ISHIDA DAISUKE 石田大典

… Alternative Names

ISHIDA Daisuke 石田大典

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Researcher Number	80507872
Other IDs
Affiliation (Current)	2025: 同志社大学, 商学部, 准教授
Affiliation (based on the past Project Information) *help	2022 – 2024: 同志社大学, 商学部, 准教授 2018 – 2023: 日本大学, 商学部, 准教授 2016 – 2017: 帝京大学, 経済学部, 講師 2014 – 2016: 帝京大学, 経済学部, 助教 2012 – 2013: 早稲田大学, 商学学術院, 助教
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07090:Commerce-related Except Principal Investigator Commerce / Basic Section 07090:Commerce-related / Medium-sized Section 7:Economics, business administration, and related fields
Keywords	Principal Investigator マーケティング / 新製品パフォーマンス / 尺度開発 / 先行研究のレビュー / メタアナリシス / 新製品開発 / 製品開発 / 営業 / 測定尺度 / 外部環境要因 … More / Appropriability / アウトバウンド型オープン・イノベーション / インバウンド型オープン・イノベーション / 組織の革新性 / 技術志向 / 知財保護戦略 / 戦略志向 / オープン・イノベーション / 開発的学習 / 探索的学習 / 仮説モデルの構築 / 実証研究 / 両利きの市場学習 / 製品戦略 / 組織学習 / 市場学習 … More Except Principal Investigator 消費者行動 / マーケティング / 身体化認知 / 意思決定 / 選好逆転 / 解釈レベル理論 / 処理流暢性 / 感覚マーケティング / 新製品開発 / 製品開発 / 製品デザイン / 企業パフォーマンス / 価値創造 / サービス・ロボット / AI / 商品陳列 / 感覚間相互作用 / クロスモーダル / ナッジ / 知覚バイアス / 製品デザイン要素 / アンラーニング / 組織学習 / オープンイノベーション / クラウドソーシング / マーケティング戦略 / オープン・イノベーション / クラウド・ファンディング / クラウド・ソーシング / アイトラッキング / 商学 / 選好の逆転 / デザイン / 自動車 / ドイツ / 韓国 / 国際研究者交流 / インタビュー調査 / 文献レビュー / デザイン志向 / 製品優位性 / 定性研究 / 実証研究 / 市場志向 / 選択方略 / 比較の方向性効果 / 消費者意思決定 / コミュニケーション戦略 / プロスペクト理論 / 心理的距離 / 比較の方向性 / 顧客満足 Less

業務用サービス・ロボットの導入による価値創造メカニズムの解明
- Principal Investigator
  
  恩藏直人
- Project Period (FY)
  2023 – 2026
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
Research on the involvement of the sales department in new product developmentPrincipal Investigator
- Principal Investigator
  
  石田大典
- Project Period (FY)
  2023 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Doshisha University
Impact of crowdsourcing on new product performance through product design elements
- Principal Investigator
  
  Onzo Naoto
- Project Period (FY)
  2019 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
消費者行動における知覚バイアスの発生とその影響に関する体系的研究
- Principal Investigator
  
  守口剛
- Project Period (FY)
  2019 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Review Section
  
  Medium-sized Section 7:Economics, business administration, and related fields
- Research Institution
  Waseda University
A study for theory construction on consumer's preference reversal
- Principal Investigator
  
  Moriguchi Takeshi
- Project Period (FY)
  2016 – 2018
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
Open Innovation in New Product Development ProcessPrincipal Investigator
- Principal Investigator
  
  ISHIDA Daisuke
- Project Period (FY)
  2016 – 2019
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Nihon University
  Teikyo University
A Study of Consumer Choice Behavior Considering Situational Factors and Choice Objective
- Principal Investigator
  
  Moriguchi Takeshi
- Project Period (FY)
  2013 – 2016
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
Comparative International Research on Market Orientation and Design Orientation in New Product Development
- Principal Investigator
  
  Onzo Naoto
- Project Period (FY)
  2013 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
The effect of market learning on new product development performancePrincipal Investigator
- Principal Investigator
  
  Ishida Daisuke
- Project Period (FY)
  2013 – 2015
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Teikyo University
  Waseda University
Construal Level Theory and the Determining Factors of Customer Satisfaction
- Principal Investigator
  
  ABE Shuzo
- Project Period (FY)
  2010 – 2012
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University

All 2024 2021 2019 2017 2016 2015 2013 2012 2011 2010 Other

All Journal Article Presentation Book

[Book] ベーシック・マーケティング　第二版（恩藏直人・三浦俊彦・芳賀康浩・坂下玄哲編著）2019
- Author(s)
  石田大典（第二章「マーケティングにおける環境分析」担当）
- Total Pages
  280
- Publisher
  同文館
- ISBN
  9784495643720
- Data Source
  KAKENHI-PROJECT-16K17198
[Journal Article] Crowdfunding in New Product Development2024
- Author(s)
  石田大典・大平進・恩藏直人
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 43 Issue: 3 Pages: 19-31
- DOI
  10.7222/marketing.2024.003
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2024-01-10
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19H01545
[Journal Article] 新製品開発プロジェクトにおける双面型市場志向2021
- Author(s)
  石田大典
- Journal Title
  
