Togawa Taku 外川拓

… Alternative Names

TOGAWA Taku 外川拓

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Researcher Number	10636848
Other IDs
Affiliation (Current)	2025: 上智大学, 経済学部, 准教授
Affiliation (based on the past Project Information) *help	2020 – 2025: 上智大学, 経済学部, 准教授 2016 – 2019: 千葉商科大学, 商経学部, 准教授 2013 – 2017: 千葉商科大学, 商経学部, 講師 2012: 早稲田大学, 商学学術院, 助手
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / Commerce Except Principal Investigator Commerce / Basic Section 07090:Commerce-related / Medium-sized Section 7:Economics, business administration, and related fields
Keywords	Principal Investigator ブランド・トラスト（信頼） / 消費者知覚 / 製品画像 / 製品知覚 / 広告デザイン / ブランド評価 / ブランド知覚 / パッケージ・デザイン / 広告画像 / 視覚的コミュニケーション … More / 消費者の混乱 / 情報過負荷 / 製品知識量 / 購買後満足度 / 情報探索活動量 / 消費者の購買意思決定プロセス / 製品関与 / 解釈レベル理論 / 購買後評価 / 情報探索行動 … More Except Principal Investigator 消費者行動 / 感覚マーケティング / 身体化認知 / マーケティング / 広告 / 処理流暢性 / デザイン / 意思決定 / 選好逆転 / 解釈レベル理論 / 消費者反応 / 商学 / 五感 / 消費者行動研究 / センサリー・マーケティング / 製品デザイン / 購買時点 / 消費者心理 / AI/人工知能 / センサリーナッジ / 健康的な食行動 / 語順 / グローバルマーケティング / 人工知能（AI） / 消費者 / 態度 / 言語 / 認知 / 文化 / 商品陳列 / 感覚間相互作用 / クロスモーダル / ナッジ / 知覚バイアス / 文化的価値観 / 昆虫食 / 購買意思決定 / ジェンダー平等 / 消費者評価 / ジェンダー知覚 / ジェンダー差 / 存在論的恐怖 / コントロール感 / 食の消費 / 災害 / 東日本大震災 / クロス・モダル / 組織の志向性 / 企業の志向性 / クロスモダル / 製品差別化 / 触覚経験 / 視覚的デザイン / 製品評価 / 審美性 / アイトラッキング / 選好の逆転 / 購買行動 / 固さ（触覚） / 香り（嗅覚） / カラー（視覚） / 小売店舗 / 触覚（固さ） / 視覚（カラー） / センサリー / 感性刺激 / 店舗内購買行動 / 知覚 / 感性 / 感情 / 感覚 / 身体化認知理論 / センサリーマーケティング / パッケージ・デザイン / 感性マーケティング / 店舗環境 / 接触欲求 / 身体性認知理論 / パッケージデザイン / 解釈レベル / 性別 / 身体性認知 / 触覚 / パッケージ / 高級感 / 自動車 / ドイツ / 韓国 / 国際研究者交流 / インタビュー調査 / 文献レビュー / デザイン志向 / 新製品開発 / 製品優位性 / 定性研究 / 実証研究 / 市場志向 / 製品開発 / 選択方略 / 比較の方向性効果 / 消費者意思決定 / コミュニケーション戦略 / プロスペクト理論 / 心理的距離 / 比較の方向性 / 顧客満足 Less

マーケティングにおける視覚的要因と環境配慮性知覚に関する包括的研究Principal Investigator
- Principal Investigator
  
  外川拓
- Project Period (FY)
  2025 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Sophia University
感覚マーケティングによる健康的な食行動促進の体系的研究
- Principal Investigator
  
  朴宰佑
- Project Period (FY)
  2024 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
Artificial Intelligence at the Point of Purchase and Consumer Decision-making
- Principal Investigator
  
  須永努
- Project Period (FY)
  2024 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
Effects of language grammatical structure on consumers' cognitive style and advertising evaluation
- Principal Investigator
  
  杉谷陽子
- Project Period (FY)
  2022 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Sophia University
災害後の心理的状態が食の消費増加に与える影響
- Principal Investigator
  
  松下光司
- Project Period (FY)
  2020 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
ジェンダー差が消費者行動に与える影響の体系的研究
- Principal Investigator
  
  朴宰佑
- Project Period (FY)
  2020 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
  Musashi University
A Study on Building Brand Trust Through Visual CommunicationPrincipal Investigator
- Principal Investigator
  
  Togawa Taku
- Project Period (FY)
  2019 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Sophia University
  Chiba University of Commerce
Considerations on Sensory Markeitng from the Company and Consumer Side
- Principal Investigator
  
  ISHII Hiroaki
- Project Period (FY)
  2019 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
  Aoyama Gakuin University
  Seikei University
消費者行動における知覚バイアスの発生とその影響に関する体系的研究
- Principal Investigator
  
  守口剛
- Project Period (FY)
  2019 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Review Section
  
  Medium-sized Section 7:Economics, business administration, and related fields
- Research Institution
  Waseda University
A study for theory construction on consumer's preference reversal
- Principal Investigator
  
  Moriguchi Takeshi
- Project Period (FY)
  2016 – 2018
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
The Influence of Aesthetics on Product Evaluation
- Principal Investigator
  
  Park Jaewoo
- Project Period (FY)
  2016 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Musashi University
  Chiba University of Commerce
Comprehensive study on the influence of sensory stimulation on in-store purchasing behavior
- Principal Investigator
  
  Hiraki Ikumi
- Project Period (FY)
  2015 – 2018
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Tokyo International University
Consumers' Luxury Perception and Product Design
- Principal Investigator
  
  Ishii Hiroaki
- Project Period (FY)
  2014 – 2016
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Seikei University
  Chiba University of Commerce
A Study of Consumer Choice Behavior Considering Situational Factors and Choice Objective
- Principal Investigator
  
  Moriguchi Takeshi
- Project Period (FY)
  2013 – 2016
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
Comparative International Research on Market Orientation and Design Orientation in New Product Development
- Principal Investigator
  
  Onzo Naoto
- Project Period (FY)
  2013 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
The Effects of Information Search Effort of Consumer SatisfactionPrincipal Investigator
- Principal Investigator
  
  TOGAWA Taku
- Project Period (FY)
  2013 – 2014
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Chiba University of Commerce
Construal Level Theory and the Determining Factors of Customer Satisfaction
- Principal Investigator
  
  ABE Shuzo
- Project Period (FY)
  2010 – 2012
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University

[Book] デジタル時代のブランド戦略2023
- Author(s)
  田中洋, 青木幸弘, 新倉貴士, 杉谷陽子, 菅野佐織, 丸岡吉人, 久保田進彦, 澁谷覚, 外川拓, 大西浩志, 髙田敦史
- Total Pages
  248
- Publisher
  有斐閣
- ISBN
  9784641166226
- Data Source
  KAKENHI-PROJECT-22K01753
[Book] マーケティングの力2023
- Author(s)
  恩藏直人, 坂下玄哲編（執筆者杉谷陽子, 外川拓他62名）
- Total Pages
  364
- Publisher
  有斐閣
- ISBN
  4641166137
- Data Source
  KAKENHI-PROJECT-22K01753
[Book] マーケティングの力 : 最重要概念・理論枠組み集2023
- Author(s)
  恩藏直人・坂下玄哲編、外川拓ほか著
- Total Pages
  350
- Publisher
  有斐閣
- ISBN
  9784641166134
- Data Source
  KAKENHI-PROJECT-19K01943
[Book] デジタル時代のブランド戦略2023
- Author(s)
  田中洋編、外川拓ほか著
- Total Pages
  248
- Publisher
  有斐閣
- ISBN
  9784641166226
- Data Source
  KAKENHI-PROJECT-19K01943
[Book] 消費者意思決定の構造2019
- Author(s)
  外川拓
- Total Pages
  288
- Publisher
  千倉書房
- ISBN
  4805111771
- Data Source
  KAKENHI-PROJECT-19H01541
[Book] 消費者意思決定の構造―解釈レベルによる変容性の解明―2019
- Author(s)
  外川拓
- Total Pages
  268
- Publisher
  千倉書房
- ISBN
  9784805111772
- Data Source
  KAKENHI-PROJECT-19K01943
[Book] １からのデジタル・マーケティング2019
- Author(s)
  西川英彦、澁谷覚（外川　拓担当:範囲:第11章)
- Total Pages
  264
- Publisher
  中央経済社
- ISBN
  4502289914
- Data Source
  KAKENHI-PROJECT-15H03394
[Book] １からのデジタル・マーケティング2019
- Author(s)
  西川英彦、澁谷覚、山本晶、石田大典、本條晴一郞、石井裕明、奥瀬喜之、水越康介、横山斉理、外川拓、浦野寛子、大竹光寿、遊橋裕泰、依田祐一
- Total Pages
  264
- Publisher
  中央経済社
- ISBN
  9784502289910
- Data Source
  KAKENHI-PROJECT-16K03938
[Book] 消費者意思決定の構造―解釈レベルによる変容性の解明―2019
- Author(s)
  外川拓
- Total Pages
  268
- Publisher
  千倉書房
- ISBN
  4805111771
- Data Source
  KAKENHI-PROJECT-16K03938
[Book] 感覚マーケティング2017
- Author(s)
  アラドナ・クリシュナ著　訳・平木いくみ、石井裕明、外川拓
- Total Pages
  222
- Publisher
  有斐閣
- Data Source
  KAKENHI-PROJECT-15H03394
[Book] 感覚マーケティング2016
- Author(s)
  A・クリシュナ／著、平木いくみ、石井裕明、外川拓／訳
- Total Pages
  222
- Publisher
  有斐閣
- Data Source
  KAKENHI-PROJECT-15H03394
[Book] エネルギー問題のマーケティング的解決2013
- Author(s)
  恩藏直人、芳賀康浩、安藤和代、外川拓
- Total Pages
  240
- Publisher
  朝日新聞出版社
- Data Source
  KAKENHI-PROJECT-25285135
[Book] エネルギー問題のマーケティング的解決2013
- Author(s)
  恩藏直人、芳賀康浩、安藤和代、外川拓
- Total Pages
  237
- Publisher
  朝日新聞出版社
- Data Source
  KAKENHI-PROJECT-25780275
[Journal Article] Effects of Offline Versus Online Promotional Media on Consumer Response: Can Print versus Online Coupons Be More Effective at Increasing Redemption Behavior?2024
- Author(s)
  Togawa, T., Ishii, H., Kwon, S., Hiraki, I., & Onzo, N.
- Journal Title
  
