SASAKI Masato 佐々木将人

… Alternative Names

Sasaki Masato 佐々木将人

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Researcher Number	60515063
Other IDs
Affiliation (Current)	2025: 一橋大学, 大学院経営管理研究科, 准教授
Affiliation (based on the past Project Information) *help	2017 – 2024: 一橋大学, 大学院経営管理研究科, 准教授 2015 – 2017: 一橋大学, 大学院商学研究科, 准教授 2014 – 2015: 一橋大学, 商学研究科, 准教授 2013: 一橋大学, 大学院商学研究科, 准教授
Review Section/Research Field	Principal Investigator Basic Section 07080:Business administration-related / Management Except Principal Investigator Management / Basic Section 07080:Business administration-related / Medium-sized Section 7:Economics, business administration, and related fields / Commerce
Keywords	Principal Investigator 分化と統合 / 組織構造 / 多角化 / 全社改革 / 統合 / 分化 / 両利き / 競争優位性 / 組織改革 / イノベーション … More / 新規事業 / 定量分析 / オープンイノベーション / スタートアップ企業 / 事業投資 / リバースイノベーション / フルーガルイノベーション / コーポレートベンチャーキャピタル / リバース・イノベーション / フルーガル・イノベーション / コーポレート・ベンチャー・キャピタル / 知識移転 / 自律性 / 海外事業投資 … More Except Principal Investigator イノベーション / 経営学 / ナラティヴ・アプローチ / 日本企業 / リモートワーク / コミュニケーション / 社会関係資本 / 経営組織論 / 働き方 / 組織理論のミクロ的基礎 / 組織論 / マクロ現象のミクロ的基礎づけ / 実態調査 / 多様性 / 人的資源管理 / 心理的安全性 / アクセラレータ / プラットフォーム / クラウドファンディング / イノベーション推進 / 価値基準 / 新規事業開発 / ナラティヴ / 対話 / 企業変革 / オープンイノベーション / 海外子会社 / 日本多国籍企業 / 組織社会化 / 新興国 / アクター・ネットワーク・セオリー / 組織ディスコース / イシューセリング / 協働する共同体 / 社会構成主義 / 媒介された学習 / 情報セキュリティ / 社会的包摂 / イノベーション・プロセス / 収益性 / コントローラー / 営業管理費 / マーケティングと会計 / マーケティング投資 / マネジメントコントロール / 販売管理費 / マーケティングコントロール / マーケティング戦略と組織 / マーケティング部門の影響力 / マーケティングとファイナンス / マーケティング・コントロール・プロセス / メトリクス重視のクライメート / メトリクス・ドリブン / メトリクスドリブン / マーケティング・メトリクス / 組織クライメート / マーケティング組織 / マネジメント・コントロール / マーケティング力 / マーケティング・コントロール / 経営戦略 / 経営組織 / 事業組織 Less

新規事業の創出と全社変革との関係性の検討：事業間の分化と統合に関する事例分析Principal Investigator
- Principal Investigator
  
  佐々木将人
- Project Period (FY)
  2022 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07080:Business administration-related
- Research Institution
  Hitotsubashi University
リモートワーク下の企業組織における社会関係資本の形成と組織成果への影響
- Principal Investigator
  
  加藤俊彦
- Project Period (FY)
  2022 – 2026
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07080:Business administration-related
- Research Institution
  Hitotsubashi University
日本企業のイノベーションに関する組織のミクロ基礎に注目した実態調査
- Principal Investigator
  
  中川功一
- Project Period (FY)
  2019 – 2021
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07080:Business administration-related
- Research Institution
  Osaka University
Effective process of open innovation through narrative approach
- Principal Investigator
  
  Motokazu Udagawa
- Project Period (FY)
  2018 – 2021
- Research Category
  
  Grant-in-Aid for Challenging Research (Exploratory)
- Review Section
  
  Medium-sized Section 7:Economics, business administration, and related fields
- Research Institution
  Saitama University
Management of overseas business investment: beyond the dilemma of autonomy and knowledge transferPrincipal Investigator
- Principal Investigator
  
  Sasaki Masato
- Project Period (FY)
  2016 – 2018
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Management
- Research Institution
  Hitotsubashi University
Narrative approach of innovation process
- Principal Investigator
  
