ISHII Hiroaki 石井裕明

Researcher Number	50548716
Other IDs
Affiliation (Current)	2025: 早稲田大学, 商学学術院, 准教授
Affiliation (based on the past Project Information) *help	2022 – 2025: 早稲田大学, 商学学術院, 准教授 2023: 早稲田大学, 商学部, 准教授 2020 – 2023: 青山学院大学, 経営学部, 准教授 2014 – 2019: 成蹊大学, 経済学部, 准教授 2014: 千葉商科大学, サービス創造学部, 准教授 2012 – 2013: 千葉商科大学, 公私立大学の部局等, 講師 2012: 千葉商科大学, サービス創造学部, 専任講師
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / Commerce Except Principal Investigator Basic Section 07090:Commerce-related / Commerce / Medium-sized Section 7:Economics, business administration, and related fields / Tourism Studies
Keywords	Principal Investigator センサリー・マーケティング / 感覚マーケティング / クロス・モダル / 組織の志向性 / 企業の志向性 / 処理流暢性 / 身体化認知 / クロスモダル / 五感 / パッケージ・デザイン … More / 感性マーケティング / 消費者行動研究 / 店舗環境 / 接触欲求 / 身体性認知理論 / パッケージデザイン / 製品デザイン / 解釈レベル / 性別 / 身体性認知 / 触覚 / パッケージ / 高級感 / デザイン … More Except Principal Investigator 消費者行動 / 身体化認知 / マーケティング / 感覚マーケティング / 意思決定 / 選好逆転 / 解釈レベル理論 / 消費者反応 / 広告 / 商学 / 処理流暢性 / 企業パフォーマンス / 価値創造 / サービス・ロボット / AI / 旅行経験 / 帰国後消費 / インバウンド・アウトバウンド・ループ / コミュニケーション / ツーリズム・バイアス / 購買時点 / 消費者心理 / AI/人工知能 / センサリーナッジ / 健康的な食行動 / 商品陳列 / 感覚間相互作用 / クロスモーダル / ナッジ / 知覚バイアス / 文化的価値観 / 昆虫食 / 購買意思決定 / ジェンダー平等 / 消費者評価 / ジェンダー知覚 / ジェンダー差 / ブランド・トラスト（信頼） / 消費者知覚 / 製品画像 / 製品知覚 / 広告デザイン / ブランド評価 / ブランド知覚 / パッケージ・デザイン / 広告画像 / 視覚的コミュニケーション / 消費者行動研究 / 製品差別化 / 触覚経験 / 視覚的デザイン / 製品評価 / デザイン / 審美性 / ツーリズム / 観光振興 / 経営学 / 新婚旅行 / リゾートウエディング / ブライダル産業 / ブライダルサービス / ブライダルツーリズム / アイトラッキング / 選好の逆転 / 購買行動 / 固さ（触覚） / 香り（嗅覚） / カラー（視覚） / 小売店舗 / 触覚（固さ） / 視覚（カラー） / センサリー / 五感 / 感性刺激 / 店舗内購買行動 / 知覚 / 感性 / 感情 / 感覚 / 身体化認知理論 / センサリーマーケティング / 選択方略 / 比較の方向性効果 / 消費者意思決定 / コミュニケーション戦略 / プロスペクト理論 / 心理的距離 / 比較の方向性 / 顧客満足 Less

センサリー・マーケティング視点によるサステナビリティ・ツーリズム促進要因の検討Principal Investigator
- Principal Investigator
  
  石井裕明
- Project Period (FY)
  2025 – 2028
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
感覚マーケティングによる健康的な食行動促進の体系的研究
- Principal Investigator
  
  朴宰佑
- Project Period (FY)
  2024 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
Artificial Intelligence at the Point of Purchase and Consumer Decision-making
- Principal Investigator
  
  須永努
- Project Period (FY)
  2024 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
Tourism biases research for the creation of inbound-outbound loops
- Principal Investigator
  
  寺崎新一郎
- Project Period (FY)
  2024 – 2028
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Ritsumeikan University
業務用サービス・ロボットの導入による価値創造メカニズムの解明
- Principal Investigator
  
  恩藏直人
- Project Period (FY)
  2023 – 2026
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
ジェンダー差が消費者行動に与える影響の体系的研究
- Principal Investigator
  
  朴宰佑
- Project Period (FY)
  2020 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
  Musashi University
A Study on Building Brand Trust Through Visual Communication
- Principal Investigator
  
  Togawa Taku
- Project Period (FY)
  2019 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Sophia University
  Chiba University of Commerce
Considerations on Sensory Markeitng from the Company and Consumer SidePrincipal Investigator
- Principal Investigator
  
  ISHII Hiroaki
- Project Period (FY)
  2019 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
  Aoyama Gakuin University
  Seikei University
消費者行動における知覚バイアスの発生とその影響に関する体系的研究
- Principal Investigator
  
  守口剛
- Project Period (FY)
  2019 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Review Section
  
  Medium-sized Section 7:Economics, business administration, and related fields
- Research Institution
  Waseda University
A study for theory construction on consumer's preference reversal
- Principal Investigator
  
  Moriguchi Takeshi
- Project Period (FY)
  2016 – 2018
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
Possibility of developing and deploying "Bridal Tourism"
- Principal Investigator
  
  IMAI Shigeo
- Project Period (FY)
  2016 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Tourism Studies
- Research Institution
  Chiba University of Commerce
The Influence of Aesthetics on Product Evaluation
- Principal Investigator
  
  Park Jaewoo
- Project Period (FY)
  2016 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Musashi University
  Chiba University of Commerce
Comprehensive study on the influence of sensory stimulation on in-store purchasing behavior
- Principal Investigator
  
  Hiraki Ikumi
- Project Period (FY)
  2015 – 2018
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Tokyo International University
Consumers' Luxury Perception and Product DesignPrincipal Investigator
- Principal Investigator
  
  Ishii Hiroaki
- Project Period (FY)
  2014 – 2016
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Seikei University
  Chiba University of Commerce
A Study of Consumer Choice Behavior Considering Situational Factors and Choice Objective
- Principal Investigator
  
  Moriguchi Takeshi
- Project Period (FY)
  2013 – 2016
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
Construal Level Theory and the Determining Factors of Customer Satisfaction
- Principal Investigator
  
  ABE Shuzo
- Project Period (FY)
  2010 – 2012
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University

[Book] 消費者行動における感覚と評価メカニズムー購買意思決定を促す「何となく」の研究ー2020
- Author(s)
  石井裕明
- Total Pages
  317
- Publisher
  千倉書房
- ISBN
  9784805112007
- Data Source
  KAKENHI-PROJECT-19K01943
[Book] 消費者行動における感覚と評価メカニズム2020
- Author(s)
  石井　裕明
- Total Pages
  328
- Publisher
  千倉書房
- ISBN
  9784805112007
- Data Source
  KAKENHI-PROJECT-19H01541
[Book] 消費者行動における感覚と評価メカニズムー購買意思決定を促す「何となく」の研究ー2020
- Author(s)
  石井裕明
- Total Pages
  317
- Publisher
  千倉書房
- ISBN
  9784805112007
- Data Source
  KAKENHI-PROJECT-16K03938
[Book] １からのデジタル・マーケティング2019
- Author(s)
  西川英彦、澁谷覚、山本晶、石田大典、本條晴一郞、石井裕明、奥瀬喜之、水越康介、横山斉理、外川拓、浦野寛子、大竹光寿、遊橋裕泰、依田祐一
- Total Pages
  264
- Publisher
  中央経済社
- ISBN
  9784502289910
- Data Source
  KAKENHI-PROJECT-16K03938
[Book] 医療マーケティングの革新2018
- Author(s)
  恩藏直人、岩下仁、石井裕明
- Total Pages
  278
- Publisher
  有斐閣
- ISBN
  9784641165250
- Data Source
  KAKENHI-PROJECT-16K03938
[Book] 感覚マーケティング2017
- Author(s)
  アラドナ・クリシュナ著　訳・平木いくみ、石井裕明、外川拓
- Total Pages
  222
- Publisher
  有斐閣
- Data Source
  KAKENHI-PROJECT-15H03394
[Book] 『１からの消費者行動（第１2章担当）』2016
- Author(s)
  石井裕明
- Publisher
  碩学舎
- Data Source
  KAKENHI-PROJECT-26380568
[Book] 『１からの消費者行動』（第12章）2016
- Author(s)
  石井裕明
- Publisher
  碩学舎
- Data Source
  KAKENHI-PROJECT-15H03394
[Book] 感覚マーケティング2016
- Author(s)
  A・クリシュナ／著、平木いくみ、石井裕明、外川拓／訳
- Total Pages
  222
- Publisher
  有斐閣
- Data Source
  KAKENHI-PROJECT-15H03394
[Book] 『企業経営入門（第8章担当）』2015
- Author(s)
  石井裕明
- Publisher
  多賀出版
- Data Source
  KAKENHI-PROJECT-26380568
[Book] 『企業経営入門』（第8章）2015
- Author(s)
  石井裕明
- Publisher
  多賀出版
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] Effects of Offline Versus Online Promotional Media on Consumer Response: Can Print versus Online Coupons Be More Effective at Increasing Redemption Behavior?2024
- Author(s)
  Togawa, T., Ishii, H., Kwon, S., Hiraki, I., & Onzo, N.
- Journal Title
  
