ONZO Naoto 恩藏直人

… Alternative Names

恩蔵直人オンゾウナオト

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Researcher Number	70194652
Other IDs
External Links
Affiliation (Current)	2025: 早稲田大学, 商学学術院, 教授
Affiliation (based on the past Project Information) *help	2010 – 2024: 早稲田大学, 商学学術院, 教授 1992 – 1993: 早稲田大学, 商学部, 助教授
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / Medium-sized Section 7:Economics, business administration, and related fields / Commerce Except Principal Investigator Commerce / Basic Section 07090:Commerce-related / Medium-sized Section 7:Economics, business administration, and related fields / 商学・経営学
Keywords	Principal Investigator マーケティング / 製品開発 / 新製品開発 / 製品デザイン / 企業パフォーマンス / 価値創造 / 消費者行動 / サービス・ロボット / AI / アート … More / 知覚 / センサリー / クロスモーダル / センサリーマーケティング / アート志向 / 製品デザイン要素 / アンラーニング / 組織学習 / オープンイノベーション / クラウドソーシング / マーケティング戦略 / オープン・イノベーション / クラウド・ファンディング / クラウド・ソーシング / デザイン / 自動車 / ドイツ / 韓国 / 国際研究者交流 / インタビュー調査 / 文献レビュー / デザイン志向 / 製品優位性 / 定性研究 / 実証研究 / 市場志向 … More Except Principal Investigator 身体化認知 / 消費者行動 / 処理流暢性 / 感覚マーケティング / マーケティング / 意思決定 / 選好逆転 / 解釈レベル理論 / 五感 / コミュニケーション / コミュニケーション戦略 / 旅行経験 / 帰国後消費 / インバウンド・アウトバウンド・ループ / ツーリズム・バイアス / 購買時点 / 消費者心理 / AI/人工知能 / 商品陳列 / 感覚間相互作用 / クロスモーダル / ナッジ / 知覚バイアス / クロス・モダル / 組織の志向性 / 企業の志向性 / クロスモダル / センサリー・マーケティング / アイトラッキング / 商学 / 選好の逆転 / 購買行動 / 固さ（触覚） / 香り（嗅覚） / カラー（視覚） / 小売店舗 / 触覚（固さ） / 視覚（カラー） / センサリー / 感性刺激 / 店舗内購買行動 / 知覚 / 感性 / 感情 / 感覚 / 身体化認知理論 / センサリーマーケティング / Advertising Effectiveness / Sales Promotion / Measurement of Effectiveness / Promotion / Marketing Communication / 競争地位 / 広告 / 広告効果 / セールス・プロモーション / 効果測定 / プロモーション / マーケティング・コミュニケーション / 選択方略 / 比較の方向性効果 / 消費者意思決定 / プロスペクト理論 / 心理的距離 / 比較の方向性 / 顧客満足 Less

Artificial Intelligence at the Point of Purchase and Consumer Decision-making
- Principal Investigator
  
  須永努
- Project Period (FY)
  2024 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
Tourism biases research for the creation of inbound-outbound loops
- Principal Investigator
  
  寺崎新一郎
- Project Period (FY)
  2024 – 2028
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Ritsumeikan University
業務用サービス・ロボットの導入による価値創造メカニズムの解明Principal Investigator
- Principal Investigator
  
  恩藏直人
- Project Period (FY)
  2023 – 2026
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
Breakthroughs in Product Development Research by Elucidating Art OrientationPrincipal Investigator
- Principal Investigator
  
  Onzo Naoto
- Project Period (FY)
  2020 – 2023
- Research Category
  
  Grant-in-Aid for Challenging Research (Exploratory)
- Review Section
  
  Medium-sized Section 7:Economics, business administration, and related fields
- Research Institution
  Waseda University
Considerations on Sensory Markeitng from the Company and Consumer Side
- Principal Investigator
  
  ISHII Hiroaki
- Project Period (FY)
  2019 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
  Aoyama Gakuin University
  Seikei University
Impact of crowdsourcing on new product performance through product design elementsPrincipal Investigator
- Principal Investigator
  
  Onzo Naoto
- Project Period (FY)
  2019 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
消費者行動における知覚バイアスの発生とその影響に関する体系的研究
- Principal Investigator
  
  守口剛
- Project Period (FY)
  2019 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Review Section
  
  Medium-sized Section 7:Economics, business administration, and related fields
- Research Institution
  Waseda University
A study for theory construction on consumer's preference reversal
- Principal Investigator
  