  Journal of Advertising Research
  
  Volume: 64 (4)
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K01943
[Journal Article] Effect of Customers’ Names on Brand Choices:2023
- Author(s)
  外川拓, 磯田友里子, 鈴木凌, 恩藏直人
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 42 Issue: 3 Pages: 27-38
- DOI
  10.7222/marketing.2023.004
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2023-01-10
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-22K01753, KAKENHI-PROJECT-19H01541
[Journal Article] Consumer Behavior Analysis in a Physical Store Using Video Recognition AI:2023
- Author(s)
  遠藤ありす, 石井裕明, 外川太郎, 竹内駿
- Journal Title
  
  Japan Marketing Review
  
  Volume: 4 Issue: 1 Pages: 25-32
- DOI
  10.7222/marketingreview.2023.004
- ISSN
  2435-0443
- Year and Date
  2023-02-28
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H01541
[Journal Article] Effects of Offline Versus Online Promotional Media on Consumer Response: Can Print versus Online Coupons Be More Effective at Increasing Redemption Behavior?2023
- Author(s)
  Togawa, T. Ishii, H., Kwon, S., Hiraki, I., & Onzo, N.
- Journal Title
  
  Journal of Advertising Research
  
  Volume: in press
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K01999
[Journal Article] The temperature of newness: How vision-temperature correspondence in advertising influences newness perception and product evaluation2023
- Author(s)
  Taku Togawa, Hiroaki Ishii, Jaewoo Park, Rajat Roy
- Journal Title
  
  Journal of Business Research
  
  Volume: 160 Pages: 113801-113801
- DOI
  10.1016/j.jbusres.2023.113801
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-22K01753, KAKENHI-PROJECT-19H00601
[Journal Article] Multiple senses influencing healthy food preference2022
- Author(s)
  Kosuke Motoki, Taku Togawa
- Journal Title
  
  Current Opinion in Behavioral Sciences
  
  Volume: 48 Pages: 101223-101223
- DOI
  10.1016/j.cobeha.2022.101223
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H01541
[Journal Article] Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants2022
- Author(s)
  Nozawa Chisato、Togawa Taku、Velasco Carlos、Motoki Kosuke
- Journal Title
  
  Food Quality and Preference
  
  Volume: 96 Pages: 104436-104436
- DOI
  10.1016/j.foodqual.2021.104436
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999
[Journal Article] デバイスの違いが消費者反応に及ぼす影響 ―解釈レベル理論による効果の検討―2021
- Author(s)
  須田孝徳, 石井裕明, 外川拓, 山岡隆志
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 41 (2) Pages: 60-71
- NAID
  130008093934
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K01943
[Journal Article] 広告における製品画像の効果―画像の様式特性に関する先行研究の体系化―2021
- Author(s)
  外川拓
- Journal Title
  
  上智經濟論集
  
  Volume: 第66巻、第1-2号 Pages: 19-36
- NAID
  120007186104
- Open Access
- Data Source
  KAKENHI-PROJECT-19K01943
[Journal Article] Effects of Device Types on Online Consumer Behavior:2021
- Author(s)
  須田孝徳, 石井裕明, 外川拓, 山岡隆志
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 41 Issue: 2 Pages: 60-71
- DOI
  10.7222/marketing.2021.045
- NAID
  130008093934
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2021-09-30
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H00601
[Journal Article] 広告における製品画像の効果;画像の様式特性に関する先行研究の体系化―2021
- Author(s)
  外川拓
- Journal Title
  
  上智經濟論集
  
  Volume: 66 Pages: 19-36
- NAID
  120007186104
- Open Access
- Data Source
  KAKENHI-PROJECT-19H01541
[Journal Article] Looks Far Beyond My Reach: The Zoom Effect in Product Videos Influences Luxury Perception and Purchase Intention2021
- Author(s)
  Togawa Taku、Sugitani Yoko
- Journal Title
  
  Journal of Consumer Psychology
  
  Volume: - Issue: 4 Pages: 687-698
- DOI
  10.1002/jcpy.1268
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-22K01753, KAKENHI-PROJECT-19H00601
[Journal Article] 広告における製品画像の効果―画像の様式特性に関する先行研究の体系化ー2021
- Author(s)
  外川　拓
- Journal Title
  
  上智經濟論集
  
  Volume: 第66巻、第1-2号 Pages: 19-36
- NAID
  120007186104
- Open Access
- Data Source
  KAKENHI-PROJECT-20K01999
[Journal Article] Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation2021
- Author(s)
  Jaewoo Park, Charles Spence, Hiroaki Ishii, Taku Togawa
- Journal Title
  
  Psychology & Marketing
  
  Volume: 38(7) Issue: 1 Pages: 1-20
- DOI
  10.1002/mar.21398
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H01541
[Journal Article] "A Cross-cultural investigation of metamotivational beliefs about regulatory focus task-motivation Fit "2021
- Author(s)
  Nguyen Tina、Togawa Taku、Scholer Abigail A.、Miele David B.、Fujita Kentaro
- Journal Title
  
  Personality and Social Psychology Bulletin
  
  Volume: in press Issue: 5 Pages: 807-820
- DOI
  10.1177/01461672211025423
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H00601
[Journal Article] A Cross-cultural Investigation of Metamotivational Knowledge of Construal Level in the United States and Japan2020
- Author(s)
  Tina Nguyen, Taku Togawa, Abigail A. Scholer, Kentaro Fujita
- Journal Title
  
  Motivation Science
  
  Volume: in press Issue: 4 Pages: 386-400
- DOI
  10.1037/mot0000178
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-19H00601
[Journal Article] A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions2019
- Author(s)
  Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
- Journal Title
  
  Journal of Retailing
  
  Volume: 95 (4) Issue: 4 Pages: 204-218
- DOI
  10.1016/j.jretai.2019.11.001
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-19H00601
[Journal Article] 小売マーケティングにおける触覚要因の効果 ―身体化認知理論からの示唆―2019
- Author(s)
  外川拓・石井裕明・朴宰佑
- Journal Title
  
  流通情報
  
  Volume: 50(5) Pages: 29-38
- Data Source
  KAKENHI-PROJECT-16H03675
[Journal Article] 顧客の高揚感を醸成する！三越伊勢丹の“感覚マーケティング”2019
- Author(s)
  外川拓
- Journal Title
  
  DIAMOND Chain Store
  
  Volume: 50(2) Pages: 42-42
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 小売マーケティングにおける触覚要因の効果 ―身体化認知理論からの示唆―2019
- Author(s)
  外川拓・石井裕明・朴宰佑
- Journal Title
  
  流通情報
  
  Volume: 536 Pages: 29-38
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 審美性知覚と消費者行動の接点2019
- Author(s)
  朴宰佑・外川拓
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 38(4) Pages: 20-34
- NAID
  130007627059
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] The Influence of Visual Heaviness on the Perception of Scarcity2019
- Author(s)
  Hiraki Ikumi、Togawa Taku
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 38 Issue: 4 Pages: 35-46
- DOI
  10.7222/marketing.2019.015
- NAID
  130007627129
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2019-03-29
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] Aesthetic Perception and Consumer Behavior:2019
- Author(s)
  Park Jaewoo、Togawa Taku
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 38 Issue: 4 Pages: 20-34
- DOI
  10.7222/marketing.2019.014
- NAID
  130007627059
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2019-03-29
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 視覚的重さと希少性の知覚2019
- Author(s)
  平木　いくみ・外川拓
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 38(4) Pages: 35-46
- NAID
  130007627129
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] Effects of Consumers’ Construal Levels on Post-Impulse Purchase Emotions2019
- Author(s)
  Taku Togawa, Hiroaki Ishii, Naoto Onzo, Rajat Roy
- Journal Title
  
  Marketing Intelligence & Planning
  
  Volume: 38 (3) Issue: 3 Pages: 269-282
- DOI
  10.1108/mip-01-2019-0022
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-19H00601
[Journal Article] 小売マーケティングにおける触覚要因の効果 ―身体化認知理論からの示唆―2019
- Author(s)
  外川拓・石井裕明・朴宰佑
- Journal Title
  
  流通情報
  
  Volume: 536 Pages: 29-38
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] トップと現場の一体感が生み出すチヨダの感覚マーケティング2018
- Author(s)
  外川拓
- Journal Title
  
  DIAMOND Chain Store
  
  Volume: 49(20) Pages: 26-26
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 解釈レベル理論の体系と消費者行動研究への応用2018
- Author(s)
  外川拓
- Journal Title
  
  千葉商大紀要
  
  Volume: 55（2）
- NAID
  120006466024
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 購買意思決定研究の展開と今日的課題―変容性に着目した考察―2018
- Author(s)
  外川拓
- Journal Title
  