  UDAGAWA Motokazu
- Project Period (FY)
  2015 – 2016
- Research Category
  
  Grant-in-Aid for Challenging Exploratory Research
- Research Field
  
  Management
- Research Institution
  Saitama University
  Seinan Gakuin University
Management of overseas subsidiaries in emerging countries: From the viewpoint of organizational socialization
- Principal Investigator
  
  TADA Kazumi
- Project Period (FY)
  2015 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Management
- Research Institution
  Hokusei Gakuen University
  Kinki University
Research on the Marketing Capabilities of the Japanese Firmes
- Principal Investigator
  
  Yamashita Yuko
- Project Period (FY)
  2014 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Hitotsubashi University
Constructing Organizational Database of Japanese Firms from Questionnaire Survey
- Principal Investigator
  
  KATO Toshihiko
- Project Period (FY)
  2013 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Research Field
  
  Management
- Research Institution
  Hitotsubashi University

All 2021 2020 2019 2018 2017 2016 2015 2014 2013 Other

All Journal Article Presentation Book

[Book] 感染症時代の経営学2020
- Author(s)
  佐々木将人、今川智美、中川功一
- Total Pages
  256
- Publisher
  千倉書房
- ISBN
  4805112247
- Data Source
  KAKENHI-PROJECT-18K18564
[Book] インタンジブルズ・エコノミー：　無形資産投資と日本の生産性向上（同２章）2016
- Author(s)
  佐々木将人・藤原雅俊・坪山雄樹・沼上幹・加藤俊彦・軽部大
- Total Pages
  312
- Publisher
  東京大学出版会
- Data Source
  KAKENHI-PROJECT-15K13047
[Journal Article] Affordability, sociability and the reverse knowledge flow from emerging markets2021
- Author(s)
  Nakagawa, K., & Sasaki, M.
- Journal Title
  
  Journal of Academy of Business and Emerging Markets
  
  Volume: 1 Pages: 33-46
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18K18564
[Journal Article] NEC ――新事業開発を起点とした企業変革へのチャレンジ2021
- Author(s)
  佐々木将人・宇田川元一・黒澤壮史
- Journal Title
  
  一橋ビジネスレビュー
  
  Volume: 69:3 Pages: 164-176
- Data Source
  KAKENHI-PROJECT-18K18564
[Journal Article] Affordability, sociability and the reverse knowledge flow from emerging markets.2020
- Author(s)
  Nakagawa, K. and Sasaki, M.
- Journal Title
  
  Journal of Academy of Business and Emerging Markets
  
  Volume: 1 Pages: 33-46
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19H01523
[Journal Article] Japanese Management Styles: to Change or Not to Change? A Subsidiary Control Perspective2018
- Author(s)
  NAKAGAWA Koichi、NAKAGAWA Mitsusu、FUKUCHI Hiroyuki、SASAKI Masato、TADA Kazumi
- Journal Title
  
  JOURNAL OF INTERNATIONAL BUSINESS AND ECONOMICS
  
  Volume: 6 Issue: 2 Pages: 1-17
- DOI
  10.15640/jibe.v6n2a1
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-18K18564, KAKENHI-PROJECT-15H03372, KAKENHI-PROJECT-16K17164, KAKENHI-PROJECT-15H03388
[Journal Article] Dysfunction from Focusing on Overseas Business2017
- Author(s)
  Fukutomi, G., Y. Yamashita, W. Uehara, H. Fukuchi, and M. Sasaki
- Journal Title
  
  GSTF Journal on Business Review
  
  Volume: 5 Pages: 28-37
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-15H03388
[Journal Article] Dysfunction from Focusing on Overseas Business2017
- Author(s)
  Fukutomi, G.,Yamashita, Y.,Uehara, W., H. Fukuchi, and M. Sasaki
- Journal Title
  
  GSTF Journal on Business Review
  
  Volume: Vol.5, No.1 Pages: 28-37
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-26285096
[Journal Article] Dysfunction from Focusing on Overseas Business2017
- Author(s)
  Fukutomi, G., Y. Yamashita, W. Uehara, H. Fukuchi, and M. Sasaki
- Journal Title
  
  GSTF Journal on Business Review
  
  Volume: 5 (1) Pages: 28-37
- DOI
  10.5176/2251-2098_emg16.3
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-25301035, KAKENHI-PROJECT-26285096
[Journal Article] 組織の〈重さ〉：組織の劣化現象の測定とその解消に向けて2016
- Author(s)
  佐々木将人、藤原雅俊、坪山雄樹、沼上幹、加藤俊彦、軽部大
- Journal Title
  
