MOTOHASHI Eiji 本橋永至

… Alternative Names

Motohashi Eiji 本橋永至

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Researcher Number	50707239
Other IDs
Affiliation (Current)	2025: 横浜国立大学, 大学院国際社会科学研究院, 教授
Affiliation (based on the past Project Information) *help	2023: 横浜国立大学, 大学院国際社会科学研究院, 教授 2016 – 2022: 横浜国立大学, 大学院国際社会科学研究院, 准教授
Review Section/Research Field	Principal Investigator Basic Section 07030:Economic statistics-related / Commerce Except Principal Investigator Basic Section 07090:Commerce-related / Basic Section 07080:Business administration-related / Management
Keywords	Principal Investigator 機械学習 / アンサンブル学習 / スパース推定 / 空室率予測 / 不動産 / 空き家 / 住宅政策 / 空室率 / 共同住宅 / 不動産市場 … More / 時系列解析 / データマイニング / ベイジアンモデリング / マーケティング / クラスタリング / LDA / 広告効果測定 / マス広告 / 状態空間モデル / トピックモデル / モバイル広告 / インターネット広告 … More Except Principal Investigator 商圏内需要 / 商圏内小売競争構造 / 移動行動 / 買回行動 / リピート / トライアル / ポイントプログラム / モバイルマーケティング / 非計画購買 / 計画購買 / 商圏内 / 買回り行動 / ソーシャルメディア・マーケティング / 稼働時間販売 / オペレーション最適化 / IoT / マーケティング戦略 / 戦略命題ゲーミング / 需要プロセス測定 / 行動データ / IoTビッグデータ / 超柔軟組織 / 情報技術 / 経営戦略 / ビッグデータ / バルクロジスティクス / UGC利用マーケティング / サプライチェーン / ゲーミング / サービス化 / ビッグデータ応用 / 需要プロセスの測定 / 営業活動 / 組織変革 / 自動車 / 経営組織 / 従業員満足 / 販売 / 顧客満足 / 従業委員満足 / 営業 / 販売活動 / ものづくり / ものづくり経営 / 経営学 / ものづくり経営学 / ホワイトカラー生産性 / 自動車産業 / 販売現場 / 組織能力 Less

Development of Vacancy Rate Prediction Methods for Apartments with Prediction Accuracy and InterpretabilityPrincipal Investigator
- Principal Investigator
  
  本橋永至
- Project Period (FY)
  2023 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07030:Economic statistics-related
- Research Institution
  Yokohama National University
Research on understanding the dynamic structure of retail competition within a trade area based on consumer travel behavior
- Principal Investigator
  
  Teramoto Takashi
- Project Period (FY)
  2021 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
Strategy and Organization of Business of Hyper-flexible and Configurable Facilities
- Principal Investigator
  
  Sato Ryo
- Project Period (FY)
  2018 – 2020
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07080:Business administration-related
- Research Institution
  Yokohama National University
Development of Customer Behavior Prediction Model for Internet Advertisement DistributionPrincipal Investigator
- Principal Investigator
  
  Motohashi Eiji
- Project Period (FY)
  2017 – 2021
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Yokohama National University
Empirical Research on the Role of Sales Outlets in Monozukuri Management
- Principal Investigator
  
  Heller Daniel
- Project Period (FY)
  2016 – 2021
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Management
- Research Institution
  Chuo University
  Yokohama National University

All 2023 2022 2021 2020 2019 2018 2017

All Journal Article Presentation

[Journal Article] The Effect of Organizational Sales Management on Dealership Performance2023
- Author(s)
  Sekai Kida , Daniel Arturo Heller , Yusuke Tamura , Eiji Motohashi , Yasuhiro Hattori , Hidenori Sato
- Journal Title
  
  International Journal of Automotive Technology and Management
  
  Volume: 23 Issue: 2/3 Pages: 144-170
- DOI
  10.1504/ijatm.2023.133355
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23K12536, KAKENHI-PROJECT-21H00756
[Journal Article] 非金銭的給付の効果測定マイナポイントキャンペーンを利用した因果推論2023
- Author(s)
  松井暉, 寺本高, 本橋永至, 鶴見裕之
- Journal Title
  
