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SANO Kaede  佐野 楓

Researcher Number 60707298
Other IDs
  • ORCIDhttps://orcid.org/0000-0002-3742-5948
Affiliation (Current) 2022: 和歌山大学, 観光学部, 准教授
Affiliation (based on the past Project Information) *help 2015 – 2021: 和歌山大学, 観光学部, 准教授
2013 – 2014: 同志社大学, 商学部, 助教
Review Section/Research Field
Principal Investigator
Commerce / Tourism Studies / Basic Section 80020:Tourism studies-related
Except Principal Investigator
Tourism Studies / Basic Section 80020:Tourism studies-related
Keywords
Principal Investigator
ソーシャルメディア / 顧客満足 / サービス / GPSビッグデータ / 観光客 / 再購買行動 / 口コミ / サービス業 / 商業化 / ポジティブな口コミ … More / 再利用行動 / コミットメント / ソーシャル顧客関係管理 / 戦略 / サービス業界 / 観光業界 / SMM戦略 / 競争優位 / インバウンド戦略 / Tourism 2.0 / C to C コミュニケーション / ツーリズム2.0 / ソーシャルメディア・マーケティング / ソーシャルビッグデータ / DMO / C to Cコミュニケーション / GPSデータ / 購買意思決定 / ソーシャルメディアマーケティング / スマートツーリズム・デスティネーション / ビッグデータ / モビリティー / 価値共創 / スマートツーリズム・エコシステム / ソーシャル・ビッグデータ / S-Dロジック / オープン・イノベーション / ビジネス・エコシステム … More
Except Principal Investigator
インバウンド・ツーリズム / ツーリスト / リスクマネジメント / 旅行者 / 観光リスクマネジメント / DMOマネジャー / インバウンド / 役割定義 / 組織開発 / ソーシャルメディア / 観光エコシステム / ビジネス / ガバナンス / サービス品質 / 自律型組織 / 法人形態 / 都市間関係 / 観光マネジャー / パートナーシップ / SNSプロモーション / ビジネスエコシステム / 観光指標 / ディスティネーション・マネジメント / 国際観光レクレーション / イベントモデル / 観光地経営 / 観光認証 / 長期的成果 / 観光ガイド / 自立型組織 / マネジメント・コントロール / 観光目的地 / 競争優位性 / DMO / マネジャー / バランスト・スコアカード Less
  • Research Projects

    (6 results)
  • Research Products

    (78 results)
  • Co-Researchers

    (10 People)
  •  Smart tourism destination development and value co-creation through big dataPrincipal Investigator

    • Principal Investigator
      佐野 楓
    • Project Period (FY)
      2020 – 2022
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 80020:Tourism studies-related
    • Research Institution
      Wakayama University
  •  Competitive advantage in tourism destination:Role transformation on DMO managers triggered by increase of visitors to Japan

    • Principal Investigator
      YASHIMA Yuji
    • Project Period (FY)
      2019 – 2021
    • Research Category
      Grant-in-Aid for Scientific Research (B)
    • Review Section
      Basic Section 80020:Tourism studies-related
    • Research Institution
      Wakayama University
  •  The competitive advantages of social media marketing in tourism 2.0Principal Investigator

    • Principal Investigator
      Sano Kaede
    • Project Period (FY)
      2017 – 2019
    • Research Category
      Grant-in-Aid for Young Scientists (B)
    • Research Field
      Tourism Studies
    • Research Institution
      Wakayama University
  •  Protecting international tourists from harm: Developing an effective tourist hazard information system

    • Principal Investigator
      Ritchie Brent
    • Project Period (FY)
      2017 – 2020
    • Research Category
      Grant-in-Aid for Scientific Research (B)
    • Research Field
      Tourism Studies
    • Research Institution
      Wakayama University
  •  Exploring the theory and practice of social CRM in service industryPrincipal Investigator

    • Principal Investigator
      Sano Kaede
    • Project Period (FY)
      2015 – 2016
    • Research Category
      Grant-in-Aid for Young Scientists (B)
    • Research Field
      Commerce
    • Research Institution
      Wakayama University
  •  The commodification of social media in service industryPrincipal Investigator