  宮川努、淺羽茂、細野薫編『インタンジブル・エコノミー：無形資産投資と日本の生産性向上』東京大学出版会（図書所収論文）
  
  Volume: - Pages: 79-102
- Data Source
  KAKENHI-PROJECT-25245049
[Journal Article] リーダーシップとミドル・マネジメントの戦略関与2014
- Author(s)
  佐々木将人
- Journal Title
  
  一橋ビジネスレビュー
  
  Volume: Vol.62, No.1 Pages: 58-74
- Data Source
  KAKENHI-PROJECT-25245049
[Journal Article] Types of Upward Communication and Organizational Characteristics2013
- Author(s)
  Toshihiko Kato, Tsuyoshi Numagami, Masaru Karube and Masato Sasaki
- Journal Title
  
  Hitotsubashi Journal of Commerce and Management
  
  Volume: Vol. 47, No.1 Pages: 1-16
- Data Source
  KAKENHI-PROJECT-25245049
[Presentation] Affordability, sociality and the reverse knowledge flow from emerging markets2019
- Author(s)
  Sasaki, M. and K. Nakagawa
- Organizer
  Hitostubashi University MIC the 2nd Interdisciplinary Workshop
- Data Source
  KAKENHI-PROJECT-16K17164
[Presentation] Sociality, affordability and the reverse knowledge flow from emerging markets2019
- Author(s)
  Koichi Nakagawa and Masato Sasaki
- Organizer
  5th Academy of Business and Emerging Market conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K18564
[Presentation] Sociality, affordability and the reverse knowledge flow from emerging markets.2019
- Author(s)
  Nakagawa, K. and Sasaki, M.
- Organizer
  Academy of Business and Emerging Market conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01523
[Presentation] Affordability, sociality and the reverse knowledge flow from emerging markets2019
- Author(s)
  Sasaki, M. and K. Nakagawa
- Organizer
  Hitostubashi University MIC the 2nd Interdisciplinary Workshop
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K18564
[Presentation] Affordability, sociality and the reverse knowledge flow from emerging markets2018
- Author(s)
  Nakagawa, K. and Sasaki, M.
- Organizer
  The International Society for Professionals of Innovation Management
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03388
[Presentation] Affordability, sociality and the reverse knowledge flow from emerging markets2018
- Author(s)
  Nakagawa, K. and M. Sasaki
- Organizer
  2018 ISPIM Connects Fukuoka, December 5th
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K18564
[Presentation] Affordability, sociality, and the reverse knowledge flow from emerging market: Analysis of Japanese company's case,2018
- Author(s)
  Nakagawa, K. and M. Sasaki
- Organizer
  Korean Academy of International Kyunghee University, Seoul, Korea. Business 2018 Fall conference, November 3rd
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K18564
[Presentation] Affordability, sociality and the reverse knowledge flow from emerging markets2018
- Author(s)
  Nakagawa, K. and M. Sasaki
- Organizer
  2018 ISPIM Connects Fukuoka
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K17164
[Presentation] Affordability, sociality, and the reverse knowledge flow from emerging market: Analysis of Japanese company's case2018
- Author(s)
  Nakagawa, K. and M. Sasaki
- Organizer
  Korean Academy of International Kyunghee University, Seoul, Korea. Business 2018 Fall conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K17164
[Presentation] Affordability, sociality, and the reverse knowledge flow from emerging market: Analysis of Japanese company's case2018
- Author(s)
  Nakagawa, K. and Sasaki, M.
- Organizer
  Korean Academy of International Business 2018 Fall conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03388
[Presentation] CVC in Japan: Corporate venture capital activities by Japanese companies2017
- Author(s)
  Masato Sasaki, Ulrike Schaede
- Organizer
  2017 Academy of Management Annual Meeting
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K17164
[Presentation] Activities of Japanese Companies：evidence from survey research2017
- Author(s)
  Sasaki, M., Yamashita, Y., Fukutomi, G., Uehara, W. and H. Fukuchi
- Organizer
  AAOM/TAOM 2017
- Data Source
  KAKENHI-PROJECT-15H03388
[Presentation] CVC in Japan: Corporate venture capital Activities by Japanese companies2017
- Author(s)
  Sasaki, M. and U. Schaede
- Organizer
  2017 Academy of Management Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03388
[Presentation] Open innovation and CVC in Japanese companies2016
- Author(s)
  Masato Sasaki, Ulrike Schade
- Organizer
  Joint JFIT-STAJE Conference at UC San Diego
- Place of Presentation