  Moriguchi Takeshi
- Project Period (FY)
  2016 – 2018
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
Comprehensive study on the influence of sensory stimulation on in-store purchasing behavior
- Principal Investigator
  
  Hiraki Ikumi
- Project Period (FY)
  2015 – 2018
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Tokyo International University
A Study of Consumer Choice Behavior Considering Situational Factors and Choice Objective
- Principal Investigator
  
  Moriguchi Takeshi
- Project Period (FY)
  2013 – 2016
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
Comparative International Research on Market Orientation and Design Orientation in New Product DevelopmentPrincipal Investigator
- Principal Investigator
  
  Onzo Naoto
- Project Period (FY)
  2013 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
Construal Level Theory and the Determining Factors of Customer Satisfaction
- Principal Investigator
  
  ABE Shuzo
- Project Period (FY)
  2010 – 2012
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
The measurement of marketing communication effectiveness in Japanes companies.
- Principal Investigator
  
  KOBAYASHI Tasaburo
- Project Period (FY)
  1992 – 1993
- Research Category
  
  Grant-in-Aid for General Scientific Research (B)
- Research Field
  
  商学・経営学
- Research Institution
  Waseda University

[Book] マーケティングの力2023
- Author(s)
  恩藏直人、坂下玄哲
- Total Pages
  364
- Publisher
  有斐閣
- ISBN
  9784641166134
- Data Source
  KAKENHI-PROJECT-19H01541
[Book] １からのマーケティング分析〈第２版〉2022
- Author(s)
  恩藏直人、冨田健司
- Total Pages
  272
- Publisher
  中央経済社
- ISBN
  9784502421617
- Data Source
  KAKENHI-PROJECT-19H00601
[Book] 医療マーケティングの革新2018
- Author(s)
  恩藏直人、岩下仁（平木いくみ　第8章「医療機関におけるコンタミネーション」）
- Total Pages
  278
- Publisher
  有斐閣
- ISBN
  4641165254
- Data Source
  KAKENHI-PROJECT-15H03394
[Book] マーケティングに強くなる2017
- Author(s)
  恩蔵直人
- Total Pages
  240
- Publisher
  ちくま新書
- Data Source
  KAKENHI-PROJECT-16H03675
[Book] コトラーのマーケティング４．０2017
- Author(s)
  フィリップ・コトラー、恩藏直人　編
- Total Pages
  272
- Publisher
  朝日新聞出版
- ISBN
  4023316156
- Data Source
  KAKENHI-PROJECT-15H03394
[Book] マーケティングに強くなる2017
- Author(s)
  恩藏直人
- Total Pages
  230
- Publisher
  筑摩書房
- Data Source
  KAKENHI-PROJECT-25285136
[Book] マーケティングに強くなる2017
- Author(s)
  恩蔵直人
- Total Pages
  230
- Publisher
  筑摩書房
- ISBN
  9784480069351
- Data Source
  KAKENHI-PROJECT-16H03675
[Book] 脱皮成長する経営2017
- Author(s)
  恩藏直人、永井竜之介
- Total Pages
  219
- Publisher
  千倉書房
- ISBN
  4805111283
- Data Source
  KAKENHI-PROJECT-15H03394
[Book] マーケティングに強くなる2016
- Author(s)
  恩藏直人
- Total Pages
  230
- Publisher
  筑摩書房
- Data Source
  KAKENHI-PROJECT-15H03394
[Book] エネルギー問題のマーケティング的解決2013
- Author(s)
  恩藏直人、芳賀康浩、安藤和代、外川拓
- Total Pages
  240
- Publisher
  朝日新聞出版社
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] Crowdfunding in New Product Development2024
- Author(s)
  石田大典・大平進・恩藏直人
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 43 Issue: 3 Pages: 19-31
- DOI
  10.7222/marketing.2024.003
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2024-01-10
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19H01545
[Journal Article] Effect of Customers’ Names on Brand Choices:2023
- Author(s)
  外川拓, 磯田友里子, 鈴木凌, 恩藏直人
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 42 Issue: 3 Pages: 27-38
- DOI
  10.7222/marketing.2023.004
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2023-01-10
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-22K01753, KAKENHI-PROJECT-19H01541
[Journal Article] 画家の発想から導かれる製品開発におけるアート志向2023
- Author(s)
  恩藏直人　藪野美芽　須永努
- Journal Title
  