  千葉商大論叢
  
  Volume: 55（2）
- NAID
  120006466003
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] When Does Perceived Hardness Affect Consumers' Judgments: A Conceptual Replication of Krishna and Morrin (2008)2018
- Author(s)
  Togawa Taku、Ishii Hiroaki、Park Jaewoo、Roy Rajat
- Journal Title
  
  Journal of Marketing Behavior
  
  Volume: 3 Issue: 3 Pages: 241-249
- DOI
  10.1561/107.00000051
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-16H03675
[Journal Article] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018
- Author(s)
  Park Jaewoo, Spence Charles, Ishii Hiroaki, and Togawa Taku
- Journal Title
  
  European Advanced in Consumer Research
  
  Volume: 11
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 解釈レベル理論の体系と消費者行動研究への応用2018
- Author(s)
  外川拓
- Journal Title
  
  千葉商大紀要
  
  Volume: 55(2) Pages: 123-142
- NAID
  120006466024
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 購買意思決定研究の展開と今日的課題―変容性に着目した考察―2018
- Author(s)
  外川拓
- Journal Title
  
  千葉商大論叢
  
  Volume: 55(2) Pages: 135-154
- NAID
  120006466003
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 五感を考慮したブランド要素の組み合わせ～ブランドネームの発音とパッケージ・デザインの感覚的な一致に注目して～2018
- Author(s)
  石井裕明・外川拓・恩藏直人
- Journal Title
  
  商品開発・管理研究
  
  Volume: 14(2)
- NAID
  40021571840
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] When Does Perceived Hardness Affect Consumers’ Judgments: A Conceptual Replication of Krishna and Morrin2018
- Author(s)
  Togawa, Taku, Hiroaki Ishii, Jaewoo Park, and Rajat Roy
- Journal Title
  
  Journal of Marketing Behavior
  
  Volume: 3(3) Pages: 241-249
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 重さは評価を高めるのか？接触欲求と視覚的表現による調整効果の検討2017
- Author(s)
  石井裕明・朴宰佑・外川拓
- Journal Title
  
  消費者行動研究
  
  Volume: 24（１） Pages: 1-26
- NAID
  130008033456
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16H03675
[Journal Article] 製品の視覚的な重さと購買の重要性判断2017
- Author(s)
  外川拓・朴宰佑
- Journal Title
  
  千葉商大論叢
  
  Volume: 54(2) Pages: 166-173
- NAID
  120006301565
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 重さは評価を高めるのか？接触欲求と視覚的表現による調整効果の検討2017
- Author(s)
  石井裕明・朴宰佑・外川拓
- Journal Title
  
  消費者行動研究
  
  Volume: 24(1) Pages: 1-26
- NAID
  130008033456
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 消費者の感覚とパッケージ・デザインー五感を考慮したパッケージ・コミュニケーション効果の解明に向けてー2017
- Author(s)
  外川拓
- Journal Title
  
  日経広告研究所報
  
  Volume: 291 Pages: 2-9
- NAID
  40021090826
- Data Source
  KAKENHI-PROJECT-16H03675
[Journal Article] 消費者の感覚とパッケージ・デザイン ―五感を考慮したパッケージ・コミュニケーション効果の解明に向けて  2017
- Author(s)
  外川拓
- Journal Title
  
  日経広告研究所報
  
  Volume: 291
- NAID
  40021090826
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 製品の視覚的な重さと購買の重要性判断2017
- Author(s)
  外川拓・朴宰佑
- Journal Title
  
  千葉商大論叢
  
  Volume: 54 (2) Pages: 163-177
- NAID
  120006301565
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 製品の視覚的な重さと購買の重要性判断2017
- Author(s)
  外川拓、朴宰佑
- Journal Title
  
  千葉商大論叢
  
  Volume: 54 (2) Pages: 166-173
- NAID
  120006301565
- Open Access
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] 製品の視覚的な重さと購買の重要性判断2017
- Author(s)
  外川拓・朴宰佑
- Journal Title
  
  千葉商大論叢
  
  Volume: 54 (2) Pages: 166-173
- NAID
  120006301565
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] 重さは評価を高めるのか？－接触欲求と他の感覚刺激による調整効果の検討－2017
- Author(s)
  石井裕明、朴宰佑、外川拓
- Journal Title
  
  消費者行動研究
  
  Volume: 24（1）
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 消費者の感覚とパッケージ・デザイン―五感を考慮したパッケージ・コミュニケーション効果の解明に向けて―2017
- Author(s)
  外川拓
- Journal Title
  
  日経広告研究所報
  
  Volume: 291 Pages: 2-9
- NAID
  40021090826
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 消費者の感覚とパッケージ・デザイン―五感を考慮したパッケージ・コミュニケーション効果の解明に向けて―2017
- Author(s)
  外川拓
- Journal Title
  
  日経広告研究所報
  
  Volume: 291 Pages: 2-9
- NAID
  40021090826
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] 「硬さ」「重さ」の感覚と消費者の意思決定　─ 身体化認知理論に基づく考察 ─2016
- Author(s)
  外川拓・石井裕明・朴宰佑
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 35 (4) Pages: 72-89
- NAID
  130007833735
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 消費者行動における触覚経験の影響－ハプティック知覚に関する研究の展開と課題－2016
- Author(s)
  朴宰佑・石井裕明・外川拓
- Journal Title
  
  流通研究
  
  Volume: 19(1) Pages: 1-13
- NAID
  130005679780
- Peer Reviewed / Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 消費者行動における触覚経験の影響－ハプティック知覚に関する研究の展開と課題－2016
- Author(s)
  朴宰佑・石井裕明・外川拓
- Journal Title
  
  流通研究
  
  Volume: 19 (1) Pages: 1-13
- NAID
  130005679780
- Peer Reviewed / Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] 消費者行動における触覚経験の影響－ハプティック知覚に関する研究の展開と課題－2016
- Author(s)
  朴宰佑・石井裕明・外川拓
- Journal Title
  
  流通研究
  
  Volume: 19(1)
- NAID
  130005679780
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 「硬さ」「重さ」の感覚と消費者の意思決定　―身体化認知理論に基づく考察―2016
- Author(s)
  外川拓、石井裕明、朴宰佑
- Journal Title
  
  マーケティングジャーナル
  
  Volume: Vol.35, No.4 Pages: 72-89
- NAID
  130007833735
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] パッケージへの画像掲載が製品評価に及ぼす効果 —解釈レベル理論にもとづく検討—2016
- Author(s)
  外川拓、石井裕明、恩藏直人
- Journal Title
  
  流通研究
  
  Volume: Vol.18, No.1 Pages: 7-28
- NAID
  130005312204
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] パッケージへの画像掲載が製品評価に及ぼす効果‐解釈レベル理論にもとづく検討‐2016
- Author(s)
  外川拓・石井裕明・恩藏直人
- Journal Title
  
  流通研究
  
  Volume: 18 (1) Pages: 7-28
- NAID
  130005312204
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 消費者行動における触覚経験の影響ーハプティック知覚に関する研究の展開と課題ー2016
- Author(s)
  朴宰佑、石井裕明、外川拓
- Journal Title
  
  流通研究
  
  Volume: 19(1) Pages: 1-13
- NAID
  130005679780
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16H03675
[Journal Article] 購買前の情報探索と購買後の再評価：2時点調査に基づく探索的検討2015
- Author(s)
  外川拓
- Journal Title
  
  千葉商大論叢
  
  Volume: 52 Pages: 139-154
- Open Access
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] 購買直前の情報探索と購買後の再評価―2 時点調査に基づく探索的検討―2015
- Author(s)
  外川拓
- Journal Title
  
  千葉商大論叢
  
  Volume: 53(1) Pages: 139-154
- NAID
  110009964070
- Open Access
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 製品デザイン要素の解明―自動車産業に対する定性調査による考察―2015
- Author(s)
  岩下仁、大平進、石田大典、外川拓、恩藏直人
- Journal Title
  
  マーケティングジャーナル
  
  Volume: Vol.34, No.3 Pages: 99-116
- NAID
  130007851519
- Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] パッケージへの画像掲載が製品評価に及ぼす効果－解釈レベル理論にもとづく検討－2015
- Author(s)
  外川拓・石井裕明・恩藏直人
- Journal Title
  
  流通研究
  
  Volume: -
- NAID
  130005312204
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25780275
[Journal Article] 購買前の情報探索行動が購買後の消費者満足度に及ぼす影響―解釈レベル理論に基づく検討―2015
- Author(s)
  外川拓
- Journal Title
  
  千葉商大論叢
  
  Volume: 52 (2) Pages: 141-156
- NAID
  110009890079
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-25780275
[Journal Article] 購買前の情報探索行動が購買後の消費者満足に及ぼす影響：解釈レベル理論に基づく検討2015
- Author(s)
  外川拓
- Journal Title
  
  千葉商大論叢
  
  Volume: 52 Pages: 141-156
- Open Access
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] 「硬さ」「重さ」の感覚と消費者の意思決定：身体化認知理論に基づく考察2015
- Author(s)
  外川拓・石井裕明・朴宰佑
- Journal Title
  
  マーケティング・ジャーナル
  
  Volume: 35
- NAID
  130007833735
- Open Access
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] パッケージへの画像掲載が製品評価に及ぼす効果－解釈レベル理論にもとづく検討－2015
- Author(s)
  外川拓、石井裕明、恩藏直人
- Journal Title
  