  UC San Diego, USA
- Year and Date
  2016-05-05
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K13047
[Presentation] Should Japanese Multinationals Change their Original Business Style in Emerging Markets?2016
- Author(s)
  Nakagawa, K., Nakagawa, M., Fukuchi, H., Sasaki, M., and Tada, K.
- Organizer
  9th Association of Japanese Business Studies Annual Conference 2016
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03388
[Presentation] 新興国におけるマーケティング戦略と現地法人の管理2016
- Author(s)
  福地宏之（代表）、山下裕子、鷲田祐一、福富言、上原渉、佐々木将人
- Organizer
  日本商業学会関東部会　2016年10月22日、中央大学後楽園キャンパス
- Invited
- Data Source
  KAKENHI-PROJECT-26285096
[Presentation] Market Orientation and Strategic Involvement of MIddle Managers: Evidence from Japanese Firms2016
- Author(s)
  Yuki Tsuboyama, Masatoshi Fujiwara, Masato Sasaki, Tsuyoshi Numagami, Toshihiko Kato, Masaru Karube
- Organizer
  Sydney International Business Research Conference
- Place of Presentation
  Adina Hotel, Sydney, Australia
- Year and Date
  2016-03-20
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25245049
[Presentation] Open Innovation and CVC in Japanese companies2016
- Author(s)
  Masato Sasaki, Ulrike Schaede
- Organizer
  Joint JFIT-STAJE conference at UC San Diego
- Place of Presentation
  UC San Diego, San Diego, California, United States
- Year and Date
  2016-05-05
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K17164
[Presentation] 新興国におけるマーケティング戦略と現地法人の管理2016
- Author(s)
  山下裕子・鷲田祐一・福富言・上原渉・福地宏之・佐々木将人
- Organizer
  日本商業学会関東部会10月研究会
- Data Source
  KAKENHI-PROJECT-15H03388
[Presentation] Market Orientation and Strategic Involvement of MIddle Managers: Evidence from Japanese Firms2016
- Author(s)
  Yuki Tsuboyama, Masatoshi Fujiwara, Masato Sasaki, Tsuyoshi Numagami, Toshihiko Kato, Masaru Karube
- Organizer
  International Conference on Management, Business & Economics
- Place of Presentation
  ITM Chennai, Chennai, India
- Year and Date
  2016-03-23
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25245049
[Presentation] Dysfunction from Focusing on Overseas Business2016
- Author(s)
  Fukutomi（代表）, G.,Yamashita, Y.,Uehara, W., H. Fukuchi, and M. Sasaki
- Organizer
  Global Science and Technology Forum, 2016 December 12, Singapore
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26285096
[Presentation] The Profit Impact of Strategic Orientation and Middle Management Influence: Findings from Japanese Firms2015
- Author(s)
  Masatoshi Fujiwara, Masato Sasaki, Yuki Tsuboyama, Tsuyoshi Numagami, Toshihiko Kato, Masaru Karube
- Organizer
  International Conference on Organization and Management 2015
- Place of Presentation
  Intercontinental Hotel, Abu Dhabi, UAE
- Year and Date
  2015-11-23
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25245049
[Presentation] 組織の〈重さ〉：組織の劣化と創発戦略の機能不全2014
- Author(s)
  佐々木将人、藤原雅俊、坪山雄樹、沼上幹、加藤俊彦、軽部大
- Organizer
  無形資産投資に関する実証研究ブックコンファレンス
- Place of Presentation
  学習院大学（東京都豊島区）
- Year and Date
  2014-09-27
- Data Source
  KAKENHI-PROJECT-25245049
[Presentation] Management of Foreign Subsidiaries in Emerging Countries: Power, Knowledge Transfer, and Trust2014
- Author(s)
  Sasaki Masato, Yuko Yamashita, Washida Yuichi, Wataru Uehara, Hitoyuki Fukuchi, Gen Fukutomi
- Organizer
  Academy of Marketing Science, 2014 World Conference
- Place of Presentation
  ESAN Business School--Lima, Peru
- Year and Date
  2014-08-06
- Data Source
  KAKENHI-PROJECT-26285096
[Presentation] The Profit Impact of Middle Managers' Involvement and Strategic Orientation
- Author(s)
  Masatoshi Fujiwara, Yuki Tsuboyama, Masato Sasaki, Tsuyoshi Numagami, Toshihiko Kato and Masaru Karube
- Organizer
  Strategic Management Society Special Conference in Tel-Aviv
- Place of Presentation
  Dan Tel-Aviv Hotel, Tel-Aviv, Israel
- Data Source
  KAKENHI-PROJECT-25245049
[Presentation] 市場志向型組織とミドル・マネジメント
- Author(s)
  佐々木将人
- Organizer
  日本経営学会第87回大会
- Place of Presentation
  関西学院大学（兵庫県西宮市）
- Data Source
  KAKENHI-PROJECT-25245049
[Presentation] Group Cohesion and Organizational Cohesion: Different Consequences and Antecedents
- Author(s)
  Masato Sasaki, Yuki Tsuboyama, Masatoshi Fujiwara, Tsuyoshi Numagami, Toshihiko Kato and Masaru Karube
- Organizer
  Strategic Management Society Special Conference in Tel-Aviv
- Place of Presentation
  Dan Tel-Aviv Hotel, Tel-Aviv, Israel
- Data Source
  KAKENHI-PROJECT-25245049