  早稲田商学
  
  Volume: 465 Pages: 1-46
- Data Source
  KAKENHI-PROJECT-20K20768
[Journal Article] Critical Success Factors in Reward-Based Crowdfunding:2021
- Author(s)
  石田大典, 大平進, 恩藏直人
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 40 Issue: 3 Pages: 6-18
- DOI
  10.7222/marketing.2021.003
- NAID
  130007966287
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2021-01-07
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19H01541
[Journal Article] Effects of Consumers’ Construal Levels on Post-Impulse Purchase Emotions2019
- Author(s)
  Taku Togawa, Hiroaki Ishii, Naoto Onzo, Rajat Roy
- Journal Title
  
  Marketing Intelligence & Planning
  
  Volume: 38 (3) Issue: 3 Pages: 269-282
- DOI
  10.1108/mip-01-2019-0022
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-19H00601
[Journal Article] 天然ガス連接バスの可能性2017
- Author(s)
  恩藏直人
- Journal Title
  
  高速道路と自動車
  
  Volume: 60(8) Pages: 3-6
- NAID
  40021274453
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China2017
- Author(s)
  Cheryl Nakata, Gaia Rubera, Subin Im, Jae H. Pae, Hyun Jung Lee, Naoto ONZO, and Heungsoo Park
- Journal Title
  
  Product Journal of Product Innovation Management
  
  Volume: 35（6） Pages: 1-21
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China2017
- Author(s)
  Cheryl Nakata, Gaia Rubera, Subin Im, Jae H. Pae, Hyun Jung Lee, Naoto ONZO, and Heungsoo Park
- Journal Title
  
  Product Journal of Product Innovation Management
  
  Volume: 35（６） Issue: 6 Pages: 1-21
- DOI
  10.1111/jpim.12436
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H03675
[Journal Article] センサリー・マーケティングへの注目2017
- Author(s)
  恩藏　直人
- Journal Title
  
  日経広告研究所報
  
  Volume: 292
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China2017
- Author(s)
  Nakata, Cheryl, Gaia Rubera, Subin Im, Jae H. Pae, Hyun Jung Lee, Naoto Onzo, and Heungsoo Park
- Journal Title
  
  Journal of Product Innovation Management
  
  Volume: 印刷中
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285136
[Journal Article] 消費者の買い回り行動と感情─ 南町田グランベリーモールにおけるGPS 調査を通じて ─2016
- Author(s)
  永井竜之介・恩藏直人・大嶋俊之
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 35 (4) Pages: 90-104
- NAID
  130007833733
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 共創するイノベーション─ 顧客との共創と営業との共創 ─2016
- Author(s)
  永井竜之介・恩藏直人
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 35 (4) Pages: 138-148
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] パッケージへの画像掲載が製品評価に及ぼす効果‐解釈レベル理論にもとづく検討‐2016
- Author(s)
  外川拓・石井裕明・恩藏直人
- Journal Title
  
  流通研究
  
  Volume: 18 (1) Pages: 7-28
- NAID
  130005312204
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-15H03394
[Journal Article] 製品デザイン要素の解明 ─自動車産業に対する定性調査による考察─2015
- Author(s)
  岩下仁, 大平進, 石田大典, 外川拓, 恩藏直人
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 34 Pages: 97-114
- NAID
  130007851519
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-25285136
[Journal Article] パッケージへの画像掲載が製品評価に及ぼす効果：解釈レベル理論にもとづく検討2015
- Author(s)
  外川拓・石井裕明・恩蔵直人
- Journal Title
  
  流通研究
  
  Volume: 18(1) Pages: 7-28
- NAID
  130005312204
- Peer Reviewed / Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] 製品開発チームにおける市場志向の重要性2013
- Author(s)
  恩蔵直人
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 33(1) Pages: 78-87
- NAID
  130007957823
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] イノベーションを創出し続けるサービス組織：市場志向が革新性をもたらすメカニズムの解明2013
- Author(s)
  岩下仁・石田大典・恩蔵直人
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 33(2) Pages: 65-79
- NAID
  130007940445
- Data Source
  KAKENHI-PROJECT-25285135
[Journal Article] 小売ベィヤーによる新商品採用基準2012
- Author(s)
  石井裕明・石田大典・恩蔵直人
- Journal Title
  
  季刊マーケティングジャーナル
  
  Volume: 124 Pages: 70-84
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] 市場志向が創造的ビジネス行動とパフォーマンスに及ぼす影響：小売バイヤーを対象とした実証研究2012
- Author(s)
  石田大典・石井裕明・恩蔵直人
- Journal Title
  