  Journal of Advertising Research
  
  Volume: 64 (4)
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K01943
[Journal Article] Consumer Behavior Analysis in a Physical Store Using Video Recognition AI:2023
- Author(s)
  遠藤ありす, 石井裕明, 外川太郎, 竹内駿
- Journal Title
  
  Japan Marketing Review
  
  Volume: 4 Issue: 1 Pages: 25-32
- DOI
  10.7222/marketingreview.2023.004
- ISSN
  2435-0443
- Year and Date
  2023-02-28
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H01541
[Journal Article] Effects of Offline Versus Online Promotional Media on Consumer Response: Can Print versus Online Coupons Be More Effective at Increasing Redemption Behavior?2023
- Author(s)
  Togawa, T. Ishii, H., Kwon, S., Hiraki, I., & Onzo, N.
- Journal Title
  
  Journal of Advertising Research
  
  Volume: in press
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K01999
[Journal Article] The temperature of newness: How vision-temperature correspondence in advertising influences newness perception and product evaluation2023
- Author(s)
  Taku Togawa, Hiroaki Ishii, Jaewoo Park, Rajat Roy
- Journal Title
  
  Journal of Business Research
  
  Volume: 160 Pages: 113801-113801
- DOI
  10.1016/j.jbusres.2023.113801
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-22K01753, KAKENHI-PROJECT-19H00601
[Journal Article] The Influence of Temperature on Consumer's Emotional Decision-Making : Examining the Role of Regulatory Focus as a Moderator Variable2022
- Author(s)
  石井裕明
- Journal Title
  
  青山経営論集
  
  Volume: 57 Issue: 3 Pages: 61-76
- DOI
  10.34321/22591
- ISSN
  05871654
- URL
  https://opac.agulin.aoyama.ac.jp/iwjs0011opc/TF01311151
- Year and Date
  2022-12-14
- Language
  Japanese
- Open Access
- Data Source
  KAKENHI-PROJECT-19H01541
[Journal Article] 温度が消費者の感情的な意思決定に及ぼす影響 : 制御焦点を調整変数に用いた検討2022
- Author(s)
  石井裕明
- Journal Title
  
  青山経営論集
  
  Volume: 57 Pages: 61-76
- Open Access
- Data Source
  KAKENHI-PROJECT-20K01999
[Journal Article] The Effect of Temperature on Consumer Behavior : Trends in Marketing Research and Future Issues2022
- Author(s)
  石井裕明
- Journal Title
  
  青山経営論集
  
  Volume: 56 Issue: 4 Pages: 209-224
- DOI
  10.34321/22206
- ISSN
  05871654
- URL
  https://opac.agulin.aoyama.ac.jp/iwjs0011opc/TF01310715
- Year and Date
  2022-03-02
- Language
  Japanese
- Open Access
- Data Source
  KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999
[Journal Article] 温度が消費者の感情的な意思決定に及ぼす影響 : 制御焦点を調整変数に用いた検討2022
- Author(s)
  石井裕明
- Journal Title
  
  青山経営論集
  
  Volume: 57 Pages: 61-76
- Open Access
- Data Source
  KAKENHI-PROJECT-19K01943
[Journal Article] デバイスの違いが消費者反応に及ぼす影響 ―解釈レベル理論による効果の検討―2021
- Author(s)
  須田孝徳, 石井裕明, 外川拓, 山岡隆志
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 41 (2) Pages: 60-71
- NAID
  130008093934
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K01943
[Journal Article] Influence of Consumer Affinity toward Foreign Countries on Consumers’ Regulatory Focuses2021
- Author(s)
  Terasaki Shinichiro、Ishii Hiroaki、Isoda Yuriko
- Journal Title
  
  Journal of International Consumer Marketing
  
  Volume: 34 Issue: 3 Pages: 346-356
- DOI
  10.1080/08961530.2021.1961335
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-20K13628, KAKENHI-PROJECT-19H00601
[Journal Article] Effects of Device Types on Online Consumer Behavior:2021
- Author(s)
  須田孝徳, 石井裕明, 外川拓, 山岡隆志
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 41 Issue: 2 Pages: 60-71
- DOI
  10.7222/marketing.2021.045
- NAID
  130008093934
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2021-09-30
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H00601
[Journal Article] Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation2021
- Author(s)
  Jaewoo Park, Charles Spence, Hiroaki Ishii, Taku Togawa
- Journal Title
  
  Psychology & Marketing
  
  Volume: 38(7) Issue: 1 Pages: 1-20
- DOI
  10.1002/mar.21398
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H01541
[Journal Article] “Crowd” in Marketing2021
- Author(s)
  石井裕明
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 40 Issue: 3 Pages: 3-5
- DOI
  10.7222/marketing.2021.002
- NAID
  130007966286
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2021-01-07
- Language
  Japanese
- Open Access
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999
[Journal Article] A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions2019
- Author(s)
  Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
- Journal Title
  
  Journal of Retailing
  
  Volume: 95 (4) Issue: 4 Pages: 204-218
- DOI
  10.1016/j.jretai.2019.11.001
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-19H00601
[Journal Article] 小売マーケティングにおける触覚要因の効果 ―身体化認知理論からの示唆―2019
- Author(s)
  外川拓・石井裕明・朴宰佑
- Journal Title
  
  流通情報
  
  Volume: 50(5) Pages: 29-38
- Data Source
  KAKENHI-PROJECT-16H03675
[Journal Article] コーズ・リレーテッド・マーケティングを促進する広告写真とは？ー制御焦点理論によるカラー／白黒写真の効果の検討2019
- Author(s)
  石井裕明, 寺﨑新一郎, 磯田友里子
- Journal Title
  
  日経広告研究所報 (304) 14 - 21 2019年4月
  
  Volume: 304 Pages: 14-21
- Data Source
  KAKENHI-PROJECT-19K01943
[Journal Article] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019
- Author(s)
  石井裕明・外川拓・朴宰佑・松本大吾
- Journal Title
  
  第34回日本観光研究学会　全国大会　学術論文集
  
  Volume: 第34回全国大会学術論文集 Pages: 65-68
- NAID
  40022104861
- Data Source
  KAKENHI-PROJECT-16K02081
[Journal Article] コンビニエンスストアにおけるセンサリー・マーケティング2019
- Author(s)
  石井裕明
- Journal Title
  
  DIAMOND Chain Store
  
  Volume: 50(3) Pages: 21-21
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 小売マーケティングにおける触覚要因の効果 ―身体化認知理論からの示唆―2019
- Author(s)
  外川拓・石井裕明・朴宰佑
- Journal Title
  
  流通情報
  
  Volume: 536 Pages: 29-38
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 「“松屋らしさ”をつくる」五感訴求でブランドを構築！2019
- Author(s)
  石井裕明
- Journal Title
  
  DIAMOND Chain Store
  
  Volume: 49(22) Pages: 37-37
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] コーズ・リレーテッド・マーケティングを促進する広告写真とは？ー制御焦点理論によるカラー／白黒写真の効果の検討2019
- Author(s)
  石井裕明, 寺﨑新一郎, 磯田友里子
- Journal Title
  
  日経広告研究所報
  
  Volume: 304 Pages: 14-21
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 巻頭言エスセティクスと消費者心理2019
- Author(s)
  石井裕明
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 38(4) Pages: 3-5
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] コーズ・リレーテッド・マーケティングを促進する広告写真とは？ー制御焦点理論によるカラー／白黒写真の効果の検討2019
- Author(s)
  石井裕明, 寺﨑新一郎, 磯田友里子
- Journal Title
  
  日経広告研究所報
  
  Volume: 304 Pages: 14-21
- Data Source
  KAKENHI-PROJECT-19H01541
[Journal Article] バイヤーアンケート調査バイイングと商品開発の”今”が見えてくる！2019
- Author(s)
  石井裕明
- Journal Title
  
  DIAMOND Chain Store
  
  Volume: 50(1) Pages: 68-71
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] Effects of Consumers’ Construal Levels on Post-Impulse Purchase Emotions2019
- Author(s)
  Taku Togawa, Hiroaki Ishii, Naoto Onzo, Rajat Roy
- Journal Title
  
