Presentation] 主観的厚生を用いた企業評価の可能性に関する検討2019
- Author(s)
  上田雅夫
- Organizer
  日本消費者行動研究学会
- Data Source
  KAKENHI-PROJECT-19K01948

1. Goto Masayuki (40287967)

# of Collaborated Projects: 2 results

# of Collaborated Products: 1 results
2. 守口剛 (70298066)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
3. 関庸一 (90196949)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
4. 鈴木秀男 (10282328)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
5. 生田目崇 (10318222)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
6. 小林学 (80308204)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
7. 三川健太 (40707733)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
8. 山下遥 (90754797)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
9. Nakatani Tomoaki (60280864)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
10. 白石小百合 (70441417)

# of Collaborated Projects: 1 results

# of Collaborated Products: 2 results
11. 阿部貴行 (10594856)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
12. 田栗正隆 (20587589)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
13. 小泉和之 (70548148)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
14. 岩崎学 (40255948)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
15. 坂巻顕太郎 (30644819)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

Ueda Masao 上田 雅夫

Research Projects

Research Products

Co-Researchers

大規模現モデルによるマーケティング分析手法の統合に関する研究Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

データ駆動型企業システム実現のための大規模ログと実験データの活用分析基盤の構築

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

A Study on Individual Differences in Subjective Well-being and Changes over TimePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Development and empirical evaluation of next-generation experimental design technology for the foundation of data-driven society

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Epidemiorogical Consumption Models

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Research on the Possibility of Corporate Evaluation by Using Consumer's Subjective Well-beingPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Book] データサイエンス入門2022

Author(s)

Total Pages

Publisher

ISBN

Data Source

[Journal Article] An Indicator to Measure the Relationship Between Firms and Consumers based on the Subjective Well-being of Consumers: Promoting Corporate Social Contribution Activities to Maintain Socially Sustainable Development2022

Author(s)

Journal Title

Data Source

[Presentation] 個人の幸福の変化に関する要因-健康を維持することの重要さ2024

Author(s)

Organizer

Data Source

[Presentation] 摂取した栄養素と購買行動の関係2024

Author(s)

Organizer

Data Source

[Presentation] 購買履歴データを用いた新規顧客の育成方法の開発2024

Author(s)

Organizer

Data Source

[Presentation] ガウス過程回帰モデルを活用した値上げの成功要因の抽出と将来の見通し2024

Author(s)

Organizer

Data Source

[Presentation] テンソル因子分解を用いた商業施設における消費者属性・週・店舗を勘案した購買傾向の分析2023

Author(s)

Organizer

Data Source

[Presentation] 主観的厚生に影響を与える日常の習慣2023

Author(s)

Organizer

Data Source

[Presentation] An Indicator to Measure the Relationship Between Firms and Consumers based on the Subjective Well-being of Consumers: Promoting Corporate Social Contribution Activities to Maintain Socially Sustainable Development2022

Author(s)

Organizer

Data Source

[Presentation] 主観的厚生を用い企業評価の可能性に関する検討2021

Author(s)

Ueda Masao 上田雅夫