  早稲田商学
  
  Volume: 433 Pages: 247-274
- NAID
  40019531287
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] パッケージ変更時に生じる余白が消費者反応に及ぼす影響2012
- Author(s)
  外川拓・石井裕明・恩蔵直人
- Journal Title
  
  商品開発・管理研究
  
  Volume: (未刊) Pages: 0-1
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] 消費者意識とクチコミ・プロセス～インタビュー調査とインターネット調査から～2011
- Author(s)
  石井裕明・石田大典・恩蔵直人
- Journal Title
  
  日経広告研究所報
  
  Volume: 256 Pages: 19-34
- NAID
  40018761005
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] 解釈レベル理論を用いた消費者行動の分析2011
- Author(s)
  阿部周造・守口剛・恩蔵直人・竹村和久
- Journal Title
  
  行動経済学
  
  Volume: 3 Pages: 178-182
- URL
  https://www.jstage.jst.go.jp/article/jbef/3/0/3_0_178/_pdf
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] 現代アートの島「直島」2011
- Author(s)
  八島明朗, 守口剛, 恩蔵直人, 松本大吾, 他
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 124 Pages: 110-124
- Data Source
  KAKENHI-PROJECT-22330134
[Journal Article] 価値視点のパッケージ・デザイン戦略2010
- Author(s)
  石井裕明・恩藏直人
- Journal Title
  
