MOTOKI KOSUKE 元木康介

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Motoki Kosuke 元木康介

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Researcher Number	90850438
Other IDs	https://orcid.org/0000-0001-7803-2713
Affiliation (Current)	2025: 東京大学, 大学院経済学研究科(経済学部), 講師
Affiliation (based on the past Project Information) *help	2022 – 2025: 東京大学, 大学院経済学研究科(経済学部), 講師 2020 – 2021: 宮城大学, 食産業学群, 助教 2019: 宮城大学, 食産業学群(部), 助教
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / Basic Section 10040:Experimental psychology-related / 0110:Psychology and related fields Except Principal Investigator Medium-sized Section 7:Economics, business administration, and related fields / Basic Section 08030:Family and consumer sciences, and culture and living-related / Basic Section 07090:Commerce-related
Keywords	Principal Investigator 消費者行動 / 食心理学 / 多感覚知覚 / 音声 / クロスモーダル / 消費者心理学 / 味覚 / 感覚間相互作用 / 感覚間協応 / ブランディング … More / 持続可能な食品 / サステナブルフード / 持続可能性 / 音楽ジャンル / 栄養素 / 色 / 形 / 応用心理学 / 食行動 / fMRI / 感覚間連合 / 聴覚 / 音象徴 … More Except Principal Investigator 感覚マーケティング / 消費者行動 / 多感覚相互作用 / 培養肉 / 代替肉 / 受容性 / 料理 / フードテック / センサリーナッジ / 健康的な食行動 Less

Systematic study of the effects of multisensory interaction on consumer behavior
- Principal Investigator
  
  守口剛
- Project Period (FY)
  2025 – 2029
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Review Section
  
  Medium-sized Section 7:Economics, business administration, and related fields
- Research Institution
  Waseda University
感覚マーケティングによる健康的な食行動促進の体系的研究
- Principal Investigator
  
  朴宰佑
- Project Period (FY)
  2024 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
フードテックによる「新しい食」を用いた料理の受容性に関する研究
- Principal Investigator
  
  石川伸一
- Project Period (FY)
  2024 – 2026
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 08030:Family and consumer sciences, and culture and living-related
- Research Institution
  Miyagi University
Research on Sustainable Food BrandingPrincipal Investigator
- Principal Investigator
  
  元木康介
- Project Period (FY)
  2024 – 2027
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  The University of Tokyo
Assessing the mechanisms of taste-based crossmodal correspondencesPrincipal Investigator
- Principal Investigator
  
  Motoki Kosuke
- Project Period (FY)
  2021 – 2023
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 10040:Experimental psychology-related
- Research Institution
  The University of Tokyo
  Miyagi University
Crossmodal correspondences involving tastesPrincipal Investigator
- Principal Investigator
  
  Motoki Kosuke
- Project Period (FY)
  2019 – 2021
- Research Category
  
  Grant-in-Aid for Research Activity Start-up
- Review Section
  
  0110:Psychology and related fields
- Research Institution
  Miyagi University

All 2023 2022 2021 2020 2019

All Journal Article Presentation

[Journal Article] Harmony of senses: Exploring the impact of sound aesthetic features' on taste imagery2023
- Author(s)
  Velasco Carlos、Corradi Guido、Motoki Kosuke
- Journal Title
  
  Food Quality and Preference
  
  Volume: 111 Pages: 104992-104992
- DOI
  10.1016/j.foodqual.2023.104992
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K13755
[Journal Article] Reflections on Cross-Modal Correspondences: Current Understanding and Issues for Future Research2023
- Author(s)
  Motoki Kosuke、Marks Lawrence?E.、Velasco Carlos
- Journal Title
  
  Multisensory Research
  
  Volume: 37 Issue: 1 Pages: 1-23
- DOI
  10.1163/22134808-bja10114
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K13755
[Journal Article] When visual cues influence taste/flavour perception: A systematic review2023
- Author(s)
  Motoki Kosuke、Spence Charles、Velasco Carlos
- Journal Title
  
  Food Quality and Preference
  
  Volume: 111 Pages: 104996-104996
- DOI
  10.1016/j.foodqual.2023.104996
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K13755
[Journal Article] Tasting brands: Associations between brand personality and tastes2023
- Author(s)
  Kosuke Motoki, Takanobu Nakahara, Carlos Velasco
- Journal Title
  
  Journal of Business Research
  
  Volume: 156 Pages: 1-10
- DOI
  10.1016/j.jbusres.2022.113509
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K18446, KAKENHI-PROJECT-19H01542, KAKENHI-PROJECT-21K13755
[Journal Article] Tasting prosody: Crossmodal correspondences between voice quality and basic tastes2022
- Author(s)
  Motoki Kosuke、Pathak Abhishek、Spence Charles
- Journal Title
  