  流通研究
  
  Volume: 印刷中
- NAID
  130005312204
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] 製品デザイン要素の解明 ─自動車産業に対する定性調査による考察─2015
- Author(s)
  岩下仁, 大平進, 石田大典, 外川拓, 恩藏直人
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 34 Pages: 97-114
- NAID
  130007851519
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-25285136
[Journal Article] パッケージへの画像掲載が製品評価に及ぼす効果：解釈レベル理論にもとづく検討2015
- Author(s)
  外川拓・石井裕明・恩蔵直人
- Journal Title
  
  流通研究
  
  Volume: 18(1) Pages: 7-28
- NAID
  130005312204
- Peer Reviewed / Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] 購買直前の情報探索と購買後の再評価―2 時点調査に基づく探索的検討―2015
- Author(s)
  外川拓
- Journal Title
  
  千葉商大論叢
  
  Volume: Vol53, No.1 Pages: 139-154
- NAID
  110009964070
- Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] 解釈レベル理論を用いた消費者行動研究の系譜と課題2014
- Author(s)
  外川拓・八島明朗
- Journal Title
  
  消費者行動研究
  
  Volume: 20 (2) Pages: 65-94
- NAID
  130007473125
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25780275
[Journal Article] 解釈レベル理論を用いた消費者行動研究の系譜と課題2014
- Author(s)
  外川拓、八島明朗
- Journal Title
  
  消費者行動研究
  
  Volume: 20 Pages: 65-94
- NAID
  130007473125
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] パッケージ変更時に生じる余白が消費者反応に及ぼす影響2012
- Author(s)
  外川拓・石井裕明・恩蔵直人
- Journal Title
  