    • Principal Investigator
      SANO Kaede
    • Project Period (FY)
      2013 – 2014
    • Research Category
      Grant-in-Aid for Research Activity Start-up
    • Research Field
      Commerce
    • Research Institution
      Doshisha University

All 2022 2021 2020 2019 2018 2017 2016 2015 2014 Other

All Journal Article Presentation Book

  • [Book] Reputation and image recovery from the Great East Japan Earthquake(洋書 Reputation and Image Recovery for the Tourism Industry に収録)2019

    • Author(s)
      Kaede Sano (Editors: Gabby Walters, Judith Mair)
    • Publisher
      GOODFELLOW Publishers
    • ISBN
      9781911396673
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Book] 第3章 顧客満足と顧客ロイヤルティ (『リレーションシップ・マーケティング(第2版)』に収録)2018

    • Author(s)
      佐野楓(岡山武史 編著)
    • Publisher
      五絃舎
    • ISBN
      9784864340892
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Book] 『リレーションシップ・マーケティング』2014

    • Author(s)
      佐野 楓、他
    • Total Pages
      143
    • Publisher
      株式会社五絃舎
    • Data Source
      KAKENHI-PROJECT-25885098
  • [Journal Article] Current Trends, Issues, and Future Directions of Smart Tourism Development through Big Data2022

    • Author(s)
      Sano, K.
    • Journal Title

      Journal of Information and Management

      Volume: 41(4) Pages: 98-109

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-20K12399
  • [Journal Article] Data-driven market segmentation by tourists' mobility patterns: A methodological approach2022

    • Author(s)
      Sano, K., Sano, H., & Nagata, S.
    • Journal Title

      Wakayama Tourism Review

      Volume: 2 Pages: 49-51

    • DOI

      10.19002/10.19002.2.49

    • ISSN
      2436-3839
    • URL

      http://repository.center.wakayama-u.ac.jp/4732

    • Language
      English
    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-20K12399, KAKENHI-PROJECT-20K13574
  • [Journal Article] Developing a Smart Tourism Destination through Social Big Data: Multiple Case Studies from Wakayama Prefecture2022

    • Author(s)
      Oike, H. & Sano, K.
    • Journal Title

      Tourism Studies

      Volume: 26 Pages: 1-15

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-20K12399
  • [Journal Article] Value co-creation and open innovation in urban smart tourism ecosystem development : A lens from service dominant logic2021

    • Author(s)
      Kaede Sano & Hiroki Sano
    • Journal Title

      Wakayama Tourism Review

      Volume: 1 Pages: 9-11

    • DOI

      10.19002/24363839.1.9

    • NAID

      120007019887

    • ISSN
      2436-3839
    • URL

      http://repository.center.wakayama-u.ac.jp/4262

    • Language
      English
    • Open Access
    • Data Source
      KAKENHI-PROJECT-20K12399, KAKENHI-PROJECT-20K13574
  • [Journal Article] Tourism Destination Image : Lessons learned and ways forward2021

    • Author(s)
      Li, S.Y. & Sano, K.
    • Journal Title

      Tourism Studies

      Volume: 25 Pages: 25-35

    • NAID

      120007165163

    • URL

      http://repository.center.wakayama-u.ac.jp/4441

    • Language
      English
    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-20K12399
  • [Journal Article] Mobility patterns of international tourists: Implications for responsible urban tourism2021

    • Author(s)
      Kaede Sano, Shuichi Nagata, Hiroki Sano, & Joseph M. Cheer
    • Journal Title

      Journal of Responsible Tourism Management

      Volume: 1 Pages: 88-111

    • DOI

      10.47263/jrtm.01-01-07

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-20K12399, KAKENHI-PROJECT-20K13574
  • [Journal Article] Managing tourists' perceptions of control in the business ecosystem of smart tourism2020

    • Author(s)
      Hiroki Sano, Kaede Sano, Shuichi Nagata
    • Journal Title

      The Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) 30th Annual Conference

      Volume: - Pages: 458-461

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Journal Article] Exploring the role of a local official cartoon character in DMO's social media marketing: The case of Wakapan in Wakayama Prefecture, Japan2020

    • Author(s)
      Kaede Sano, Yuji Yashima, IpKin Anthony Wong, Hajime Takebayashi
    • Journal Title