  Food Quality and Preference
  
  Volume: 100 Pages: 104621-104621
- DOI
  10.1016/j.foodqual.2022.104621
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K13755
[Journal Article] Spontaneous crossmodal correspondences grounded in contexts2022
- Author(s)
  Motoki Kosuke、Saito Toshiki、Velasco Carlos
- Journal Title
  
  Food Quality and Preference
  
  Volume: 100 Pages: 104619-104619
- DOI
  10.1016/j.foodqual.2022.104619
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K13755
[Journal Article] How early acquired phonemes present in words (or brand names) can evoke the expectations of sweet tastes2022
- Author(s)
  Pathak Abhishek、Calvert Gemma Anne、Motoki Kosuke、Park Jaewoo
- Journal Title
  
  Food Quality and Preference
  
  Volume: 96 Pages: 104392-104392
- DOI
  10.1016/j.foodqual.2021.104392
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K23384, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-21K13755, KAKENHI-PROJECT-19H00601
[Journal Article] Spiky sounds sparkling: How voiceless consonants present in the brand name of a beverage are more appropriate in conveying its carbonation strength2022
- Author(s)
  Pathak Abhishek、Motoki Kosuke、Techawachirakul Monin、Anne Calvert Gemma
- Journal Title
  
  Food Quality and Preference
  
  Volume: 96 Pages: 104404-104404
- DOI
  10.1016/j.foodqual.2021.104404
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K23384, KAKENHI-PROJECT-21K13755
[Journal Article] Is classical music sweeter than jazz? Crossmodal influences of background music and taste/flavour on healthy and indulgent food preferences2022
- Author(s)
  Motoki Kosuke、Takahashi Nozomi、Velasco Carlos、Spence Charles
- Journal Title
  
  Food Quality and Preference
  
  Volume: 96 Pages: 104380-104380
- DOI
  10.1016/j.foodqual.2021.104380
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K23384, KAKENHI-PROJECT-21K13755
[Journal Article] Color‐nutrient associations: Implications for product design of dietary supplements2022
- Author(s)
  Motoki Kosuke、Yamada Asumi、Spence Charles
- Journal Title
  
  Journal of Sensory Studies
  
  Volume: 37 Issue: 5
- DOI
  10.1111/joss.12777
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K13755
[Journal Article] Eye-tracking research on sensory and consumer science: A review, pitfalls and future directions2021
- Author(s)
  Motoki Kosuke、Saito Toshiki、Onuma Takuya
- Journal Title
  
  Food Research International
  
  Volume: in press Pages: 110389-110389
- DOI
  10.1016/j.foodres.2021.110389
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K23384, KAKENHI-PROJECT-20K13630
[Journal Article] Taste-shape correspondences in context2021
- Author(s)
  Motoki Kosuke、Velasco Carlos
- Journal Title
  
  Food Quality and Preference
  
  Volume: 88 Pages: 104082-104082
- DOI
  10.1016/j.foodqual.2020.104082
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K23384
[Journal Article] Sound symbolism overrides articulation dynamics in the taste continuum2021
- Author(s)
  Pathak Abhishek、Calvert Gemma Anne、Motoki Kosuke
- Journal Title
  
  Food Quality and Preference
  
  Volume: 91 Pages: 104186-104186
- DOI
  10.1016/j.foodqual.2021.104186
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K23384
[Journal Article] Constructing healthy food names: On the sound symbolism of healthy food2021
- Author(s)
  Motoki Kosuke、Park Jaewoo、Pathak Abhishek、Spence Charles
- Journal Title
  
  Food Quality and Preference
  
  Volume: 90 Pages: 104157-104157
- DOI
  10.1016/j.foodqual.2020.104157
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K23384, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H00601
[Journal Article] Tasting atmospherics: Taste associations with colour parameters of coffee shop interiors2021
- Author(s)
  Motoki Kosuke、Takahashi Aika、Spence Charles
- Journal Title
  
  Food Quality and Preference
  
  Volume: 94 Pages: 104315-104315
- DOI
  10.1016/j.foodqual.2021.104315
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K23384, KAKENHI-PROJECT-21K13755
[Journal Article] Smelling speech sounds: Association of odors with texture‐related ideophones2021
- Author(s)
  Uchida Marin、Pathak Abhishek、Motoki Kosuke
- Journal Title
  
  Journal of Sensory Studies
  
  Volume: 36 Issue: 5
- DOI
  10.1111/joss.12691
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K23384, KAKENHI-PROJECT-21K13755
[Journal Article] Cross-Modal Correspondences Between Temperature and Taste Attributes2020
- Author(s)
  Motoki Kosuke、Saito Toshiki、Nouchi Rui、Sugiura Motoaki
- Journal Title
  