1. UDAGAWA Motokazu (70409481)

# of Collaborated Projects: 2 results

# of Collaborated Products: 1 results
2. KATO Toshihiko (20295463)

# of Collaborated Projects: 2 results

# of Collaborated Products: 8 results
3. 福地宏之 (90552505)

# of Collaborated Projects: 2 results

# of Collaborated Products: 8 results
4. 黒澤壮史 (10548845)

# of Collaborated Projects: 2 results

# of Collaborated Products: 1 results
5. 中川功一 (40510409)

# of Collaborated Projects: 2 results

# of Collaborated Products: 5 results
6. Yamashita Yuko (90230432)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. TADA Kazumi (50582805)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
8. 沼上幹 (80208280)

# of Collaborated Projects: 1 results

# of Collaborated Products: 8 results
9. 軽部大 (90307372)

# of Collaborated Projects: 1 results

# of Collaborated Products: 8 results
10. 藤原雅俊 (20411019)

# of Collaborated Projects: 1 results

# of Collaborated Products: 7 results
11. 坪山雄樹 (50508645)

# of Collaborated Projects: 1 results

# of Collaborated Products: 7 results
12. 高橋大樹 (50780946)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
13. 渡辺周 (90754408)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
14. 上原渉 (30515060)

# of Collaborated Projects: 1 results

# of Collaborated Products: 5 results
15. 澤田成章 (70714616)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
16. 福冨言 (80387993)

# of Collaborated Projects: 1 results

# of Collaborated Products: 3 results
17. 岩田智 (00232679)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
18. 中川充 (90638412)

# of Collaborated Projects: 1 results

# of Collaborated Products: 3 results
19. 服部泰宏 (70560150)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
20. 宮尾学 (80611475)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
21. 延岡健太郎 (90263409)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
22. 島貫智行 (40454251)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
23. 松村裕子

# of Collaborated Projects: 0 results

# of Collaborated Products: 5 results

SASAKI Masato 佐々木 将人

Sasaki Masato 佐々木 将人

Research Projects

Research Products

Co-Researchers

新規事業の創出と全社変革との関係性の検討：事業間の分化と統合に関する事例分析Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

リモートワーク下の企業組織における社会関係資本の形成と組織成果への影響

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

日本企業のイノベーションに関する組織のミクロ基礎に注目した実態調査

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Effective process of open innovation through narrative approach

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Management of overseas business investment: beyond the dilemma of autonomy and knowledge transferPrincipal Investigator

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Narrative approach of innovation process

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Management of overseas subsidiaries in emerging countries: From the viewpoint of organizational socialization

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Research on the Marketing Capabilities of the Japanese Firmes

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Constructing Organizational Database of Japanese Firms from Questionnaire Survey

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[Book] 感染症時代の経営学2020

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[Book] インタンジブルズ・エコノミー： 無形資産投資と日本の生産性向上（同２章）2016

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[Journal Article] Affordability, sociability and the reverse knowledge flow from emerging markets2021

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[Journal Article] NEC ――新事業開発を起点とした企業変革へのチャレンジ2021

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[Journal Article] Affordability, sociability and the reverse knowledge flow from emerging markets.2020

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SASAKI Masato 佐々木将人

Sasaki Masato 佐々木将人

[Book] インタンジブルズ・エコノミー：　無形資産投資と日本の生産性向上（同２章）2016