  株式会社Zaim ニュースリリース
  
  Volume: －
- Data Source
  KAKENHI-PROJECT-21H00756
[Journal Article] Behavioral Traits of Trial Members Captured from Partnership Loyalty Program2022
- Author(s)
  TERAMOTO Takashi、WAKATSURU Masaru、TSURUMI Hiroyuki、MOTOHASHI Eiji、SATO Shin、NAKAGISHI Emiko
- Journal Title
  
  Kodo Keiryogaku (The Japanese Journal of Behaviormetrics)
  
  Volume: 49 Issue: 1 Pages: 15-27
- DOI
  10.2333/jbhmk.49.15
- ISSN
  0385-5481, 1880-4705
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-21H00756, KAKENHI-PROJECT-23K20164
[Journal Article] Contribution Analysis of Video Advertising with Topic Model and Ensemble Learning2021
- Author(s)
  崎濱栄治, 川崎泰一, 本橋永至
- Journal Title
  
  Transactions of the Japanese Society for Artificial Intelligence
  
  Volume: 36 Issue: 3 Pages: B-K91_1-8
- DOI
  10.1527/tjsai.36-3_B-K91
- NAID
  130008033275
- ISSN
  1346-0714, 1346-8030
- Year and Date
  2021-05-01
- Language
  Japanese
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17K17731
[Journal Article] 海外特許費用の統計的予測手法に関する研究2020
- Author(s)
  高橋省吾，真鍋誠司，本橋永至，岸本重雄，萩原亨，金垠憲
- Journal Title
  
  産学連携学
  
  Volume: 16 Pages: 35-43
- NAID
  130007806319
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18H00882
[Journal Article] コンピュータービジョンによる広告画像要素のクリック訴求効果の検証2020
- Author(s)
  崎濱栄治，川崎奏一，本橋永至
- Journal Title
  
  応用統計学
  
  Volume: 48 Pages: 59-70
- NAID
  130007833658
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18H00882
[Journal Article] ソーシャルメディアの影響を考慮したマスメディア広告の総合効果測定2019
- Author(s)
  勝又壮太郎，西本章宏，本橋永至
- Journal Title
  
  大阪大学経済学
  
  Volume: 68 Pages: 1-20
- NAID
  120006600672
- Data Source
  KAKENHI-PROJECT-18H00882
[Journal Article] The Empirical Study of Effects of Image Components in Ad Creative to Click by Computer Vision2019
- Author(s)
  崎濱栄治，川崎泰一，本橋永至
- Journal Title
  
  Ouyou toukeigaku
  
  Volume: 48 Issue: 3 Pages: 59-70
- DOI
  10.5023/jappstat.48.59
- NAID
  130007833658
- ISSN
  0285-0370, 1883-8081
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-17K17731
[Journal Article] Measuring Total Effects of Advertising Including Mediation Effect of Social Media on Sales2019
- Author(s)
  勝又壮太郎，西本章宏，本橋永至
- Journal Title
  
  大阪大学経済学
  
  Volume: 68 Issue: 3-4 Pages: 1-20
- DOI
  10.18910/71466
- NAID
  120006600672
- ISSN
  24240397
- Open Access
- Data Source
  KAKENHI-PROJECT-17K17731
[Journal Article] The Contents-Based Website Classification for the Internet Advertising Planning: An Empirical Application of the Natural Language Analysis2017
- Author(s)
  Katsumata Sotaro、Motohashi Eiji、Nishimoto Akihiro、Toyosawa Eiji
- Journal Title
  