  商品開発・管理研究
  
  Volume: (未刊) Pages: 0-1
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] デジタル時代のセンサリー・ブランディング2024
- Author(s)
  外川拓
- Organizer
  「デジタル時代に『ブランド』と『ブランド戦略』はどう変わるか？」（日本マーケティング学会ブランド＆コミュニケーション研究会）
- Invited
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 顧客の名字がブランド選択に及ぼす影響?視覚情報としての文字に注目して?2024
- Author(s)
  外川拓, 磯田友里子, 鈴木凌, 恩藏直人
- Organizer
  センサリー・マーケティングの現在と未来（早稲田大学マーケティング・コミュニケーション研究所、早稲田大学消費者行動研究所）
- Invited
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 顧客の名字がブランド選択に及ぼす影響―視覚情報としての文字に注目して―2024
- Author(s)
  外川拓, 磯田友里子, 鈴木凌, 恩藏直人
- Organizer
  センサリー・マーケティングの現在と未来（早稲田大学マーケティング・コミュニケーション研究所、早稲田大学消費者行動研究所）
- Invited
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] フィールド・データを用いた消費者行動研究2024
- Author(s)
  外川拓
- Organizer
  「実証的消費者行動研究の最前線」(日本マーケティング学会　ソロモン流消費者行動分析研究会)
- Invited
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 小売企業における感覚マーケティング―経営者に対するインタビュー調査から―2024
- Author(s)
  石井裕明、平木いくみ、外川拓、恩藏直人
- Organizer
  センサリー・マーケティングの現在と未来（早稲田大学マーケティング・コミュニケーション研究所、早稲田大学消費者行動研究所）
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] フィールド・データを用いた消費者行動研究2024
- Author(s)
  外川拓
- Organizer
  「実証的消費者行動研究の最前線」(日本マーケティング学会　ソロモン流消費者行動分析研究会)
- Invited
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 小売企業における感覚マーケティング―経営者に対するインタビュー調査から―2024
- Author(s)
  石井裕明、平木いくみ、外川拓、恩藏直人
- Organizer
  センサリー・マーケティングの現在と未来（早稲田大学マーケティング・コミュニケーション研究所、早稲田大学消費者行動研究所）
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] デジタル時代のセンサリー・ブランディング2024
- Author(s)
  外川拓
- Organizer
  「デジタル時代に『ブランド』と『ブランド戦略』はどう変わるか？」（日本マーケティング学会ブランド＆コミュニケーション研究会）
- Invited
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] マーケティングにおける視覚と触覚の相互作用2023
- Author(s)
  外川拓
- Organizer
  産業・組織心理学会第151回部門別研究会（消費者行動部門）
- Invited
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Three-dimensionality in logo design: How logo depth improves consumers’ brand preference2023
- Author(s)
  Taku Togawa, Naoto Onzo
- Organizer
  Association for Consumer Research
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-22K01753
[Presentation] The semantic congruence of sound and visual position of brand names: Downstream effect of fluency and moderated effect by product origin2023
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  2023 SCP Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Effects of Surprise Emotion Elicited by Offline Versus Online Coupons2023
- Author(s)
  Ishii, H., Togawa, T., Hiraki, I., Kwon, S., & Onzo, N.
- Organizer
  Association for Consumer Research, ACR 2023 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] The semantic congruence of sound and visual position of brand names: Downstream effect of fluency and moderated effect by product origin2023
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  2023 SCP Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] The semantic congruence of sound and visual position of brand names: Downstream effect of fluency and moderated effect by product origin2023
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  2023 SCP Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] マーケティングにおける視覚と触覚の相互作用2023
- Author(s)
  外川拓
- Organizer
  産業・組織心理学会第151回部門別研究会（消費者行動部門）
- Invited
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] The Semantic Congruence of Sound and Visual Position of Brand Names: Downstream Effect of Fluency and Moderated Effect by Product Origin2023
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  Society for Consumer Psychology 2023 Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] Effects of Surprise Emotion Elicited by Offline Versus Online Coupons2023
- Author(s)
  Ishii, H., Togawa, T., Hiraki, I., Kwon, S., & Onzo, N.
- Organizer
  Association for Consumer Research, ACR 2023 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] マーケティングにおける視覚と触覚の相互作用2023
- Author(s)
  外川拓
- Organizer
  産業・組織心理学会第151回部門別研究会（消費者行動部門）
- Invited
- Data Source
  KAKENHI-PROJECT-22K01753
[Presentation] Does the juxtaposition of the couple’s image influence perceived gender equality in advertising?2023
- Author(s)
  Park, J., Ishii, H. & Togawa, T.
- Organizer
  European Association for Consumer Research, EACR 2023 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Does the juxtaposition of the couple’s image influence perceived gender equality in advertising?2023
- Author(s)
  Park, J., Ishii, H. & Togawa, T.
- Organizer
  European Association for Consumer Research, EACR 2023 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Three-dimensionality in logo design: How logo depth improves consumers’ brand preference2023
- Author(s)
  Togawa, T. & Onzo, N
- Organizer
  Association for Consumer Research, ACR 2023 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 集団における受容が向社会的購買行動に及ぼす影響2023
- Author(s)
  杉谷陽子, 外川拓
- Organizer
  第73回日本商業学会全国大会
- Data Source
  KAKENHI-PROJECT-22K01753
[Presentation] Three-dimensionality in logo design: How logo depth improves consumers’ brand preference2023
- Author(s)
  Togawa, T. & Onzo, N
- Organizer
  Association for Consumer Research, ACR 2023 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Effects of surprise emotion elicited by offline versus online coupons2023
- Author(s)
  Ishii, H., Togawa, T., Hiraki, I., Kwon, S., & Onzo, N.
- Organizer
  Association for Consumer Research, ACR 2023 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] The Three-dimensional Effect in Logo Design: Using Depth to Influence Consumers’ Perceptions and Evaluations of the Brand2022
- Author(s)
  Taku Togawa, Naoto Onzo
- Organizer
  AMA 2022 Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-22K01753
[Presentation] AI時代の実店舗の消費者行動分析 ― デジタルサイネージの効果検証 ―2022
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii, Charles Spence
- Organizer
  日本マーケティング学会カンファレンス2022
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Facing Direction and Implied Motion in a Product Image Interact to Influence the Consumer’s Response to Advertising2022
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii, Charles Spence
- Organizer
  Association for Consumer Research 2022 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] Social Behavior is Sustainable Behavior: How Social Inclusion Enhances Conscious Consumption2022
- Author(s)
  Yoko Sugitani, Taku Togawa
- Organizer
  American Marketing Association 2022 Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] Social Behavior is Sustainable Behavior: How Social Inclusion Enhances Conscious Consumption2022
- Author(s)
  Yoko Sugitani, Taku Togawa
- Organizer
  2022 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-22K01753
[Presentation] Facing direction and implied motion in a product image interact to influence the consumer’s response to advertising2022
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii, Charles Spence
- Organizer
  Association for Consumer Research
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] The three-dimensional effect in logo design: Using depth to influence consumers’ perceptions and evaluations of the brand2022
- Author(s)
  Taku Togawa, Naoto Onzo
- Organizer
  American Marketing Association, AMA 2022 Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] The three-dimensional effect in logo design: Using depth to influence consumers’ perceptions and evaluations of the brand2022
- Author(s)
  Taku Togawa, Naoto Onzo
- Organizer
  American Marketing Association, 2022 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] AI時代の実店舗の消費者行動分析 ― デジタルサイネージの効果検証 ―2022
- Author(s)
  遠藤ありす, 石井裕明, 外川太郎, 竹内駿
- Organizer
  日本マーケティング学会カンファレンス2022
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] AI時代の実店舗の消費者行動分析 ― デジタルサイネージの効果検証 ―2022
- Author(s)
  遠藤ありす, 石井裕明, 外川太郎, 竹内駿
- Organizer
  日本マーケティング学会カンファレンス2022
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Facing direction and implied motion in a product image interact to influence the consumer’s response to advertising2022
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii, Charles Spence
- Organizer
  Association for Consumer Research
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] The three-dimensional effect in logo design: Using depth to influence consumers’ perceptions and evaluations of the brand2022
- Author(s)
  Taku Togawa, Naoto Onzo
- Organizer
  American Marketing Association, AMA 2022 Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] The three-dimensional effect in logo design: Using depth to influence consumers’ perceptions and evaluations of the brand2022
- Author(s)
  Taku Togawa, Naoto Onzo
- Organizer
  American Marketing Association, AMA 2022 Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 広告表現と季節要因：センサリー・マーケティングに基づく検討2021
- Author(s)
  石井裕明, 山岡隆志, 外川拓
- Organizer
  日本消費者行動研究学会第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 広告表現と季節要因：センサリー・マーケティングに基づく検討2021
- Author(s)
  石井裕明, 山岡隆志, 外川拓
- Organizer
  第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] 「新しさ」をどのように伝えるか：感覚マーケティングからのアプローチ2021
- Author(s)
  外川拓
- Organizer
  日本マーケティング学会カンファレンス2021 リサーチプロジェクト・セッション
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 冷たいほど新しい？広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021
- Author(s)
  外川拓, 石井裕明, 朴宰佑
- Organizer
  日本消費者行動研究学会　第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 消費者はブランドに何を求めるのか－抽象的思考におけるself-brand connectionの重要性2021
- Author(s)
  杉谷陽子, 外川拓
- Organizer
  日本商業学会第71回全国研究大会
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] 冷たいほど新しい？広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021
- Author(s)
  外川拓, 石井裕明, 朴宰佑
- Organizer
  第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] 認知心理学を応用した消費者行動研究2021
- Author(s)
  外川拓
- Organizer
  日本消費者行動研究学会第63回消費者行動研究コンファレンス
- Invited
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 冷たいほど新しい？広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021
- Author(s)
  外川拓, 石井裕明, 朴宰佑
- Organizer
  日本消費者行動研究学会第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Consumer responses to the use of artificial intelligence in luxury restaurants2021
- Author(s)
  野沢智咲都, 外川拓, Carlos Velasco, 元木康介
- Organizer
  第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] 「新しさ」をどのように伝えるか：感覚マーケティングからのアプローチ2021
- Author(s)
  外川拓
- Organizer
  日本マーケティング学会カンファレンス2021 リサーチプロジェクト・セッション
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 「新しさ」をどのように伝えるか：感覚マーケティングからのアプローチ2021
- Author(s)
  外川拓
- Organizer
  日本マーケティング学会カンファレンス2021 リサーチプロジェクト・セッション
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 冷たいほど新しい？広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021
- Author(s)
  外川拓, 石井裕明, 朴宰佑
- Organizer
  日本消費者行動研究学会第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 認知心理学を応用した消費者行動研究2021
- Author(s)
  外川拓
- Organizer
  日本消費者行動研究学会第63回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 広告表現と季節要因：センサリー・マーケティングに基づく検討2021
- Author(s)
  石井裕明, 山岡隆志, 外川拓
- Organizer
  日本消費者行動研究学会第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 冷たいほど新しい？広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021
- Author(s)
  外川拓, 石井裕明, 朴宰佑
- Organizer
  日本消費者行動研究学会　第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 認知心理学を応用した消費者行動研究2021
- Author(s)
  外川拓
- Organizer
  日本消費者行動研究学会第63回消費者行動研究コンファレンス
- Invited
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 広告表現と季節要因：センサリー・マーケティングに基づく検討2021
- Author(s)
  石井裕明, 山岡隆志, 外川拓
- Organizer
  日本消費者行動研究学会第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] ブランド購買における重視要因―文脈による変容―2020
- Author(s)
  外川拓
- Organizer
  日本商業学会第70回全国研究大会
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] When does actual versus ideal self-congruence matter? Moderating effects of construal-level on brand attitudes2020
- Author(s)
  Taku Togawa, Kazuyo Ando
- Organizer
  Association for Consumer Research, ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] How Shopping Basket Color Affects Perceived Price of Products: A Field Study in Supermarkets2020
- Author(s)
  Hiraki Ikumi、Ishii Hiroaki、Togawa Taku、Onzo Naoto
- Organizer
  American Marketing Association, 2020 AMA Summer Virtual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] Semantic congruity of price and name: The effect of precise or round numbers and sound symbolism2020
- Author(s)
  Hiroaki Ishii Jaewoo, Park, Taku Togawa
- Organizer
  Association for Consumer Research, ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 小売企業における感覚マーケティング ― 経営者に対するインタビュー調査による検討 ―2020
- Author(s)
  石井裕明, 平木いくみ, 外川拓・恩藏直人
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 小売企業における感覚マーケティング ― 経営者に対するインタビュー調査による検討 ―2020
- Author(s)
  石井裕明・平木いくみ・外川拓・恩藏直人
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 認知順序理論（Cognitive Order Theory）：ズームイン/ズームアウト型言語と認知的選好2020
- Author(s)
  杉谷陽子, 外川拓, 唐沢穣
- Organizer
  日本社会心理学会第 61 回大会
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] When does actual versus Ideal self-congruence matter? Moderating effects of construal-level on brand attitudes2020
- Author(s)
  Taku Togawa, Kazuyo Ando
- Organizer
  Association for Consumer Research, ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Semantic congruity of price and name: The effect of precise or round numbers and sound symbolism2020
- Author(s)
  Hiroaki Ishii Jaewoo, Park, Taku Togawa
- Organizer
  Association for Consumer Research Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] ブランド購買における重視要因―文脈による変容―2020
- Author(s)
  外川拓
- Organizer
  日本商業学会第70回全国研究大会
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] Semantic Congruity of Price and Name: The Effect of Precise or Round Numbers and Sound Symbolism2020
- Author(s)
  Hiroaki Ishii, Jaewoo, Park, Taku Togawa
- Organizer
  Association for Consumer Research Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Semantic Congruity of Price and Name: The Effect of Precise or Round Numbers and Sound Symbolism2020
- Author(s)
  Ishii Hiroaki、Park Jaewoo、Togawa Taku
- Organizer
  Association for Consumer Research Conference 2020
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] I won´t listen to you because you are like me: The“backfire effect” in human-robot interactions2020
- Author(s)
  Hector Gonzalez-Jimenez, Togawa Taku, Sugitani Yoko
- Organizer
  AIRSI2020 International Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] 認知順序理論（Cognitive Order Theory）：ズームイン/ズームアウト型言語と認知的選好2020
- Author(s)
  杉谷陽子, 外川拓, 唐沢穣
- Organizer
  日本社会心理学会第 61 回大会
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] ブランド購買における重視要因―文脈による変容―2020
- Author(s)
  外川拓
- Organizer
  日本商業学会第70回全国研究大会