  Marketing Intelligence & Planning
  
  Volume: 38 (3) Issue: 3 Pages: 269-282
- DOI
  10.1108/mip-01-2019-0022
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-19H00601
[Journal Article] コーズ・リレーテッド・マーケティングを促進する広告写真とは？ー制御焦点理論によるカラー／白黒写真の効果の検討2019
- Author(s)
  石井裕明、寺﨑新一郎、磯田友里子
- Journal Title
  
  日経広告研究所報
  
  Volume: 304 Pages: 14-21
- Data Source
  KAKENHI-PROJECT-19H00601
[Journal Article] 小売マーケティングにおける触覚要因の効果 ―身体化認知理論からの示唆―2019
- Author(s)
  外川拓・石井裕明・朴宰佑
- Journal Title
  
  流通情報
  
  Volume: 536 Pages: 29-38
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] When Does Perceived Hardness Affect Consumers' Judgments: A Conceptual Replication of Krishna and Morrin (2008)2018
- Author(s)
  Togawa Taku、Ishii Hiroaki、Park Jaewoo、Roy Rajat
- Journal Title
  
  Journal of Marketing Behavior
  
  Volume: 3 Issue: 3 Pages: 241-249
- DOI
  10.1561/107.00000051
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-16H03675
[Journal Article] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018
- Author(s)
  Park Jaewoo, Spence Charles, Ishii Hiroaki, and Togawa Taku
- Journal Title
  
  European Advanced in Consumer Research
  
  Volume: 11
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] バイヤーアンケート調査　2018年はこう動く！差別化の実現へキーワードは「健康」2018
- Author(s)
  石井裕明
- Journal Title
  
  DIAMOND Chain Store
  
  Volume: 49(1) Pages: 50-55
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] パッケージにおける最適な情報量 ―制御焦点と情報過剰感による影響―2018
- Author(s)
  石井裕明
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 38(2) Pages: 21-38
- NAID
  130007530769
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] Optimum Amount of Information on a Package:2018
- Author(s)
  Ishii Hiroaki
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 38 Issue: 2 Pages: 21-38
- DOI
  10.7222/marketing.2018.038
- NAID
  130007530769
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2018-09-30
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 五感を考慮したブランド要素の組み合わせ～ブランドネームの発音とパッケージ・デザインの感覚的な一致に注目して～2018
- Author(s)
  石井裕明・外川拓・恩藏直人
- Journal Title
  
  商品開発・管理研究
  
  Volume: 14(2)
- NAID
  40021571840
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 「センサリー・マーケティング」とは？2018
- Author(s)
  石井裕明
- Journal Title
  
  DIAMOND Chain Store
  
  Volume: 49(17) Pages: 10-10
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] Cause-related marketing and consumer cosmopolitanism: An empirical study applying construal level theory2018
- Author(s)
  Terasaki Shinichiro、Ishii Hiroaki
- Journal Title
  
  Journal of Marketing & Distribution
  
  Volume: 21 Issue: 2 Pages: 17-30
- DOI
  10.5844/jsmd.21.2_17
- NAID
  130007386461
- ISSN
  1345-9015, 2186-0939
- Language
  Japanese
- Open Access
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] When Does Perceived Hardness Affect Consumers’ Judgments: A Conceptual Replication of Krishna and Morrin2018
- Author(s)
  Togawa, Taku, Hiroaki Ishii, Jaewoo Park, and Rajat Roy
- Journal Title
  
  Journal of Marketing Behavior
  
  Volume: 3(3) Pages: 241-249
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 潜在需要を発掘する！サンキュードラッグの五感活用2018
- Author(s)
  石井裕明
- Journal Title
  
  DIAMOND Chain Store
  
  Volume: 49(19) Pages: 24-24
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] コーズ・リレーテッド・マーケティングと消費者コスモポリタニズム―解釈レベル理論を援用した経験的研究―2018
- Author(s)
  寺﨑　新一郎、石井　裕明
- Journal Title
  
  流通研究
  
  Volume: 21(2)
- NAID
  130007386461
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 重さは評価を高めるのか？接触欲求と視覚的表現による調整効果の検討2017
- Author(s)
  石井裕明・朴宰佑・外川拓
- Journal Title
  
  消費者行動研究
  
  Volume: 24（１） Pages: 1-26
- NAID
  130008033456
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16H03675
[Journal Article] 重さは評価を高めるのか？接触欲求と視覚的表現による調整効果の検討2017
- Author(s)
  石井裕明・朴宰佑・外川拓
- Journal Title
  
  消費者行動研究
  
  Volume: 24(1) Pages: 1-26
- NAID
  130008033456
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] ロングセラーブランド　記憶と強固に結びつく「香り」の有効性に注目2017
- Author(s)
  石井裕明
- Journal Title
  
  DIAMOND Drug Store
  
  Volume: 78 Pages: 52-53
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] パッケージ2017
- Author(s)
  石井　裕明
- Journal Title
  
  一橋ビジネスレビュー
  
  Volume: 65(1) Pages: 100-101
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 重さは評価を高めるのか？－接触欲求と他の感覚刺激による調整効果の検討－2017
- Author(s)
  石井裕明、朴宰佑、外川拓
- Journal Title
  
  消費者行動研究
  
  Volume: 24（1）
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 印刷広告と感覚マーケティングの接点2017
- Author(s)
  石井裕明
- Journal Title
  
  日経広告研究所報
  
  Volume: 291 Pages: 26-33
- NAID
  40021029201
- Data Source
  KAKENHI-PROJECT-16H03675
[Journal Article] 「硬さ」「重さ」の感覚と消費者の意思決定　─ 身体化認知理論に基づく考察 ─2016
- Author(s)
  外川拓・石井裕明・朴宰佑
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 35 (4) Pages: 72-89
- NAID
  130007833735
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 店舗空間における感覚マーケティング2016
- Author(s)
  石井裕明、平木いくみ
- Journal Title
  
  マーケティングジャーナル
  
  Volume: Vol.35, No.4 Pages: 52-71
- NAID
  130007833797
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] 消費者行動における触覚経験の影響－ハプティック知覚に関する研究の展開と課題－2016
- Author(s)
  朴宰佑・石井裕明・外川拓
- Journal Title
  
  流通研究
  
  Volume: 19(1) Pages: 1-13
- NAID
  130005679780
- Peer Reviewed / Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 消費者行動における触覚経験の影響－ハプティック知覚に関する研究の展開と課題－2016
- Author(s)
  朴宰佑・石井裕明・外川拓
- Journal Title
  
  流通研究
  
  Volume: 19 (1) Pages: 1-13
- NAID
  130005679780
- Peer Reviewed / Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] 店舗空間における感覚マーケティング2016
- Author(s)
  石井裕明、平木いくみ
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 35 (4) Pages: 52-71
- NAID
  130007833797
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 印刷広告と感覚マーケティングの接点2016
- Author(s)
  石井裕明
- Journal Title
  
  日経広告研究所報
  
  Volume: 290 Pages: 26-33
- NAID
  40021029201
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 消費者行動における触覚経験の影響－ハプティック知覚に関する研究の展開と課題－2016
- Author(s)
  朴宰佑・石井裕明・外川拓
- Journal Title
  
  流通研究
  
  Volume: 19(1)
- NAID
  130005679780
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] サービス・プロセスにおける販売員の評価2016
- Author(s)
  石井裕明、松本大吾、安藤和代、宮澤薫
- Journal Title
  
  千葉商大論叢
  
  Volume: 53(2) Pages: 83-96
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] サービス・プロセスにおける販売員の評価　―消費者行動研究からの検討―2016
- Author(s)
  石井裕明、松本大吾、安藤和代、宮澤薫
- Journal Title
  
  千葉商大論叢
  
  Volume: Vol53, No.2 Pages: 83-96
- NAID
  120005753535
- Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] 「硬さ」「重さ」の感覚と消費者の意思決定　―身体化認知理論に基づく考察―2016
- Author(s)
  外川拓、石井裕明、朴宰佑
- Journal Title
  
  マーケティングジャーナル
  
  Volume: Vol.35, No.4 Pages: 72-89
- NAID
  130007833735
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] 店舗空間における感覚マーケティング2016
- Author(s)
  石井裕明・平木いくみ
- Journal Title
  
  マーケティング・ジャーナル
  
  Volume: 35(4) Pages: 52-71
- NAID
  130007833797
- Open Access
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] パッケージへの画像掲載が製品評価に及ぼす効果 —解釈レベル理論にもとづく検討—2016
- Author(s)
  外川拓、石井裕明、恩藏直人
- Journal Title
  