  季刊マーケティングジャーナル
  
  Volume: 第30巻 Pages: 31-43
- NAID
  130007996928
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] Effect of Robot Service on Evaluation of Processed and Unprocessed Foods2024
- Author(s)
  Kengo Hayamizu, Yuki Haga, Rina Saito, Naoto Onzo
- Organizer
  2024 AMA Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K25560
[Presentation] How Sequential Exposure to Musical Pieces Affects Consumers' Crossmodal Associations Between Pitch and Brightness2024
- Author(s)
  Tsutomu Sunaga, Naoto Onzo, Mime Yabuno
- Organizer
  2024 AMA Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K20768
[Presentation] The Effect of Organizational Learning on Project Performance in Open Innovation: The Role of Inlearning and Unlearning2024
- Author(s)
  Susumu Ohira, Daisuke Ishida, Naoto Onzo
- Organizer
  2024 AMA Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01545
[Presentation] Effects of Surprise Emotion Elicited by Offline Versus Online Coupons2023
- Author(s)
  Ishii, H., Togawa, T., Hiraki, I., Kwon, S., & Onzo, N.
- Organizer
  Association for Consumer Research, ACR 2023 Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 配膳ロボットによる接触が食品評価に及ぼす影響2023
- Author(s)
  速水建吾・芳賀悠基・齋藤梨菜・恩藏直人
- Organizer
  日本商業学会第13回全国研究報告会
- Data Source
  KAKENHI-PROJECT-23K25560
[Presentation] Cross modal effects of vision and touch on coupon usage2023
- Author(s)
  Hiroaki Ishii, Daisuke Ishida, Tadahiko Ohtsuka, Shouhei Honjo, Naoto Onzo
- Organizer
  2023 AMA Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Food Brought by a Robot: How Serving Robot Affects Perceived Naturalness of Food2023
- Author(s)
  Kengo Hayamizu, Yuki Haga, Rina Saito, Naoto Onzo
- Organizer
  2023 INFORMS Annual Meeting
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K25560
[Presentation] The effect of music on vertical interpersonal communication: A sensory marketing perspective2022
- Author(s)
  Hiraki Ikumi, Kwon SoonHo, Onzo Naoto
- Organizer
  2022 AMA Winter Virtual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] The effect of music on vertical interpersonal communication: A sensory marketing perspective2022
- Author(s)
  Ikumi Hiraki, Kwon SoonHo, and Naoto Onzo
- Organizer
  2022 AMA Winter Virtual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] The three-dimensional effect in logo design: Using depth to influence consumers’ perceptions and evaluations of the brand2022
- Author(s)
  Taku Togawa, Naoto Onzo
- Organizer
  American Marketing Association, AMA 2022 Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Context Effects in Crossmodal Associations Between Music and Fine Art Paintings: Influences of Initial Musical Pitch on Subsequent Perceptions and Associations2021
- Author(s)
  Tsutomu Sunaga, Mime Yabuno, Naoto Onzo
- Organizer
  INFORMS 2021 Annual Meeting
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] Context Effects in Crossmodal Associations Between Music and Fine Art Paintings: Influences of Initial Musical Pitch on Subsequent Perceptions and Associations2021
- Author(s)
  Tsutomu Sunaga, Mime Yabuno, Naoto Onzo
- Organizer
  INFORMS 2021 Annual Meeting（Institute for Operations Research and the Management Sciences）
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K20768
[Presentation] 温かい照明は行列を長くする？色温度が他者との物理的距離に及ぼす影響2021
- Author(s)
  石井裕明, 石田大典, 野城慎二, 大塚忠彦, 本所翔平, 川端雪白, 恩藏直人
- Organizer
  日本消費者行動研究学会第63回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 温かい照明は行列を長くする？色温度が他者との物理的距離に及ぼす影響2021
- Author(s)
  石井裕明, 石田大典, 野城慎二, 大塚忠彦, 本所翔平, 川端雪白, 恩藏直人
- Organizer
  第63回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] How Shopping Basket Color Affects Perceived Price of Products: A Field Study in Supermarkets2020
- Author(s)
  Hiraki Ikumi、Ishii Hiroaki、Togawa Taku、Onzo Naoto
- Organizer
  American Marketing Association, 2020 AMA Summer Virtual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] 小売企業における感覚マーケティング ― 経営者に対するインタビュー調査による検討 ―2020
- Author(s)
  石井裕明・平木いくみ・外川拓・恩藏直人
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] How Shopping Basket Color Affects Perceived Price of Product: A Field Study in Supermarkets2020
- Author(s)
  Ikumi Hiraki, Hiroaki Ishii, Taku Togawa, Naoto Onzo
- Organizer
  2020 AMA Summer Virtual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Does the Experience of Softness Make Customers Indecisive? A Field Study of In-Store Decision Making2019
- Author(s)
  Taku Togawa、Yuriko Isoda、Hiroaki Ishii、Ikumi Hiraki、Naoto Onzo
- Organizer
  2019 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] An Abstract Interacting and Learning through Cross-Functional Product Development Team: Driving New Product Creativity, Design Value, and Product Advantage2019
- Author(s)
  Subin Im、Charles H. Noble、Daisuke Ishida、Naoto Onzo
- Organizer
  2019 Academy of Marketing Science Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H00601
[Presentation] Does the Experience of Softness Make Customers Indecisive? A Field Study of In-Store Decision Making2019