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] How Shopping Basket Color Affects Perceived Price of Product: A Field Study in Supermarkets2020
- Author(s)
  Ikumi Hiraki, Hiroaki Ishii, Taku Togawa, Naoto Onzo
- Organizer
  2020 AMA Summer Virtual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] I won't listen to you because you are like me: The“backfire effect” in human-robot interactions2020
- Author(s)
  Hector Gonzalez-Jimenez, Taku Togawa, Yoko Sugitani
- Organizer
  Artificial Intelligence & Robotics in Service Interactions, AIRSI2020 International Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] I won't listen to you because you are like me: The“backfire effect” in human-robot interactions2020
- Author(s)
  Hector Gonzalez-Jimenez, Taku Togawa, Yoko Sugitani
- Organizer
  Artificial Intelligence & Robotics in Service Interactions, AIRSI2020 International Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] When Does Actual Versus Ideal Self-Congruence Matter? Moderating Effects of Construal-Level on Brand Attitudes2020
- Author(s)
  Togawa Taku、Ando Kazuyo
- Organizer
  Association for Consumer Research Conference 2020
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] 小売企業における感覚マーケティング ― 経営者に対するインタビュー調査による検討 ―2020
- Author(s)
  石井裕明, 平木いくみ, 外川拓, 恩藏直人
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019
- Author(s)
  石井裕明・外川拓・朴宰佑・松本大吾
- Organizer
  "第 34 回日本観光研究学会全国大会"
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does the Experience of Softness Make Customers Indecisive? A Field Study of In-Store Decision Making2019
- Author(s)
  Taku Togawa、Yuriko Isoda、Hiroaki Ishii、Ikumi Hiraki、Naoto Onzo
- Organizer
  2019 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] Conceptual Association of Vertical Layout in Advertisements and Psychological Distance2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park, Daigo Matsumoto
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Effects of Juxtaposition of Endorsers and Products in Advertisements2019
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 快楽商品ブランドへの愛着とブランドパーソナリティーー理想自己と実際自己の相対的影響―2019
- Author(s)
  安藤和代, 外川拓
- Organizer
  日本商業学会第９回全国研究報告会
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Cognitive Order Theory: “Zoom-in” vs. “Zoom-out” Cognitions Affect Preference for Visual Information2019
- Author(s)
  Yoko Sugitani, Taku Togawa
- Organizer
  Society for Consumer Psychology (SCP) 2020 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need for Touch2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach2019
- Author(s)
  Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] How the Experience of Heaviness versus Lightness Can Influence Preference for Combined and Partitioned Prices2019
- Author(s)
  Togawa, Taku, Rajat Roy, Hiroaki Ishii, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does the Experience of Softness Make Customers Indecisive? A Field Study of In-Store Decision Making2019
- Author(s)
  Taku Togawa, Yuriko Isoda, Hiroaki Ishii, Ikumi Hiraki, Naoto Onzo
- Organizer
  American Marketing Association, 2019 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 快楽商品ブランドへの愛着とブランドパーソナリティーー理想自己と実際自己の相対的影響―2019
- Author(s)
  安藤和代, 外川拓
- Organizer
  日本商業学会第９回全国研究報告会
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Does the Experience of Softness Make Customers Indecisive? A Field Study of In-Store Decision Making2019
- Author(s)
  Taku Togawa, Yuriko Isoda, Hiroaki Ishii, Ikumi Hiraki, Naoto Onzo
- Organizer
  American Marketing Association, 2019 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] "Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need for Touch"2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] "Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need for Touch"2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] How the Experience of Heaviness versus Lightness Can Influence Preference for Combined and Partitioned Prices2019
- Author(s)
  Togawa, Taku, Rajat Roy, Hiroaki Ishii, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Conceptual Association of Vertical Layout in Advertisements and Psychological Distance2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park, Daigo Matsumoto
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Human-like Social Robots in a Retail Context: The Role of Self-Robot Connections and Construal-level2019
- Author(s)
  Hector Gonzalez-Jimenez, Taku Togawa
- Organizer
  Artificial Intelligence & Robotics in Service Interactions (AIRSI)
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] How the Experience of Heaviness versus Lightness Can Influence Preference for Combined and Partitioned Prices2019
- Author(s)
  Taku Togawa, Rajat Roy, Hiroaki Ishii, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach2019
- Author(s)
  Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach2019
- Author(s)
  Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019
- Author(s)
  石井裕明, 外川拓, 朴宰佑, 松本大吾
- Organizer
  第34 回日本観光研究学会全国大会
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Does the Experience of Softness Make Customers Indecisive? A Field Study of In-Store Decision Making2019
- Author(s)
  Taku Togawa, Yuriko Isoda, Hiroaki Ishii, Ikumi Hiraki, Naoto Onzo
- Organizer
  American Marketing Association, 2019 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Effects of Juxtaposition of Endorsers and Products in Advertisements2019
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Human-like Social Robots in a Retail Context: The Role of Self-Robot Connections and Construal-level2019
- Author(s)
  Hector Gonzalez-Jimenez, Taku Togawa
- Organizer
  Artificial Intelligence & Robotics in Service Interactions (AIRSI)
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Effects of Juxtaposition of Endorsers and Products in Advertisements2019
- Author(s)
  Park, Jaewoo, Taku Togawa, and Hiroaki Ishii
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Conceptual Association of Vertical Layout in Advertisements and Psychological Distance2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park, Daigo Matsumoto
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] 学術的見地からの研究成果の発表2019
- Author(s)
  外川拓・平木いくみ・石井裕明
- Organizer
  産学協働研究によるデジタル・アナログ融合実験と学術的視点における検証報告
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019
- Author(s)
  石井裕明・外川拓・朴宰佑・松本大吾
- Organizer
  第 34 回日本観光研究学会全国大会
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice2018
- Author(s)
  Togawa, Taku, Jaewoo Park, Hiroaki Ishii, and Xiaoyan Deng
- Organizer
  Association for Consumer Research
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 紙媒体と電子媒体によるクーポン送付効果の違い-消費者の世代を考慮した検討-2018
- Author(s)
  平木いくみ・石井裕明・外川拓・権純鎬・中垣征也・一色昭典・鈴木睦夫・恩藏直人
- Organizer
  日本マーケティング学会、カンファレンス2018
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Your Brand Name Sound Heavy or Light? The Congruency Effect of Sound and Visual Position of Brand Name on Product Evaluation2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Asymmetric Congruity Effect: The Role of Sound Symbolism in Semantic Congruity2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  American Psychological Association Annual Convention
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] 買い回り行動と休息効果　－ショッピングモールにおけるGPS調査を通じて－2018
- Author(s)
  永井竜之介、外川拓、平木いくみ、恩藏直人
- Organizer
  日本消費者行動研究学会　第56回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 媒体に対する消費者意識とコミュニケーション評価－郵送とEメールによるクーポンへの反応－2018
- Author(s)
  石井裕明、平木いくみ、外川拓、権純鎬、中垣征也、一色昭典、鈴木睦夫、恩藏直人
- Organizer
  日本消費者行動研究学会第57回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 買い回り行動と休憩効果―ショッピングモールにおけるGPS調査を通じて―2018
- Author(s)
  永井竜之介・外川拓・平木いくみ・恩藏直人
- Organizer
  第56回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] How the presence of a spouse affects shopping behavior? : analysis of gps data in shopping malls2018
- Author(s)
  Nagai, Ryunosuke, Taku Togawa, Ikumi Hiraki, Naoto Onzo
- Organizer
  AMA Summer Academic Conference （Boston）
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 媒体に対する消費者意識とコミュニケーション評価－郵送とEメールによるクーポンへの反応－2018
- Author(s)
  石井裕明・平木いくみ・外川拓・権純鎬・中垣征也・一色昭典・鈴木睦夫・恩藏直人
- Organizer
  日本消費者行動研究学会、第57回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] クーポンの送付形式と消費者反応―印刷媒体と電子媒体に注目して―2018
- Author(s)
  外川拓・石井裕明・平木いくみ・権純鎬・鈴木睦夫・一色昭典・恩藏直人
- Organizer
  第56回消費者行動研究コンファレンス
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Who Prefers More Visually Pleasing Products? Exploring Determinants of Consumers' Visual Aesthetic Consciousness2018
- Author(s)
  Park, Jaewoo, Taku Togawa, and Hiroaki Ishii
- Organizer
  5th International Conference on Business, Economics, Management and Marketing
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] クーポンの送付形式と消費者反応　－印刷媒体と電子媒体に着目して－2018
- Author(s)
  外川拓・石井裕明・平木いくみ・権純鎬・鈴木睦夫・一色昭典・恩藏直人
- Organizer
  日本消費者行動研究学会第56回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Who Prefers More Visually Pleasing Products? Exploring Determinants of Consumers’ Visual Aesthetic Consciousness2018
- Author(s)
  Park, Jaewoo, Taku Togawa, and Hiroaki Ishii
- Organizer
  International Conference on Business, Economics, Management and Marketing
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Does Your Brand Name Sound Heavy or Light? The Congruency Effect of Sound and Visual Position of Brand Name on Product Evaluation2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Park, Jaewoo
- Organizer
  11th European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018
- Author(s)
  Park, Jaewoo, Charles Spence, Hiroaki Ishii, and Taku Togawa
- Organizer
  11th European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Does Your Brand Name Sound Heavy or Light? The Congruency Effect of Sound and Visual Position of Brand Name on Product Evaluation2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  11th European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018
- Author(s)
  Park, Jaewoo, Charles Spence, Hiroaki Ishii, and Taku Togawa
- Organizer
  11th European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Asymmetric Congruity Effect: The Role of Sound Symbolism in Semantic Congruity2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Park, Jaewoo
- Organizer
  APA Annual Convention 2018
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018
- Author(s)
  Park, Jaewoo, Charles Spence, Hiroaki Ishii, and Taku Togawa
- Organizer
  European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] 我が国におけるセンサリー・マーケティングの可能性と課題2018
- Author(s)
  平木いくみ・須永努・石井裕明・外川拓・朴宰佑・Charles Spsnce・西井真祐子・松本隆・守口剛・恩藏直人
- Organizer
  早稲田大学センサリー・マーケティング連続シンポジウム
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Asymmetric Congruity Effect: The Role of Sound Symbolism in Semantic Congruity2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  2018 American Psychological Association Annual Convention
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 紙媒体と電子媒体によるクーポン送付効果の違い-消費者の世代を考慮した検討-2018
- Author(s)
  平木いくみ・石井裕明・外川拓・権純鎬・中垣征也・一色昭典・鈴木睦夫・恩藏直人
- Organizer
  日本マーケティング学会　カンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice2018
- Author(s)
  Togawa, Taku, Jaewoo Park, Hiroaki Ishii, and Xiaoyan Deng
- Organizer
  Association for Consumer Research
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Do Shopping Goals Affect the Behavior and Satisfaction of Shoppers?: Analysis of GPS Data in Shopping Malls2017
- Author(s)
  Nagai, Ryunosuke, Taku Togawa, Ikumi Hiraki, and Naoto Onzo
- Organizer
  The European Marketing Academy (EMAC), 46th Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] The Impact of Product Design Elements on New Product Superiorities and Performances2017
- Author(s)
  Iwashita, Hitoshi, Susumu Ohira, Daisuke Ishida, Taku Togawa, and Naoto Onzo
- Organizer
  American Marketing Association 2017 Winter Educators’ Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] The Impact of Product Desing Elements on New Product Speriorities and Performance2017
- Author(s)
  岩下仁、大平進、石田大典、外川拓、恩藏直人
- Organizer
  2017 AMA (American Marketing Association) Winter Conference
- Place of Presentation
  Orlando, Florida, USA
- Data Source
  KAKENHI-PROJECT-25285136
[Presentation] The Impact of Product Design Elements of New Product Supereiorities and Performance2017
- Author(s)
  Hitoshi Iwashita, Susumu Ohira, Daisuke Ishida, Taku Togawa, and Naoto Onzo
- Organizer
  AMA Winnter Conference 2017
- Place of Presentation
  Orland
- Year and Date
  2017-02-17
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H03675
[Presentation] Shopper Behavior and Emotions: Using GPS Data in a Shopping Mall2017
- Author(s)
  Nagai, Ryunosuke, Taku Togawa, Ikumi Hiraki, and Naoto Onzo
- Organizer
  Academy of Marketing Science, World Marketing Congress
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Shedding Light on the Mechanism of Product Design Elements and the Antecedent Factors in Product Development2017
- Author(s)
  Iwashita, Hitoshi, Daisuke Ishida, Susumu Ohira, Taku Togawa, and Naoto ONZO
- Organizer
  Product Development and Management Association 2017 Research Forum
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Shedding Light on the Mechanism of Product Design Elements and the Antecedent Factors in Product Development2017
- Author(s)
  Hitoshi Iwashita, Daisuke Ishida, Susumu Ohira, Taku Togawa, and Naoto Onzo
- Organizer
  2017 Product Development and Management Association (PDMA) Annual Conference Research Forum
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285136
[Presentation] Which Side of the Face Do You Like Better? Pose Orientation, Impression Formation, and Product Attitude2017
- Author(s)
  Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
- Organizer
  European Marketing Academy, 46th Annual Conference
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] The Impact of Product Design Elements on New Product Superiorities and Performances2017
- Author(s)
  Iwashita Hitoshi, Ohira Susumu, Ishida Daisuke, Onzo Naoto, Togawa Taku
- Organizer
  American Marketing Association (AMA) 2017 Winter Marketing Educators' Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285136
[Presentation] Shopper Behavior and Emotions: Using GPS Data in a Shopping Mall2017
- Author(s)
  Nagai, Ryunosuke, Taku Togawa, Ikumi Hiraki, and Naoto Onzo
- Organizer
  Academy of Marketing Science, World Marketing Congress
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] The European Marketing Academy (EMAC), 46th Annual Conference2017