  流通研究
  
  Volume: Vol.18, No.1 Pages: 7-28
- NAID
  130005312204
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] パッケージへの画像掲載が製品評価に及ぼす効果‐解釈レベル理論にもとづく検討‐2016
- Author(s)
  外川拓・石井裕明・恩藏直人
- Journal Title
  
  流通研究
  
  Volume: 18 (1) Pages: 7-28
- NAID
  130005312204
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 印刷広告と感覚マーケティングの接点2016
- Author(s)
  石井裕明
- Journal Title
  
  日経広告研究所報
  
  Volume: 290 Pages: 26-33
- NAID
  40021029201
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] 消費者行動における触覚経験の影響ーハプティック知覚に関する研究の展開と課題ー2016
- Author(s)
  朴宰佑、石井裕明、外川拓
- Journal Title
  
  流通研究
  
  Volume: 19(1) Pages: 1-13
- NAID
  130005679780
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16H03675
[Journal Article] 「硬さ」「重さ」の感覚と消費者の意思決定：身体化認知理論に基づく考察2015
- Author(s)
  外川拓・石井裕明・朴宰佑
- Journal Title
  
  マーケティング・ジャーナル
  
  Volume: 35
- NAID
  130007833735
- Open Access
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] パッケージへの画像掲載が製品評価に及ぼす効果－解釈レベル理論にもとづく検討－2015
- Author(s)
  外川拓、石井裕明、恩藏直人
- Journal Title
  
  流通研究
  
  Volume: 印刷中
- NAID
  130005312204
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] パッケージへの画像掲載が製品評価に及ぼす効果：解釈レベル理論にもとづく検討2015
- Author(s)
  外川拓・石井裕明・恩蔵直人
- Journal Title
  
  流通研究
  
  Volume: 18(1) Pages: 7-28
- NAID
  130005312204
- Peer Reviewed / Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] Effects of Predecisional Justification toward Purchasing on Consumers’ Attribute Weights at the Point of Purchase2014
- Author(s)
  Sunaga,T. and H. Ishii
- Journal Title
  
  International Review of Business
  
  Volume: 14 Pages: 1-24
- NAID
  120005399568
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] 消費者行動研究における解釈レベル理論の展開2012
- Author(s)
  須永努・石井裕明
- Journal Title
  
  日経広告研究所報
  
  Volume: 263 Pages: 23-29
- NAID
  40019348252
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] 小売ベィヤーによる新商品採用基準2012
- Author(s)
  石井裕明・石田大典・恩蔵直人
- Journal Title
  
  季刊マーケティングジャーナル
  
  Volume: 124 Pages: 70-84
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] 市場志向が創造的ビジネス行動とパフォーマンスに及ぼす影響：小売バイヤーを対象とした実証研究2012
- Author(s)
  石田大典・石井裕明・恩蔵直人
- Journal Title
  
  早稲田商学
  
  Volume: 433 Pages: 247-274
- NAID
  40019531287
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] 購買時における解釈レベルと消費者の製品評価2012
- Author(s)
  須永努・石井裕明
- Journal Title
  
  市場創造研究
  
  Volume: 2 Pages: 4-12
- NAID
  40019647903
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] パッケージ変更時に生じる余白が消費者反応に及ぼす影響2012
- Author(s)
  外川拓・石井裕明・恩蔵直人
- Journal Title
  
  商品開発・管理研究
  
  Volume: (未刊) Pages: 0-1
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] 消費者意識とクチコミ・プロセス～インタビュー調査とインターネット調査から～2011
- Author(s)
  石井裕明・石田大典・恩蔵直人
- Journal Title
  
  日経広告研究所報
  
  Volume: 256 Pages: 19-34
- NAID
  40018761005
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] 価値視点のパッケージ・デザイン戦略2010
- Author(s)
  石井裕明・恩藏直人
- Journal Title
  