- Author(s)
  Taku Togawa, Yuriko Isoda, Hiroaki Ishii, Ikumi Hiraki, Naoto Onzo
- Organizer
  American Marketing Association, 2019 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 職務空間における BGM が社員間コミュニケーションに及ぼす影響－社会的距離を考慮した検討－2019
- Author(s)
  平木いくみ・權純鎬・森角香奈子・清水さやか・恩藏直人
- Organizer
  日本商業学会第9回全国研究報告会
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] 買い回り行動と休息効果　－ショッピングモールにおけるGPS調査を通じて－2018
- Author(s)
  永井竜之介、外川拓、平木いくみ、恩藏直人
- Organizer
  日本消費者行動研究学会　第56回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 媒体に対する消費者意識とコミュニケーション評価－郵送とEメールによるクーポンへの反応－2018
- Author(s)
  石井裕明、平木いくみ、外川拓、権純鎬、中垣征也、一色昭典、鈴木睦夫、恩藏直人
- Organizer
  日本消費者行動研究学会第57回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] How the presence of a spouse affects shopping behavior? : analysis of gps data in shopping malls2018
- Author(s)
  Nagai, Ryunosuke, Taku Togawa, Ikumi Hiraki, Naoto Onzo
- Organizer
  AMA Summer Academic Conference （Boston）
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] BGMがコミュニケーションに及ぼす効果-オフィスにおける生産性を考慮した検討-2018
- Author(s)
  平木いくみ・権純鎬・安田健一・齋藤淳・恩藏直人
- Organizer
  日本消費者行動研究学会第57回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] クーポンの送付形式と消費者反応　－印刷媒体と電子媒体に着目して－2018
- Author(s)
  外川拓・石井裕明・平木いくみ・権純鎬・鈴木睦夫・一色昭典・恩藏直人
- Organizer
  日本消費者行動研究学会第56回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 我が国におけるセンサリー・マーケティングの可能性と課題2018
- Author(s)
  平木いくみ・須永努・石井裕明・外川拓・朴宰佑・Charles Spsnce・西井真祐子・松本隆・守口剛・恩藏直人
- Organizer
  早稲田大学センサリー・マーケティング連続シンポジウム
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 紙媒体と電子媒体によるクーポン送付効果の違い-消費者の世代を考慮した検討-2018
- Author(s)
  平木いくみ・石井裕明・外川拓・権純鎬・中垣征也・一色昭典・鈴木睦夫・恩藏直人
- Organizer
  日本マーケティング学会　カンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Do Shopping Goals Affect the Behavior and Satisfaction of Shoppers?: Analysis of GPS Data in Shopping Malls2017
- Author(s)
  Nagai, Ryunosuke, Taku Togawa, Ikumi Hiraki, and Naoto Onzo
- Organizer
  The European Marketing Academy (EMAC), 46th Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] The Impact of Product Design Elements on New Product Superiorities and Performances2017
- Author(s)
  Iwashita, Hitoshi, Susumu Ohira, Daisuke Ishida, Taku Togawa, and Naoto Onzo
- Organizer
  American Marketing Association 2017 Winter Educators’ Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Antecedents and Consequences of New Product Creativity from the Region View2017
- Author(s)
  Nakata, Cherly, Subin Im, Jae H. Hyun, Hyun Jung Lee, and Naoto Onzo
- Organizer
  Product Development and Management Research Forum Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285136
[Presentation] The Impact of Product Desing Elements on New Product Speriorities and Performance2017
- Author(s)
  岩下仁、大平進、石田大典、外川拓、恩藏直人
- Organizer
  2017 AMA (American Marketing Association) Winter Conference
- Place of Presentation
  Orlando, Florida, USA
- Data Source
  KAKENHI-PROJECT-25285136
[Presentation] The Impact of Product Design Elements of New Product Supereiorities and Performance2017
- Author(s)
  Hitoshi Iwashita, Susumu Ohira, Daisuke Ishida, Taku Togawa, and Naoto Onzo
- Organizer
  AMA Winnter Conference 2017
- Place of Presentation
  Orland
- Year and Date
  2017-02-17
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H03675
[Presentation] Shedding Light on the Mechanism of Product Design Elements and the Antecedent Factors in Product Development2017
- Author(s)
  Iwashita, Hitoshi, Daisuke Ishida, Susumu Ohira, Taku Togawa, and Naoto ONZO
- Organizer
  Product Development and Management Association 2017 Research Forum
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] Shedding Light on the Mechanism of Product Design Elements and the Antecedent Factors in Product Development2017
- Author(s)
  Hitoshi Iwashita, Daisuke Ishida, Susumu Ohira, Taku Togawa, and Naoto Onzo
- Organizer
  2017 Product Development and Management Association (PDMA) Annual Conference Research Forum
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285136
[Presentation] The Impact of Product Design Elements on New Product Superiorities and Performances2017
- Author(s)
  Iwashita Hitoshi, Ohira Susumu, Ishida Daisuke, Onzo Naoto, Togawa Taku
- Organizer
  American Marketing Association (AMA) 2017 Winter Marketing Educators' Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285136
[Presentation] Shopper Behavior and Emotions: Using GPS Data in a Shopping Mall2017
- Author(s)
  Nagai, Ryunosuke, Taku Togawa, Ikumi Hiraki, and Naoto Onzo
- Organizer
  Academy of Marketing Science, World Marketing Congress
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 身近な他者への贈与品購買行動　―自己観による心理的距離の違いに注目して―2016
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 時間とお金への意識と幸福感～解釈レベル理論で考える利他的行動～2016
- Author(s)
  増田明子、石井裕明、恩蔵直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] 身近な他者への贈与品購買行動―自己観による心理的距離の違いに注目して―2016
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 顧客の苗字が製品選択に及ぼす影響2016