  Frontiers in Psychology
  
  Volume: 11 Pages: 571852-571852
- DOI
  10.3389/fpsyg.2020.571852
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K23384
[Journal Article] Extrinsic Factors Underlying Food Valuation in the Human Brain2020
- Author(s)
  Motoki Kosuke、Suzuki Shinsuke
- Journal Title
  
  Frontiers in Behavioral Neuroscience
  
  Volume: 14 Pages: 131-131
- DOI
  10.3389/fnbeh.2020.00131
- Data Source
  KAKENHI-PROJECT-19K23384
[Journal Article] Tasting Names: Systematic Investigations of Taste-speech Sounds Associations2019
- Author(s)
  Kosuke Motoki, Toshiki Saito, Jaewoo Park, Carlos Velasco, Charles Spence, Motoaki Sugiura
- Journal Title
  
  Food Qulaity and Preference
  
  Volume: 80 Pages: 103801-103801
- DOI
  10.1016/j.foodqual.2019.103801
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19K23384, KAKENHI-PROJECT-19J12925, KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-19H00601
[Presentation] 食と感覚に関する消費者心理学研究2023
- Author(s)
  元木康介
- Organizer
  慶應義塾大学商学部・商業学分野研究会
- Invited
- Data Source
  KAKENHI-PROJECT-21K13755
[Presentation] 摂食障害傾向と味-形感覚間連合の個人差の関係2019
- Author(s)
  元木康介
- Organizer
  日本摂食障害学会
- Invited
- Data Source
  KAKENHI-PROJECT-19K23384
[Presentation] Tasting names: Systematic investigations of taste-speech sounds associations2019
- Author(s)
  Motoki K, Saito T, Park J, Velasco C, Spence C, & Sugiura M.
- Organizer
  消費者行動研究学会
- Data Source
  KAKENHI-PROJECT-19K23384
[Presentation] 多感覚経験による消費者行動: 形で味を感じて音で買う2019
- Author(s)
  元木康介
- Organizer
  日本認知心理学会
- Data Source
  KAKENHI-PROJECT-19K23384
[Presentation] 五感による消費者行動研究2019
- Author(s)
  元木康介
- Organizer
  法政大学経済学部学会
- Data Source
  KAKENHI-PROJECT-19K23384
[Presentation] A sweet voice: The influence of crossmodal correspondences between taste and vocal pitch on advertising effectiveness.2019
- Author(s)
  Motoki K, Saito T, Nouchi R, Kawashima R, and Sugiura M.
- Organizer
  Pangborn Sensory Science Symposium
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K23384

1. 朴宰佑 (50401675)

# of Collaborated Projects: 2 results

# of Collaborated Products: 1 results
2. 外川拓 (10636848)

# of Collaborated Projects: 2 results

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3. 石井裕明 (50548716)

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4. 杉谷陽子 (40514203)

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5. 石川伸一 (00327462)

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6. 守口剛 (70298066)

# of Collaborated Projects: 1 results

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7. 恩藏直人 (70194652)

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8. 竹村和久 (10212028)

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9. 阿部誠 (70302677)

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10. 須永努 (20438914)

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11. 平木いくみ (60367026)

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12. 西井真祐子 (50822201)

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13. 河股久司 (30879804)

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14. 中原孝信

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MOTOKI KOSUKE 元木 康介

Motoki Kosuke 元木 康介

Research Projects

Research Products

Co-Researchers

Systematic study of the effects of multisensory interaction on consumer behavior

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

感覚マーケティングによる健康的な食行動促進の体系的研究

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

フードテックによる「新しい食」を用いた料理の受容性に関する研究

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Research on Sustainable Food BrandingPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Assessing the mechanisms of taste-based crossmodal correspondencesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Crossmodal correspondences involving tastesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] Harmony of senses: Exploring the impact of sound aesthetic features' on taste imagery2023

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Reflections on Cross-Modal Correspondences: Current Understanding and Issues for Future Research2023

Author(s)

Journal Title

DOI

Data Source

[Journal Article] When visual cues influence taste/flavour perception: A systematic review2023

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Tasting brands: Associations between brand personality and tastes2023

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Tasting prosody: Crossmodal correspondences between voice quality and basic tastes2022

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Spontaneous crossmodal correspondences grounded in contexts2022

Author(s)

Journal Title

DOI

Data Source

[Journal Article] How early acquired phonemes present in words (or brand names) can evoke the expectations of sweet tastes2022

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Spiky sounds sparkling: How voiceless consonants present in the brand name of a beverage are more appropriate in conveying its carbonation strength2022

Author(s)

Journal Title

DOI

MOTOKI KOSUKE 元木康介

Motoki Kosuke 元木康介