  季刊マーケティングジャーナル
  
  Volume: 第30巻 Pages: 31-43
- NAID
  130007996928
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 小売企業における感覚マーケティング―経営者に対するインタビュー調査から―2024
- Author(s)
  石井裕明、平木いくみ、外川拓、恩藏直人
- Organizer
  センサリー・マーケティングの現在と未来（早稲田大学マーケティング・コミュニケーション研究所、早稲田大学消費者行動研究所）
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 店舗内購買行動とマーケティング施策～クーポンのデザインによる影響～2024
- Author(s)
  石井裕明
- Organizer
  小売店舗における販売イノベーションの可能性（チェーンストアAI分析研究会）
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 店舗内購買行動とマーケティング施策～クーポンのデザインによる影響～2024
- Author(s)
  石井裕明
- Organizer
  小売店舗における販売イノベーションの可能性（チェーンストアAI分析研究会）
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 小売企業における感覚マーケティング―経営者に対するインタビュー調査から―2024
- Author(s)
  石井裕明、平木いくみ、外川拓、恩藏直人
- Organizer
  センサリー・マーケティングの現在と未来（早稲田大学マーケティング・コミュニケーション研究所、早稲田大学消費者行動研究所）
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 店舗内購買行動とマーケティング施策～クーポンのデザインによる影響～2024
- Author(s)
  石井裕明
- Organizer
  小売店舗における販売イノベーションの可能性（チェーンストアAI分析研究会）
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Cross modal effects of vision and touch on coupon usage2023
- Author(s)
  Hiroaki Ishii, Daisuke Ishida, Tadahiko Ohtsuka, Shouhei Honjo, Naoto Onzo
- Organizer
  2023 AMA Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Brand name varies effects of country-of-origin: Adapting construal level theory and sound symbolism2023
- Author(s)
  Hiroaki Ishii, Shinichiro Terasaki, Atsuko Inoue
- Organizer
  2023 SCP Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] The semantic congruence of sound and visual position of brand names: Downstream effect of fluency and moderated effect by product origin2023
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  2023 SCP Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Brand name varies effects of country-of-origin: Adapting construal level theory and sound symbolism2023
- Author(s)
  Hiroaki Ishii, Shinichiro Terasaki, Atsuko Inoue
- Organizer
  2023 SCP Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Promoting ecofriendly behavior through horizontal placement of objects in advertisements2023
- Author(s)
  Hiroaki Ishii, Kazuyo Ando
- Organizer
  2023 AMA Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Effects of Surprise Emotion Elicited by Offline Versus Online Coupons2023
- Author(s)
  Ishii, H., Togawa, T., Hiraki, I., Kwon, S., & Onzo, N.
- Organizer
  Association for Consumer Research, ACR 2023 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] The semantic congruence of sound and visual position of brand names: Downstream effect of fluency and moderated effect by product origin2023
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  2023 SCP Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Promoting ecofriendly behavior through horizontal placement of objects in advertisements2023
- Author(s)
  Hiroaki Ishii, Kazuyo Ando
- Organizer
  2023 AMA Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] The semantic congruence of sound and visual position of brand names: Downstream effect of fluency and moderated effect by product origin2023
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  2023 SCP Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] The Semantic Congruence of Sound and Visual Position of Brand Names: Downstream Effect of Fluency and Moderated Effect by Product Origin2023
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  Society for Consumer Psychology 2023 Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] Brand name varies effects of country-of-origin: Adapting construal level theory and sound symbolism2023
- Author(s)
  Hiroaki Ishii, Shinichiro Terasaki, Atsuko Inoue
- Organizer
  2023 SCP Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Effects of Surprise Emotion Elicited by Offline Versus Online Coupons2023
- Author(s)
  Ishii, H., Togawa, T., Hiraki, I., Kwon, S., & Onzo, N.
- Organizer
  Association for Consumer Research, ACR 2023 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Cross modal effects of vision and touch on coupon usage2023
- Author(s)
  Hiroaki Ishii, Daisuke Ishida, Tadahiko Ohtsuka, Shouhei Honjo, Naoto Onzo
- Organizer
  2023 AMA Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Promoting ecofriendly behavior through horizontal placement of objects in advertisements2023
- Author(s)
  Hiroaki Ishii, Kazuyo Ando
- Organizer
  2023 AMA Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Does the juxtaposition of the couple’s image influence perceived gender equality in advertising?2023
- Author(s)
  Park, J., Ishii, H. & Togawa, T.
- Organizer
  European Association for Consumer Research, EACR 2023 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Cross modal effects of vision and touch on coupon usage2023
- Author(s)
  Hiroaki Ishii, Daisuke Ishida, Tadahiko Ohtsuka, Shouhei Honjo, Naoto Onzo
- Organizer
  2023 AMA Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Does the juxtaposition of the couple’s image influence perceived gender equality in advertising?2023
- Author(s)
  Park, J., Ishii, H. & Togawa, T.
- Organizer
  European Association for Consumer Research, EACR 2023 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Effects of surprise emotion elicited by offline versus online coupons2023
- Author(s)
  Ishii, H., Togawa, T., Hiraki, I., Kwon, S., & Onzo, N.
- Organizer
  Association for Consumer Research, ACR 2023 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] AI時代の実店舗の消費者行動分析 ― デジタルサイネージの効果検証 ―2022
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii, Charles Spence
- Organizer
  日本マーケティング学会カンファレンス2022
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Facing Direction and Implied Motion in a Product Image Interact to Influence the Consumer’s Response to Advertising2022
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii, Charles Spence
- Organizer
  Association for Consumer Research 2022 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] 消費者へのアプローチを考える～センサリー・マーケティング研究を題材とした検討～2022
- Author(s)
  石井裕明
- Organizer
  日本商業学会関西部会 7月例会
- Invited
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 定点調査データで読み解く消費者の意識と行動2022
- Author(s)
  石井裕明
- Organizer
  日本消費者行動研究学会第65回消費者行動研究コンファレンス
- Invited
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Facing direction and implied motion in a product image interact to influence the consumer’s response to advertising2022
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii, Charles Spence
- Organizer
  Association for Consumer Research
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 定点調査データで読み解く消費者の意識と行動2022
- Author(s)
  石井裕明
- Organizer
  日本消費者行動研究学会第65回消費者行動研究コンファレンス
- Invited
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 消費者へのアプローチを考える～センサリー・マーケティング研究を題材とした検討～2022
- Author(s)
  石井裕明
- Organizer
  日本商業学会関西部会 7月例会
- Invited
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 定点調査データで読み解く消費者の意識と行動2022
- Author(s)
  石井裕明
- Organizer
  日本消費者行動研究学会第65回消費者行動研究コンファレンス
- Invited
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] AI時代の実店舗の消費者行動分析 ― デジタルサイネージの効果検証 ―2022
- Author(s)
  遠藤ありす, 石井裕明, 外川太郎, 竹内駿
- Organizer
  日本マーケティング学会カンファレンス2022
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] AI時代の実店舗の消費者行動分析 ― デジタルサイネージの効果検証 ―2022
- Author(s)
  遠藤ありす, 石井裕明, 外川太郎, 竹内駿
- Organizer
  日本マーケティング学会カンファレンス2022
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Facing direction and implied motion in a product image interact to influence the consumer’s response to advertising2022
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii, Charles Spence
- Organizer
  Association for Consumer Research
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 消費者へのアプローチを考える～センサリー・マーケティング研究を題材とした検討～2022
- Author(s)
  石井裕明
- Organizer
  日本商業学会関西部会 7月例会
- Invited
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 広告表現と季節要因：センサリー・マーケティングに基づく検討2021
- Author(s)
  石井裕明, 山岡隆志, 外川拓
- Organizer
  日本消費者行動研究学会第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 広告表現と季節要因：センサリー・マーケティングに基づく検討2021
- Author(s)
  石井裕明, 山岡隆志, 外川拓
- Organizer
  第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] 「何となく」の解明を目指して～日本マーケティング本大賞2020 記念マーケティングサロン～2021
- Author(s)
  石井裕明
- Organizer
  日本マーケティング学会　マーケティングサロン
- Invited
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 温かい照明は行列を長くする？色温度が他者との物理的距離に及ぼす影響2021
- Author(s)
  石井裕明, 石田大典, 野城慎二, 大塚忠彦, 本所翔平, 川端雪白, 恩藏直人
- Organizer
  日本消費者行動研究学会第63回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 冷たいほど新しい？広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021
- Author(s)
  外川拓, 石井裕明, 朴宰佑
- Organizer
  日本消費者行動研究学会　第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Assessing Multisensory Congruence Involving Instrumental Timbre2021
- Author(s)
  Sunaga Tsutomu、Moriguchi Takeshi、Nishii Mayuko、Spence Charles
- Organizer
  EMAC (European Marketing Academy) 2021 Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] 冷たいほど新しい？広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021
- Author(s)
  外川拓, 石井裕明, 朴宰佑
- Organizer
  第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] 温かい照明は行列を長くする？色温度が他者との物理的距離に及ぼす影響2021
- Author(s)
  石井裕明, 石田大典, 野城慎二, 大塚忠彦, 本所翔平, 川端雪白, 恩藏直人
- Organizer
  日本消費者行動研究学会第63回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 冷たいほど新しい？広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021
- Author(s)
  外川拓, 石井裕明, 朴宰佑
- Organizer
  日本消費者行動研究学会第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 温かい照明は行列を長くする？色温度が他者との物理的距離に及ぼす影響2021
- Author(s)
  石井裕明, 石田大典, 野城慎二, 大塚忠彦, 本所翔平, 川端雪白, 恩藏直人
- Organizer
  日本消費者行動研究学会第63回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 「何となく」の解明を目指して2021
- Author(s)
  石井裕明
- Organizer
  日本マーケティング学会　マーケティングサロン
- Invited
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 冷たいほど新しい？広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021
- Author(s)
  外川拓, 石井裕明, 朴宰佑
- Organizer
  日本消費者行動研究学会第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 温かい照明は行列を長くする？色温度が他者との物理的距離に及ぼす影響2021
- Author(s)
  石井裕明, 石田大典, 野城慎二, 大塚忠彦, 本所翔平, 川端雪白, 恩藏直人
- Organizer
  第63回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] センサリー・マーケティングから捉える消費者～マーケティング研究らしさを考える～2021
- Author(s)
  石井裕明
- Organizer
  日本認知心理学会消費者行動研究部会
- Invited
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] センサリー・マーケティングから捉える消費者～マーケティング研究らしさを考える～2021
- Author(s)
  石井裕明
- Organizer
  日本認知心理学会消費者行動研究部会
- Invited
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 広告表現と季節要因：センサリー・マーケティングに基づく検討2021
- Author(s)
  石井裕明, 山岡隆志, 外川拓
- Organizer
  日本消費者行動研究学会第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] センサリー・マーケティングから捉える消費者～マーケティング研究らしさを考える～2021
- Author(s)
  石井裕明
- Organizer
  日本認知心理学会消費者行動研究部会
- Invited
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 「何となく」の解明を目指して～日本マーケティング本大賞2020 記念マーケティングサロン～2021
- Author(s)
  石井裕明
- Organizer
  日本マーケティング学会　マーケティングサロン
- Invited
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 冷たいほど新しい？広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021
- Author(s)
  外川拓, 石井裕明, 朴宰佑
- Organizer
  日本消費者行動研究学会　第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 広告表現と季節要因：センサリー・マーケティングに基づく検討2021
- Author(s)
  石井裕明, 山岡隆志, 外川拓
- Organizer
  日本消費者行動研究学会第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] How Shopping Basket Color Affects Perceived Price of Products: A Field Study in Supermarkets2020
- Author(s)
  Hiraki Ikumi、Ishii Hiroaki、Togawa Taku、Onzo Naoto
- Organizer
  American Marketing Association, 2020 AMA Summer Virtual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] Semantic congruity of price and name: The effect of precise or round numbers and sound symbolism2020
- Author(s)
  Hiroaki Ishii Jaewoo, Park, Taku Togawa
- Organizer
  Association for Consumer Research, ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 小売企業における感覚マーケティング ― 経営者に対するインタビュー調査による検討 ―2020
- Author(s)
  石井裕明, 平木いくみ, 外川拓・恩藏直人
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 小売企業における感覚マーケティング ― 経営者に対するインタビュー調査による検討 ―2020
- Author(s)
  石井裕明・平木いくみ・外川拓・恩藏直人
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Semantic congruity of price and name: The effect of precise or round numbers and sound symbolism2020
- Author(s)
  Hiroaki Ishii Jaewoo, Park, Taku Togawa
- Organizer
  Association for Consumer Research Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Semantic Congruity of Price and Name: The Effect of Precise or Round Numbers and Sound Symbolism2020
- Author(s)
  Hiroaki Ishii, Jaewoo, Park, Taku Togawa
- Organizer
