KAWAMATA Hisashi 河股久司

Researcher Number	30879804
Other IDs
Affiliation (Current)	2026: 日本大学, 商学部, 准教授
Affiliation (based on the past Project Information) *help	2023 – 2025: 日本大学, 商学部, 講師 2024: 日本大学, 商学部, 准教授 2021 – 2022: 早稲田大学, 商学学術院, 講師(任期付) 2020: 早稲田大学, 商学学術院, 助手
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / 0107:Economics, business administration, and related fields Except Principal Investigator Medium-sized Section 7:Economics, business administration, and related fields
Keywords	Principal Investigator 製品陳列 / バンドリング / 群化 / 視覚（色） / 陳列の順序 / 消費者行動 / 豊富な選択肢 / 包括的―分析的思考 / 調和 / 分析的―包括的思考 / カラーバリエーション / 色相 … More Except Principal Investigator … More 消費者行動 / 多感覚相互作用 / 感覚マーケティング Less

Systematic study of the effects of multisensory interaction on consumer behavior
- Principal Investigator
  
  守口剛
- Project Period (FY)
  2025 – 2029
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Review Section
  
  Medium-sized Section 7:Economics, business administration, and related fields
- Research Institution
  Waseda University
製品陳列における群化が消費者の行動に与える影響Principal Investigator
- Principal Investigator
  
  河股久司
- Project Period (FY)
  2023 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Nihon University
The Influence of the Arrangement of Product Color Variations on Consumer AttitudesPrincipal Investigator
- Principal Investigator
  
  KAWAMATA Hisashi
- Project Period (FY)
  2020 – 2024
- Research Category
  
  Grant-in-Aid for Research Activity Start-up
- Review Section
  
  0107:Economics, business administration, and related fields
- Research Institution
  Nihon University
  Waseda University

All 2024 2023 2022 2021 2020

All Journal Article Presentation

[Journal Article] ブランド・ロゴにおける彩度がブランドの創業時期知覚に与える影響2024
- Author(s)
  河股久司
- Journal Title
  
  流通情報
  
  Volume: 56(2) Pages: 37-49
- Data Source
  KAKENHI-PROJECT-23K01658
[Journal Article] ブランド・ロゴにおける視覚的要素に注目した研究の整理2024
- Author(s)
  河股久司
- Journal Title
  
  商學集志
  
  Volume: 94(1) Pages: 81-101
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22106
[Journal Article] ブランド・ロゴにおける彩度がブランドの創業時期知覚に与える影響2024
- Author(s)
  河股久司
- Journal Title
  
  流通情報
  
  Volume: 56(2) Pages: 37-49
- Data Source
  KAKENHI-PROJECT-20K22106
[Journal Article] A Review of Analytic-Holistic Thinking on Consumer Behavior2024
- Author(s)
  河股久司
- Journal Title
  
  Advances in Consumer Studies
  
  Volume: 31 Issue: 1 Pages: 1_39-1_61
- DOI
  10.11194/acs.202310.008
- ISSN
  1346-9851, 1883-9576
- Year and Date
  2024-10-31
- Language
  Japanese
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22106, KAKENHI-PROJECT-23K01658
[Journal Article] ブランド・ロゴにおける視覚的要素に注目した研究の整理2024
- Author(s)
  河股久司
- Journal Title
  
  商學集志
  
  Volume: 94(1) Pages: 81-101
- Data Source
  KAKENHI-PROJECT-23K01658
[Journal Article] Review of Feeling Right in Consumer Behavior2024
- Author(s)
  河股久司
- Journal Title
  
  Advances in Consumer Studies
  
  Volume: 30 Issue: 2 Pages: 2_35-2_47
- DOI
  10.11194/acs.202410.003
- ISSN
  1346-9851, 1883-9576
- Year and Date
  2024-03-31
- Language
  Japanese
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22106, KAKENHI-PROJECT-23K01658
[Journal Article] The Effect of Product Display Based on Color Scheme on Consumer Satisfaction with Product Choice:Using Analogous and Complementary Color Scheme2024
- Author(s)
  河股久司、守口剛
- Journal Title
  
  Kodo Keiryogaku (The Japanese Journal of Behaviormetrics)
  
  Volume: 51 Issue: 1 Pages: 1-13
- DOI
  10.2333/jbhmk.51.1
- ISSN
  0385-5481, 1880-4705
- Language
  Japanese
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19H00601, KAKENHI-PROJECT-20K22106, KAKENHI-PROJECT-23K01658
[Journal Article] Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership2023
- Author(s)
  權純鎬, 河股久司, 須田孝徳
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 42 Issue: 3 Pages: 51-62
- DOI
  10.7222/marketing.2023.006
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2023-01-10
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-20K22106, KAKENHI-PROJECT-21K01770
[Journal Article] The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign2023
- Author(s)
  河股久司, 守口剛
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 42 Issue: 3 Pages: 39-50
- DOI
  10.7222/marketing.2023.005
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2023-01-10
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-20K22106, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19H00601, KAKENHI-PROJECT-21H04600
[Journal Article] The effect of congruence between the price and background color lightness on the price list2023
- Author(s)
  河股久司
- Journal Title
  