  商學集志
  
  Volume: 91 Pages: 19-36
- NAID
  40022807834
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19H00601
[Journal Article] 組織の双面性がパフォーマンスへ及ぼす影響：メタアナリシスによる研究成果の統合2017
- Author(s)
  石田大典、黒澤壮史
- Journal Title
  
  組織科学
  
  Volume: 51 Pages: 28-37
- NAID
  130006589042
- Data Source
  KAKENHI-PROJECT-16K17198
[Journal Article] オープン・イノベーション研究のレビュー：測定尺度の観点から2016
- Author(s)
  石田大典
- Journal Title
  
  帝京経済学研究
  
  Volume: 50 Pages: 167-176
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-16K17198
[Journal Article] 製品デザイン要素の解明 ─自動車産業に対する定性調査による考察─2015
- Author(s)
  岩下仁, 大平進, 石田大典, 外川拓, 恩藏直人
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 34 Pages: 97-114
- NAID
  130007851519
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-25285136
[Journal Article] 顧客志向が新製品パフォーマンスと企業価値に及ぼす影響2013
- Author(s)
  石田大典
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 32（2） Pages: 49-64
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] イノベーションを創出し続けるサービス組織：市場志向が革新性をもたらすメカニズムの解明2013
- Author(s)
  岩下仁・石田大典・恩蔵直人
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 33(2) Pages: 65-79
- NAID
  130007940445
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] 市場志向が創造的ビジネス行動とパフォーマンスに及ぼす影響：小売バイヤーを対象とした実証研究2012
- Author(s)
  石田大典・石井裕明・恩蔵直人
- Journal Title
  
  早稲田商学
  
  Volume: 433 Pages: 247-274
- NAID
  40019531287
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] 小売ベィヤーによる新商品採用基準2012
- Author(s)
  石井裕明・石田大典・恩蔵直人
- Journal Title
  
  季刊マーケティングジャーナル
  
  Volume: 124 Pages: 70-84
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] 消費者意識とクチコミ・プロセス～インタビュー調査とインターネット調査から～2011
- Author(s)
  石井裕明・石田大典・恩蔵直人
- Journal Title
  
  日経広告研究所報
  
  Volume: 256 Pages: 19-34
- NAID
  40018761005
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] The Effect of Organizational Learning on Project Performance in Open Innovation: The Role of Inlearning and Unlearning2024
- Author(s)
  Susumu Ohira, Daisuke Ishida, Naoto Onzo
- Organizer
  2024 AMA Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01545
[Presentation] 温かい照明は行列を長くする？色温度が他者との物理的距離に及ぼす影響2021
- Author(s)
  石井裕明, 石田大典, 野城慎二, 大塚忠彦, 本所翔平, 川端雪白, 恩藏直人
- Organizer
  第63回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] An Abstract Interacting and Learning through Cross-Functional Product Development Team: Driving New Product Creativity, Design Value, and Product Advantage2019
- Author(s)
  Subin Im、Charles H. Noble、Daisuke Ishida、Naoto Onzo
- Organizer
  2019 Academy of Marketing Science Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage2019
- Author(s)
  Im, Subin, Charles Noble, Daisuke Ishida, and Naoto Onzo
- Organizer
  Academy of Marketing Science Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K17198
[Presentation] The Impact of Product Desing Elements on New Product Speriorities and Performance2017
- Author(s)
  岩下仁、大平進、石田大典、外川拓、恩藏直人
- Organizer
  2017 AMA (American Marketing Association) Winter Conference
- Place of Presentation
  Orlando, Florida, USA
- Data Source
  KAKENHI-PROJECT-25285136
[Presentation] The Impact of Product Design Elements of New Product Supereiorities and Performance2017
- Author(s)
  Hitoshi Iwashita, Susumu Ohira, Daisuke Ishida, Taku Togawa, and Naoto Onzo
- Organizer
  AMA Winnter Conference 2017
- Place of Presentation
  Orland
- Year and Date
  2017-02-17
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H03675
[Presentation] The Impact of Product Design Elements on New Product Superiorities and Performances2017
- Author(s)
  Iwashita Hitoshi, Ohira Susumu, Ishida Daisuke, Onzo Naoto, Togawa Taku
- Organizer
  American Marketing Association (AMA) 2017 Winter Marketing Educators' Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285136
[Presentation] Shedding Light on the Mechanism of Product Design Elements and the Antecedent Factors in Product Development2017
- Author(s)
  Iwashita, Hitoshi, Susumu Ohira, Daisuke Ishida, Taku Togawa, Naoto Onzo
- Organizer
  PDMA Research Forum
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K17198
[Presentation] Ambidexterity Market Lerning and New Product Performance2017
- Author(s)
  Daisuke Ishida
- Organizer
  AMA Winter Conference 2017
- Place of Presentation
  Orland
- Year and Date
  2017-02-17
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H03675
[Presentation] Shedding Light on the Mechanism of Product Design Elements and the Antecedent Factors in Product Development2017
- Author(s)
  Hitoshi Iwashita, Daisuke Ishida, Susumu Ohira, Taku Togawa, and Naoto Onzo
- Organizer
  2017 Product Development and Management Association (PDMA) Annual Conference Research Forum
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285136
[Presentation] 「両利き」の市場学習が新製品成果へ及ぼす影響2016
- Author(s)
  石田大典
- Organizer
  日本商業学会関東部会
- Place of Presentation
  専修大学、東京都千代田区
- Year and Date
  2016-03-12
- Data Source
  KAKENHI-PROJECT-25780273
[Presentation] Organizational Ambidexterity研究のメタアナリシス2015
- Author(s)
  石田大典
- Organizer
  日本商業学会関東部会
- Place of Presentation
  青山学院大学、東京都渋谷区
- Year and Date
  2015-12-19
- Data Source
  KAKENHI-PROJECT-25780273
[Presentation] 消費者の情報接触とクチコミ行動2010
- Author(s)
  石井裕明、石田大典、恩蔵直人
- Organizer
  第41回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2010-11-07
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] Key Product Design Elements for Successful Product Development
- Author(s)
  岩下仁, 大平進, 石田大典, 外川拓, 恩藏直人
- Organizer
  American Marketing Association Summer Marketing Educators' Conference
- Place of Presentation
  Chicago, Illinois, USA
- Year and Date
  2015-08-14 – 2015-08-16
- Data Source
  KAKENHI-PROJECT-25285136
[Presentation] 先行型市場志向と反応型市場志向：メタアナリシスによる先行研究の統合
- Author(s)
  石田大典
- Organizer
  商品開発・管理学会第20回全国研究大会
- Place of Presentation
  青山学院大学
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] 小売バイヤーの市場志向によってもたらされる想像的ビジネス行動
- Author(s)
  石井裕明・石田大典・恩蔵直人
- Organizer
  商品開発・管理学会
- Place of Presentation
  千葉商科大学
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 企業の市場志向が商品開発におけるナレッジマネジメントに及ぼす影響
- Author(s)
  岩下仁、石田大典、恩藏直人
- Organizer
  日本商業学会第63回全国研究大会
- Place of Presentation
  立命館大学
- Data Source
  KAKENHI-PROJECT-25285135