  Association for Consumer Research Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Semantic Congruity of Price and Name: The Effect of Precise or Round Numbers and Sound Symbolism2020
- Author(s)
  Ishii Hiroaki、Park Jaewoo、Togawa Taku
- Organizer
  Association for Consumer Research Conference 2020
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] How Shopping Basket Color Affects Perceived Price of Product: A Field Study in Supermarkets2020
- Author(s)
  Ikumi Hiraki, Hiroaki Ishii, Taku Togawa, Naoto Onzo
- Organizer
  2020 AMA Summer Virtual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 小売企業における感覚マーケティング ― 経営者に対するインタビュー調査による検討 ―2020
- Author(s)
  石井裕明, 平木いくみ, 外川拓, 恩藏直人
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019
- Author(s)
  石井裕明・外川拓・朴宰佑・松本大吾
- Organizer
  "第 34 回日本観光研究学会全国大会"
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does the Experience of Softness Make Customers Indecisive? A Field Study of In-Store Decision Making2019
- Author(s)
  Taku Togawa、Yuriko Isoda、Hiroaki Ishii、Ikumi Hiraki、Naoto Onzo
- Organizer
  2019 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] Conceptual Association of Vertical Layout in Advertisements and Psychological Distance2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park, Daigo Matsumoto
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Effects of Juxtaposition of Endorsers and Products in Advertisements2019
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019
- Author(s)
  石井裕明・外川拓・朴宰佑・松本大吾
- Organizer
  日本観光研究学会
- Data Source
  KAKENHI-PROJECT-16K02081
[Presentation] Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need for Touch2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach2019
- Author(s)
  Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] How the Experience of Heaviness versus Lightness Can Influence Preference for Combined and Partitioned Prices2019
- Author(s)
  Togawa, Taku, Rajat Roy, Hiroaki Ishii, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does the Experience of Softness Make Customers Indecisive? A Field Study of In-Store Decision Making2019
- Author(s)
  Taku Togawa, Yuriko Isoda, Hiroaki Ishii, Ikumi Hiraki, Naoto Onzo
- Organizer
  American Marketing Association, 2019 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Does the Experience of Softness Make Customers Indecisive? A Field Study of In-Store Decision Making2019
- Author(s)
  Taku Togawa, Yuriko Isoda, Hiroaki Ishii, Ikumi Hiraki, Naoto Onzo
- Organizer
  American Marketing Association, 2019 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] "Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need for Touch"2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] "Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need for Touch"2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] How the Experience of Heaviness versus Lightness Can Influence Preference for Combined and Partitioned Prices2019
- Author(s)
  Togawa, Taku, Rajat Roy, Hiroaki Ishii, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Conceptual Association of Vertical Layout in Advertisements and Psychological Distance2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park, Daigo Matsumoto
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] How the Experience of Heaviness versus Lightness Can Influence Preference for Combined and Partitioned Prices2019
- Author(s)
  Taku Togawa, Rajat Roy, Hiroaki Ishii, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach2019
- Author(s)
  Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach2019
- Author(s)
  Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019
- Author(s)
  石井裕明, 外川拓, 朴宰佑, 松本大吾
- Organizer
  第34 回日本観光研究学会全国大会
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Does the Experience of Softness Make Customers Indecisive? A Field Study of In-Store Decision Making2019
- Author(s)
  Taku Togawa, Yuriko Isoda, Hiroaki Ishii, Ikumi Hiraki, Naoto Onzo
- Organizer
  American Marketing Association, 2019 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Effects of Juxtaposition of Endorsers and Products in Advertisements2019
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Effects of the Direction of a Product’s Cast-shadow on Product Preference and Processing Fluency2019
- Author(s)
  Mayuko Nishii、Takeshi Moriguchi
- Organizer
  INFORMS Mareting Science Conference 2019
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] Effects of Juxtaposition of Endorsers and Products in Advertisements2019
- Author(s)
  Park, Jaewoo, Taku Togawa, and Hiroaki Ishii
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Conceptual Association of Vertical Layout in Advertisements and Psychological Distance2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park, Daigo Matsumoto
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] 学術的見地からの研究成果の発表2019
- Author(s)
  外川拓・平木いくみ・石井裕明
- Organizer
  産学協働研究によるデジタル・アナログ融合実験と学術的視点における検証報告
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Conceptual Association of Vertical Layout in Advertisements and Psychological Distance2019
- Author(s)
  Hiroaki Ishii・Taku Togawa・Jaewoo Park・Daigo Matsumoto
- Organizer
  International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K02081
[Presentation] Negative Impact of Music Listening Through Earphones While Shopping on Purchase Outcomes2019
- Author(s)
  Takeshi Moriguchi、Mayuko Nishii、Tatsuki Inoue、Shohei Iwasaki、Shu Masamori、Aoi Yoshida
- Organizer
  INFORMS Mareting Science Conference 2019
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019
- Author(s)
  石井裕明・外川拓・朴宰佑・松本大吾
- Organizer
  第 34 回日本観光研究学会全国大会
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice2018
- Author(s)
  Togawa, Taku, Jaewoo Park, Hiroaki Ishii, and Xiaoyan Deng
- Organizer
  Association for Consumer Research
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 紙媒体と電子媒体によるクーポン送付効果の違い-消費者の世代を考慮した検討-2018
- Author(s)
  平木いくみ・石井裕明・外川拓・権純鎬・中垣征也・一色昭典・鈴木睦夫・恩藏直人
- Organizer
  日本マーケティング学会、カンファレンス2018
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Your Brand Name Sound Heavy or Light? The Congruency Effect of Sound and Visual Position of Brand Name on Product Evaluation2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Asymmetric Congruity Effect: The Role of Sound Symbolism in Semantic Congruity2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  American Psychological Association Annual Convention
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Consistency of Direction Can Influence Processing Fluency and Product Evaluation2018
- Author(s)
  Takeshi Moriguchi, Mayuko Nishii, I-Shan Hsieh, Ryoka Asakura, Yuri Komon, Shota Narukawa, Ryoichiro Mitsuda
- Organizer
  2018 INFORMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 媒体に対する消費者意識とコミュニケーション評価－郵送とEメールによるクーポンへの反応－2018
- Author(s)
  石井裕明、平木いくみ、外川拓、権純鎬、中垣征也、一色昭典、鈴木睦夫、恩藏直人
- Organizer
  日本消費者行動研究学会第57回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 媒体に対する消費者意識とコミュニケーション評価－郵送とEメールによるクーポンへの反応－2018
- Author(s)
  石井裕明・平木いくみ・外川拓・権純鎬・中垣征也・一色昭典・鈴木睦夫・恩藏直人
- Organizer
  日本消費者行動研究学会、第57回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] クーポンの送付形式と消費者反応―印刷媒体と電子媒体に注目して―2018
- Author(s)
  外川拓・石井裕明・平木いくみ・権純鎬・鈴木睦夫・一色昭典・恩藏直人
- Organizer
  第56回消費者行動研究コンファレンス
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Who Prefers More Visually Pleasing Products? Exploring Determinants of Consumers' Visual Aesthetic Consciousness2018
- Author(s)
  Park, Jaewoo, Taku Togawa, and Hiroaki Ishii
- Organizer
  5th International Conference on Business, Economics, Management and Marketing
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] クーポンの送付形式と消費者反応　－印刷媒体と電子媒体に着目して－2018
- Author(s)
  外川拓・石井裕明・平木いくみ・権純鎬・鈴木睦夫・一色昭典・恩藏直人
- Organizer
  日本消費者行動研究学会第56回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Who Prefers More Visually Pleasing Products? Exploring Determinants of Consumers’ Visual Aesthetic Consciousness2018
- Author(s)
  Park, Jaewoo, Taku Togawa, and Hiroaki Ishii
- Organizer
  International Conference on Business, Economics, Management and Marketing
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] How do Warm Background Colors Influence Consumers' Response Toward Anthropomorphized Products?2018
- Author(s)
  Mayuko Nishii and Takeshi Moriguchi
- Organizer
  2018 INFORMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Does Your Brand Name Sound Heavy or Light? The Congruency Effect of Sound and Visual Position of Brand Name on Product Evaluation2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Park, Jaewoo
- Organizer
  11th European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018
- Author(s)
  Park, Jaewoo, Charles Spence, Hiroaki Ishii, and Taku Togawa
- Organizer
  11th European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Does Your Brand Name Sound Heavy or Light? The Congruency Effect of Sound and Visual Position of Brand Name on Product Evaluation2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  11th European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018
- Author(s)
  Park, Jaewoo, Charles Spence, Hiroaki Ishii, and Taku Togawa
- Organizer
  11th European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Consistency of Direction Can Influence Processing Fluency and Product Evaluation2018
- Author(s)
  Takeshi Moriguchi, Mayuko Nishii, I-Shan Hsieh, Ryoka Asakura, Yuri Komon, Shota Narukawa, Ryoichiro Mitsuda
- Organizer
  2018 INFORMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H03675
[Presentation] Asymmetric Congruity Effect: The Role of Sound Symbolism in Semantic Congruity2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Park, Jaewoo
- Organizer
  APA Annual Convention 2018
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] How do Warm Background Colors Influence Consumers' Response Toward Anthropomorphized Products?2018
- Author(s)
  Mayuko Nishii and Takeshi Moriguchi
- Organizer
  2018 INFORMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H03675
[Presentation] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018
- Author(s)
  Park, Jaewoo, Charles Spence, Hiroaki Ishii, and Taku Togawa
- Organizer
  European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] 我が国におけるセンサリー・マーケティングの可能性と課題2018
- Author(s)
  平木いくみ・須永努・石井裕明・外川拓・朴宰佑・Charles Spsnce・西井真祐子・松本隆・守口剛・恩藏直人
- Organizer
  早稲田大学センサリー・マーケティング連続シンポジウム
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Asymmetric Congruity Effect: The Role of Sound Symbolism in Semantic Congruity2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  2018 American Psychological Association Annual Convention
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 紙媒体と電子媒体によるクーポン送付効果の違い-消費者の世代を考慮した検討-2018
- Author(s)
  平木いくみ・石井裕明・外川拓・権純鎬・中垣征也・一色昭典・鈴木睦夫・恩藏直人
- Organizer
  日本マーケティング学会　カンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice2018
- Author(s)
  Togawa, Taku, Jaewoo Park, Hiroaki Ishii, and Xiaoyan Deng
- Organizer
  Association for Consumer Research
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] コーズ効果の調整要因に関する複合的研究2017
- Author(s)
  寺﨑　新一郎、石井　裕明
- Organizer
  第67回日本商業学会全国研究大会
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Which Side of the Face Do You Like Better? Pose Orientation, Impression Formation, and Product Attitude2017
- Author(s)
  Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
- Organizer
  European Marketing Academy, 46th Annual Conference
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] コーズ・リレーテッド・マーケテイングを促進するデザイン要素―消費者の制御焦点による調整効果の検討―2017
- Author(s)
  石井裕明・寺崎新一郎
- Organizer
  日本広告学会関東部会研究会
- Invited
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] コーズ効果の調整要因に関する複合的研究2017
- Author(s)
  寺崎新一郎・石井裕明
- Organizer
  第67回日本商業学会全国研究大会
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] The European Marketing Academy (EMAC), 46th Annual Conference2017
- Author(s)
  Park, Jaewoo, Taku Togawa, and Ishii Hiro
- Organizer
  The European Marketing Academy (EMAC), 46th Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 時間とお金への意識と幸福感　―解釈レベル理論で考える利他的行動―2016
- Author(s)
  増田明子・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会　第52回消費者行動研究カンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Cosumer's Taste Expectation2016
- Author(s)
  Taku Togawa, Jaewoo Park, and Hiroaki Ishii
- Organizer
  Association for Cosumer Research
- Place of Presentation
  Berlin
- Year and Date
  2016-05-26