- Author(s)
  磯田友里子・外川拓・鈴木凌・恩藏直人
- Organizer
  日本消費者行動研究学会第53回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 買い回り行動における購買タイミングと感情 ―GPS 調査を通じて―2016
- Author(s)
  永井竜之介・平木いくみ・外川拓・奥野守・大嶋俊之・雨宮源太・恩藏直人
- Organizer
  日本消費者行動研究学会第53回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 時間とお金への意識と幸福感　―解釈レベル理論で考える利他的行動―2016
- Author(s)
  増田明子・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 身近な他者への贈与品購買行動ー自己観による心理的距離の違いに着目してー2016
- Author(s)
  外川拓、石井裕明、恩蔵直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-18
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] 時間とお金への意識と幸福感～解釈レベル理論で考える利他的行動～2016
- Author(s)
  増田明子・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第52回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 消費者の感情と購買行動：複合型商業施設におけるGPSデータを用いて2015
- Author(s)
  永井竜之介・外川拓・恩蔵直人・星尾隆行・奥野守・大嶋俊之
- Organizer
  日本消費者行動研究学会第51回大会
- Place of Presentation
  小樽商科大学
- Year and Date
  2015-11-07
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] 衝動購買と消費者の感情：解釈レベル理論に基づく考察2015
- Author(s)
  外川拓・石井裕明・恩蔵直人
- Organizer
  日本消費者行動学会第50回大会
- Place of Presentation
  神戸大学
- Year and Date
  2015-06-06
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] 衝動購買と消費者の感情―解釈レベル理論に基づく考察―2015
- Author(s)
  外川拓・石井裕明・恩藏直人
- Organizer
  日本消費者行動研究学会第50回消費者行動研究コンファレンス
- Place of Presentation
  神戸大学
- Year and Date
  2015-06-06
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] The Impact of The Sales Style of Supplier on The Value of Buyer2015
- Author(s)
  Iwashita, Hitoshi, Daisuke Ishida, Ryunosuke Nagai, and Naoto Onzo
- Organizer
  European Marketing Academy 2015 Educators’ Conference
- Place of Presentation
  Leuven, Belgium
- Year and Date
  2015-05-28
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 消費者の感情とモール内の買い回り行動 ― GPSデータを用いた検討 ―2015
- Author(s)
  永井竜之介・外川拓・恩藏直人・星尾隆行・奥野守・大嶋俊之
- Organizer
  日本消費者行動研究学会第51回消費者行動研究カンファレンス
- Place of Presentation
  小樽商科大学
- Year and Date
  2015-11-07
- Data Source
  KAKENHI-PROJECT-15H03394
[Presentation] 他者との心理的距離が贈与品購買行動に与える影響2012
- Author(s)
  外川拓・石井裕明・恩蔵直人・阿部周造
- Organizer
  第44回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2012-06-03
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 贈与先との心理的距離が製品選択に与える影響―社会的距離とパッケージの外観との関係―2011
- Author(s)
  外川拓・石井裕明・恩蔵直人
- Organizer
  第42回消費者行動研究コンファレンス
- Place of Presentation
  早稲田大学
- Year and Date
  2011-06-26
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 顧客参加型の商品開発2011
- Author(s)
  恩蔵直人
- Organizer
  物品開発・管理学会
- Place of Presentation
  北星学園大学(北海道)
- Year and Date
  2011-10-29
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] マーケティング戦略研究の進化と展望2011
- Author(s)
  恩蔵直人
- Organizer
  日本商業学会第2回全国研究報告会
- Place of Presentation
  青山学院大学(東京都)
- Year and Date
  2011-12-17
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] コモディティ化市場における製造業再生2011
- Author(s)
  恩蔵直人
- Organizer
  日本商業学会第61回全国研究大会
- Place of Presentation
  熊本学園大学(熊本県)
- Year and Date
  2011-05-28
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 運送業界における環境配慮を通じたコモディティ化対応-エコトラック社の事例-2011
- Author(s)
  外川拓・恩蔵直人
- Organizer
  商品開発・管理学会第16回全国大会
- Place of Presentation
  静岡ペガサート(静岡県)
- Year and Date
  2011-06-11
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 消費者の情報接触とクチコミ行動2010
- Author(s)
  石井裕明、石田大典、恩蔵直人
- Organizer
  第41回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2010-11-07
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 消費者の評価・選択軸の変化と解釈レベル理論2010
- Author(s)
  石井裕明・阿部周造・守口剛・恩蔵直人・竹村和久
- Organizer
  第40回消費者行動研究コンファレンス
- Place of Presentation
  駒沢大学
- Year and Date
  2010-05-09
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 解釈レベル理論を用いた消費者行動の分析2010
- Author(s)
  阿部周造・守口剛・恩蔵直人・竹村和久
- Organizer
  行動経済学会第4回大会
- Place of Presentation
  上智大学
- Year and Date
  2010-12-04
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 小売バイヤーの市場志向によってもたらされる想像的ビジネス行動
- Author(s)
  石井裕明・石田大典・恩蔵直人
- Organizer
  商品開発・管理学会
- Place of Presentation
  千葉商科大学
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 行為目標までの時間的距離と訴求方法
- Author(s)
  外川拓・石井裕明・恩蔵　直人
- Organizer
  商品開発･管理学会
- Place of Presentation
  千葉商科大学
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 消費者の解釈レベルが視覚探索行動に及ぼす影響
- Author(s)
  外川拓、石井裕明、恩藏直人、阿部周造
- Organizer
  第47回消費者行動研究コンファレンス
- Place of Presentation
  法政大学
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] 他者との心理的距離が贈与品購買行動に与える影響
- Author(s)
  外川拓・石井裕明・恩蔵直人・阿部周造
- Organizer
  日本消費者行動研究学会
- Place of Presentation
  関西学院大学
- Data Source
  KAKENHI-PROJECT-22330134
[Presentation] 企業の市場志向が商品開発におけるナレッジマネジメントに及ぼす影響
- Author(s)
  岩下仁、石田大典、恩藏直人
- Organizer
  日本商業学会第63回全国研究大会
- Place of Presentation
  立命館大学
- Data Source
  KAKENHI-PROJECT-25285135
[Presentation] Key Product Design Elements for Successful Product Development
- Author(s)
  岩下仁, 大平進, 石田大典, 外川拓, 恩藏直人
- Organizer
  American Marketing Association Summer Marketing Educators' Conference
- Place of Presentation
  Chicago, Illinois, USA
- Year and Date
  2015-08-14 – 2015-08-16
- Data Source
  KAKENHI-PROJECT-25285136