      The Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) 30th Annual Conference

      Volume: - Pages: 391-393

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Journal Article] Comparing Chinese and American Tourists’ Spatial-Temporal Behavior by GPS Tracking in Osaka.2019

    • Author(s)
      Kaede Sano, Hiroki Sano and Tatsuo Oi
    • Journal Title

      In A. Pabel, E. Konovalov and L. Cassidy (ed.), The Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) 29th Annual Conference

      Volume: N/A Pages: 517-521

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Journal Article] Exploring international tourists’ spatial behavior in Osaka2019

    • Author(s)
      Kaede Sano, Hiroki Sano, Tatsuo Oi
    • Journal Title

      Proceedings of 2019 APacCHRIE & EuroCHRIE Joint Conference

      Volume: - Pages: 2815-2817

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Journal Article] THE EFFECT OF DIFFERENT CRISIS COMMUNICATION CHANNELS2019

    • Author(s)
      Kaede Sano and Hiroki Sano
    • Journal Title

      Annals of Tourism Research

      Volume: Special Issue

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Journal Article] International tourists' knowledge of natural hazards2019

    • Author(s)
      Nagai, H., Ritchie, B. W., Sano, K., & Yoshino, T.
    • Journal Title

      Annals of Tourism Research

      Volume: in press

    • DOI

      10.1016/j.annals.2019.02.008

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-17H02250
  • [Journal Article] "Exploring how travel blogs influence solo Chinese tourists to visit Japan: A netnographic study of Chinese tourist’s travel blogs"2017

    • Author(s)
      Kaede Sano
    • Journal Title

      The proceedings of The Council for Australasian Tourism and Hospitality Education (CAUTHE) 28th Annual Conference

      Volume: CD-ROM Pages: 1-7

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Journal Article] "The Challenges of Social Media Marketing in Tourism 2.0"2017

    • Author(s)
      Kaede Sano
    • Journal Title

      The Proceedings of EATSA 2017

      Volume: CD-ROM Pages: 1-4

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Journal Article] "Adopting recommendations from guidebooks and WOM websites: Astudy of Japanese International Tourists"2017

    • Author(s)
      Kaede Sano, Hayato Nagai
    • Journal Title

      Proceedings of Asia Pacific Tourism Association Annual Conference

      Volume: CD-ROM Pages: 1-5

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Journal Article] 「ツーリズム・マネジメントの最新動向と今後の展望ー用語の類似性に着目したクラスター分析」2017

    • Author(s)
      佐野楓
    • Journal Title

      『観光学』

      Volume: 18 Pages: 133-146

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Journal Article] "Finding the Gap between Service Companies and Cus-tomers in Terms of Social CRM: An Exploratory Study of Japan’s Tourism Industry"2017

    • Author(s)
      Kaede Sano
    • Journal Title

      The Proceedings of 5th International Conference, ICServ 2017

      Volume: CD-ROM Pages: 1-8

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Journal Article] "The challenges of protecting international tourists in Japan: The development of a hazard information system"2017

    • Author(s)
      Hayato Nagai, Brent Ritchie, Kaede Sano, Takashi Yoshino
    • Journal Title

      The proceedings of The Council for Australasian Tourism and Hospitality Education (CAUTHE) 28th Annual Conference

      Volume: CD-ROM Pages: 1-7

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Journal Article] THE EFFECT OF SOCIAL MEDIA ON CUSTOMER SATISFACTION AND THE STRENGTH OF CUSTOMER RELATIONSHIP2016

    • Author(s)
      佐野楓
    • Journal Title

      観光研究におけるアジアのハブ拠点の構築に向けた研究高度化・国際化プロジェクト報告書

      Volume: 無 Pages: 103-114

    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Journal Article] The Effect of Social Media on Customer Satisfaction and Relationship Strength in a Service with High Perceived Risk in Japan2016

    • Author(s)
      佐野楓、佐野宏樹
    • Journal Title

      Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

      Volume: 29 Pages: 435-440

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Journal Article] Part Ⅱ. 9. Tourism Marketing2016

    • Author(s)
      Kaede Sano
    • Journal Title

      Developing an Innovative Model for the Advancement and Internationzation of Tourism Research