  JSMD Review
  
  Volume: 7 Issue: 1 Pages: 1-7
- DOI
  10.32299/jsmdreview.7.1_1
- ISSN
  2432-6992, 2432-7174
- Language
  Japanese
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22106
[Journal Article] Trends of Color Research in Consumer Behavior2021
- Author(s)
  河股久司
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 41 Issue: 2 Pages: 81-89
- DOI
  10.7222/marketing.2021.047
- NAID
  130008093921
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2021-09-30
- Language
  Japanese
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] 消費者行動領域における妬み感情に関する体系的レビュー2024
- Author(s)
  井上裕珠, 河股久司, 大平進
- Organizer
  日本商業学会第14回全国研究報告会
- Data Source
  KAKENHI-PROJECT-23K01658
[Presentation] ブランドロゴにおける配色がブランドパーソナリティ知覚に与える影響2024
- Author(s)
  河股久司, 權純鎬
- Organizer
  日本マーケティング・サイエンス学会第115回研究大会
- Data Source
  KAKENHI-PROJECT-23K01658
[Presentation] 消費者行動研究領域における複数製品購入に関する体系的レビュー2024
- Author(s)
  河股久司, 權純鎬
- Organizer
  日本商業学会第14回全国研究報告会
- Data Source
  KAKENHI-PROJECT-23K01658
[Presentation] 複数の触覚の手がかりが製品の心理的所有感に及ぼす影響2024
- Author(s)
  權純鎬, 河股久司
- Organizer
  日本商業学会関東部会
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] ブランドロゴにおける配色がブランドパーソナリティ知覚に与える影響2024
- Author(s)
  河股久司, 權純鎬
- Organizer
  日本マーケティング・サイエンス学会第115回研究大会
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] 消費者行動研究領域における複数製品購入に関する体系的レビュー2024
- Author(s)
  河股久司, 權純鎬
- Organizer
  日本商業学会第14回全国研究報告会
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] サービス・ロボットが消費者による協力に影響を与える要因の検討2024
- Author(s)
  速水建吾, 齋藤梨菜, 權純鎬, 河股久司
- Organizer
  日本商業学会第74回全国研究大会
- Data Source
  KAKENHI-PROJECT-23K01658
[Presentation] 複数の触覚の手がかりが製品の心理的所有感に及ぼす影響2024
- Author(s)
  權純鎬, 河股久司
- Organizer
  日本商業学会第14回全国研究報告会
- Data Source
  KAKENHI-PROJECT-23K01658
[Presentation] サービス・ロボットが消費者による協力に影響を与える要因の検討2024
- Author(s)
  速水建吾, 齋藤梨菜, 權純鎬, 河股久司
- Organizer
  日本商業学会第74回全国研究大会
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] 製品画像の立体性が消費者の購買意思決定に及ぼす影響について2024
- Author(s)
  權純鎬, 河股久司
- Organizer
  日本商業学会第14回全国研究報告会
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] 消費者行動領域における妬み感情に関する体系的レビュー2024
- Author(s)
  井上裕珠, 河股久司, 大平進
- Organizer
  日本商業学会第14回全国研究報告会
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] 消費者と製品陳列の空間的距離が製品評価に与える影響2023
- Author(s)
  河股久司　権純鎬
- Organizer
  日本商業学会第73回全国研究大会
- Data Source
  KAKENHI-PROJECT-23K01658
[Presentation] モバイル決済時における触覚経験が心理的所有感に及ぼす影響2022
- Author(s)
  權純鎬, 河股久司, 須田孝徳
- Organizer
  第64回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] Harmony Perception Backfire: the effect of product display based on hue color combination2022
- Author(s)
  Hisashi Kawamata
- Organizer
  44th ISMS Marketing Science Conference
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] 彩度の変化が新しさの知覚に与える影響2022
- Author(s)
  河股久司, 守口剛
- Organizer
  日本マーケティング・サイエンス学会第111回研究大会
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] 色相に基づく製品陳列が消費者の態度に与える影響2020
- Author(s)
  河股久司, 守口剛, Hyokjin Kwak
- Organizer
  日本マーケティング・サイエンス学会　第108回研究大会
- Data Source
  KAKENHI-PROJECT-20K22106

1. 守口剛 (70298066)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
2. 恩藏直人 (70194652)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. 竹村和久 (10212028)

# of Collaborated Projects: 1 results

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4. 阿部誠 (70302677)

# of Collaborated Projects: 1 results

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5. 須永努 (20438914)

# of Collaborated Projects: 1 results

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6. 朴宰佑 (50401675)

# of Collaborated Projects: 1 results

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7. 石井裕明 (50548716)

# of Collaborated Projects: 1 results

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8. 外川拓 (10636848)

# of Collaborated Projects: 1 results

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9. 平木いくみ (60367026)

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10. 元木康介 (90850438)

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11. 西井真祐子 (50822201)

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KAWAMATA Hisashi 河股 久司

Research Projects

Research Products

Co-Researchers

Systematic study of the effects of multisensory interaction on consumer behavior

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

製品陳列における群化が消費者の行動に与える影響Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

The Influence of the Arrangement of Product Color Variations on Consumer AttitudesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] ブランド・ロゴにおける彩度がブランドの創業時期知覚に与える影響2024

Author(s)

Journal Title

Data Source

[Journal Article] ブランド・ロゴにおける視覚的要素に注目した研究の整理2024

Author(s)

Journal Title

Data Source

[Journal Article] ブランド・ロゴにおける彩度がブランドの創業時期知覚に与える影響2024

Author(s)

Journal Title

Data Source

[Journal Article] A Review of Analytic-Holistic Thinking on Consumer Behavior2024

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] ブランド・ロゴにおける視覚的要素に注目した研究の整理2024

Author(s)

Journal Title

Data Source

[Journal Article] Review of Feeling Right in Consumer Behavior2024

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] The Effect of Product Display Based on Color Scheme on Consumer Satisfaction with Product Choice:Using Analogous and Complementary Color Scheme2024

Author(s)

Journal Title

DOI

ISSN

Language

Data Source

[Journal Article] Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership2023

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign2023

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] The effect of congruence between the price and background color lightness on the price list2023

Author(s)

Journal Title

KAWAMATA Hisashi 河股久司