1. ONZO Naoto (70194652)

# of Collaborated Projects: 7 results

# of Collaborated Products: 16 results
2. ISHII Hiroaki (50548716)

# of Collaborated Projects: 5 results

# of Collaborated Products: 6 results
3. SUNAGA Tsutomu (20438914)

# of Collaborated Projects: 5 results

# of Collaborated Products: 0 results
4. TOGAWA Taku (10636848)

# of Collaborated Projects: 5 results

# of Collaborated Products: 6 results
5. ABE Shuzo (30060015)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
6. ABE Makoto (70302677)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
7. TAKEMURA Kazuhisa (10212028)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
8. MORIGUCHI Takeshi (70298066)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
9. YASHIMA Akira (30583223)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
10. 奥瀬喜之 (30312440)

# of Collaborated Projects: 3 results

# of Collaborated Products: 0 results
11. 大平進 (30709001)

# of Collaborated Projects: 3 results

# of Collaborated Products: 6 results
12. 岩下仁 (30608732)

# of Collaborated Projects: 2 results

# of Collaborated Products: 5 results
13. 坂野友昭 (40139506)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
14. 金子充 (50732476)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
15. 川上智子 (10330169)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
16. 小野晃典 (20296742)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
17. 朴宰佑 (50401675)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
18. 平木いくみ (60367026)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
19. IDENO Takashi

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
20. TAMARI Yuki

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
21. OKUBO Shigetaka

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

ISHIDA DAISUKE 石田 大典

ISHIDA Daisuke 石田 大典

Research Projects

Research Products

Co-Researchers

業務用サービス・ロボットの導入による価値創造メカニズムの解明

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Research on the involvement of the sales department in new product developmentPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Impact of crowdsourcing on new product performance through product design elements

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

消費者行動における知覚バイアスの発生とその影響に関する体系的研究

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

A study for theory construction on consumer's preference reversal

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Open Innovation in New Product Development ProcessPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

A Study of Consumer Choice Behavior Considering Situational Factors and Choice Objective

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Comparative International Research on Market Orientation and Design Orientation in New Product Development

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

The effect of market learning on new product development performancePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Construal Level Theory and the Determining Factors of Customer Satisfaction

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Book] ベーシック・マーケティング 第二版（恩藏直人・三浦俊彦・芳賀康浩・坂下玄哲編著）2019

Author(s)

Total Pages

Publisher

ISBN

Data Source

[Journal Article] Crowdfunding in New Product Development2024

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] 新製品開発プロジェクトにおける双面型市場志向2021

ISHIDA DAISUKE 石田大典

ISHIDA Daisuke 石田大典

[Book] ベーシック・マーケティング　第二版（恩藏直人・三浦俊彦・芳賀康浩・坂下玄哲編著）2019