      Volume: 無 Pages: 77-86

    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Journal Article] 第Ⅱ部 9.観光マーケティング2016

    • Author(s)
      佐野楓
    • Journal Title

      観光研究の高度化・国際化推進による次世代型観光モデル創出プロジェクト報告書

      Volume: 無 Pages: 55-60

    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Journal Article] Understanding tourists’ information search behavior as a risk reduction strategy: The case of international tourists in Japan2016

    • Author(s)
      Kaede Sano, Hayato Nagai, Brent W. Ritchie
    • Journal Title

      Proceedings of International Marketing Trends Conference

      Volume: 無 Pages: 1-16

    • Peer Reviewed / Open Access / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Journal Article] Natural disasters and tourism: A review of major events in Japan from 1995 to 20142016

    • Author(s)
      Hayato Nagai, Brent W. Ritchie, Kaede Sano
    • Journal Title

      Proceedings of 2016 Asia Pacific Chapter Conference, Travel & Tourism Research Association

      Volume: 無 Pages: 1-5

    • Peer Reviewed / Open Access / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Journal Article] ツーリズム2.0時代におけるソーシャルメディア商業化に関する理論的探索2016

    • Author(s)
      佐野楓
    • Journal Title

      観光学

      Volume: 16 Pages: 49-60

    • NAID

      120006030886

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Journal Article] Does social media really enhance relationships with customers? Understanding the effects of SCRM in Japan’s tourism industry2016

    • Author(s)
      Kaede Sano
    • Journal Title

      Proceedings of 2016 International Conference of Asian Marketing Associations in Beijing

      Volume: 無 Pages: 1-20

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Journal Article] Investigating the role of attitudes towards social media marketing activities and the perceived value of using social media in organizing vacations2016

    • Author(s)
      Kaede Sano
    • Journal Title

      Proceedings of Global Marketing Conference at Hong Kong

      Volume: 無 Pages: 1-6

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Journal Article] Why do they use social media to organize vacation trip? Explore the effect of attitude, benefit and incentive on tourists’ intention of using social media2016

    • Author(s)
      Kaede Sano
    • Journal Title

      Proceedings of Asia Pacific Tourism Association Annual Conference

      Volume: 無 Pages: 239-242

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Journal Article] “An empirical study of the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service”2015

    • Author(s)
      Kaede Sano
    • Journal Title

      Proceeding of International Marketing Trends Conference

      Volume: CD-ROM Pages: 1-16

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-25885098
  • [Journal Article] “The effect of social media on customer satisfaction and relationship strength in a service with high perceived risk in Japan”2015

    • Author(s)
      Kaede Sano, Hiroki Sano
    • Journal Title

      Proceeding of Academy of Marketing Science Annual Conference

      Volume: CD-ROM Pages: 1-5

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-25885098
  • [Journal Article] Do they really work? Exploring the direct and indirect effects of social media marketing activities on different service sectors in Japan2015

    • Author(s)
      佐野楓、今光俊介、岡山武史
    • Journal Title

      Proceeding of 3rd World Research Summit for Tourism

      Volume: なし Pages: 1-7

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Journal Article] 「保険サービスの継続利用に対するソーシャルメディアの効果」2015

    • Author(s)
      佐野 楓
    • Journal Title

      『日本情報経営学会誌』

      Volume: 35 Pages: 1-11

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-25885098
  • [Journal Article] “Do social media marketing activities enhance customer satisfaction, positive WOM and behavior intention?”2014

    • Author(s)
      Kaede Sano
    • Journal Title

      『同志社商学』

      Volume: 66 Pages: 16-40

    • Open Access
    • Data Source
      KAKENHI-PROJECT-25885098
  • [Journal Article] Does social media enhance innovation in customer relationship management”2014

    • Author(s)
      Kaede Sano
    • Journal Title

      Proceeding of Global Marketing Conference

      Volume: CD-ROM Pages: 1-16

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-25885098
  • [Journal Article] Does social media enhance innovation in customer relationship management2014

    • Author(s)
      Kaede. SANO
    • Journal Title

      Proceedings of Global Marketing Conference

      Volume: CD-ROM Pages: 1-21

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25885098
  • [Journal Article] “Accessing resources for social customer relationship management――The critical role of social media in CRM”2014

