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NISHII Mayuko  西井 真祐子

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Nishii Mayuko  西井 真祐子

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Researcher Number 50822201
Other IDs
Affiliation (Current) 2026: 青山学院大学, 国際マネジメント研究科, 准教授
Affiliation (based on the past Project Information) *help 2024 – 2025: 青山学院大学, 国際マネジメント研究科, 准教授
2023: 千葉商科大学, 商経学部, 准教授
2022: 千葉商科大学, 商経学部, 講師
Review Section/Research Field
Principal Investigator
Basic Section 07090:Commerce-related
Except Principal Investigator
Medium-sized Section 7:Economics, business administration, and related fields
Keywords
Principal Investigator
ネガティブ効果 / オンライン・ショッピング / ECサイト / ネガティブ / 消費者 / 擬人化 / ブランド / ラグジュアリー / 孤独感 / アバター / 擬人化性 … More
Except Principal Investigator
… More 消費者行動 / 多感覚相互作用 / 感覚マーケティング Less
  • Research Projects

    (2 results)
  • Research Products

    (5 results)
  • Co-Researchers

    (11 People)
  •  Systematic study of the effects of multisensory interaction on consumer behavior

    • Principal Investigator
      守口 剛
    • Project Period (FY)
      2025 – 2029
    • Research Category
      Grant-in-Aid for Scientific Research (A)
    • Review Section
      Medium-sized Section 7:Economics, business administration, and related fields
    • Research Institution
      Waseda University
  •  Examining the Negative Effects of Anthropomorphism on ConsumersPrincipal Investigator

    • Principal Investigator
      Nishii Mayuko
    • Project Period (FY)
      2022 – 2024
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Aoyama Gakuin University
      Chiba University of Commerce

All 2025 2024 2023

All Journal Article Presentation

  • [Journal Article] Tailored Avatar Presence Increases Satisfaction for Lonely E-commerce Shoppers2025

    • Author(s)
      Nishii Mayuko
    • Journal Title

      Quarterly Journal of Marketing

      Volume: 45 Issue: 2 Pages: 124-131

    • DOI

      10.7222/marketing.2025.016

    • ISSN
      0389-7265, 2188-1669
    • Year and Date
      2025-03-31
    • Language
      English
    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-22K01749
  • [Presentation] Anthropomorphism for luxury brands: Welcome at the entrance line, but not at the top2024

    • Author(s)
      Mayuko Nishii
    • Organizer
      2024 Global Fashion Management Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-22K01749
  • [Presentation] アバターがECサイト利用者に及ぼす影響2024

    • Author(s)
      西井真祐子
    • Organizer
      日本商業学会 第74回 全国研究大会
    • Data Source
      KAKENHI-PROJECT-22K01749
  • [Presentation] When and for Whom Does the Presence of E-Commerce Avatars Have a Positive Effect?2023

    • Author(s)
      Mayuko Nishii
    • Organizer
      European Association for Consumer Research
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-22K01749
  • [Presentation] Do Not Interfere, Just Support Me, Avatar!2023

    • Author(s)
      Mayuko Nishii
    • Organizer
      The European Marketing Academy
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-22K01749
  • 1.  守口 剛 (70298066)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 2.  恩藏 直人 (70194652)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 3.  竹村 和久 (10212028)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 4.  阿部 誠 (70302677)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 5.  須永 努 (20438914)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 6.  朴 宰佑 (50401675)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 7.  石井 裕明 (50548716)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 8.  外川 拓 (10636848)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 9.  平木 いくみ (60367026)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 10.  元木 康介 (90850438)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 11.  河股 久司 (30879804)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results

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