1. ISHII Hiroaki (50548716)

# of Collaborated Projects: 9 results

# of Collaborated Products: 37 results
2. TOGAWA Taku (10636848)

# of Collaborated Projects: 8 results

# of Collaborated Products: 43 results
3. ISHIDA Daisuke (80507872)

# of Collaborated Projects: 7 results

# of Collaborated Products: 16 results
4. SUNAGA Tsutomu (20438914)

# of Collaborated Projects: 7 results

# of Collaborated Products: 4 results
5. MORIGUCHI Takeshi (70298066)

# of Collaborated Projects: 6 results

# of Collaborated Products: 5 results
6. ABE Shuzo (30060015)

# of Collaborated Projects: 5 results

# of Collaborated Products: 6 results
7. ABE Makoto (70302677)

# of Collaborated Projects: 4 results

# of Collaborated Products: 6 results
8. TAKEMURA Kazuhisa (10212028)

# of Collaborated Projects: 4 results

# of Collaborated Products: 3 results
9. YASHIMA Akira (30583223)

# of Collaborated Projects: 4 results

# of Collaborated Products: 1 results
10. Hiraki Ikumi (60367026)

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11. 岩下仁 (30608732)

# of Collaborated Projects: 4 results

# of Collaborated Products: 5 results
12. 奥瀬喜之 (30312440)

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13. 大平進 (30709001)

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14. 金子充 (50732476)

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15. 坂野友昭 (40139506)

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16. 朴宰佑 (50401675)

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17. KOBAYASHI Tasaburo (90063239)

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18. KAMEI Akihiro (00063529)

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19. 川上智子 (10330169)

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20. 小野晃典 (20296742)

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21. 上田隆穂 (40176590)

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22. 永井竜之介 (80732643)

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# of Collaborated Products: 6 results
23. 磯田友里子 (40822200)

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24. 藪野健 (30239834)

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25. 速水建吾 (20978861)

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26. 寺崎新一郎 (70732452)

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27. 井上淳子 (40386537)

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28. IDENO Takashi

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29. TAMARI Yuki

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30. OKUBO Shigetaka

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31. Gehrt Kenneth

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32. Alpert Frank

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# of Collaborated Products: 0 results
33. 阿部いくみ

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# of Collaborated Products: 20 results

ONZO Naoto 恩藏 直人

恩蔵 直人 オンゾウ ナオト

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業務用サービス・ロボットの導入による価値創造メカニズムの解明Principal Investigator

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Breakthroughs in Product Development Research by Elucidating Art OrientationPrincipal Investigator

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Impact of crowdsourcing on new product performance through product design elementsPrincipal Investigator

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Comparative International Research on Market Orientation and Design Orientation in New Product DevelopmentPrincipal Investigator

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[Book] マーケティングの力2023

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ONZO Naoto 恩藏直人

恩蔵直人オンゾウナオト