  The Review of Socionetwork Strategies
  
  Volume: 11 Issue: 2 Pages: 129-142
- DOI
  10.1007/s12626-017-0007-0
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17K17731, KAKENHI-PROJECT-17H02573
[Presentation] 家計簿データを利用したマイナポイントの効果測定2023
- Author(s)
  松井暉, 寺本高, 本橋永至, 鶴見裕之
- Organizer
  日本マーケティング・サイエンス学会第114回研究大会
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] 目標指向動機付けプロモーションと参加・目標達成の関係2023
- Author(s)
  寺本高, 鶴見裕之, 本橋永至, 渡邊隆史, 佐藤伸, 小林拓磨
- Organizer
  日本マーケティング・サイエンス学会第113回研究大会
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION2023
- Author(s)
  Takashi Teramoto, Hiroyuki Tsurumi, Eiji Motohashi, Takashi Watanabe, Shin Sato, Takuma Kobayashi
- Organizer
  2023 Global Marketing Conference at Seoul
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] Impact of Retailers’ Goal-directed Motivational Promotions on Customers’ Participation2023
- Author(s)
  Takashi Teramoto, Hiroyuki Tsurumi, Eiji Motohashi, Takashi Watanabe, Shin Sato, Takuma Kobayashi
- Organizer
  2023 Global Marketing Conference at Seou
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] モバイルによる目標指向動機付けプロモーションの特徴分析2022
- Author(s)
  渡邊隆史 , 佐藤伸 , 小林拓磨 , 寺本高 , 鶴見裕之 , 本橋永至
- Organizer
  日本マーケティング・サイエンス学会第112回研究大会
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] パートナーシップ・ロイヤルティ・プログラムのトライアル会員の行動分析2022
- Author(s)
  寺本高 , 若鶴優 , 鶴見裕之 , 本橋永至 , 佐藤伸 , 中岸恵実子
- Organizer
  日本行動計量学会第50回大会
- Data Source
  KAKENHI-PROJECT-21H00756
[Presentation] モバイル施策が顧客リテンションに与える影響の分析2021
- Author(s)
  若鶴優，中岸恵実子，佐藤伸，寺本高，鶴見裕之，本橋永至
- Organizer
  日本マーケティング・サイエンス学会第109回研究大会
- Data Source
  KAKENHI-PROJECT-17K17731
[Presentation] スマホアプリのプッシュメッセージを活用したモバイルクーポン効果検証2020
- Author(s)
  中岸恵実子，三浦諒一，佐藤伸，寺本高，鶴見裕之，本橋永至
- Organizer
  日本マーケティング・サイエンス学会
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] スマホアプリのプッシュメッセージを活用したモバイルクーポン効果検証2020
- Author(s)
  中岸恵実子, 三浦諒一, 佐藤伸, 寺本高, 鶴見裕之, 本橋永至
- Organizer
  日本マーケティング・サイエンス学会第108回研究大会
- Data Source
  KAKENHI-PROJECT-17K17731
[Presentation] A State-space Representation for Modeling Dynamics of Individual Response2019
- Author(s)
  Eiji Motohashi, Sotaro Katsumata, Akihiro Nishimoto
- Organizer
  41th INFORMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K17731
[Presentation] An Integration of Time Series Model and Multi-agent Simulation2019
- Author(s)
  Eiji Motohashi, Sotaro Katsumata, Akihiro Nishimoto
- Organizer
  European Conference on Data Analysis 2019
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K17731
[Presentation] A State-space Representation for Modeling Dynamics of Individual Response2019
- Author(s)
  Eiji Motohashi, Sotaro Katsumata, and Akihiro Nishimoto
- Organizer
  41th INFORMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] An Integration of Time Series Model and Multi-agent Simulation2019
- Author(s)
  Eiji Motohashi, Sotaro Katsumata, and Akihiro Nishimoto
- Organizer
  European Conference on Data Analysis 2019
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] マスメディアとソーシャルメディア経由の間接効果の測定2019
- Author(s)
  勝又壮太郎，西本章宏，本橋永至
- Organizer
  日本マーケティング・サイエンス学会第106回研究大会
- Data Source
  KAKENHI-PROJECT-17K17731
[Presentation] モバイル広告の画像を考慮した広告効果の予測2018
- Author(s)
  崎濱栄治，勝又壮太郎，西本章宏，本橋永至
- Organizer
  日本マーケティング・サイエンス学会第104回研究大会
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] 広告による相乗効果を考慮した消費者間相互作用の推定2018
- Author(s)
  本橋永至，西本章宏，勝又壮太郎
- Organizer
  日本マーケティング・サイエンス学会第104回研究大会
- Data Source
  KAKENHI-PROJECT-17K17731
[Presentation] A Model Integrating the Multi-agent Simulation and State-space Representation for Understanding the Interaction Effect of Advertising and WOM2018
- Author(s)
  Eiji Motohashi, Sotaro Katsumata, Akihiro Nishimoto
- Organizer
  40th INFORMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K17731
[Presentation] 広告による相乗効果を考慮した消費者間相互作用の推定2018
- Author(s)
  本橋永至，西本章宏，勝又壮太郎
- Organizer
  マーケティング・サイエンス学会第104回研究大会
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] A Model Integrating the Multi-agent Simulation and State-space Representation for Understanding the Interaction Effect of Advertising and WOM2018
- Author(s)
  Eiji Motohashi, Sotaro Katsumata, and Akihiro Nishimoto
- Organizer
  40th INFORMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18H00882
[Presentation] マーケティングのためのデータ活用2017
- Author(s)
  鶴見裕之、本橋永至、寺本高、中山厚穂、増田純也
- Organizer
  日本マーケティング・サイエンス学会第101回研究大会
- Data Source
  KAKENHI-PROJECT-17K17731
[Presentation] 機械学習手法のマーケティング理論・概念への応用に関する研究レビュー2017
- Author(s)
  伴正隆、本橋永至、長谷川翔平、豊澤栄治、佐藤忠彦、里村卓也、照井伸彦
- Organizer
  日本マーケティング・サイエンス学会第101回研究大会
- Data Source
  KAKENHI-PROJECT-17K17731
[Presentation] A Hierarchical Topic Model for the E-commerce Purchase Behavior2017
- Author(s)
  Sotaro Katsumata、Eiji Motohashi、Akihiro Nishimoto
- Organizer
  The 2017 Conference of the International Federation of Classification Societies
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K17731