    • Author(s)
      Kaede Sano
    • Journal Title

      『同志社商学』

      Volume: 66 Pages: 15-38

    • NAID

      110009839695

    • Open Access
    • Data Source
      KAKENHI-PROJECT-25885098
  • [Journal Article] Country-of-origin and brand effects on customers' service evaluations2014

    • Author(s)
      Kaede. SANO
    • Journal Title

      Journal of Marketing Trends

      Volume: 未定

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25885098
  • [Journal Article] サービスにおける顧客満足とロイヤルティの因果モデルへの理論的な探索2014

    • Author(s)
      佐野 楓
    • Journal Title

      『同志社商学』

      Volume: 第65巻4号 Pages: 119-136

    • NAID

      110009768141

    • Data Source
      KAKENHI-PROJECT-25885098
  • [Presentation] Comparing the effects of cognitive and affective messages on tourist destination promotion2021

    • Author(s)
      Sano, K., Sano. H., Yashima, Y., & Takebayashi, H.
    • Organizer
      7th International Conference of the Euro-Asia Tourism Studies Association
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K12399
  • [Presentation] Mobility Patterns of International Tourists: Implications for Responsible Urban Tourism2021

    • Author(s)
      Kaede Sano
    • Organizer
      Inaugural Publication of Journal of Responsible Tourism Management (JRTM)
    • Invited / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K12399
  • [Presentation] Mobility-as-a-Service (MaaS) in sustainable torism destination development: A case study of Japan2021

    • Author(s)
      Sano, H. & Sano, K.
    • Organizer
      7th International Conference of the Euro-Asia Tourism Studies Association
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K12399
  • [Presentation] Managing tourists' perceptions of control in the business ecosystem of smart tourism2020

    • Author(s)
      佐野宏樹、佐野楓
    • Organizer
      the Council for Australasian Tourism and Hospitality Education (CAUTHE) 30th Annual Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Presentation] Exploring the role of a local official cartoon character in DMO’s social media marketing: The case of Wakapan in Wakayama Prefecture, Japan2020

    • Author(s)
      Kaede Sano, Yuji Yashima, IpKin Anthony Wong, Hajime Takebayashi
    • Organizer
      CAUTHE annual conference 2020, Auckland, New Zealand
    • Data Source
      KAKENHI-PROJECT-19H04381
  • [Presentation] Exploring the role of a local official cartoon character in DMO's social media marketing: The case of Wakapan in Wakayama Prefecture, Japan2020

    • Author(s)
      佐野楓
    • Organizer
      the Council for Australasian Tourism and Hospitality Education (CAUTHE) 30th Annual Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Presentation] Comparing Chinese and American Tourists’ Spatial-Temporal Behavior by GPS Tracking in Osaka2019

    • Author(s)
      佐野楓、佐野宏樹
    • Organizer
      Council for Australasian Tourism and Hospitality Education (CAUTHE) 29th Annual Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Presentation] Exploring international tourists’ spatial behavior in Osaka2019

    • Author(s)
      佐野楓
    • Organizer
      2019 APacCHRIE & EuroCHRIE Joint Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Presentation] Spatial analysis on foreign tourists behavior using GPS data: Focusing on Osaka prefecture2019

    • Author(s)
      佐野楓
    • Organizer
      POMS 2019 Annual Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Presentation] Japan’s Tourism Strategy for the Inbound Market2019

    • Author(s)
      佐野楓
    • Organizer
      2019 International Conference on Hospitality, Tourism Management and Industry Development
    • Invited / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Presentation] 外国人観光客を対象とした経路検索結果に基づく防災情報提供手法の提案2018

    • Author(s)
      坂本真輝, 吉野孝, 永井隼人, 佐野楓, ブレント・リッチー
    • Organizer
      情報処理学会第80回全国大会
    • Data Source
      KAKENHI-PROJECT-17H02250
  • [Presentation] 漫画表現とクイズを用いた外国人観光客向け防災知識提供システムの開発2018

