AKAMATSU NAOKI 赤松直樹

… Alternative Names

Akamatsu Naoki 赤松直樹

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Researcher Number	40758801
Other IDs
Affiliation (Current)	2025: 明治学院大学, 経済学部, 准教授
Affiliation (based on the past Project Information) *help	2020 – 2024: 明治学院大学, 経済学部, 准教授 2018 – 2019: 明治学院大学, 経済学部, 講師
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related Except Principal Investigator Basic Section 07090:Commerce-related
Keywords	Principal Investigator 衝動購買 / 購買意思決定 / 目標 / 快楽 / 自己制御 / 逐次選択 / ブランドとの関係性 / 環境保護 / 店舗内消費者行動 / プロモーション … More / 健康 / 目標コンフリクト / 快楽目標 / 罪悪感 / 快楽選択 / 正当化 / 意思決定 / 消費者 … More Except Principal Investigator 意思決定プロセス / 消費者行動 / アイカメラ / EEG / アイトラッキング / 商圏内需要 / 商圏内小売競争構造 / 移動行動 / 買回行動 / リピート / トライアル / ポイントプログラム / モバイルマーケティング / 非計画購買 / 計画購買 / 商圏内 / 買回り行動 / Webの回遊 / レシートデータ / ファッション / オフライン購買 / オンライン購買 / サステナブル / 脳波 / 消費者の意思決定プロセス / Web回遊 / 購買履歴 / 情報感度 / 新製品 / ソーシャルメディア / サンプリング / ユーティリタリアン / ヘドニック / 店頭 / クチコミ / 実験 / 日本発のマーケティング / ネットの国際比較 / 循環型マーケティング / 日本からのマーケティング / 新しい意思決定プロセス / 情報循環 / 効果測定 / SNS / インターネット Less

Elucidating consumer decision-making processes using new technologies
- Principal Investigator
  
  清水聰
- Project Period (FY)
  2024 – 2026
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Keio University
消費者逐次選択の長期的な影響に関する研究Principal Investigator
- Principal Investigator
  
  赤松直樹
- Project Period (FY)
  2023 – 2026
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Meiji Gakuin University
An Empirical Study of New Consumer Decision-Making Process in the Internet Age
- Principal Investigator
  
  清水聰
- Project Period (FY)
  2021 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Keio University
Research on understanding the dynamic structure of retail competition within a trade area based on consumer travel behavior
- Principal Investigator
  
  Teramoto Takashi
- Project Period (FY)
  2021 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
Consumer Decision Making under the Effect of Sequential ChoicesPrincipal Investigator
- Principal Investigator
  
  Akamatsu Naoki
- Project Period (FY)
  2019 – 2022
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Meiji Gakuin University
An Empirical Study of New Consumer Decision-Making Process in the Internet Age
- Principal Investigator
  
  Shimizu Akira
- Project Period (FY)
  2018 – 2020
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Keio University

All 2023 2022 2020

All Journal Article Presentation Book

[Book] 消費者行動の新しい分析視点：逐次選択時の購買意思決定とマーケティング2023
- Author(s)
  赤松直樹
- Total Pages
  230
- Publisher
  千倉書房
- ISBN
  9784805112946
- Data Source
  KAKENHI-PROJECT-21H00756
[Journal Article] When a prior indulgent choice promotes a subsequent indulgent choice: The justification mechanism2022
- Author(s)
  Akamatsu Naoki、Fukuda Reo
- Journal Title
  
  Psychology & Marketing
  
  Volume: 39 Issue: 4 Pages: 797-808
- DOI
  10.1002/mar.21621
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K13835
[Journal Article] The Sequential Choice Effect Adjusting the Effects of Promotions on Purchase of Hedonic Products2020
- Author(s)
  Naoki Akamatsu
- Journal Title
  
  Proceedings of the European Marketing Academy
  
  Volume: 49
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K13835
[Journal Article] The Effects of Goal Conflict in Consumer Sequential Choices2020
- Author(s)
  Akamatsu Naoki、Fukuda Reo
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 40 Issue: 2 Pages: 53-64
- DOI
  10.7222/marketing.2020.048
- NAID
  130007911350
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K13828, KAKENHI-PROJECT-19K13835, KAKENHI-PROJECT-18H00906
[Presentation] When Indulgent Choice Can Promote the Next Indulgent Choice2020
- Author(s)
  Naoki Akamatsu, Reo Fukuda
- Organizer
  Association for Consumer Research
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13835
[Presentation] 健康選択において価格プロモーション効果が生じる条件とその際の内的メカニズム2020
- Author(s)
  赤松直樹、中野暁
- Organizer
  日本マーケティング・サイエンス学会
- Data Source
  KAKENHI-PROJECT-19K13835
[Presentation] The Sequential Choice Effect Adjusting the Effects of Promotions on Purchase of Hedonic Products2020
- Author(s)
  赤松直樹
- Organizer
  European Marketing Academy Conference（新型コロナウイルス感染症の影響で中止。但し、プロシーディングスは発行）
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13835

1. Shimizu Akira (40235643)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
2. Teramoto Takashi (60609915)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
3. 齊藤嘉一 (50328671)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
4. 中野暁 (20963135)

# of Collaborated Projects: 3 results

# of Collaborated Products: 0 results
5. 本橋永至 (50707239)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
6. 松井暉 (60962884)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. 鶴見裕之 (70581198)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
8. 福田怜生

# of Collaborated Projects: 0 results

# of Collaborated Products: 1 results

AKAMATSU NAOKI 赤松 直樹

Akamatsu Naoki 赤松 直樹

Research Projects

Research Products

Co-Researchers

Elucidating consumer decision-making processes using new technologies

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

消費者逐次選択の長期的な影響に関する研究Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

An Empirical Study of New Consumer Decision-Making Process in the Internet Age

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Research on understanding the dynamic structure of retail competition within a trade area based on consumer travel behavior

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Consumer Decision Making under the Effect of Sequential ChoicesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

An Empirical Study of New Consumer Decision-Making Process in the Internet Age

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Book] 消費者行動の新しい分析視点：逐次選択時の購買意思決定とマーケティング2023

Author(s)

Total Pages

Publisher

ISBN

Data Source

[Journal Article] When a prior indulgent choice promotes a subsequent indulgent choice: The justification mechanism2022

Author(s)

Journal Title

DOI

Data Source

[Journal Article] The Sequential Choice Effect Adjusting the Effects of Promotions on Purchase of Hedonic Products2020

Author(s)

Journal Title

Data Source

[Journal Article] The Effects of Goal Conflict in Consumer Sequential Choices2020

Author(s)

Journal Title

DOI

NAID

Data Source

[Presentation] When Indulgent Choice Can Promote the Next Indulgent Choice2020

Author(s)

Organizer

Data Source

[Presentation] 健康選択において価格プロモーション効果が生じる条件とその際の内的メカニズム2020

Author(s)

Organizer

Data Source

[Presentation] The Sequential Choice Effect Adjusting the Effects of Promotions on Purchase of Hedonic Products2020

Author(s)

Organizer

Data Source

AKAMATSU NAOKI 赤松直樹

Akamatsu Naoki 赤松直樹