1. Teramoto Takashi (60609915)

# of Collaborated Projects: 2 results

# of Collaborated Products: 8 results
2. 鶴見裕之 (70581198)

# of Collaborated Projects: 2 results

# of Collaborated Products: 8 results
3. Heller Daniel (00362096)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. Sato Ryo (00178790)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
5. 佐藤秀典 (70588293)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
6. 田名部元成 (10313462)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. 鈴木香織 (60508571)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
8. 松井美樹 (70173789)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
9. 成島康史 (70453842)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
10. 清水聰 (40235643)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
11. 赤松直樹 (40758801)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
12. 齊藤嘉一 (50328671)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
13. 松井暉 (60962884)

# of Collaborated Projects: 1 results

# of Collaborated Products: 2 results
14. 中野暁 (20963135)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
15. 廣瀬慧 (40609806)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

MOTOHASHI Eiji 本橋 永至

Motohashi Eiji 本橋 永至

Research Projects

Research Products

Co-Researchers

Development of Vacancy Rate Prediction Methods for Apartments with Prediction Accuracy and InterpretabilityPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Research on understanding the dynamic structure of retail competition within a trade area based on consumer travel behavior

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Strategy and Organization of Business of Hyper-flexible and Configurable Facilities

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Development of Customer Behavior Prediction Model for Internet Advertisement DistributionPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Empirical Research on the Role of Sales Outlets in Monozukuri Management

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Journal Article] The Effect of Organizational Sales Management on Dealership Performance2023

Author(s)

Journal Title

DOI

Data Source

[Journal Article] 非金銭的給付の効果測定 マイナポイントキャンペーンを利用した因果推論2023

Author(s)

Journal Title

Data Source

[Journal Article] Behavioral Traits of Trial Members Captured from Partnership Loyalty Program2022

Author(s)

Journal Title

DOI

ISSN

Language

Data Source

[Journal Article] Contribution Analysis of Video Advertising with Topic Model and Ensemble Learning2021

Author(s)

Journal Title

DOI

NAID

ISSN

Year and Date

Language

Data Source

[Journal Article] 海外特許費用の統計的予測手法に関する研究2020

Author(s)

Journal Title

NAID

Data Source

[Journal Article] コンピュータービジョンによる広告画像要素のクリック訴求効果の検証2020

Author(s)

Journal Title

NAID

Data Source

[Journal Article] ソーシャルメディアの影響を考慮したマスメディア広告の総合効果測定2019

Author(s)

Journal Title

NAID

Data Source

[Journal Article] The Empirical Study of Effects of Image Components in Ad Creative to Click by Computer Vision2019

Author(s)

Journal Title

DOI

NAID

MOTOHASHI Eiji 本橋永至

Motohashi Eiji 本橋永至

[Journal Article] 非金銭的給付の効果測定マイナポイントキャンペーンを利用した因果推論2023

[Presentation] 目標指向動機付けプロモーションと参加・目標達成の関係2023

[Presentation] モバイル施策が顧客リテンションに与える影響の分析2021