    • Author(s)
      志垣沙灯子, 吉野孝, 永井隼人, 佐野楓, ブレント・リッチー
    • Organizer
      電子情報通信学会「人工知能と知識処理」「異文化コラボレーション」合同研究会
    • Data Source
      KAKENHI-PROJECT-17H02250
  • [Presentation] 漫画表現とクイズを用いた外国人観光客向け防災知識提供システムの評価2018

    • Author(s)
      志垣沙灯子, 吉野孝, 永井隼人, 佐野楓, ブレント・リッチー
    • Organizer
      情報処理学会マルチメディア、分散、協調とモバイル(DICOMO)シンポジウム
    • Data Source
      KAKENHI-PROJECT-17H02250
  • [Presentation] 観光客を対象としたWeb閲覧時に防災情報にさらされるシステムの開発2018

    • Author(s)
      坂本真輝, 吉野孝, 永井隼人, 佐野楓, ブレント・リッチー
    • Organizer
      情報処理学会関西支部大会
    • Data Source
      KAKENHI-PROJECT-17H02250
  • [Presentation] The challenges of protecting international tourists in Japan: Toward the development of a hazard information system2018

    • Author(s)
      Nagai, H., Ritchie, B. W., Sano, K., & Yoshino, T.
    • Organizer
      The 28th Council for Australasian Tourism and Hospitality Education Annual Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17H02250
  • [Presentation] 経路検索結果に応じた外国人観光客向けの防災情報提供手法の開発2018

    • Author(s)
      坂本真輝, 吉野孝, 永井隼人, 佐野楓, ブレント・リッチー
    • Organizer
      電子情報通信学会「人工知能と知識処理」「異文化コラボレーション」合同研究会
    • Data Source
      KAKENHI-PROJECT-17H02250
  • [Presentation] 漫画表現とクイズを用いた外国人観光客向け防災知識提供システムの提案2018

    • Author(s)
      志垣沙灯子, 吉野孝, 永井隼人, 佐野楓, ブレント・リッチー
    • Organizer
      情報処理学会第80回全国大会
    • Data Source
      KAKENHI-PROJECT-17H02250
  • [Presentation] 観光客を対象としたWeb閲覧時に防災情報にさらされるシステムの評価2018

    • Author(s)
      坂本真輝, 吉野孝, 永井隼人, 佐野楓, ブレント・リッチー
    • Organizer
      情報処理学会グループウェアとネットワークサービス研究会GNワークショップ2018
    • Data Source
      KAKENHI-PROJECT-17H02250
  • [Presentation] 外国人観光客向け防災知識提供システムにおける正解をもたないクイズの効果2018

    • Author(s)
      志垣沙灯子, 吉野孝, 永井隼人, 佐野楓, ブレント・リッチー
    • Organizer
      情報処理学会関西支部大会
    • Data Source
      KAKENHI-PROJECT-17H02250
  • [Presentation] The challenges of protecting international tourists in Japan: The development of a hazard information system2017

    • Author(s)
      Hayato Nagai, Brent Ritchie, Kaede Sano
    • Organizer
      The 28th Annual CAUTHE conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Presentation] "Understanding expectations of solo Chinese tourists to Japan through netnographic analysis of popular travel blogs"2017

    • Author(s)
      Kaede Sano
    • Organizer
      The Production and Operations Management Society (POMS) 2017 International conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Presentation] "The Challenges of Social Media Marketing in Tourism 2.0"2017

    • Author(s)
      Kaede Sano
    • Organizer
      The 3rd Annual Conference of EATSA
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Presentation] Understanding tourists’ information search behavior as a risk reduction strategy: The case of international tourists in Japan2017

    • Author(s)
      Kaede Sano
    • Organizer
      International Marketing Trends Conference
    • Place of Presentation
      スペインマドリード
    • Year and Date
      2017-01-26
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Presentation] "Finding the Gap between Service Companies and Customers in Terms of Social CRM"2017

    • Author(s)
      Kaede Sano
    • Organizer
      5th International Conference on Serviceology
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Presentation] "Exploring how travel blogs influence solo Chinese tourists to visit Japan"2017

    • Author(s)
      Kaede Sano
    • Organizer
      the 28th Annual CAUTHE conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Presentation] How can we protect international tourists from harm? A four-year project on developing an effective hazard information system for tourists2017