- Author(s)
  Park, Jaewoo, Taku Togawa, and Ishii Hiro
- Organizer
  The European Marketing Academy (EMAC), 46th Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] The Impact of Product Design Elements on New Product Superiorities and Performances2017
- Author(s)
  Iwashita, Hitoshi, Susumu Ohira, Daisuke Ishida, Taku Togawa, and Naoto Onzo
- Organizer
  American Marketing Association 2017 Winter Educators’ Conference
- Place of Presentation
  Orlando
- Year and Date
  2017-02-17
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] 買い回り行動における購買タイミングと感情 ― GPS 調査を通じて ―2016
- Author(s)
  永井竜之介、平木いくみ、外川　拓、奥野守、大嶋俊之、雨宮源太、恩藏直人
- Organizer
  日本消費者行動研究学会
- Place of Presentation
  専修大学（生田キャンパス）
- Year and Date
  2016-11-12
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Cosumer's Taste Expectation2016
- Author(s)
  Taku Togawa, Jaewoo Park, and Hiroaki Ishii
- Organizer
  Association for Cosumer Research
- Place of Presentation
  Berlin
- Year and Date
  2016-05-26
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H03675
[Presentation] Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation2016
- Author(s)
  Togawa, Taku, Jaewoo Park, and Hiroaki Ishii
- Organizer
  Association for Consumer Research
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 身近な他者への贈与品購買行動　―自己観による心理的距離の違いに注目して―2016
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] モデルの顔のアングルが人物評価および製品態度に与える影響の探索的研究2016
- Author(s)
  朴宰佑・石井裕明・外川拓
- Organizer
  日本消費者行動研究学会第53回消費者行動研究コンファレンス
- Place of Presentation
  専修大学
- Year and Date
  2016-11-12
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] 身近な他者への贈与品購買行動―自己観による心理的距離の違いに注目して―2016
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] モデルの顔のアングルが人物評価および製品態度に与える影響の探索的研究2016
- Author(s)
  朴宰佑・石井裕明・外川拓
- Organizer
  日本消費者行動研究学会第53回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 顧客の苗字が製品選択に及ぼす影響2016
- Author(s)
  磯田友里子・外川拓・鈴木凌・恩藏直人
- Organizer
  日本消費者行動研究学会第53回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 身近な他者への贈与品購買行動　―自己観による心理的距離の違いに注目して―2016
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会　第52回消費者行動研究カンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Does Hand Cleaning Affect Feelings of Guilt for Smoking Behavior?2016
- Author(s)
  Jaewoo Park, Hiroaki Ishii, and Taku Togawa
- Organizer
  European Marketing Academy
- Place of Presentation
  Oslo
- Year and Date
  2016-05-26
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Does Hand Cleansing Affect Feelings of Guilt for Smoking Behavior?2016
- Author(s)
  Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
- Organizer
  European Marketing Academy, 46th Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 買い回り行動における購買タイミングと感情 ―GPS 調査を通じて―2016
- Author(s)
  永井竜之介・平木いくみ・外川拓・奥野守・大嶋俊之・雨宮源太・恩藏直人
- Organizer
  日本消費者行動研究学会第53回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Does Hand Cleansing Affect Feelings of Guilt for Smoking Behavior?2016
- Author(s)
  Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
- Organizer
  European Marketing Academy, 46th Annual Conference
- Place of Presentation
  Oslo
- Year and Date
  2016-05-26
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] 身近な他者への贈与品購買行動ー自己観による心理的距離の違いに着目してー2016
- Author(s)
  外川拓、石井裕明、恩蔵直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation2016
- Author(s)
  Togawa, Taku, Jaewoo Park, and Hiroaki Ishii
- Organizer
  Association for Consumer Research
- Place of Presentation
  Berlin
- Year and Date
  2016-10-28
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] モデルの顔のアングルが人物評価および製品態度に与える影響の探索的研究2016
- Author(s)
  朴宰佑、石井裕明、外川拓
- Organizer
  日本消費者行動研究学会
- Place of Presentation
  専修大学（生田キャンパス）
- Year and Date
  2016-11-12
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation2016
- Author(s)
  Togawa, Taku, Jaewoo Park, and Hiroaki Ishii
- Organizer
  Association for Consumer Research
- Place of Presentation
  Berlin, Germany
- Year and Date
  2016-05-26
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] 身近な他者への贈与品購買行動―自己観による心理的距離の違いに注目して―2016
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] 消費者の感情と購買行動 ― 複合型商業施設におけるGPSデータを用いて ―2015
- Author(s)
  永井竜之介・外川拓・恩藏直人・星尾隆行・奥野守・大嶋俊之
- Organizer
  日本消費者行動研究学会　第51回消費者行動研究カンファレンス
- Place of Presentation
  小樽商科大学
- Year and Date
  2015-11-07
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] The Spatial-Temporal Congruency Effect of Product Direction and Position on Product Attitude2015
- Author(s)
  Park, Jaewoo Park, Tsutomu Sunaga, Taku Togawa, and Hiroaki Ishii
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Ontario
- Year and Date
  2015-08-06
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Effect of Irrelevant Haptic Inputs on Consumers' Judgment2015
- Author(s)
  Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
- Organizer
  Association for Consumer Research Asia-Pacific Conference 2015
- Place of Presentation
  The Chinese University of Hong Kong, Hong Kong, China
- Year and Date
  2015-06-20
- Data Source
  KAKENHI-PROJECT-25780275
[Presentation] Does Heaviness Always Affect Evaluation? Examining the Moderating Role of NFT and CLT2015
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Ontario
- Year and Date
  2015-08-06
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 消費者の感情と購買行動：複合型商業施設におけるGPSデータを用いて2015
- Author(s)
  永井竜之介・外川拓・恩蔵直人・星尾隆行・奥野守・大嶋俊之
- Organizer
  日本消費者行動研究学会第51回大会
- Place of Presentation
  小樽商科大学
- Year and Date
  2015-11-07
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Key Product Design Elements for Successful Product Development: An Exploratory Study of the Automotive Industry2015
- Author(s)
  Iwashita, Hitoshi, Susumu Ohira, Daisuke Ishida, Taku Togawa, and Naoto Onzo
- Organizer
  American Marketing Association 2015 Educators Conference
- Place of Presentation
  Chicago, IL
- Year and Date
  2015-08-14
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Effect of Irrelevant Haptic Inputs on Consumers’ Judgment: The Moderating Role of Construal Level2015
- Author(s)
  Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
- Organizer
  Association for Consumer Research, Asia-Pacific Conference
- Place of Presentation
  Hong Kong
- Year and Date
  2015-06-20
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Effect of Irrelevant Hapic Inputs on Consumers' Judgement: The Moderating Role of Construal Level2015
- Author(s)
  T.Togawa, H.Ishii and J Park
- Organizer
  Association of Consumer Research, Asia-Pacific Conference
- Place of Presentation
  Hong Kong
- Year and Date
  2015-06-19
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] 衝動購買と消費者の感情：解釈レベル理論に基づく考察2015
- Author(s)
  外川拓・石井裕明・恩蔵直人
- Organizer
  日本消費者行動学会第50回大会
- Place of Presentation
  神戸大学
- Year and Date
  2015-06-06
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Effect of Irrelevant Haptic Inputs on Consumers’ Judgment: The Moderating Role of Construal Level2015
- Author(s)
  Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
- Organizer
  Association for Consumer Research, Asia-Pacific Conference
- Place of Presentation
  Hong Kong
- Year and Date
  2015-06-20
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] 衝動購買と消費者の感情―解釈レベル理論に基づく考察―2015
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第50回消費者行動研究コンファレンス
- Place of Presentation
  神戸大学
- Year and Date
  2015-06-06
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] The Spatial-Temporal Congruency Effect of Product Direction and Position on Product Attitude2015
- Author(s)
  Park, Jaewoo Park, Tsutomu Sunaga, Taku Togawa, and Hiroaki Ishii
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Ontario
- Year and Date
  2015-08-06
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 衝動購買と消費者の感情―解釈レベル理論に基づく考察―2015
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第50回消費者行動研究コンファレンス
- Place of Presentation
  神戸大学
- Year and Date
  2015-06-06
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Does Heaviness Always Affect Evaluation? Examining the Moderating Role of NFT and CLT2015
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Ontario
- Year and Date
  2015-08-06
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] 消費者の感情とモール内の買い回り行動 ― GPSデータを用いた検討 ―2015
- Author(s)
  永井竜之介・外川拓・恩藏直人・星尾隆行・奥野守・大嶋俊之
- Organizer
  日本消費者行動研究学会第51回消費者行動研究カンファレンス
- Place of Presentation
  小樽商科大学
- Year and Date
  2015-11-07
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] The Spatial-Temporal Cogruency Effect of Product Direction and Position on Product Attitude2015
- Author(s)
  J.Park, T.Sunaga, T.Togawa and H.Ishii
- Organizer
  123rd Annual American Psychological Association Convention
- Place of Presentation
  Toronto, Canada
- Year and Date
  2015-08-06
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Effect of Advertisement Haptic Cues on Product Evaluation:2014
- Author(s)
  Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
- Organizer
  American Psychological Association, 122nd Annual Convention of the American Psychological Association
- Place of Presentation
  Walter E. Washington Convention Center, Washington D. C., U.S.A.
- Year and Date
  2014-08-08
- Data Source
  KAKENHI-PROJECT-25780275
[Presentation] Effect of Advertisement Haptic Cues on Product Evaluation: Examining the Moderating Role of Cunstrual Level2014
- Author(s)
  T.Togawa, H.Ishii and J Park
- Organizer
  American Psychological Association
- Place of Presentation
  Washington D.C., USA
- Year and Date
  2014-08-07
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] When Does Weight Influence Evaluations?: Examining the Moderating Role of Consumers’ Construal Level2014
- Author(s)
  Ishii, H., J. Park and T. Togawa
- Organizer
  Society for Consumer Psychology Winter Conference
- Place of Presentation
  Miami, FL
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Exploring Possible Causes For a Gender Difference in the Effect of Heaviness on Consumer Evaluation2014
- Author(s)
  J.Park, H.Ishii and T.Togawa
- Organizer
  Association of Consumer Research
- Place of Presentation
  Baltimore, USA
- Year and Date
  2014-10-23
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] 他者との心理的距離が贈与品購買行動に与える影響2012
- Author(s)
  外川拓・石井裕明・恩蔵直人・阿部周造
- Organizer
  第44回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2012-06-03
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 贈与先との心理的距離が製品選択に与える影響―社会的距離とパッケージの外観との関係―2011
- Author(s)
  外川拓・石井裕明・恩蔵直人
- Organizer
  第42回消費者行動研究コンファレンス
- Place of Presentation
  早稲田大学
- Year and Date
  2011-06-26
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 運送業界における環境配慮を通じたコモディティ化対応-エコトラック社の事例-2011
- Author(s)
  外川拓・恩蔵直人
- Organizer
  商品開発・管理学会第16回全国大会
- Place of Presentation
  静岡ペガサート(静岡県)
- Year and Date
  2011-06-11
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] When Does Weight Influence Evaluations? Examining the Moderating Role of Consumers' Construal Level
- Author(s)
  Ishii, Hiroaki, Jaewoo Park, and Taku Togawa
- Organizer
  Society for Consumer Psychology, 2014 SCP Winter Conference, Working paper
- Place of Presentation
  InterContinental Miami Downtown
- Data Source
  KAKENHI-PROJECT-25780275
[Presentation] 購買時における情報探索行動がブランド選択に及ぼす影響
- Author(s)
  外川拓、永井竜之介、恩藏直人
- Organizer
  日本商業学会関東部会4月研究会
- Place of Presentation
  早稲田大学
- Data Source
  KAKENHI-PROJECT-25780275
[Presentation] 行為目標までの時間的距離と訴求方法
- Author(s)
  外川拓・石井裕明・恩蔵　直人
- Organizer
  商品開発･管理学会
- Place of Presentation
  千葉商科大学
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 消費者の解釈レベルが視覚探索行動に及ぼす影響
- Author(s)
  外川拓、石井裕明、恩藏直人、阿部周造
- Organizer
  第47回消費者行動研究コンファレンス
- Place of Presentation
  法政大学
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] 消費者の解釈レベルが視覚探索行動に及ぼす影響
- Author(s)
  外川拓、石井裕明、恩藏直人、阿部周造
- Organizer
  日本消費者行動研究学会　第47回消費者行動研究コンファレンス
- Place of Presentation
  法政大学
- Data Source
  KAKENHI-PROJECT-25780275
[Presentation] 他者との心理的距離が贈与品購買行動に与える影響
- Author(s)
  外川拓・石井裕明・恩蔵直人・阿部周造
- Organizer
  日本消費者行動研究学会
- Place of Presentation
  関西学院大学
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] Does Heaviness Always Affect Evaluation? Examining the Moderating Role of NFT and CLT
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Canada
- Year and Date
  2015-08-06 – 2015-08-09
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Effect of Advertisement Haptic Cues on Product Evaluation
- Author(s)
  Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
- Organizer
  2014 American Psychological Association Annual Convention
- Place of Presentation
  Washington D. C., USA
- Year and Date
  2014-08-06 – 2014-08-10
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Does Heaviness Always Affect Evaluation? Examining the Moderating Role of Need for Touch and Construal Level
- Author(s)
  Ishii, Hiroaki, Jaewoo Park, and Taku Togawa
- Organizer
  American Psychological Association, 123rd APA Annual Convention
- Place of Presentation
  Metro Toronto Convention Centre, Toronto, Canada
- Year and Date
  2015-08-06 – 2015-08-09
- Data Source
  KAKENHI-PROJECT-25780275
[Presentation] Key Product Design Elements for Successful Product Development
- Author(s)
  岩下仁, 大平進, 石田大典, 外川拓, 恩藏直人
- Organizer
  American Marketing Association Summer Marketing Educators' Conference
- Place of Presentation
  Chicago, Illinois, USA
- Year and Date
  2015-08-14 – 2015-08-16
- Data Source
  KAKENHI-PROJECT-25285136
[Presentation] Exploring Possible Causes for a Gender Difference in the Effect of Heaviness on Consumer Evaluation
- Author(s)
  Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
- Organizer
  2014 North American Conference of the Association for Consumer Research
- Place of Presentation
  Baltimore, MD, USA
- Year and Date
  2014-10-23 – 2014-10-26
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Effect of Irrelevant Haptic Inputs on Consumers’ Judgment: The Moderating Role of Construal Level
- Author(s)
  Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
- Organizer
  Association for Consumer Research Asia-Pacific Conference
- Place of Presentation
  Hong Kong, China
- Year and Date
  2015-06-19 – 2015-06-21
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] The Spatial-Temporal Congruency Effect of Product Direction and Position on Product Attitude
- Author(s)
  Park, Jaewoo, Tsutomu Sunaga, Taku Togawa, and Hiroaki Ishii
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Canada
- Year and Date
  2015-08-06 – 2015-08-09
- Data Source
  KAKENHI-PROJECT-26380568