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H03675
[Presentation] Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation2016
- Author(s)
  Togawa, Taku, Jaewoo Park, and Hiroaki Ishii
- Organizer
  Association for Consumer Research
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 身近な他者への贈与品購買行動　―自己観による心理的距離の違いに注目して―2016
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] モデルの顔のアングルが人物評価および製品態度に与える影響の探索的研究2016
- Author(s)
  朴宰佑・石井裕明・外川拓
- Organizer
  日本消費者行動研究学会第53回消費者行動研究コンファレンス
- Place of Presentation
  専修大学
- Year and Date
  2016-11-12
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] 身近な他者への贈与品購買行動―自己観による心理的距離の違いに注目して―2016
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 時間とお金への意識と幸福感～解釈レベル理論で考える利他的行動～2016
- Author(s)
  増田明子、石井裕明、恩蔵直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] モデルの顔のアングルが人物評価および製品態度に与える影響の探索的研究2016
- Author(s)
  朴宰佑・石井裕明・外川拓
- Organizer
  日本消費者行動研究学会第53回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 身近な他者への贈与品購買行動　―自己観による心理的距離の違いに注目して―2016
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会　第52回消費者行動研究カンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Does Hand Cleaning Affect Feelings of Guilt for Smoking Behavior?2016
- Author(s)
  Jaewoo Park, Hiroaki Ishii, and Taku Togawa
- Organizer
  European Marketing Academy
- Place of Presentation
  Oslo
- Year and Date
  2016-05-26
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Does Hand Cleansing Affect Feelings of Guilt for Smoking Behavior?2016
- Author(s)
  Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
- Organizer
  European Marketing Academy, 46th Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Does Hand Cleansing Affect Feelings of Guilt for Smoking Behavior?2016
- Author(s)
  Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
- Organizer
  European Marketing Academy, 46th Annual Conference
- Place of Presentation
  Oslo
- Year and Date
  2016-05-26
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] 時間とお金への意識と幸福感　―解釈レベル理論で考える利他的行動―2016
- Author(s)
  増田明子・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 身近な他者への贈与品購買行動ー自己観による心理的距離の違いに着目してー2016
- Author(s)
  外川拓、石井裕明、恩蔵直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] 時間とお金への意識と幸福感～解釈レベル理論で考える利他的行動～2016
- Author(s)
  増田明子・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] 時間とお金への意識と幸福感～解釈レベル理論で考える利他的行動～2016
- Author(s)
  増田明子・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation2016
- Author(s)
  Togawa, Taku, Jaewoo Park, and Hiroaki Ishii
- Organizer
  Association for Consumer Research
- Place of Presentation
  Berlin
- Year and Date
  2016-10-28
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] モデルの顔のアングルが人物評価および製品態度に与える影響の探索的研究2016
- Author(s)
  朴宰佑、石井裕明、外川拓
- Organizer
  日本消費者行動研究学会
- Place of Presentation
  専修大学（生田キャンパス）
- Year and Date
  2016-11-12
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation2016
- Author(s)
  Togawa, Taku, Jaewoo Park, and Hiroaki Ishii
- Organizer
  Association for Consumer Research
- Place of Presentation
  Berlin, Germany
- Year and Date
  2016-05-26
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] 身近な他者への贈与品購買行動―自己観による心理的距離の違いに注目して―2016
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] The Spatial-Temporal Congruency Effect of Product Direction and Position on Product Attitude2015
- Author(s)
  Park, Jaewoo Park, Tsutomu Sunaga, Taku Togawa, and Hiroaki Ishii
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Ontario
- Year and Date
  2015-08-06
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Does Heaviness Always Affect Evaluation? Examining the Moderating Role of NFT and CLT2015
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Ontario
- Year and Date
  2015-08-06
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Effect of Irrelevant Haptic Inputs on Consumers’ Judgment: The Moderating Role of Construal Level2015
- Author(s)
  Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
- Organizer
  Association for Consumer Research, Asia-Pacific Conference
- Place of Presentation
  Hong Kong
- Year and Date
  2015-06-20
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Effect of Irrelevant Hapic Inputs on Consumers' Judgement: The Moderating Role of Construal Level2015
- Author(s)
  T.Togawa, H.Ishii and J Park
- Organizer
  Association of Consumer Research, Asia-Pacific Conference
- Place of Presentation
  Hong Kong
- Year and Date
  2015-06-19
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] 衝動購買と消費者の感情：解釈レベル理論に基づく考察2015
- Author(s)
  外川拓・石井裕明・恩蔵直人
- Organizer
  日本消費者行動学会第50回大会
- Place of Presentation
  神戸大学
- Year and Date
  2015-06-06
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Effect of Irrelevant Haptic Inputs on Consumers’ Judgment: The Moderating Role of Construal Level2015
- Author(s)
  Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
- Organizer
  Association for Consumer Research, Asia-Pacific Conference
- Place of Presentation
  Hong Kong
- Year and Date
  2015-06-20
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] 衝動購買と消費者の感情―解釈レベル理論に基づく考察―2015
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第50回消費者行動研究コンファレンス
- Place of Presentation
  神戸大学
- Year and Date
  2015-06-06
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] The Spatial-Temporal Congruency Effect of Product Direction and Position on Product Attitude2015
- Author(s)
  Park, Jaewoo Park, Tsutomu Sunaga, Taku Togawa, and Hiroaki Ishii
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Ontario
- Year and Date
  2015-08-06
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 衝動購買と消費者の感情―解釈レベル理論に基づく考察―2015
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第50回消費者行動研究コンファレンス
- Place of Presentation
  神戸大学
- Year and Date
  2015-06-06
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Does Heaviness Always Affect Evaluation? Examining the Moderating Role of NFT and CLT2015
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Ontario
- Year and Date
  2015-08-06
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] The Spatial-Temporal Cogruency Effect of Product Direction and Position on Product Attitude2015
- Author(s)
  J.Park, T.Sunaga, T.Togawa and H.Ishii
- Organizer
  123rd Annual American Psychological Association Convention
- Place of Presentation
  Toronto, Canada
- Year and Date
  2015-08-06
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Effect of Advertisement Haptic Cues on Product Evaluation: Examining the Moderating Role of Cunstrual Level2014
- Author(s)
  T.Togawa, H.Ishii and J Park
- Organizer
  American Psychological Association
- Place of Presentation
  Washington D.C., USA
- Year and Date
  2014-08-07
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] When Does Weight Influence Evaluations?: Examining the Moderating Role of Consumers’ Construal Level2014
- Author(s)
  Ishii, H., J. Park and T. Togawa
- Organizer
  Society for Consumer Psychology Winter Conference
- Place of Presentation
  Miami, FL
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Exploring Possible Causes For a Gender Difference in the Effect of Heaviness on Consumer Evaluation2014
- Author(s)
  J.Park, H.Ishii and T.Togawa
- Organizer
  Association of Consumer Research
- Place of Presentation
  Baltimore, USA
- Year and Date
  2014-10-23
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Does Heavier Weight Mean More Power?: Examining the Moderating Role of Dominance Trait and Semantic Congruence2013
- Author(s)
  Ishii, H. and J. Park
- Organizer
  North American Conference of the Association for Consumer Research
- Place of Presentation
  Chicago, IL
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Do Not Wash Your Hands When You Eat Junk Food: The Possibility of a Reverse Macbeth Effect in Consumer Behavior2013
- Author(s)
  Park, J. and H. Ishii
- Organizer
  North American Conference of the Association for Consumer Research
- Place of Presentation
  Chicago, IL
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Gender Differences in the Influence of Weight on Product Evaluation2013
- Author(s)
  Park, J. and H. Ishii
- Organizer
  European Conference of the Association for Consumer Research
- Place of Presentation
  Barcelona, Spain
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] 他者との心理的距離が贈与品購買行動に与える影響2012
- Author(s)
  外川拓・石井裕明・恩蔵直人・阿部周造
- Organizer
  第44回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2012-06-03
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 贈与先との心理的距離が製品選択に与える影響―社会的距離とパッケージの外観との関係―2011
- Author(s)
  外川拓・石井裕明・恩蔵直人
- Organizer
  第42回消費者行動研究コンファレンス
- Place of Presentation
  早稲田大学
- Year and Date
  2011-06-26
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 購入時における心理的距離と消費者購買意思決定2011
- Author(s)
  須永努・石井裕明
- Organizer
  行動経済学会第5回大会
- Place of Presentation
  関西学院大学
- Year and Date
  2011-12-10
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 解釈レベル理諭と消費者の購買行動2011
- Author(s)
  須永努・石井裕明
- Organizer
  日本商業学会第61回全国研究大会
- Place of Presentation
  熊本学園大学(熊本県)
- Year and Date
  2011-05-29
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 消費者の心理的距離と購買意思決定2011
- Author(s)
  須永努・石井裕明
- Organizer
  行動経済学会第5回大会
- Place of Presentation
  関西学院大学(兵庫県)(招待講演)
- Year and Date
  2011-12-10
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 消費者の情報接触とクチコミ行動2010
- Author(s)
  石井裕明、石田大典、恩蔵直人
- Organizer
  第41回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2010-11-07
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 消費者の評価・選択軸の変化と解釈レベル理論2010
- Author(s)
  石井裕明・阿部周造・守口剛・恩蔵直人・竹村和久
- Organizer
  第40回消費者行動研究コンファレンス
- Place of Presentation
  駒沢大学
- Year and Date
  2010-05-09
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 時間的距離の違いによる消費者の評価・選択軸の変化～解釈レベル理論による検証～2010
- Author(s)
  八島明朗・石井裕明・阿部周造
- Organizer
  第41回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2010-11-07
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 小売バイヤーの市場志向によってもたらされる想像的ビジネス行動
- Author(s)
  石井裕明・石田大典・恩蔵直人
- Organizer
  商品開発・管理学会
- Place of Presentation
  千葉商科大学
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 行為目標までの時間的距離と訴求方法
- Author(s)
  外川拓・石井裕明・恩蔵　直人
- Organizer
  商品開発･管理学会
- Place of Presentation
  千葉商科大学
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 消費者の解釈レベルが視覚探索行動に及ぼす影響
- Author(s)
  外川拓、石井裕明、恩藏直人、阿部周造
- Organizer
  第47回消費者行動研究コンファレンス
- Place of Presentation
  法政大学
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] 他者との心理的距離が贈与品購買行動に与える影響
- Author(s)
  外川拓・石井裕明・恩蔵直人・阿部周造
- Organizer
  日本消費者行動研究学会
- Place of Presentation
  関西学院大学
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] Does Heaviness Always Affect Evaluation? Examining the Moderating Role of NFT and CLT
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Canada
- Year and Date
  2015-08-06 – 2015-08-09
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Effect of Advertisement Haptic Cues on Product Evaluation
- Author(s)
  Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
- Organizer
  2014 American Psychological Association Annual Convention
- Place of Presentation
  Washington D. C., USA
- Year and Date
  2014-08-06 – 2014-08-10
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] 重さは評価を高めるのか？－重さと評価の調整変数の検討－
- Author(s)
  石井裕明、朴宰佑
- Organizer
  第46回消費者行動研究コンファレンス
- Place of Presentation
  名古屋市立大学
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Exploring Possible Causes for a Gender Difference in the Effect of Heaviness on Consumer Evaluation
- Author(s)
  Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
- Organizer
  2014 North American Conference of the Association for Consumer Research
- Place of Presentation
  Baltimore, MD, USA
- Year and Date
  2014-10-23 – 2014-10-26
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Effect of Irrelevant Haptic Inputs on Consumers’ Judgment: The Moderating Role of Construal Level
- Author(s)
  Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
- Organizer
  Association for Consumer Research Asia-Pacific Conference
- Place of Presentation
  Hong Kong, China
- Year and Date
  2015-06-19 – 2015-06-21
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] The Spatial-Temporal Congruency Effect of Product Direction and Position on Product Attitude
- Author(s)
  Park, Jaewoo, Tsutomu Sunaga, Taku Togawa, and Hiroaki Ishii
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Canada
- Year and Date
  2015-08-06 – 2015-08-09
- Data Source
  KAKENHI-PROJECT-26380568