    • Author(s)
      Nagai, H., Sano, K., Ritchie, B., & Yoshino, T.
    • Organizer
      The 15th Asia Pacific Conference
    • Data Source
      KAKENHI-PROJECT-17H02250
  • [Presentation] "Adopting recommendations from guidebooks and WOM websites: A study of Japanese international tourists"2017

    • Author(s)
      Kaede Sano
    • Organizer
      The 23rd Asia Pacific Tourism Association Annual Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K13309
  • [Presentation] Why do they use social media to organize vacation trip? Explore the effect of attitude, benefit and incentive on tourists’ intention of using social media2016

    • Author(s)
      Kaede Sano
    • Organizer
      Asia Pacific Tourism Association Annual Conference
    • Place of Presentation
      中国北京
    • Year and Date
      2016-06-02
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Presentation] Does social media really enhance relationships with customers? Understanding the effects of SCRM in Japan’s tourism industry2016

    • Author(s)
      Kaede Sano
    • Organizer
      2016 International Conference of Asian Marketing Associations in Beijing
    • Place of Presentation
      中国北京
    • Year and Date
      2016-10-20
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Presentation] 留学生のための定量的方法論-実証論文をどのように書くか―2016

    • Author(s)
      佐野楓
    • Organizer
      山口大学経済学部
    • Place of Presentation
      山口大学
    • Invited
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Presentation] Investigating the role of attitudes towards social media marketing activities and the perceived value of using social media in organizing vacations2016

    • Author(s)
      Kaede Sano
    • Organizer
      Global Marketing Conference at Hong Kong
    • Place of Presentation
      中国香港
    • Year and Date
      2016-07-21
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Presentation] The Effect of Social Media on Customer Satisfaction and Relationship Strength in a Service with High Perceived Risk in Japan2015

    • Author(s)
      佐野楓、佐野宏樹
    • Organizer
      Academy of Marketing Science
    • Place of Presentation
      アメリカ・デンバー
    • Year and Date
      2015-05-12
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Presentation] Do they really work? Exploring the direct and indirect effects of social media marketing activities on different service sectors in Japan2015

    • Author(s)
      佐野楓
    • Organizer
      3rd World Research Summit for Tourism
    • Place of Presentation
      アメリカ・オーランド
    • Year and Date
      2015-12-15
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K17151
  • [Presentation] Country-of-Origin and brand effects on customers' service evaluations2014

    • Author(s)
      Kaede. SANO
    • Organizer
      the 13th International Marketing Trends Conference
    • Place of Presentation
      Universita Ca'Foscari
    • Data Source
      KAKENHI-PROJECT-25885098
  • [Presentation] Country-of-origin and brand effects on consumers' perceived risk and perceived value: The case of International Air Travel2014

    • Author(s)
      Kaede. SANO
    • Organizer
      The 3rd International Symposium on Operations Management and Stragety 2013
    • Place of Presentation
      大阪市立大学
    • Data Source
      KAKENHI-PROJECT-25885098
  • [Presentation] 「サービス評価における原産国効果とブランド効果の比較」

    • Author(s)
      佐野 楓
    • Organizer
      日本商業学会
    • Place of Presentation
      一橋大学
    • Year and Date
      2014-05-30 – 2014-06-01
    • Data Source
      KAKENHI-PROJECT-25885098
  • [Presentation] “Does social media enhance innovation in customer relationship management”

    • Author(s)
      Kaede Sano
    • Organizer
      Global Marketing Conference
    • Place of Presentation
      シンガポール
    • Year and Date
      2014-07-14 – 2014-07-18
    • Data Source
      KAKENHI-PROJECT-25885098
  • 1.  永井 隼人 (80784280)
    # of Collaborated Projects: 2 results
    # of Collaborated Products: 11 results
  • 2.  Ritchie Brent (70786095)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 11 results
  • 3.  YASHIMA Yuji (00320127)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 1 results
  • 4.  吉野 孝 (90274860)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 11 results
  • 5.  永田 修一 (50546893)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 2 results
  • 6.  佐野 宏樹 (70779628)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 9 results
  • 7.  竹林 明 (20258495)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 8.  金 宰ウク (50599264)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 9.  Doering Adam (70784560)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 10.  牧野 恵美 (90706962)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results

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