1. ISHII Hiroaki (50548716)

# of Collaborated Projects: 12 results

# of Collaborated Products: 151 results
2. ONZO Naoto (70194652)

# of Collaborated Projects: 8 results

# of Collaborated Products: 42 results
3. Park Jaewoo (50401675)

# of Collaborated Projects: 7 results

# of Collaborated Products: 71 results
4. MORIGUCHI Takeshi (70298066)

# of Collaborated Projects: 6 results

# of Collaborated Products: 1 results
5. ABE Shuzo (30060015)

# of Collaborated Projects: 5 results

# of Collaborated Products: 3 results
6. ISHIDA Daisuke (80507872)

# of Collaborated Projects: 5 results

# of Collaborated Products: 6 results
7. SUNAGA Tsutomu (20438914)

# of Collaborated Projects: 5 results

# of Collaborated Products: 1 results
8. ABE Makoto (70302677)

# of Collaborated Projects: 4 results

# of Collaborated Products: 3 results
9. TAKEMURA Kazuhisa (10212028)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
10. YASHIMA Akira (30583223)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
11. Hiraki Ikumi (60367026)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
12. 奥瀬喜之 (30312440)

# of Collaborated Projects: 3 results

# of Collaborated Products: 0 results
13. 岩下仁 (30608732)

# of Collaborated Projects: 3 results

# of Collaborated Products: 8 results
14. 金子充 (50732476)

# of Collaborated Projects: 3 results

# of Collaborated Products: 0 results
15. 杉谷陽子 (40514203)

# of Collaborated Projects: 2 results

# of Collaborated Products: 4 results
16. 川上智子 (10330169)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
17. 小野晃典 (20296742)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
18. 大平進 (30709001)

# of Collaborated Projects: 1 results

# of Collaborated Products: 5 results
19. 坂野友昭 (40139506)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
20. 上田隆穂 (40176590)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
21. 永井竜之介 (80732643)

# of Collaborated Projects: 1 results

# of Collaborated Products: 3 results
22. 磯田友里子 (40822200)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
23. 松下光司 (40329008)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
24. 土橋治子 (90333236)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
25. 齊藤嘉一 (50328671)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
26. 唐沢穣 (90261031)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
27. 元木康介 (90850438)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
28. 速水建吾 (20978861)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
29. IDENO Takashi

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
30. TAMARI Yuki

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
31. OKUBO Shigetaka

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
32. Gehrt Kenneth

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
33. Alpert Frank

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
34. 阿部いくみ

# of Collaborated Projects: 0 results

# of Collaborated Products: 19 results

Togawa Taku 外川 拓

TOGAWA Taku 外川 拓

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マーケティングにおける視覚的要因と環境配慮性知覚に関する包括的研究Principal Investigator

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A Study on Building Brand Trust Through Visual CommunicationPrincipal Investigator

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Togawa Taku 外川拓

TOGAWA Taku 外川拓