1. TOGAWA Taku (10636848)

# of Collaborated Projects: 12 results

# of Collaborated Products: 151 results
2. ONZO Naoto (70194652)

# of Collaborated Projects: 9 results

# of Collaborated Products: 36 results
3. Park Jaewoo (50401675)

# of Collaborated Projects: 7 results

# of Collaborated Products: 69 results
4. SUNAGA Tsutomu (20438914)

# of Collaborated Projects: 6 results

# of Collaborated Products: 8 results
5. MORIGUCHI Takeshi (70298066)

# of Collaborated Projects: 6 results

# of Collaborated Products: 9 results
6. ABE Shuzo (30060015)

# of Collaborated Projects: 5 results

# of Collaborated Products: 5 results
7. ISHIDA Daisuke (80507872)

# of Collaborated Projects: 5 results

# of Collaborated Products: 6 results
8. ABE Makoto (70302677)

# of Collaborated Projects: 4 results

# of Collaborated Products: 5 results
9. TAKEMURA Kazuhisa (10212028)

# of Collaborated Projects: 4 results

# of Collaborated Products: 1 results
10. YASHIMA Akira (30583223)

# of Collaborated Projects: 4 results

# of Collaborated Products: 1 results
11. Hiraki Ikumi (60367026)

# of Collaborated Projects: 4 results

# of Collaborated Products: 0 results
12. 奥瀬喜之 (30312440)

# of Collaborated Projects: 3 results

# of Collaborated Products: 0 results
13. 金子充 (50732476)

# of Collaborated Projects: 3 results

# of Collaborated Products: 0 results
14. 岩下仁 (30608732)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
15. IMAI Shigeo (40596657)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
16. 上田隆穂 (40176590)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
17. 永井竜之介 (80732643)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
18. 磯田友里子 (40822200)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
19. 内田彩 (60632750)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
20. 松本大吾 (60434271)

# of Collaborated Projects: 1 results

# of Collaborated Products: 3 results
21. MILLER KEVIN (00751588)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
22. 杉谷陽子 (40514203)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
23. 元木康介 (90850438)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
24. 速水建吾 (20978861)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
25. 寺崎新一郎 (70732452)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
26. 井上淳子 (40386537)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
27. 大平進 (30709001)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
28. IDENO Takashi

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
29. TAMARI Yuki

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
30. OKUBO Shigetaka

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
31. Gehrt Kenneth

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
32. Alpert Frank

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
33. 阿部いくみ

# of Collaborated Projects: 0 results

# of Collaborated Products: 14 results

ISHII Hiroaki 石井 裕明

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センサリー・マーケティング視点によるサステナビリティ・ツーリズム促進要因の検討Principal Investigator

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Considerations on Sensory Markeitng from the Company and Consumer SidePrincipal Investigator

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Consumers' Luxury Perception and Product DesignPrincipal Investigator

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ISHII Hiroaki 石井裕明